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NIO sets its sights on overtaking Tesla in China
One of the latest electric car companies looking to challenge Tesla’s dominance has made known its intentions of overtaking the Silicon Valley car manufacturer in China’s luxury auto market. In a recent 60 Minutes interview, founder and CEO William Li described plans for NIO, his Chinese EV startup company to capture Tesla’s upper-middle class audience in the country, ultimately moving on to position its products as highly desired status symbols. With potentially 50% of the worldwide electric car market soon to be located in China, NIO’s ambitions are certainly poised in a promising direction, and their native knowledge of their customer market just may help give them the edge they’re seeking.
NIO’s strategy to appeal to the EV customer market is similar to Tesla’s in several ways and has earned it the nickname “Tesla of China.” The Chinese auto maker currently sells two high-performance SUVs, the ES6 and the ES8, both of which have an advanced autonomous driving system (not yet in operation) and an on-board pilot system. These, of course, are all features enjoyed by current Tesla drivers in Tesla’s own flavor, and with one look at NIO’s vehicles’ large center console control screen, it’s clear which auto maker’s customer base NIO is targeting. A phone app is incorporated into the NIO ownership experience, providing basic car services like roadside assistance and maintenance scheduling (as well as several other features). Customers can also purchase NIO vehicles via the app, similar to Tesla’s sales model. While significant commonalities exist between the two car makers, NIO has significant unique offerings as well.
- NIO’s ES6 electric SUV interior. | Credit: NIO
- NIO’s ES6 electric SUV command panel. | Credit: NIO
- NIO’s ES6 electric SUV. | Credit: NIO
- The NIO ES6 electric SUV. | Credit: NIO
- The NIO ES8 electric SUV. (Credit: NIO)
Owning a Tesla certainly comes with an incorporated sense of community, but NIO seeks to expand on that concept, eventually transforming its brand into a symbol of social standing by connecting customers with one another. The car maker presents itself as a lifestyle company, offering membership in exclusive NIO-owner-only clubs called NIO Houses with regular social activities and perks one might see at, say, a country or yacht club in the US – classes, meeting rooms, etc. The customer app also connects users to an entire social network of other owners – a bit beyond basic Internet forums.
NIO has further padded its ‘lifestyle’ perception with first-of-its-kind battery swapping technology, allowing customers to switch out their drained car batteries for fully charged ones via an automated system that’s faster than refueling at a gas station, saving time. Also, a mobile charging subscription service is an owner option, wherein NIO company vehicles travel to the vehicle’s location to supply it with power on request. Along with customer-oriented charging services and community perks, subscription packages offering free repairs and maintenance (with valet pickup/delivery options), cellular data boosts, car washing, airport parking, and several others all foster a lifestyle for NIO customers that’s only available via vehicle ownership.
For about $60,000 (before tax breaks and subsidies), a customer in China can own one of NIO’s two all-electric SUVs. The company’s flagship SUV, the ES8, is all-wheel drive, uses two 240 kW motors, and has a swappable 70 kWh/84 kWh battery. Impressively, it also has a 0-100 km/h (0-62 mph) time of 4.4 seconds. The newly released ES6 uses dual 160 kW high efficiency or 240 kW high performance motors with a swappable 70 kWh/84 kWh battery. The 0-100 km/h time is 4.7 seconds.
One of the major factors in NIO’s favor (as well as any electric car maker in the country) is the Chinese government’s major push to bring electric vehicles to the country’s roads. With air pollution a problem literally looming over the heads of major city populations, China’s leadership has maneuvered its tax system to provide major incentives for EV purchases to address the dirty air situation via clean energy. In Shanghai, for example, the $12,000+ license fee required to purchase a car in the city is waived if it’s electric. Additionally, several Chinese cities offer thousands of dollars in rebates for EV purchases.
Tesla CEO Elon Musk has experienced this motivated government favoritism first hand with a sped up permit and construction process for Gigafactory 3 in Shanghai. As an established EV maker and leader in the EV revolution, paving the way for Tesla to have a major presence in China is in line with the leadership’s desires for market transformation. As described in the 60 Minutes segment, hundreds of native electric vehicle companies have also popped up as a result of incentive efforts, all hoping to achieve major success with government backing. NIO hopes to cut through the competition with its lifestyle branding.
- NIO’s ES6 electric SUV command panel. | Credit: NIO
- NIO’s ES8 electric SUV command panel. | Credit: NIO
- NIO’s ES6 electric SUV. | Credit: NIO
- NIO’s AI personal assistant NOMI. | Credit: NIO
While Tesla may have entertainment features like TeslAtari and Easter eggs, NIO boasts its own unique fun feature: an artificial intelligence personal assistant named NOMI, touted by the company as the world’s first such in-car device. On the dashboard, a little sphere with digital eyes chats with vehicle passengers and interacts to provide music playlists, adjust cabin temperature, and even take selfies. NOMI seems to be inspired by other existing AI robot personal assistants like the personality-filled Vector Robot by Anki.
