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NIO sets its sights on overtaking Tesla in China

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7 years ago

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One of the latest electric car companies looking to challenge Tesla’s dominance has made known its intentions of overtaking the Silicon Valley car manufacturer in China’s luxury auto market. In a recent 60 Minutes interview, founder and CEO William Li described plans for NIO, his Chinese EV startup company to capture Tesla’s upper-middle class audience in the country, ultimately moving on to position its products as highly desired status symbols. With potentially 50% of the worldwide electric car market soon to be located in China, NIO’s ambitions are certainly poised in a promising direction, and their native knowledge of their customer market just may help give them the edge they’re seeking.

NIO’s strategy to appeal to the EV customer market is similar to Tesla’s in several ways and has earned it the nickname “Tesla of China.” The Chinese auto maker currently sells two high-performance SUVs, the ES6 and the ES8, both of which have an advanced autonomous driving system (not yet in operation) and an on-board pilot system. These, of course, are all features enjoyed by current Tesla drivers in Tesla’s own flavor, and with one look at NIO’s vehicles’ large center console control screen, it’s clear which auto maker’s customer base NIO is targeting. A phone app is incorporated into the NIO ownership experience, providing basic car services like roadside assistance and maintenance scheduling (as well as several other features). Customers can also purchase NIO vehicles via the app, similar to Tesla’s sales model. While significant commonalities exist between the two car makers, NIO has significant unique offerings as well.

Owning a Tesla certainly comes with an incorporated sense of community, but NIO seeks to expand on that concept, eventually transforming its brand into a symbol of social standing by connecting customers with one another. The car maker presents itself as a lifestyle company, offering membership in exclusive NIO-owner-only clubs called NIO Houses with regular social activities and perks one might see at, say, a country or yacht club in the US – classes, meeting rooms, etc. The customer app also connects users to an entire social network of other owners – a bit beyond basic Internet forums.

NIO has further padded its ‘lifestyle’ perception with first-of-its-kind battery swapping technology, allowing customers to switch out their drained car batteries for fully charged ones via an automated system that’s faster than refueling at a gas station, saving time. Also, a mobile charging subscription service is an owner option, wherein NIO company vehicles travel to the vehicle’s location to supply it with power on request. Along with customer-oriented charging services and community perks, subscription packages offering free repairs and maintenance (with valet pickup/delivery options), cellular data boosts, car washing, airport parking, and several others all foster a lifestyle for NIO customers that’s only available via vehicle ownership.

For about $60,000 (before tax breaks and subsidies), a customer in China can own one of NIO’s two all-electric SUVs. The company’s flagship SUV, the ES8, is all-wheel drive, uses two 240 kW motors, and has a swappable 70 kWh/84 kWh battery. Impressively, it also has a 0-100 km/h (0-62 mph) time of 4.4 seconds. The newly released ES6 uses dual 160 kW high efficiency or 240 kW high performance motors with a swappable 70 kWh/84 kWh battery. The 0-100 km/h time is 4.7 seconds.

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One of the major factors in NIO’s favor (as well as any electric car maker in the country) is the Chinese government’s major push to bring electric vehicles to the country’s roads. With air pollution a problem literally looming over the heads of major city populations, China’s leadership has maneuvered its tax system to provide major incentives for EV purchases to address the dirty air situation via clean energy. In Shanghai, for example, the $12,000+ license fee required to purchase a car in the city is waived if it’s electric. Additionally, several Chinese cities offer thousands of dollars in rebates for EV purchases.

Tesla CEO Elon Musk has experienced this motivated government favoritism first hand with a sped up permit and construction process for Gigafactory 3 in Shanghai. As an established EV maker and leader in the EV revolution, paving the way for Tesla to have a major presence in China is in line with the leadership’s desires for market transformation. As described in the 60 Minutes segment, hundreds of native electric vehicle companies have also popped up as a result of incentive efforts, all hoping to achieve major success with government backing. NIO hopes to cut through the competition with its lifestyle branding.

While Tesla may have entertainment features like TeslAtari and Easter eggs, NIO boasts its own unique fun feature: an artificial intelligence personal assistant named NOMI, touted by the company as the world’s first such in-car device. On the dashboard, a little sphere with digital eyes chats with vehicle passengers and interacts to provide music playlists, adjust cabin temperature, and even take selfies. NOMI seems to be inspired by other existing AI robot personal assistants like the personality-filled Vector Robot by Anki.

