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Advancement in nuclear fusion tech continues transition to clean energy future
The development of unlimited, carbon-neutral, and safe energy through nuclear fusion is expanding around the world, and scientists at the Atomic Energy Authority in the United Kingdom (AEA) have recently cleared one more key hurdle to making it a commercial reality: exhausting gas that’s hotter than the Sun. The hot plasma created during fusion power generation needs to cool down as it’s being used, but at its extreme temperatures, there aren’t any materials available to withstand the heat. Now, that problem appears to have been solved.
The AEA team’s answer to the heat issue is a “sacrificial wall” design which will require replacement every few years. Plasma will be moved down a path within its fusion generator’s holding device to cool it slightly before coming into contact with a specially designed wall for the remainder of the cooling process. However, even at a lower temperature, the heat will degrade the wall’s integrity over time and need to be changed. With the first nuclear fusion reactor set to turn on in seven years, AEA’s fusion exhaust system may be one of the developments that keeps it on schedule.
It’s said that imitation is the sincerest form of flattery, and recent fusion energy developments show that sentiment’s considerations don’t remain within the bounds of Earth. At about 90 million miles away, our Sun is essentially a fusion reactor in the sky, its large size creating enough gravity to force atoms together at its core and release massive amounts of energy. Artificially reproducing the conditions needed for this kind of generation is tough, but the attempt has been going on since the 1960s. The AEA is representative of one agency in a global endeavor.
The most advanced nuclear fusion project today is ITER, the International Nuclear Fusion Research experimental reactor in southern France, which hosts scientists from 35 countries dedicated to achieving the first ever positive fusion energy production. Their device is called a “tokamak”, and its structure is something like a flattened donut (torus) encapsulated by rings of powerful magnetic coils. The magnetic fields generated by the coils both suspend the plasma created by extreme heat and squeeze the plasma into a small space to create the fusion reactions. ITER is scheduled to turn its reactor on in 2025.
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- A visualization of the ITER tokamak in operation.| Credit: ITER.org/Jamison Daniel, Oak Ridge Leadership Computing Facility
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- A computer-animated visualization of the ITER tokamak in operation. | Credit: ITER.org
Creating fusion in a laboratory involves two primary parts: 1) creating plasma, a soup of electrons and nuclei released from their atomic structures due to extremely high temperatures; and 2) merging the nuclei of two different types of atoms, generally different forms of hydrogen. The heat in a tokamak is generated from both the magnetic field movement and external heating devices, and the nuclei merge is achieved by squeezing the plasma using those same magnetic fields into a constricted area to encourage collisions. Essentially, the high heat excites the atomic particles, speeding their motion, and their energetic movements within the magnetically confined area significantly increases the likelihood the nuclei will crash and fuse together. When this fusion occurs, a massive amount of energy is released, the object of desire for all involved in this field of research.
The amount of heat needed to convince atoms to release their electrons and form plasma is in the range of millions of degrees Celsius, the core of the Sun itself being 15 million degrees. Without high gravity to aid with squeezing plasma, as in the Sun’s case at 27 times the gravity of Earth, reactors on our planet need to heat well beyond the Sun’s temperature to ensure the atomic particles in the plasma collide and fuse. ITER’s tokamak heats to 100 million degrees Celsius.
All of this heating and magnetic control requires its own energy input, and this is where the current state of fusion energy development is focused. The ratio of energy used and energy produced is called “Q”, the desired amount aimed for by scientists in the field being 10:1. When ten times the energy is produced by nuclear fusion than used to produce it, it will have advanced to a level ready for further development as an alternative power source, or so goes the thinking. ITER’s specific goal is to produce 500 MW of fusion power from 50 MW of heating power.
Once energy is released from the fusion process, it can then be captured to create steam to power generators currently using other power sources such as coal and natural gas. This is another benefit purported benefit of fusion power; it can plug directly into existing power grids, minimizing any disruptions or requirements for new equipment. Combined with the abundant availability of hydrogen and the lack of greenhouses gases or radioactive waste, there are high hopes for fusion’s future as an all-in-one energy solution.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
