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NVIDIA says Tesla raised the bar for self-driving tech, car makers must deliver
NVIDIA, a prominent and highly successful leader in computer chip design, says that Tesla has raised the bar in autonomous driving software, and other car makers will have to deliver similar performance if they want to compete in the long-term future of the auto industry, according to a recent NVIDIA company blog.
“It’s financially insane to buy anything other than a Tesla,” CEO Elon Musk stated during the company’s Autonomy Day event. He then compared the purchase of any other car as equivalent to buying a horse for one’s transportation purposes. NVIDIA, for its part, agrees with Musk and Tesla’s sentiments about the future of self-driving and the need for powerful computers to push its progress.
“Self-driving cars—which are key to new levels of safety, efficiency, and convenience—are the future of the industry. And they require massive amounts of computing performance… This is the way forward. Every other automaker will need to deliver this level of performance,” the chip maker wrote.
The type of autonomous driving technology Tesla is pushing is predicted to be the inevitable standard, and the company’s lead in the arena will likely increase even further as more of their vehicles take to the road. “By end of this quarter, about half a million Teslas will have full self-driving hardware (pending computer swap) & we will make another half million FSD cars by mid next year,” Musk tweeted, emphasizing this point and echoing what he’d explained the day prior.
Exactly. By end of this quarter, about half a million Teslas will have full self-driving hardware (pending computer swap) & we will make another half million FSD cars by mid next year.
— Elon Musk (@elonmusk) April 23, 2019
Tesla’s recent Autonomy Day presentation drew comparisons between the all-electric car maker’s Full Self-Driving (FSD) computer chip and those produced by NVIDIA, the only computer processing unit maker delivering performance in line with Tesla’s. NVIDIA currently has two self-driving chips in the works: the Xavier SoC (system on a chip) for assisted driving AutoPilot features, and the DRIVE AGX Pegasus computer for full self-driving. The comparisons in Tesla’s presentation were directed at the Xavier in a single-chip configuration.
The technical performance specifications required to run powerful artificial intelligence (AI) neural networks (NN) for autonomous driving require operations performed per second to be measured in the trillions – abbreviated as TOPS (tera operations per second). Tesla’s FSD computer chip can perform at a rate of 72 TOPS (x2 chips in the computer for 144 TOPS total), and the Xavier does 30 TOPS (mistakenly claimed to be 21 TOPS at Tesla’s event, per NVIDIA’s blog).
NVIDIA also expressed in the blog piece its opinion that the match between FSD and Xavier wasn’t quite an apples-to-apples comparison, given the purposes of the two chips. The chip designer prefers its DRIVE AGX Pegasus for the line-up, a computer intended for fully autonomous driving and capable of 320 TOPS. Tesla is assumingly aware of this product and obviously acknowledges the high level of technology developed by NVIDIA given that Hardware 2.5, the computer currently running Tesla’s Autopilot features, was made by the company.
A Tesla with driver features “deleted” under the Tesla Network. | Image: Tesla
There are additional specifications such as power consumption that further differentiate FSD from NVIDIA’s products with a more similar purpose to Tesla’s latest computer. Thus, a different product match may not have mattered towards the overall point being made in the presentation. Either way, a more important distinction between the two companies is the current status of their technologies.
Tesla’s chip was crowned as “objectively the best in the world” by Musk, and this looks to be true, given the fact that all Tesla Model S, 3, and X vehicles being produced now have the hardware installed and will add to the already accruing real world self-driving data the company’s cars provide. NVIDIA has partnered with other car manufacturers to develop its products, but they are not incorporated in production vehicles the way Tesla’s FSD has been yet.
The performance Tesla has achieved in its FSD computer is impressive, and that was and continues to be the point. “[Autonomy] is basically our entire expense structure,” Musk told an investor inquiring about where the California-based company was incurring the most cost. Tesla is hedging its fiscal future on the success of autonomous driving in the marketplace, and the company is doing so with bullish energy driven by its famous top executive.
Musk expects Tesla’s Full Self-Driving software to be complete by the end of this year and fully operational by the second quarter of next year.
Tesla’s new Full Self-Driving pricing strategy will eliminate one recurring complaint that many owners have had in the past: FSD transfers.
In the past, if a Tesla owner purchased the Full Self-Driving suite outright, the company did not allow them to transfer the purchase to a new vehicle, essentially requiring them to buy it all over again, which could obviously get pretty pricey.
This was until Q3 2023, when Tesla allowed a one-time amnesty to transfer Full Self-Driving to a new vehicle, and then again last year.
Tesla is now allowing it to happen again ahead of the February 14th deadline.
The program has given people the opportunity to upgrade to new vehicles with newer Hardware and AI versions, especially those with Hardware 3 who wish to transfer to AI4, without feeling the drastic cost impact of having to buy the $8,000 suite outright on several occasions.
Now, that issue will never be presented again.
Last night, Tesla CEO Elon Musk announced on X that the Full Self-Driving suite would only be available in a subscription platform, which is the other purchase option it currently offers for FSD use, priced at just $99 per month.
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Having it available in a subscription-only platform boasts several advantages, including the potential for a tiered system that would potentially offer less expensive options, a pay-per-mile platform, and even coupling the program with other benefits, like Supercharging and vehicle protection programs.
While none of that is confirmed and is purely speculative, the one thing that does appear to be a major advantage is that this will completely eliminate any questions about transferring the Full Self-Driving suite to a new vehicle. This has been a particular point of contention for owners, and it is now completely eliminated, as everyone, apart from those who have purchased the suite on their current vehicle.
Now, everyone will pay month-to-month, and it could make things much easier for those who want to try the suite, justifying it from a financial perspective.
The important thing to note is that Tesla would benefit from a higher take rate, as more drivers using it would result in more data, which would help the company reach its recently-revealed 10 billion-mile threshold to reach an Unsupervised level. It does not cost Tesla anything to run FSD, only to develop it. If it could slice the price significantly, more people would buy it, and more data would be made available.
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
Tesla Full Self-Driving pricing strategy eliminates one recurring complaint
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
