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NHTSA says your Tesla can’t be this quiet starting Sept., 2019
We at Teslarati are all in favor of making vehicles as safe as possible. Indeed, in our research and analysis of Teslas, we were proud early on in 2013 when the National Highway Traffic Safety Administration (NHTSA) awarded the Tesla Model S a 5-star safety rating, not just overall, but in every subcategory without exception. It was so safe, in fact, that the all-electric sedan broke the testing equipment at an independent commercial facility. Fast-forward to 2015. The Model X was the first SUV to be five-star in every category, according to Tesla CEO Elon Musk. It even won the prestigious Golden Steering Wheel (Das Goldene Lenkrad) award for best SUV this year.
Safety is important and should be primary to any driving situation. It should prevail over luxury features, style, and even comfort. However, a new NHTSA regulation that purports to target safety in its language is little more than a superficial gesture within a larger framework of driver, passenger, and pedestrian concerns.
Federal Motor Vehicle Safety Standard No. 141, which will begin on September 1, 2019, requires all newly manufactured hybrid and electric light-duty vehicles to make an audible noise at speeds below 19 mph. The sound requirement has been designed to help pedestrians who are blind, have low vision, cyclists, and other pedestrians to detect the presence, direction, and location of hybrids and EVs traveling at low speeds. At higher speeds, the sound alert will not be required because other factors, such as tire and wind noise, seem to provide adequate audible warning to pedestrians and will not be the subject of this regulation.
“We all depend on our senses to alert us to possible danger,” said U.S. Transportation Secretary Anthony Foxx. “With more, quieter hybrid and electrical cars on the road, the ability for all pedestrians to hear as well as see the cars becomes an important factor of reducing the risk of possible crashes and improving safety.”
Creating a social environment in which all individuals — especially those with disabilities, underrepresented groups, children, and the elderly — are physically and psychologically welcomed and safe is absolutely paramount to a healthy community. Manufacturers and drivers of hybrids and EVs do have a responsibility to contribute to such an environment.
Yet, clearly, we have a generation who has been accustomed to the sounds and smells of internal combustion engines. Wouldn’t driver and pedestrian education be a more efficacious way to ensure that hybrids and EVs do not pose a safety threat? Daniel Kahneman’s (2013) work, Thinking Fast and Slow, suggests that innovative products require a higher degree of learning than existing products. Education to help EV drivers and individuals who do not have personal access to hybrids and EVS, thus, who have not built in conscious mechanisms toward the awareness of hybrids and EVs in traffic, would have longer lasting and more permanent results.
Making the case for educating pedestrians
As the general population increases its awareness of the risks of pollution to both health and the environment, the internal combustion engine has become less desirable. As a result, battery-powered, fuel-cell electric, and hybrid vehicles are technologically viable alternatives to the internal combustion engine. And they’re beginning to take on a significant segment of the U.S. vehicle market.
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Essentially, an internal combustion engine works like a cannon. The sound that results is formidable and part of our collective U.S. psyche. It is ingrained in our psychological expectations of what an engine should be. Electric motors, however, make very little noise compared with an internal combustion engine. Research on the safety implications of quiet electric vehicles has mostly focused on pedestrians’ acoustic perception of EVs and suggests that EVs compromise traffic safety. However, Cocran & Krems‘ 2013 research determined that, based on gained individual experience, drivers adjust their evaluation of noise-related hazards. Some statistical observation studies in literature indicate that hybrid or EV drivers intend to be more careful, less risk takers in traffic (Horswill and Coster 2002). Thus, it makes sense to increase the awareness factors for everyone — EV drivers and pedestrians — to create more robust safe traffic situations when EVs are added to the vehicle mix.
Adding to the sound mix
Principles to increase awareness of hybrids and EVs have generally focused on alerts, or sounds that indicate the presence of an EV. Other principles, such as orientation mechanisms, which make it possible to determine where the vehicle is located, roughly how fast it is going, and whether it is moving toward or away from the listener, extend beyond mere white or overt noises.
Education transcends any of these physical additions to a hybrid or EV. Hybrid and EV drivers as well as pedestrians should be exposed to new conceptual thinking about the place of EVs in traffic situations. Alongside the new federal safety standard that requires low speed noise, hybrid and EV automakers can build in specific educational materials to prepare their consumer base for new driving situations, which will continue to add safety awareness. With access to multiple new technologies, drivers could have multimodal educational opportunities.
