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NIO sets its sights on overtaking Tesla in China

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7 years ago

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One of the latest electric car companies looking to challenge Tesla’s dominance has made known its intentions of overtaking the Silicon Valley car manufacturer in China’s luxury auto market. In a recent 60 Minutes interview, founder and CEO William Li described plans for NIO, his Chinese EV startup company to capture Tesla’s upper-middle class audience in the country, ultimately moving on to position its products as highly desired status symbols. With potentially 50% of the worldwide electric car market soon to be located in China, NIO’s ambitions are certainly poised in a promising direction, and their native knowledge of their customer market just may help give them the edge they’re seeking.

NIO’s strategy to appeal to the EV customer market is similar to Tesla’s in several ways and has earned it the nickname “Tesla of China.” The Chinese auto maker currently sells two high-performance SUVs, the ES6 and the ES8, both of which have an advanced autonomous driving system (not yet in operation) and an on-board pilot system. These, of course, are all features enjoyed by current Tesla drivers in Tesla’s own flavor, and with one look at NIO’s vehicles’ large center console control screen, it’s clear which auto maker’s customer base NIO is targeting. A phone app is incorporated into the NIO ownership experience, providing basic car services like roadside assistance and maintenance scheduling (as well as several other features). Customers can also purchase NIO vehicles via the app, similar to Tesla’s sales model. While significant commonalities exist between the two car makers, NIO has significant unique offerings as well.

Owning a Tesla certainly comes with an incorporated sense of community, but NIO seeks to expand on that concept, eventually transforming its brand into a symbol of social standing by connecting customers with one another. The car maker presents itself as a lifestyle company, offering membership in exclusive NIO-owner-only clubs called NIO Houses with regular social activities and perks one might see at, say, a country or yacht club in the US – classes, meeting rooms, etc. The customer app also connects users to an entire social network of other owners – a bit beyond basic Internet forums.

NIO has further padded its ‘lifestyle’ perception with first-of-its-kind battery swapping technology, allowing customers to switch out their drained car batteries for fully charged ones via an automated system that’s faster than refueling at a gas station, saving time. Also, a mobile charging subscription service is an owner option, wherein NIO company vehicles travel to the vehicle’s location to supply it with power on request. Along with customer-oriented charging services and community perks, subscription packages offering free repairs and maintenance (with valet pickup/delivery options), cellular data boosts, car washing, airport parking, and several others all foster a lifestyle for NIO customers that’s only available via vehicle ownership.

For about $60,000 (before tax breaks and subsidies), a customer in China can own one of NIO’s two all-electric SUVs. The company’s flagship SUV, the ES8, is all-wheel drive, uses two 240 kW motors, and has a swappable 70 kWh/84 kWh battery. Impressively, it also has a 0-100 km/h (0-62 mph) time of 4.4 seconds. The newly released ES6 uses dual 160 kW high efficiency or 240 kW high performance motors with a swappable 70 kWh/84 kWh battery. The 0-100 km/h time is 4.7 seconds.

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One of the major factors in NIO’s favor (as well as any electric car maker in the country) is the Chinese government’s major push to bring electric vehicles to the country’s roads. With air pollution a problem literally looming over the heads of major city populations, China’s leadership has maneuvered its tax system to provide major incentives for EV purchases to address the dirty air situation via clean energy. In Shanghai, for example, the $12,000+ license fee required to purchase a car in the city is waived if it’s electric. Additionally, several Chinese cities offer thousands of dollars in rebates for EV purchases.

Tesla CEO Elon Musk has experienced this motivated government favoritism first hand with a sped up permit and construction process for Gigafactory 3 in Shanghai. As an established EV maker and leader in the EV revolution, paving the way for Tesla to have a major presence in China is in line with the leadership’s desires for market transformation. As described in the 60 Minutes segment, hundreds of native electric vehicle companies have also popped up as a result of incentive efforts, all hoping to achieve major success with government backing. NIO hopes to cut through the competition with its lifestyle branding.

While Tesla may have entertainment features like TeslAtari and Easter eggs, NIO boasts its own unique fun feature: an artificial intelligence personal assistant named NOMI, touted by the company as the world’s first such in-car device. On the dashboard, a little sphere with digital eyes chats with vehicle passengers and interacts to provide music playlists, adjust cabin temperature, and even take selfies. NOMI seems to be inspired by other existing AI robot personal assistants like the personality-filled Vector Robot by Anki.

