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NASA confirms SpaceX will become the first private company to send astronauts to the space station
NASA has unambiguously confirmed that SpaceX – with its Crew Dragon spacecraft – will soon become the first private company in history to launch astronauts to the International Space Station (ISS), both an unexpected twist from the usually tight-lipped space agency and a major upset for Boeing.
Shortly after revealing that the first astronaut-rated Crew Dragon capsule had been completed and shipped eastward, SpaceX and NASA confirmed that the historic spacecraft arrived at SpaceX’s Florida processing facilities on Thursday, February 13th. With that milestone out of the way, it’s now believed that all the hardware needed for SpaceX’s ‘Demo-2’ astronaut launch debut – Falcon 9 booster B1058, a Falcon 9 upper stage, Crew Dragon capsule C206, and a Crew Dragon trunk – is finished, acceptance-tested, and preparing for flight in Cape Canaveral, Florida.
Extremely out of character for NASA given that Crew Dragon Demo-2 is expected to launch no earlier than two or three months from now, the space agency’s public statement that SpaceX will launch astronauts first simultaneously implies bad news for Boeing and its Starliner spacecraft. Contracted under the Commercial Crew Program in 2014, Boeing – awarded $5.1B – and SpaceX – awarded $3.1B – have been working to build two separate crew launch vehicles (Starliner and Crew Dragon) with the intention of ferrying NASA astronauts to and from the International Space Station (ISS). While both providers have had their own challenges, Boeing has been beset by numerous software failures born out during Starliner’s December 2019 orbital launch debut.
The Commercial Crew account has since deleted its tweet and NASA’s accompanying blog post – linked in said tweet – was tweaked to reflect a slightly different interpretation, but the original text unequivocally stated that “the SpaceX Crew Dragon spacecraft [assigned to] the first crew launch from American soil since 2011 has arrived at the launch site.” Given that both the tweet and blog post contained that exact same phrase, the fact that NASA retroactively censored and corrected itself strongly suggests that SpaceX will, in fact, become the first private company in history to launch astronauts into orbit.
NASA has a fairly notorious and years-long history of going well out of its way to avoid saying or implying anything that could be perceived as even slightly critical of Boeing. A prime contractor dating back to the first stage of the Saturn V rocket, Boeing has effectively secured billions of dollars of NASA’s annual budget and possesses deep political sway thanks in large part to the revolving doors between industry and government and the hundreds of millions of dollars it has spent on lobbying over the last two decades.
More recently, Boeing’s Starliner spacecraft suffered several major software-related failures during its December 2019 Orbital Flight Test, narrowly avoiding a second “catastrophic” failure mode solely because a separate software failure 48 hours prior forced the company to reexamine its code. In simple terms, both software failures probably should and could have been caught and fixed before launch if even a semblance of routine digital simulations and integrated vehicle testing had been performed by Boeing.
Unsurprisingly, NASA – at least after the fact – is now extremely concerned by the lack of such a basic and commonsense level of quality control in Boeing’s Starliner software pipeline. Even NASA, arguably, could and should have been attentive enough to catch some of Boeing’s shortcomings before Starliner’s launch debut. Adding to the embarrassment, NASA performed a “pretty invasive” $5M review of SpaceX’s safety practices and general engineering culture last year, triggered (not a joke) after CEO Elon Musk was seen very briefly smoking on a recorded interview. As part of regulations for the Commercial Crew Program, NASA was obligated to perform a similar review of Boeing’s safety culture, but the contractor demanded that NASA pay five times more – $25M – for the same thing.
NASA unsurprisingly balked at Boeing’s demands and wound up performing a more or less symbolic “paper” review that typically involves ‘auditing’ paperwork supplied by the company itself. Despite the fact that Boeing would soon find itself mired in two fatal 737 Max crashes, killing 346 people as a result of shoddy software, an unreliable design, and bad internal communication, NASA still never pursued a similar safety review with Boeing. Now, only after a nearly-catastrophic in-space failure, NASA has finally decided that that safety review is necessary, while both NASA and Boeing will also have to extensively review all Starliner software and fix the flawed practices used to create and qualify it.
Perhaps most importantly, NASA and Boeing need to determine whether Starliner’s software failures were a one-off fluke or something symptomatic of deeper problems. Due to that uncertainty and the massive amount of work that will be required to answer those questions, it’s almost certain that Boeing will have to perform a second uncrewed Starliner test flight for NASA to verify that its problems have been rectified. A second OFT would almost certainly delay Boeing’s astronaut launch debut by 6-12 months. SpaceX’s astronaut launch debut, for example, was delayed at least 9 months after a Crew Dragon capsule exploded during thruster testing after a flawless orbital launch and recovery.
As a result, even though SpaceX’s Crew Dragon ‘Demo-2’ astronaut launch debut is likely more than two months away, even some part of NASA – famous for incredibly neutral and conservative public statements – appears to be all but certain that SpaceX will launch astronauts first. As of February 13th, 2020, all Demo-2 Falcon 9 and Dragon hardware is likely finished and awaiting integration in Florida. If things go as planned over the next several weeks, Falcon 9 and Crew Dragon could launch astronauts Bob Behnken and Doug Hurley as early as late-April or May 2020.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