- Audio systems could provide periodic, random reminders to increase driver awareness of pedestrians and cyclists in slow speed situations.
- Automakers could require that drivers work through a series of interactive online tutorials that accentuate driver understanding of slow speed safety adaptations with hybrids and EVs.
- Traditional print manuals should include dedicated sections that address slow speed driver safety decision making.
- Before-driving checklists should include explicit instruction in slow speed situations and the possibility of pedestrian interactions.
Consumer safety groups can also assume responsibility for educating their constituents about new needs for pedestrian and cyclist awareness.
- Cyclist advocacy organizations can provide seminars to their members during events to increase strategies for hybrid and EV slow speed situations.
- Existing support groups for persons with visual impairment can add workshops about hybrid and EVs to empower them to anticipate potential slow speed traffic situations.
- Minimal training standards for service animals could include special animal recognition of hybrid and EVs.
- Traditional and highly respected elderly advocacy organizations like AARP could provide print and online materials to help a generation who grew up with internal combustion engines to accommodate strategies to recognize hybrids and EVs in traffic.
Yes, adoption and diffusion of new innovations can be a long-term, complicated process. Airbags, child safety features, exhaust gas hazard, seat belts, and driver assist technologies currently provide hybrid and EV drivers with a toolkit of pedestrian safety measures. But we want more than to prevent what NHTSA says is about 2,400 pedestrian injuries each year that occur during low speed hybrid or EV/ pedestrian interactions. We want to create a cultural climate in which a social vehicular knowledge base extends well beyond the internal combustion engine.
The Trump Administration today made several key moves to help with the deployment of autonomous vehicles by cutting overreaching red tape that has stifled growth and innovation for years.
The moves, which were put forth by the National Highway Traffic Safety Administration (NHTSA), aim to grant temporary exemptions to at least one company currently, although that could expand in the coming months. Additionally, it will work with organizations to develop standards and a sound but efficient regulatory landscape.
Zoox is the only company mentioned explicitly by the Trump Administration in its press release announcing the new terms today. They will receive a temporary two-year exemption that will allow the commercial deployment of up to 2,500 vehicles annually for two years.
There is a potential exemption for Robomart, Inc., which “requests a temporary exemption from certain FMVSS No. 500 requirements for a low-speed vehicle operated by an ADS without a human driver onboard. NHTSA will publish a separate notice seeking public comment on its merits once the initial evaluation is complete,” the agency said.
Here are the five new terms that Secretary Sean Duffy has implemented through the NHTSA today:
- Allow Zoox to commercially deploy its robotaxis through a temporary exemption.
This temporary exemption will allow the commercial deployment of up to 2,500 vehicles annually for two years, subject to an enhanced, adaptable oversight structure that can evolve as Zoox’s technology advances. - Accelerate development of first-ever AV performance standards through a partnership with SAE Industry Technologies Consortia (ITC).
This partnership will fund a three-year, $5 million “A2SCEND” consortium, bringing together experts to gather data and accelerate creation of the first-ever AV performance standards. This project will inform a single national standard for AV safety to eliminate the patchwork regulatory landscape that has stifled innovation for years. - Publish an interim final rule that allows vehicles manufactured prior to an exemption to be eligible for a commercial deployment exemption.
This rule will modernize the application process and improve access to exemptions for innovators, including AV developers, by granting the NHTSA Administrator the discretion to apply temporary exemptions to vehicles manufactured prior to the effective date of an exemption grant. - Streamline the application process for Part 555 exemptions by updating guidance and soliciting feedback from the public.
By updating the Part 555 exemption process—which allows automakers to temporarily sell a limited number of non-compliant vehicles, primarily to test new technologies—NHTSA is aiming to create a more flexible oversight structure for exemptions and summarize recent AV framework activities, including expanded exemption pathways, streamlined crash reporting, and ongoing efforts to modernize Federal Motor Vehicle Safety Standards (FMVSS). - Establish a new Federal Docket for public feedback on NHTSA’s updated safe AV development and deployment guidance.
NHTSA is updating its technical guidance for AVs for the first time since 2017—focusing on key safety areas like emergency responder interactions, safety management systems, remote assistance, and post-crash behavior to help the industry scale up driverless deployments safely.