If you’re a fan of Amazon’s (hit) car show, The Grand Tour, you may have seen NIO’s EP9 supercar racer on display in the “Chinese Food for Thought” episode, driven by the crash-tested Richard Hammond demonstrating the car’s 1,341 brake horsepower. While not road legal, for the price of around $1.5 million dollars, owners of this insanely fast vehicle can enjoy a 0-125 mph acceleration of about 7 seconds and an octopus-like grip around track corners thanks to 5,395 pounds of downforce (2X the amount of Formula 1 cars). When it’s time to recharge the batteries, a full charge takes only 45 minutes; however, that’s where usability complications set in. The battery must be completely removed by a specialty team in order to recharge, something that just might be on hand to begin with since the vehicle is a track-only hobby car.

Last year, NIO achieved its goal of delivering 10,000 vehicles, all made-to-order. CEO Li expects to be able to ramp up production quickly in the coming years thanks to the Chinese manufacturing capabilities, and he eventually hopes to have NIO vehicles on the road in the United States. The company already has a presence in San Jose, California where its global software development center employs over 700 people.

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In a final nod to Tesla similarities, NIO’s mission as an EV company is environmentally-involved. The Chinese name for the company is Weilai, meaning “Blue Sky Coming”, and it represents their guiding philosophy based on building a sustainable future with clean energy. Per their website, “When the ownership experience exceeds expectations, electric vehicles will simply become the natural choice for everyone, leading to a more sustainable tomorrow. With that, our vision of a blue sky will come true.”

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Accidental computer geek, fascinated by most history and the multiplanetary future on its way. Quite keen on the democratization of space. | It's pronounced day-sha, but I answer to almost any variation thereof.

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Elon Musk

We tested Tesla Full Self-Driving’s ability to let you text and drive

We decided to test it, and our main objective was to try to determine a more definitive label for when it would allow you to grab your phone and look at it without any nudge from the in-car driver monitoring system.

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3 hours ago

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December 4, 2025

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Credit: Grok

On Thursday, Tesla CEO Elon Musk said that Full Self-Driving v14.2.1 would enable texting and driving “depending on [the] context of surrounding traffic.”

Tesla CEO Elon Musk announces major update with texting and driving on FSD

We decided to test it, and our main objective was to try to determine a more definitive label for when it would allow you to grab your phone and look at it without any nudge from the in-car driver monitoring system.

I’d also like to add that, while Tesla had said back in early November that it hoped to allow this capability within one to two months, I still would not recommend you do it. Even if Tesla or Musk says it will allow you to do so, you should take into account the fact that many laws do not allow you to look at your phone. Be sure to refer to your local regulations surrounding texting and driving, and stay attentive to the road and its surroundings.

The Process

Based on Musk’s post on X, which said the ability to text and drive would be totally dependent on the “context of surrounding traffic,” I decided to try and find three levels of congestion: low, medium, and high.

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I also tried as best as I could to always glance up at the road, a natural reaction, but I spent most of my time, during the spans of when it was in my hand, looking at my phone screen. I limited my time looking at the phone screen to a few seconds, five to seven at most. On local roads, I didn’t go over five seconds; once I got to the highway, I ensured the vehicle had no other cars directly in front of me.

Also, at any time I saw a pedestrian, I put my phone down and was fully attentive to the road. I also made sure there were no law enforcement officers around; I am still very aware of the law, which is why I would never do this myself if I were not testing it.

I also limited the testing to no more than one minute per attempt.

I am fully aware that this test might ruffle some feathers. I’m not one to text and drive, and I tried to keep this test as abbreviated as possible while still getting some insight on how often it would require me to look at the road once again.

The Results

Low Congestion Area

I picked a local road close to where I live at a time when I knew there would be very little traffic. I grabbed my phone and looked at it for no more than five seconds before I would glance up at the road to ensure everything was okay:

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Looking up at the road was still regular in frequency; I would glance up at the road after hitting that five-second threshold. Then I would look back down.

I had no nudges during this portion of the test. Traffic was far from even a light volume, and other vehicles around were very infrequently seen.

Medium Congestion Area

This area had significantly more traffic and included a stop at a traffic light. I still kept the consecutive time of looking at my phone to about five seconds.

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I would quickly glance at the road to ensure everything was okay, then look back down at my phone, spending enough time looking at a post on Instagram, X, or Facebook to determine what it was about, before then peeking at the road again.

There was once again no alert to look at the road, and I started to question whether I was even looking at my phone long enough to get an alert:

Based on past versions of Full Self-Driving, especially dating back to v13, even looking out the window for too long would get me a nudge, and it was about the same amount of time, sometimes more, sometimes less, I would look out of a window to look at a house or a view.

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High Congestion Area

I decided to use the highway as a High Congestion Area, and it finally gave me an alert to look at the road.

As strange as it is, I felt more comfortable looking down at my phone for a longer amount of time on the highway, especially considering there is a lower chance of a sudden stop or a dangerous maneuver by another car, especially as I was traveling just 5 MPH over in the left lane.