If you’re a fan of Amazon’s (hit) car show, The Grand Tour, you may have seen NIO’s EP9 supercar racer on display in the “Chinese Food for Thought” episode, driven by the crash-tested Richard Hammond demonstrating the car’s 1,341 brake horsepower. While not road legal, for the price of around $1.5 million dollars, owners of this insanely fast vehicle can enjoy a 0-125 mph acceleration of about 7 seconds and an octopus-like grip around track corners thanks to 5,395 pounds of downforce (2X the amount of Formula 1 cars). When it’s time to recharge the batteries, a full charge takes only 45 minutes; however, that’s where usability complications set in. The battery must be completely removed by a specialty team in order to recharge, something that just might be on hand to begin with since the vehicle is a track-only hobby car.
Last year, NIO achieved its goal of delivering 10,000 vehicles, all made-to-order. CEO Li expects to be able to ramp up production quickly in the coming years thanks to the Chinese manufacturing capabilities, and he eventually hopes to have NIO vehicles on the road in the United States. The company already has a presence in San Jose, California where its global software development center employs over 700 people.
In a final nod to Tesla similarities, NIO’s mission as an EV company is environmentally-involved. The Chinese name for the company is Weilai, meaning “Blue Sky Coming”, and it represents their guiding philosophy based on building a sustainable future with clean energy. Per their website, “When the ownership experience exceeds expectations, electric vehicles will simply become the natural choice for everyone, leading to a more sustainable tomorrow. With that, our vision of a blue sky will come true.”
Elon Musk
Tesla made napping in a Robotaxi easier with its latest update
Tesla’s quiet mode reaches Model Y Robotaxis, blacking out the screen for riders wanting rest.
Tesla’s quiet mode, the setting that blacks out the screen for riders who want to rest, has moved beyond the Cybercab. A video posted Thursday by Spencer (@scotsrule08) shows the feature running in a Model Y Robotaxi on a night ride that appears to be in Dallas.
New quiet mode now on @Robotaxi https://t.co/2cM2eM9NeN — Spencer (@scotsrule08) October 29, 2026
The rider taps a small crescent moon icon in the bottom right corner of the map screen. The map, media player, app shortcuts and Grok prompt disappear, leaving a dark display with “Arriving soon,” the destination and a line reading “Tap display to exit quiet mode.” Controls a passenger may still need, including Pull Over, cabin temperature, volume and Support, stay visible. One tap anywhere brings the full map back.
Quiet mode first showed up in the Cybercab last week, which Teslarati reported alongside a new rear camera view. Tesla has been trimming cabin noise in other ways too. On October 25, Spencer reported that Robotaxi turn signals now chime for the first four blinks and then go silent. Tesla has not published release notes for either change.
Elon Musk has been pitching this use for more than a decade. In October 2014, he said that “maybe five or six years from now I think we’ll be able to achieve true autonomous driving where you could literally get in the car, go to sleep and wake up at your destination,”
By 2017 he was setting a higher bar. Speaking at TED, Musk said the hard part was not making self-driving work 99.9 percent of the time, “because, like, if a car crashes one in a thousand times, then you’re probably still not going to be comfortable falling asleep. You shouldn’t be, certainly.”
Owners asked for something similar in their own cars. In December 2019, a Tesla owner requested a Nap Mode that would keep the climate running and wake the occupant with an alarm, and Musk answered “Ok,” as Teslarati covered at the time.
The line returned when the Cybercab was unveiled at the We, Robot event in October 2024. “We’ll move from supervised Full Self-Driving to unsupervised Full Self-Driving, where you can fall asleep and wake up at your destination,” Musk said. On Tesla’s first quarter earnings call in April 2025, he called it the deciding measure: “The acid test is, can you go to sleep in your car and wake up in your destination and I’m confident that will be available in many cities in the US by the end of this year,”
Tesla has run driverless Model Y rides in Dallas and Houston since April, so a passenger dozing off on the way home is now a realistic use of the button. Tesla is also offering new riders a free first trip in both cities, according to an in-app screen shared by tracker Ethan McKanna, and said on its third quarter call that Cybercab rides would launch in Dallas next month.
News
FCC green lights SpaceX’s move to a showdown with Verizon and AT&T
The FCC advanced plans opening 482 MHz to satellite phone service, boosting SpaceX’s Starlink Mobile.
The Federal Communications Commission voted Thursday to move forward with a proposal that would open an additional 482 MHz of spectrum to satellite service beamed directly to ordinary phones, a step that could widen the road for SpaceX’s Starlink Mobile to compete with the country’s largest wireless carriers.
The commission adopted the notice of proposed rulemaking at its October open meeting in Washington, Reuters reported. The proposal would raise the number of bands eligible for Supplemental Coverage from Space from five to 13, according to the FCC fact sheet. Commissioners also advanced a companion item proposing an auction of 25 MHz in the 1675 to 1695 MHz and 2020 to 2025 MHz bands, which could be used for terrestrial service, direct to device service or both.
