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NASA confirms the Sun’s new solar cycle; Moon and Mars missions will have to adapt
NASA just announced that our Sun began a new solar cycle this year – its 25th to be exact – after reaching a solar minimum in December 2019. Solar weather activity is now expected to increase for the next five years until reaching a maximum in July 2025. With several space missions planned during that time frame for both the Moon and Mars, the Artemis program, in particular, involving astronauts on board, extra preparation and consideration will have to be made to weigh the impact of the increasing radiation events.
“Space weather predictions are…critical for supporting Artemis program spacecraft and astronauts,” NASA’s announcement detailed. “Surveying this space environment is the first step to understanding and mitigating astronaut exposure to space radiation.”
Solar activity is tracked by agencies around the world by counting the number of sunspots (black spots) that appear on the Sun. Each one is an indicator of some type of high-energy activity such as solar flares or coronal mass ejections, and their appearance means a large amount of Sun material has been ejected into space. This material can cause disruptions on Earth, in orbit, or on anything in the deep space region nearby our star. Satellites in particular have to cope with solar interruptions frequently, although algorithms and engineering tend to mitigate much notice from a consumer standpoint.
While the Artemis mission will certainly have to take on the new challenge of a Sun that’s becoming more and more active as time goes on, solar cycles aren’t something new to NASA’s human spaceflight program.
“As we emerge from solar minimum and approach Cycle 25’s maximum, it is important to remember solar activity never stops; it changes form as the pendulum swings,” explained Lika Guhathakurta, solar scientist at the Heliophysics Division at NASA Headquarters in Washington, in the solar cycle announcement. “There is no bad weather, just bad preparation… Space weather is what it is – our job is to prepare,” added Jake Bleacher, chief scientist for NASA’s Human Exploration and Operations Mission Directorate at the agency’s Headquarters.
When astronauts are orbiting the Earth, our planet’s magnetic field protects them from being directly hit by the majority of solar ejections; however, once outside that protective bubble and on their way to another deep space or lunar destination, things can be very dangerous. Radiation issues are often discussed when it comes to human space exploration, but scientists don’t seem to be short of ideas on how to handle it.
☀️ Hearing a lot about our Sun today?
Scientists just announced it’s in a new cycle — meaning that we expect to see solar activity start to ramp up over the next several years.
Find out how these cycles are tracked and how they can affect life on Earth: https://t.co/zerIWT0IWJ pic.twitter.com/e4FD6HD1hF
— NASA (@NASA) September 15, 2020
SpaceX CEO Elon Musk, for example, has proposed passengers en route to Mars using water as shielding. During a solar flare event, all on board would move to a part of the Starship where the liquid was being stored and essentially use it like a basement during bad weather. Given that SpaceX plans to deal with radiation in the longer term via Mars colonization, there may be plenty of other developments coming from the rocket launch (and landing) company in the near future.
Aside from the scientists watching and studying the Sun’s solar activity, the European Space Agency currently has a space probe in orbit around our star. The spacecraft has been sending back the closest pictures of the Sun we’ve ever seen, and a few new features have been observed such as ‘campfires.‘ The probe’s overall mission involves studying and understanding the Sun’s solar cycles and hopefully make space weather prediction akin to the kind of meteorology we have on Earth.
“Just because it’s a below-average solar cycle, doesn’t mean there is no risk of extreme space weather,” Doug Biesecker, panel co-chair and solar physicist at NOAA’s Space Weather Prediction Center (SWPC) in Boulder, Colorado, commented. “The Sun’s impact on our daily lives is real and is there. SWPC is staffed 24/7, 365 days a year because the Sun is always capable of giving us something to forecast.”
NASA held a live-streamed conference discussing the solar cycle announcement which you can watch below:
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