If you’re a fan of Amazon’s (hit) car show, The Grand Tour, you may have seen NIO’s EP9 supercar racer on display in the “Chinese Food for Thought” episode, driven by the crash-tested Richard Hammond demonstrating the car’s 1,341 brake horsepower. While not road legal, for the price of around $1.5 million dollars, owners of this insanely fast vehicle can enjoy a 0-125 mph acceleration of about 7 seconds and an octopus-like grip around track corners thanks to 5,395 pounds of downforce (2X the amount of Formula 1 cars). When it’s time to recharge the batteries, a full charge takes only 45 minutes; however, that’s where usability complications set in. The battery must be completely removed by a specialty team in order to recharge, something that just might be on hand to begin with since the vehicle is a track-only hobby car.

Last year, NIO achieved its goal of delivering 10,000 vehicles, all made-to-order. CEO Li expects to be able to ramp up production quickly in the coming years thanks to the Chinese manufacturing capabilities, and he eventually hopes to have NIO vehicles on the road in the United States. The company already has a presence in San Jose, California where its global software development center employs over 700 people.

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In a final nod to Tesla similarities, NIO’s mission as an EV company is environmentally-involved. The Chinese name for the company is Weilai, meaning “Blue Sky Coming”, and it represents their guiding philosophy based on building a sustainable future with clean energy. Per their website, “When the ownership experience exceeds expectations, electric vehicles will simply become the natural choice for everyone, leading to a more sustainable tomorrow. With that, our vision of a blue sky will come true.”

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Accidental computer geek, fascinated by most history and the multiplanetary future on its way. Quite keen on the democratization of space. | It's pronounced day-sha, but I answer to almost any variation thereof.

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Tesla makes a massive change to a Service policy that owners will love

If you have a subscription to Full Self-Driving or Premium Connectivity for 30 days, the date of its expiration is 30 days after you activate the subscription, even if the vehicle was in service.

Published

27 minutes ago

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October 26, 2025

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Credit: Tesla

Tesla has decided to update its policy on Subscriptions and Service, and owners are going to love it.

If you have a subscription to Full Self-Driving or Premium Connectivity for 30 days, the date of its expiration is 30 days after you activate the subscription, even if the vehicle was in service.

So, if your car was with Tesla Service for five days, you essentially lost those five days, as your expiration date was not adjusted to reflect the time the vehicle was unusable.

Loaners that Tesla gives owners are usually equipped with perks like Full Self-Driving and Premium Connectivity, so your subscription does not roll over to another vehicle.

Tesla launches new loaner program that owners will love

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However, Tesla has decided to revise that policy in an effort to give owners full access to the subscriptions they paid for. It requires Service visits to be longer than one day.

In a communication to an owner who was having their vehicle serviced, Tesla said:

“A loaner vehicle may be available during your appointment (pending availability) – please check the app closer to your appointment for the latest updates and access details. If your repair requires more than one business day, any active subscriptions or free trials will be extended accordingly.”

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The move is a good one from a customer service standpoint, especially considering the loss of even a few days of a 30-day subscription to something like Full Self-Driving, which costs $99 per month, can be frustrating.

Tesla’s choice to extend the subscription duration for the length of the service visit is a good-faith move that customers will appreciate.

While this adjustment is not directly related to Service, many customers will relate it to that. It’s yet another move Tesla has made in 2025 to make its Service experience better for customers.

It is also offering more options to communicate with Service advisors during and after cars are repaired, which can help streamline the entire visit from start to finish.

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SpaceX reaches incredible Starlink milestone

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2 hours ago

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October 26, 2025

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Credit: SpaceX

SpaceX has reached an incredible milestone with its Starlink program, officially surpassing 10,000 satellites launched into low Earth orbit since starting the program back in 2019.

Last Sunday, October 19, SpaceX launched its 131st and 132nd Falcon 9 missions of 2025, one from Cape Canaveral, Florida, and the other from Vandenberg, California.

The 10,000th Starlink satellite was aboard the launch from California, which was Starlink 11-19, and held 28 v2 mini optimized satellites.

The achievement was marked by a satellite tracker developed by Jonathan McDowell.

The first Starlink launch was all the way back on May 23, 2019, as SpaceX launched its first 60 satellites from Cape Canaveral using a Falcon 9 rocket.

Of the over 10,000 satellites in orbit, the tracker says 8,608 are operational, as some are intentionally de-orbited after becoming faulty and destroyed in the atmosphere.

