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NVIDIA says Tesla raised the bar for self-driving tech, car makers must deliver
NVIDIA, a prominent and highly successful leader in computer chip design, says that Tesla has raised the bar in autonomous driving software, and other car makers will have to deliver similar performance if they want to compete in the long-term future of the auto industry, according to a recent NVIDIA company blog.
“It’s financially insane to buy anything other than a Tesla,” CEO Elon Musk stated during the company’s Autonomy Day event. He then compared the purchase of any other car as equivalent to buying a horse for one’s transportation purposes. NVIDIA, for its part, agrees with Musk and Tesla’s sentiments about the future of self-driving and the need for powerful computers to push its progress.
“Self-driving cars—which are key to new levels of safety, efficiency, and convenience—are the future of the industry. And they require massive amounts of computing performance… This is the way forward. Every other automaker will need to deliver this level of performance,” the chip maker wrote.
The type of autonomous driving technology Tesla is pushing is predicted to be the inevitable standard, and the company’s lead in the arena will likely increase even further as more of their vehicles take to the road. “By end of this quarter, about half a million Teslas will have full self-driving hardware (pending computer swap) & we will make another half million FSD cars by mid next year,” Musk tweeted, emphasizing this point and echoing what he’d explained the day prior.
Exactly. By end of this quarter, about half a million Teslas will have full self-driving hardware (pending computer swap) & we will make another half million FSD cars by mid next year.
— Elon Musk (@elonmusk) April 23, 2019
Tesla’s recent Autonomy Day presentation drew comparisons between the all-electric car maker’s Full Self-Driving (FSD) computer chip and those produced by NVIDIA, the only computer processing unit maker delivering performance in line with Tesla’s. NVIDIA currently has two self-driving chips in the works: the Xavier SoC (system on a chip) for assisted driving AutoPilot features, and the DRIVE AGX Pegasus computer for full self-driving. The comparisons in Tesla’s presentation were directed at the Xavier in a single-chip configuration.
The technical performance specifications required to run powerful artificial intelligence (AI) neural networks (NN) for autonomous driving require operations performed per second to be measured in the trillions – abbreviated as TOPS (tera operations per second). Tesla’s FSD computer chip can perform at a rate of 72 TOPS (x2 chips in the computer for 144 TOPS total), and the Xavier does 30 TOPS (mistakenly claimed to be 21 TOPS at Tesla’s event, per NVIDIA’s blog).
NVIDIA also expressed in the blog piece its opinion that the match between FSD and Xavier wasn’t quite an apples-to-apples comparison, given the purposes of the two chips. The chip designer prefers its DRIVE AGX Pegasus for the line-up, a computer intended for fully autonomous driving and capable of 320 TOPS. Tesla is assumingly aware of this product and obviously acknowledges the high level of technology developed by NVIDIA given that Hardware 2.5, the computer currently running Tesla’s Autopilot features, was made by the company.
A Tesla with driver features “deleted” under the Tesla Network. | Image: Tesla
There are additional specifications such as power consumption that further differentiate FSD from NVIDIA’s products with a more similar purpose to Tesla’s latest computer. Thus, a different product match may not have mattered towards the overall point being made in the presentation. Either way, a more important distinction between the two companies is the current status of their technologies.
Tesla’s chip was crowned as “objectively the best in the world” by Musk, and this looks to be true, given the fact that all Tesla Model S, 3, and X vehicles being produced now have the hardware installed and will add to the already accruing real world self-driving data the company’s cars provide. NVIDIA has partnered with other car manufacturers to develop its products, but they are not incorporated in production vehicles the way Tesla’s FSD has been yet.
The performance Tesla has achieved in its FSD computer is impressive, and that was and continues to be the point. “[Autonomy] is basically our entire expense structure,” Musk told an investor inquiring about where the California-based company was incurring the most cost. Tesla is hedging its fiscal future on the success of autonomous driving in the marketplace, and the company is doing so with bullish energy driven by its famous top executive.
Musk expects Tesla’s Full Self-Driving software to be complete by the end of this year and fully operational by the second quarter of next year.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
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Tesla Cybercab uses a unique strategy for picking up the right rider
