News
NASA funds study on SpaceX BFR as option for massive space telescope launch
Speaking at the Exoplanets II conference in Cambridge, UK July 6th, geophysicist and exoplanet hunter Dr. Debra Fischer briefly revealed that NASA had funded a study that would examine SpaceX’s next-gen BFR rocket as an option for launching LUVOIR, a massive space telescope expected to take the reigns of exoplanet research in the 2030s.
Conceptualized to follow in the footsteps of NASA’s current space telescope expertise and (hopefully) to learn from the many various mistakes made by their contractors, the LUVOIR (shorthand for Large UV/Optical/IR Surveyor) concept is currently grouped into two different categories, A and B. A is a full-scale, uncompromised telescope with an unfathomably vast 15-meter primary mirror and a sunshade with an area anywhere from 5000 to 20000 square meters (1-4 acres). B is a comparatively watered-down take on the broadband surveyor telescope, with a much smaller 8-meter primary mirror, likely accompanied by a similarly reduced sunshade (and price tag, presumably).
Debra Fischer: NASA is funding study on launching LUVOIR with SpaceX's BFR.
Primary option still SLS Block 2, but if it isn't ready there are private sector alternatives.#Exoplanets2
— Ryan MacDonald (@MartianColonist) July 6, 2018
Remember, this is a space telescope that would need to fit into the payload fairing of a rocket, survive the launch into orbit, and then journey nearly one million miles from Earth to its final operational destination, all before deploying a mirror and starshade as large or larger than Mr Steven’s SpaceX fairing recovery net. The James Webb Space Telescope (JWST), a rough successor to Hubble with a 6.5-meter primary mirror, is the only space telescope even remotely comparable to LUVOIR, and it has yet to launch after suffering a full decade of delays and almost inconceivable budget overruns. All we can do is hope that Northrop Grumman (primary contractor for JWST) is kept away from future giant space telescopes like LUVOIR.

LUVOIR A is pictured here with a 15-meter mirror and absolutely vast sunshade, roughly 80-100m long. (NASA)
The rocket problem
Nevertheless, the sheer scale of LUVOIR brings us back to an existential problem faced by all space telescopes – how to get into space in the first place. In this case, JWST offers a small taste of what launching such a large telescope requires, although it only truly applies the 8m LUVOIR B. The reason LUVOIR’s conceptual design was split into two sizes is specifically tied to the question of launch, with LUVOIR B’s 8m size cap dictated by the ~5 meter-diameter payload fairings prevalent and readily available in today’s launch industry.
https://twitter.com/Shamrocketeer/status/821799890942652417
LUVOIR A’s 15-meter mirror, however, would require an equally massive payload fairing. At least at the start, LUVOIR A was conceptualized with NASA’s Space Launch System (SLS) Block 2 as the launch vehicle, a similarly conceptual vehicle baselined with a truly massive 8.4 or 10-meter diameter payload fairing, much larger than anything flown to this day. However, the utterly unimpressive schedule performance of the SLS Block 1 development – let alone Block 1B or 2 – has undoubtedly sown more than a little doubt over the expectation of its availability for launching LUVOIR and other huge spacecraft. As a result, NASA has reportedly funded the exploration of alternative launch vehicles for the A version of LUVOIR – SpaceX’s Cargo BFR variant, in this case.
While only a maximum of 9 meters in diameter, the baselined cargo spaceship’s (BFS Cargo) payload bay has been estimated to have a usable volume of approximately 1500 cubic meters, comparing favorably to SLS’ 8.4 and 10-meter fairings with ~1000 to ~1700 cubic meters. The more traditional SLS fairing may offer more flexibility for minimizing complex deployment mechanisms for large telescopes (a sore spot for JWST), but SLS Block 2 is almost entirely up in the air at the moment, and liable to cost $5-10 billion alone to develop even after SLS Block 1 is flying (NET mid-2020). On the other hand, barring abject and total failure, SpaceX’s BFR rocket and spaceship could have many, many launches under its belt and a proven track record of reliability, whereas SLS Block 2 is unlikely to fly more than a handful of times ever, even if it gets built.
- NASA/Boeing’s SLS overview, showing the different Blocks planned. Currently Block 1’s first launch is NET mid-2020, while future variants are likely years away from launch. (NASA)
- The cargo version of the BFS (Big F- Spaceship) rendered by David Romax, including a number of educated guesses at what it might look like and how it might function. At the request of a friend, artist David Romax put together a truly jaw-dropping collection of concept art featuring SpaceX’s BFR rocket and its Cargo and Crew spaceships. (Gravitation Innovation/David Romax)
- BFR prepares for launch as the sun sets over the upgraded LC-39A, built off a concept of the future modifications included in SpaceX’s 2016 and 2017 video updates. At the request of a friend, artist David Romax put together a truly jaw-dropping collection of concept art featuring SpaceX’s BFR rocket and its Cargo and Crew spaceships. (Gravitation Innovation/David Romax)
With any luck, the results of the LUVOIR SpaceX BFR launch analysis will make their way into the public sphere once the study is completed, perhaps revealing a few tidbits about the capabilities of the next-generation composite rocket. Another astrophysicist familiar with the project also noted that Blue Origin was firmly in the running of similar conceptual launch studies, hinting at a potential competition for commercial launches of each company’s massive future rockets.
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News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.