Additionally, the NHTSA said it has modernized some safety standards by proposing updates to:
- FMVSS 102 – Transmission shifting
- FMVSS 103/104 – Windshield defrosting and wiping
- FMVSS 110 – Tire placards
- FMVSS 135 – Braking systems
- FMVSS 101 – Controls and displays
- FMVSS 108 – Vehicle lighting
- FMVSS 111 – Mirrors and rearview display
- FMVSS 126 – Electronic stability control systems
- FMVSS 201/208 – Sun visors and warning labels
These changes aim to make the regulatory process for autonomous vehicles more streamlined and efficient, which could help the U.S. gain dominance over autonomous vehicle systems moving forward.
Elon Musk is, in many respects, one of the biggest and most influential figures in modern-day artificial intelligence.
Given that Tesla, SpaceX, and xAI are all looked at in their respective fields as leaders to an extent, each of them has a heavy influence on the future of AI, even though two of them are not thought of, at face value, as AI companies.
Musk has grand expectations for what is to come with AI, not only as a form of assistance to make human lives easier, but to make humans multiplanetary and solve some of the biggest issues that face us today. But even he is astounded by AI’s pace of progress.
He believes that in two years, AI will be so mind-blowing it might be unrecognizable.
Given that AI from 2 years ago feels so old that it should be in a museum, then obviously AI 2 years from now will be mind-blowing https://t.co/TcsKZ8o8OE
— Elon Musk (@elonmusk) July 30, 2026
This progress can be seen in a variety of ways, but perhaps the most popular way people have shown AI’s progress, especially on social media, is through an incredibly arbitrary way of watching Will Smith eat spaghetti:
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The progression in AI of Will Smith eating spaghetti (2023 – 2026) pic.twitter.com/VDv82mB5gs
— internet hall of fame (@InternetH0F) February 10, 2026
This is a great way to show people how AI is improving, especially from a perspective that examines how it can manufacture images and video from prompts. AI is an incredibly complex concept, however, and it goes much deeper than Will Smith eating Italian food.
Musk’s most widely adopted method of AI is likely Tesla Full Self-Driving, which impacts millions of people as they utilize it to increase safety with their travel. Musk has routinely pushed incredibly aggressive timelines for self-driving, especially unsupervised.
Perhaps this perspective is why he feels that things will be solved in a timeframe that is much more aggressive than most of us would think. Regardless, the progress of AI is moving fast, and it seems that Musk’s expectations for it could be high.
But if it can actually achieve full-length motion pictures and even more realistic production value, it will be hard to distinguish between reality and AI very soon.
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Tesla just officially confirmed it has built its 10 millionth car, a major milestone for the company that started producing sustainable electric powertrains less than two decades ago.
In that time, Tesla has truly revolutionized the automotive industry, disrupting the idea of what a car should be, how it should be fueled, and how it truly impacts day-to-day life.
10 million vehicles produced globally.
Congrats to all Tesla teams! pic.twitter.com/JkcraR63bs— Tesla Manufacturing (@gigafactories) July 30, 2026
Tesla achieved this feat across four production facilities: the Fremont Factory in Fremont, California, Gigafactory Shanghai in China, Gigafactory Berlin in Germany, and Gigafactory Texas in Austin, Texas.
The 10 millionth vehicle was a Diamond Black Model Y.
Over the course of the past roughly 18 years, Tesla has evolved its lineup from a sporty sedan built on a Lotus body to a lineup of various body styles, performance metrics, and other characteristics that make each one unique.
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This is an incredible achievement for a company that is young compared to what it goes up against. When Tesla entered the automotive market, Ford, GM, and Stellantis widely dominated the playing field. Since then, Tesla has caused such a disruption that these three massive brands had to scramble to create EV projects of their own.
Despite their best efforts, they have not been able to match the prowess or the effectiveness of Tesla. They are all reliant on Tesla’s charging infrastructure, their software is inferior, and their self-driving projects are elementary in comparison.
Tesla felt its fair share of growing pains over the years as well. As recent at 2019, there were complaints about build quality, paint quality, and overall luxuriousness. These things have all been improved upon through the company’s maturity, and these strides in quality have led to this 10 million vehicle production achievement, something that other small-and-scrappy EV makers will hope to accomplish one day.
Autonomous vehicle red tape gets slashed by Trump Administration
Elon Musk has a crazy prediction about AI in two years
