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NASA funds study on SpaceX BFR as option for massive space telescope launch
Speaking at the Exoplanets II conference in Cambridge, UK July 6th, geophysicist and exoplanet hunter Dr. Debra Fischer briefly revealed that NASA had funded a study that would examine SpaceX’s next-gen BFR rocket as an option for launching LUVOIR, a massive space telescope expected to take the reigns of exoplanet research in the 2030s.
Conceptualized to follow in the footsteps of NASA’s current space telescope expertise and (hopefully) to learn from the many various mistakes made by their contractors, the LUVOIR (shorthand for Large UV/Optical/IR Surveyor) concept is currently grouped into two different categories, A and B. A is a full-scale, uncompromised telescope with an unfathomably vast 15-meter primary mirror and a sunshade with an area anywhere from 5000 to 20000 square meters (1-4 acres). B is a comparatively watered-down take on the broadband surveyor telescope, with a much smaller 8-meter primary mirror, likely accompanied by a similarly reduced sunshade (and price tag, presumably).
Debra Fischer: NASA is funding study on launching LUVOIR with SpaceX's BFR.
Primary option still SLS Block 2, but if it isn't ready there are private sector alternatives.#Exoplanets2
— Ryan MacDonald (@MartianColonist) July 6, 2018
Remember, this is a space telescope that would need to fit into the payload fairing of a rocket, survive the launch into orbit, and then journey nearly one million miles from Earth to its final operational destination, all before deploying a mirror and starshade as large or larger than Mr Steven’s SpaceX fairing recovery net. The James Webb Space Telescope (JWST), a rough successor to Hubble with a 6.5-meter primary mirror, is the only space telescope even remotely comparable to LUVOIR, and it has yet to launch after suffering a full decade of delays and almost inconceivable budget overruns. All we can do is hope that Northrop Grumman (primary contractor for JWST) is kept away from future giant space telescopes like LUVOIR.
LUVOIR A is pictured here with a 15-meter mirror and absolutely vast sunshade, roughly 80-100m long. (NASA)
The rocket problem
Nevertheless, the sheer scale of LUVOIR brings us back to an existential problem faced by all space telescopes – how to get into space in the first place. In this case, JWST offers a small taste of what launching such a large telescope requires, although it only truly applies the 8m LUVOIR B. The reason LUVOIR’s conceptual design was split into two sizes is specifically tied to the question of launch, with LUVOIR B’s 8m size cap dictated by the ~5 meter-diameter payload fairings prevalent and readily available in today’s launch industry.
https://twitter.com/Shamrocketeer/status/821799890942652417
LUVOIR A’s 15-meter mirror, however, would require an equally massive payload fairing. At least at the start, LUVOIR A was conceptualized with NASA’s Space Launch System (SLS) Block 2 as the launch vehicle, a similarly conceptual vehicle baselined with a truly massive 8.4 or 10-meter diameter payload fairing, much larger than anything flown to this day. However, the utterly unimpressive schedule performance of the SLS Block 1 development – let alone Block 1B or 2 – has undoubtedly sown more than a little doubt over the expectation of its availability for launching LUVOIR and other huge spacecraft. As a result, NASA has reportedly funded the exploration of alternative launch vehicles for the A version of LUVOIR – SpaceX’s Cargo BFR variant, in this case.
While only a maximum of 9 meters in diameter, the baselined cargo spaceship’s (BFS Cargo) payload bay has been estimated to have a usable volume of approximately 1500 cubic meters, comparing favorably to SLS’ 8.4 and 10-meter fairings with ~1000 to ~1700 cubic meters. The more traditional SLS fairing may offer more flexibility for minimizing complex deployment mechanisms for large telescopes (a sore spot for JWST), but SLS Block 2 is almost entirely up in the air at the moment, and liable to cost $5-10 billion alone to develop even after SLS Block 1 is flying (NET mid-2020). On the other hand, barring abject and total failure, SpaceX’s BFR rocket and spaceship could have many, many launches under its belt and a proven track record of reliability, whereas SLS Block 2 is unlikely to fly more than a handful of times ever, even if it gets built.
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- NASA/Boeing’s SLS overview, showing the different Blocks planned. Currently Block 1’s first launch is NET mid-2020, while future variants are likely years away from launch. (NASA)
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- The cargo version of the BFS (Big F- Spaceship) rendered by David Romax, including a number of educated guesses at what it might look like and how it might function. At the request of a friend, artist David Romax put together a truly jaw-dropping collection of concept art featuring SpaceX’s BFR rocket and its Cargo and Crew spaceships. (Gravitation Innovation/David Romax)
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- BFR prepares for launch as the sun sets over the upgraded LC-39A, built off a concept of the future modifications included in SpaceX’s 2016 and 2017 video updates. At the request of a friend, artist David Romax put together a truly jaw-dropping collection of concept art featuring SpaceX’s BFR rocket and its Cargo and Crew spaceships. (Gravitation Innovation/David Romax)
With any luck, the results of the LUVOIR SpaceX BFR launch analysis will make their way into the public sphere once the study is completed, perhaps revealing a few tidbits about the capabilities of the next-generation composite rocket. Another astrophysicist familiar with the project also noted that Blue Origin was firmly in the running of similar conceptual launch studies, hinting at a potential competition for commercial launches of each company’s massive future rockets.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Tesla is ramping up its advertising strategy on social media
