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NVIDIA says Tesla raised the bar for self-driving tech, car makers must deliver
NVIDIA, a prominent and highly successful leader in computer chip design, says that Tesla has raised the bar in autonomous driving software, and other car makers will have to deliver similar performance if they want to compete in the long-term future of the auto industry, according to a recent NVIDIA company blog.
“It’s financially insane to buy anything other than a Tesla,” CEO Elon Musk stated during the company’s Autonomy Day event. He then compared the purchase of any other car as equivalent to buying a horse for one’s transportation purposes. NVIDIA, for its part, agrees with Musk and Tesla’s sentiments about the future of self-driving and the need for powerful computers to push its progress.
“Self-driving cars—which are key to new levels of safety, efficiency, and convenience—are the future of the industry. And they require massive amounts of computing performance… This is the way forward. Every other automaker will need to deliver this level of performance,” the chip maker wrote.
The type of autonomous driving technology Tesla is pushing is predicted to be the inevitable standard, and the company’s lead in the arena will likely increase even further as more of their vehicles take to the road. “By end of this quarter, about half a million Teslas will have full self-driving hardware (pending computer swap) & we will make another half million FSD cars by mid next year,” Musk tweeted, emphasizing this point and echoing what he’d explained the day prior.
Exactly. By end of this quarter, about half a million Teslas will have full self-driving hardware (pending computer swap) & we will make another half million FSD cars by mid next year.
— Elon Musk (@elonmusk) April 23, 2019
Tesla’s recent Autonomy Day presentation drew comparisons between the all-electric car maker’s Full Self-Driving (FSD) computer chip and those produced by NVIDIA, the only computer processing unit maker delivering performance in line with Tesla’s. NVIDIA currently has two self-driving chips in the works: the Xavier SoC (system on a chip) for assisted driving AutoPilot features, and the DRIVE AGX Pegasus computer for full self-driving. The comparisons in Tesla’s presentation were directed at the Xavier in a single-chip configuration.
The technical performance specifications required to run powerful artificial intelligence (AI) neural networks (NN) for autonomous driving require operations performed per second to be measured in the trillions – abbreviated as TOPS (tera operations per second). Tesla’s FSD computer chip can perform at a rate of 72 TOPS (x2 chips in the computer for 144 TOPS total), and the Xavier does 30 TOPS (mistakenly claimed to be 21 TOPS at Tesla’s event, per NVIDIA’s blog).
NVIDIA also expressed in the blog piece its opinion that the match between FSD and Xavier wasn’t quite an apples-to-apples comparison, given the purposes of the two chips. The chip designer prefers its DRIVE AGX Pegasus for the line-up, a computer intended for fully autonomous driving and capable of 320 TOPS. Tesla is assumingly aware of this product and obviously acknowledges the high level of technology developed by NVIDIA given that Hardware 2.5, the computer currently running Tesla’s Autopilot features, was made by the company.
A Tesla with driver features “deleted” under the Tesla Network. | Image: Tesla
There are additional specifications such as power consumption that further differentiate FSD from NVIDIA’s products with a more similar purpose to Tesla’s latest computer. Thus, a different product match may not have mattered towards the overall point being made in the presentation. Either way, a more important distinction between the two companies is the current status of their technologies.
Tesla’s chip was crowned as “objectively the best in the world” by Musk, and this looks to be true, given the fact that all Tesla Model S, 3, and X vehicles being produced now have the hardware installed and will add to the already accruing real world self-driving data the company’s cars provide. NVIDIA has partnered with other car manufacturers to develop its products, but they are not incorporated in production vehicles the way Tesla’s FSD has been yet.
The performance Tesla has achieved in its FSD computer is impressive, and that was and continues to be the point. “[Autonomy] is basically our entire expense structure,” Musk told an investor inquiring about where the California-based company was incurring the most cost. Tesla is hedging its fiscal future on the success of autonomous driving in the marketplace, and the company is doing so with bullish energy driven by its famous top executive.
Musk expects Tesla’s Full Self-Driving software to be complete by the end of this year and fully operational by the second quarter of next year.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
