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Advancement in nuclear fusion tech continues transition to clean energy future
The development of unlimited, carbon-neutral, and safe energy through nuclear fusion is expanding around the world, and scientists at the Atomic Energy Authority in the United Kingdom (AEA) have recently cleared one more key hurdle to making it a commercial reality: exhausting gas that’s hotter than the Sun. The hot plasma created during fusion power generation needs to cool down as it’s being used, but at its extreme temperatures, there aren’t any materials available to withstand the heat. Now, that problem appears to have been solved.
The AEA team’s answer to the heat issue is a “sacrificial wall” design which will require replacement every few years. Plasma will be moved down a path within its fusion generator’s holding device to cool it slightly before coming into contact with a specially designed wall for the remainder of the cooling process. However, even at a lower temperature, the heat will degrade the wall’s integrity over time and need to be changed. With the first nuclear fusion reactor set to turn on in seven years, AEA’s fusion exhaust system may be one of the developments that keeps it on schedule.
It’s said that imitation is the sincerest form of flattery, and recent fusion energy developments show that sentiment’s considerations don’t remain within the bounds of Earth. At about 90 million miles away, our Sun is essentially a fusion reactor in the sky, its large size creating enough gravity to force atoms together at its core and release massive amounts of energy. Artificially reproducing the conditions needed for this kind of generation is tough, but the attempt has been going on since the 1960s. The AEA is representative of one agency in a global endeavor.
The most advanced nuclear fusion project today is ITER, the International Nuclear Fusion Research experimental reactor in southern France, which hosts scientists from 35 countries dedicated to achieving the first ever positive fusion energy production. Their device is called a “tokamak”, and its structure is something like a flattened donut (torus) encapsulated by rings of powerful magnetic coils. The magnetic fields generated by the coils both suspend the plasma created by extreme heat and squeeze the plasma into a small space to create the fusion reactions. ITER is scheduled to turn its reactor on in 2025.
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- A visualization of the ITER tokamak in operation.| Credit: ITER.org/Jamison Daniel, Oak Ridge Leadership Computing Facility
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- A computer-animated visualization of the ITER tokamak in operation. | Credit: ITER.org
Creating fusion in a laboratory involves two primary parts: 1) creating plasma, a soup of electrons and nuclei released from their atomic structures due to extremely high temperatures; and 2) merging the nuclei of two different types of atoms, generally different forms of hydrogen. The heat in a tokamak is generated from both the magnetic field movement and external heating devices, and the nuclei merge is achieved by squeezing the plasma using those same magnetic fields into a constricted area to encourage collisions. Essentially, the high heat excites the atomic particles, speeding their motion, and their energetic movements within the magnetically confined area significantly increases the likelihood the nuclei will crash and fuse together. When this fusion occurs, a massive amount of energy is released, the object of desire for all involved in this field of research.
The amount of heat needed to convince atoms to release their electrons and form plasma is in the range of millions of degrees Celsius, the core of the Sun itself being 15 million degrees. Without high gravity to aid with squeezing plasma, as in the Sun’s case at 27 times the gravity of Earth, reactors on our planet need to heat well beyond the Sun’s temperature to ensure the atomic particles in the plasma collide and fuse. ITER’s tokamak heats to 100 million degrees Celsius.
All of this heating and magnetic control requires its own energy input, and this is where the current state of fusion energy development is focused. The ratio of energy used and energy produced is called “Q”, the desired amount aimed for by scientists in the field being 10:1. When ten times the energy is produced by nuclear fusion than used to produce it, it will have advanced to a level ready for further development as an alternative power source, or so goes the thinking. ITER’s specific goal is to produce 500 MW of fusion power from 50 MW of heating power.
Once energy is released from the fusion process, it can then be captured to create steam to power generators currently using other power sources such as coal and natural gas. This is another benefit purported benefit of fusion power; it can plug directly into existing power grids, minimizing any disruptions or requirements for new equipment. Combined with the abundant availability of hydrogen and the lack of greenhouses gases or radioactive waste, there are high hopes for fusion’s future as an all-in-one energy solution.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