SpaceX has truly done some really incredible things during its development of the Starlink program, including launch coverage in a global setting, bringing along millions of active subscribers that use the service for personal and business use, locking up commercial partnerships, and more.

Starlink currently operates in around 150 countries, territories, and markets and is available at least somewhere on all seven continents.

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Additionally, Starlink has over 5 million subscribers worldwide, and 2.7 million have joined the program over the past year. It has revolutionized internet access on commercial aircraft as well, as several high-profile airlines like Qatar and United, among many others, have already installed Starlink on some of their planes to deliver more stable connectivity for passengers and crew.

SpaceX has the approval to launch 12,000 Starlink satellites from the FAA, but it plans to bring over 30,000 to its constellation, giving anyone the ability to have access to high-speed internet.

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Tesla Full Self-Driving’s biggest improvements from v13 to v14

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3 hours ago

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October 26, 2025

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Credit: Tesla

Tesla Full Self-Driving (Supervised) v14 has been out for several weeks now, and there are a tremendous number of improvements, as we have now reached the fourth iteration of the semi-autonomous software.

Tesla began the v14.1.4 launch last night, which included minor improvements and addressed brake-stabbing issues many owners have reported. In my personal experience, the stabbing has been awful on v14.1.3, and is a major concern.

However, many things have improved, and only a couple of minor issues have been recurring. Many of the issues v13 addressed are no longer an issue, so Tesla has made significant progress.

Here are some of the most notable improvements Tesla made with v14 from v13:

Better Lane Switching on Highways

One of my biggest complaints with v13 was that the “Hurry” Speed Profile would often stay in the left lane, even when there were no passing cars. The legality of cruising in the left lane fluctuates by jurisdiction, but my personal preference is to drive in the right lane and pass on the left.

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That said, Tesla has improved FSD’s performance with more courteous lane behavior. It no longer camps in the left lane and routinely gets back in the right lane after passing slower cars.

More Awareness for Merging Traffic and Makes Courteous Moves

There have been times when FSD has been more aware of merging traffic, and even cross traffic, than most human beings.

Here are a few examples –

  • Full Self-Driving lets a car out of cross traffic during a busy time of day. This road tends to get very congested, especially during rush hour, so the car that was let in by FSD would have been sitting there for likely a minute longer if my Tesla had not let him in:

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  • A busy, four-lane expressway with a quick exit on the far side of the highway for this merging vehicle. I’ve seen some drivers be extremely inattentive and travel at the same speed as merging cars, making their entry onto the expressway less seamless. FSD doesn’t do that; it makes way for merging cars:

More Confident Driving Around Mail Trucks…and Amish

I encounter a lot of Amish in my area of Pennsylvania, and they commonly use both shoulders and the road, so traffic can get congested at times.

In the past, I’ve taken over when encountering Amish buggies, mail trucks, or other vehicles that are moving slowly or making frequent stops. I have felt it is more logical to just take over in these situations.

I decided not to yesterday on a long drive through Lancaster, PA, and the FSD did a wonderful job of confidently overtaking these vehicles:

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This was really impressive and fun to see. There was a slight stutter during one of the three instances, but overall, I didn’t have any concerns.

Object Avoidance

On v13, I almost let the car drive into a fallen branch in the middle of the road. A mile later, the car swerved out of the way for horse droppings. It was a beautiful, clear morning, and the fact that the car did not try to avoid the branch, but did steer away from poop, was concerning.

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Tesla has obviously done a great job at refining FSD’s ability to navigate around these road hazards. Last night, it swerved around a dead animal carcass in the middle of the highway. I didn’t see it until we were already going around it:

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It was awesome to see this and never feel alarmed by the sharp movement. The maneuver was smooth and really well done.

Better Speed Consistency

With v13, I felt I had to constantly adjust the Speed Profile, as well as the Max Speed setting, when using FSD. With V14, I don’t feel like I am making as many adjustments.

Tesla axed the Max Speed setting altogether with v14, which was a good move, in my opinion. Choosing the Speed Profile is now more intuitive by using the right scroll wheel. If the car is traveling too fast or too slow, just change the profile.

Three things Tesla needs to improve with Full Self-Driving v14 release

V13 had some issues with local roads, and I felt it would travel at strange speeds. In a 45 MPH zone, it would sometimes take a long time to reach 40 MPH, then hover between 43 MPH and 47 MPH. It would then fluctuate between those two speeds, frustrating drivers behind me, understandably.

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V14 gets up to speed much better and travels at speeds I’m much more comfortable with on both local roads and highways.

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