This is where I finally got an alert from the driver monitoring system, and I immediately put my phone down and returned to looking at the road:

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Once I was able to trigger an alert, I considered the testing over with. I think in the future I’d like to try this again with someone else in the car to keep their eyes on the road, but I’m more than aware that we can’t always have company while driving.

My True Thoughts

Although this is apparently enabled based on what was said, I still do not feel totally comfortable with it. I would not ever consider shooting a text or responding to messages because Full Self-Driving is enabled, and there are two reasons for that.

The first is the fact that if an accident were to happen, it would be my fault. Although it would be my fault, people would take it as Tesla’s fault, just based on what media headlines usually are with accidents involving these cars.

Secondly, I am still well aware that it’s against the law to use your phone while driving. In Pennsylvania, we have the Paul Miller Law, which prohibits people from even holding their phones, even at stop lights.

I’d feel much more comfortable using my phone if liability were taken off of me in case of an accident. I trust FSD, but I am still erring on the side of caution, especially considering Tesla’s website still indicates vehicle operators have to remain attentive while using either FSD or Autopilot.

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Check out our full test below:

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Elon Musk

Tesla CEO Elon Musk announces major update with texting and driving on FSD

“Depending on context of surrounding traffic, yes,” Musk said in regards to FSD v14.2.1 allowing texting and driving.

Published

7 hours ago

on

December 4, 2025

By

Credit: carwow/YouTube

Tesla CEO Elon Musk has announced a major update with texting and driving capabilities on Full Self-Driving v14.2.1, the company’s latest version of the FSD suite.

Tesla Full Self-Driving, even in its most mature and capable versions, is still a Level 2 autonomous driving suite, meaning it requires attention from the vehicle operator.

You cannot sleep, and you should not take attention away from driving; ultimately, you are still solely responsible for what happens with the car.

The vehicles utilize a cabin-facing camera to enable attention monitoring, and if you take your eyes off the road for too long, you will be admonished and advised to pay attention. After five strikes, FSD and Autopilot will be disabled.

However, Musk announced at the Annual Shareholder Meeting in early November that the company would look at the statistics, but it aimed to allow people to text and drive “within the next month or two.”

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He said:

“I am confident that, within the next month or two, we’re gonna look at the safety statistics, but we will allow you to text and drive.”

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Today, Musk confirmed that the current version of Full Self-Driving, which is FSD v14.2.1, does allow for texting and driving “depending on context of surrounding traffic.”

There are some legitimate questions with this capability, especially as laws in all 50 U.S. states specifically prohibit texting and driving. It will be interesting to see the legality of it, because if a police officer sees you texting, they won’t know that you’re on Full Self-Driving, and you’ll likely be pulled over.

Some states prohibit drivers from even holding a phone when the car is in motion.

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It is certainly a move toward unsupervised Full Self-Driving operation, but it is worth noting that Musk’s words state it will only allow the vehicle operator to do it depending on the context of surrounding traffic.

He did not outline any specific conditions that FSD would allow a driver to text and drive.

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Tesla Semi just got a huge vote of confidence from 300-truck fleet

The confidential meeting marks a major step for the mid-sized carrier in evaluating the electric truck for its regional routes.

Published

8 hours ago

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December 4, 2025

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Credit: Tesla

The Tesla Semi is moving closer to broader fleet adoption, with Keller Logistics Group wrapping up a key pre-production planning session with the electric vehicle maker’s team this week. 

The confidential meeting marks a major step for the mid-sized carrier in evaluating the electric truck for its regional routes.

Keller’s pre-production Tesla Semi sessions

Keller Logistics Group, a family-owned carrier with over 300 tractors and 1,000 trailers operating in the Midwest and Southeast, completed the session to assess the Tesla Semi’s fit for its operations. The company’s routes typically span 500-600 miles per day, positioning it as an ideal tester for the Semi’s day cab configuration in standard logistics scenarios. 

Details remain under mutual NDA, but the meeting reportedly focused on matching the truck to yard, shuttle and regional applications while scrutinizing economics like infrastructure, maintenance and incentives.

What Keller’s executives are saying

CEO Bryan Keller described the approach as methodical. “For us, staying ahead isn’t a headline, it’s a habit. From electrification and yard automation to digital visibility and warehouse technology, our teams are continually pressure-testing what’s next. The Tesla Semi discussion is one more way we evaluate new tools against our standards for safety, uptime, and customer ROI. We don’t chase trends, we pressure-test what works,” Keller said. 

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Benjamin Pierce, Chief Strategy Officer, echoed these sentiments. “Electrification and next-generation powertrains are part of a much broader transformation. Whether it’s proprietary yard systems like YardLink™, solar and renewable logistics solutions, or real-time vehicle intelligence, Keller’s approach stays the same, test it, prove it, and deploy it only when it strengthens service and total cost for our customers,” Pierce said. 

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