Thursday’s vote does not hand any spectrum to SpaceX. It opens a public comment period, and final rules will come later. Under the draft, comments would be due 60 days after the notice is published in the Federal Register. The FCC had not released the adopted text at the time of writing, so it is not yet clear whether any bands were changed before the vote.
That question is where the fight now moves. AT&T, Verizon and T-Mobile, through industry group CTIA, asked the FCC to drop the 2.5 GHz and 3.45 GHz bands, which make up 290 MHz of the 482 MHz on the table, as Teslarati reported ahead of the vote. T-Mobile argued satellite interference could wipe out up to 96% of a cell site’s uplink coverage area. SpaceX asked the commission to go the other way and add the 902 to 928 MHz band.
The rule change that matters most to SpaceX may be a structural one. Today, a satellite operator must lease spectrum from every carrier holding co-channel licenses across an entire region such as the contiguous United States. The proposal would replace that with a certification that the operator has coexistence agreements covering only the areas it plans to serve, or that it holds the terrestrial licenses itself.
SpaceX has spent this year building that second path. It bought EchoStar’s AWS-4 and H-block licenses in a deal worth roughly $17 billion, and earlier this month agreed to acquire Grain Management’s nationwide 800 MHz portfolio, which the company said would pave the way for Starlink to become a major US mobile carrier. The FCC approved SpaceX’s purchase of three unused AWS-3 licenses from Tristar on October 21, and cleared its plan for 15,000 next generation direct to cell satellites on October 6.
The regulator has not always sided with SpaceX. In April, the FCC dismissed a SpaceX petition seeking access to Mobile Satellite Service spectrum held by incumbents, and it rejected 2.5 GHz for satellite coverage when it first adopted the framework in 2024.
The carriers are also building their own defenses. In May, the three companies agreed in principle to form a joint venture pooling spectrum for satellite service, and T-Mobile remains SpaceX’s US launch partner for Starlink Mobile even as it leads the push to keep satellites out of 2.5 GHz. SpaceX President Gwynne Shotwell has said service on SpaceX’s own airwaves is targeted for early 2028.
Elon Musk
Tesla’s Roadster appearance at SpaceX has merger watchers talking
Tesla’s next generation Roadster was spotted at SpaceX’s Hawthorne headquarters, two weeks after its unveiling.
Tesla’s next generation Roadster turned up at SpaceX’s headquarters in Hawthorne, California on Wednesday, less than two weeks after the car flew off a ramp at its unveiling in Texas.
Photos shared on X by SpaceX Engineer (@DeannaRiceSPCX) show the new Roadster parked outdoors beside the famed Falcon 9 that stands outside company headquarters at the corner of Crenshaw Boulevard and Jack Northrop Avenue. Rocket B1019 was the first orbital-class booster ever to land after a launch on December 21, 2015 after it sent 11 Orbcomm satellites to orbit and then flew back to Landing Zone 1 at Cape Canaveral, which would be the first landing in what became SpaceX’s reusable rocket program. SpaceX chose not to fly it again. After a test fire in Florida, the booster was shipped to Hawthorne and raised upright as a permanent monument in August 2016, as Teslarati reported at the time. Putting the Roadster, which flies on SpaceX cold gas thrusters, next to the rocket that started SpaceX’s landings is symbolic in itself.
Small car, big rocket ambitions 🚀🚗 #roadster #falcon9 #spacex #tesla https://t.co/H32xUSXoCl
— Deanna Rice (@DeannaRiceSPCX) October 29, 2026
The Thrust and Rocket versions of the Roadster use cold gas thrusters fed by composite overwrapped pressure vessels, the same type of tank SpaceX flies on Falcon 9, and Elon Musk described the car as the work of Tesla and SpaceX engineers working together. Tesla lists 0 to 60 mph in under 0.9 seconds for Thrust and under 0.59 seconds for Rocket, while the base Performance model relies on a fan and ground sealing system for grip, as Teslarati detailed in its breakdown of the three Roadster configurations.
Tesla has kept the car in the spotlight since the October 15 event near Waco. Last week, the company posted a video of the Roadster’s fighter jet inspired cockpit, including a Track Mode screen with a “Thruster · 5,500 PSI” readout, which we covered in our look at the Roadster’s center display. Musk also said owners will be able to ask the car to perform the stunts autonomously, and promised a looping track at Tesla’s Texas headquarters.
The visit comes as special committees at Tesla and SpaceX weigh a possible merger, a step Musk confirmed on SpaceX’s third quarter earnings call. The Roadster, built on SpaceX hardware, has become one of the clearest examples of the two companies already building products together.
Musk said at the unveiling that Roadster production will begin in 2028. Reservations are open with a $50,000 payment, Thrust is listed as a limited release and Rocket is invite only. Tesla says the car is not approved for public road use.








