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[Photos] Preparations for Tesla’s Gigafactory event are well underway
New aerial photos obtained by Teslarati show party preparations for Tesla’s upcoming July 29 Gigafactory event are well underway. Photos of Tesla’s $5 billion high-tech battery plant located 20 miles east of Reno, Nevada reveal that the electric automaker turned energy company has perched a large white tent off the main road, rightfully named Electric Avenue, that leads into the Gigafactory.
Several tractor trailers are seen surrounding the tent with a pair of trailers positioned in a way that would suggest cargo was being unloaded into the tent. Taking into account that commercial tractor trailers are generally 53 feet in length, we approximate the tent to be about 210 feet in length and 105 feet wide, or twice the size of a professional NBA basketball court.
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- Tesla Gigafactory event prepartions seen in aerial photo
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- A newly perched white tent is seen near the entrance to the Gigafactory
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- Tesla Gigafactory, July 24, 2016
Also seen in the photos taken on Sunday, July 24 by local flight instructor Josh Mcdonald are roughly 2,000 newly painted parking spaces located directly west of Tesla’s Gigafactory 1. Tesla will be providing valet parking for those driving to Gigafactory 1 via Electric Avenue, but will also have shuttle service departing from downtown Reno to the battery plant. Though Tesla has not disclosed the planned attendance figure for the highly anticipated event, we know CEO Elon Musk isn’t one to shy away from throwing a good party. Both the Tesla ‘D event’ and the Model X unveiling each drew between 4,000 – 6,000 in attendance.
Looking forward to the Gigafactory opening party on Friday next week. The scale blows me away every time I see it.
— Elon Musk (@elonmusk) July 22, 2016
Tesla will also be providing factory tours of Gigafactory 1 as well as “test rides” according to event details outlined on the company’s official invitation to the July 29 party. There’s been speculation that Tesla will be providing event attendees rides in the final version of the Model 3 which completed design late last month.
We know that Musk has said in the past that Tesla will “do the obvious thing” regarding Autopilot on the Model 3. Contrary to Tesla’s current semi-autonomous driving feature which has seen its share of negative press after the first fatality occurred behind the wheel of a Model S on Autopilot, many believe that the obvious thing in this case is a fully autonomous vehicle capable of driving on its own with no human intervention.
Looking at a close up of the area near the white tent, we can see a section leading to a paved road that runs alongside the expansive parking lot, and around the outer perimeter of the factory lot. Zooming into the photo even more and you can see the paved road is painted with very clear lane markings, perhaps to ensure that Autopilot 2.0 sensors have all of the cues needed for a successful demo. What we’re seeing here might in fact be a test track where rides will take place.
Test rides might be originating from near the white tent and on the paved road surrounding the outer perimeter of the Gigafactory 1 lot.
Musk’s vision for the future includes the use of Tesla’s battery plant as the supplier of li-ion cells for its upcoming fleet of Tesla trucks, semis and home and commercial energy solutions.
Tesla broke ground on its first Gigafactory in June 2014 and is expected to produce 105 gigawatt hours of battery cells when it reaches full production in 2020, and becomes the world’s largest producer and consumer of li-ion battery cells.
The four completed sections of the Gigafactory to date represents only 15% of the overall total size when completed. Josh Mcdonald of Nevada Tailwheel tells us, “Tesla has begun construction on the next phase of the Gigafactory as seen from the newly graded sections with concrete and steel pylons forming the base of the foundation directly to the north and south of the factory”.
We’ve outlined in red a few key areas of the Gigafactory seen from the aerial photo. Among the areas outlined are new sections north and south of the existing building, a helicopter landing zone and the security guard shack on Electric Avenue.
In a striking revelation that underscores the lucrative crossover between Big Tech and space exploration, Alphabet Inc., Google’s parent company, disclosed a massive $94.1 billion equity stake in SpaceX following the rocket company’s blockbuster initial public offering earlier this year.
The disclosure came in Alphabet’s quarterly filing, marking the first time the long-held private investment has been publicly valued at market prices. Google was an early backer, investing alongside Fidelity in 2015 with roughly $500-900 million at a time when SpaceX was valued around $12 billion.
That bet has delivered extraordinary returns, roughly a hundredfold, transforming a strategic play on satellite internet and launch capabilities into one of Alphabet’s largest assets.
Google, $GOOGL, has said they hold $94 billion in SpaceX, $SPCX, shares after IPO.
— unusual_whales (@unusual_whales) July 23, 2026
Of the total holding, approximately $80 billion remains subject to short-term post-IPO lockup restrictions, preventing near-term sales. An additional $14.1 billion faces longer-term restrictions, extending into the third quarter of 2027. This structure limits immediate liquidity but protects against market volatility as SpaceX transitions into public trading.
The SpaceX position contributed significantly to gains in Alphabet’s broader investment portfolio, which also includes a major stake in AI leader Anthropic. Combined, these holdings helped drive nearly $100 billion in investment gains during the second quarter, providing a substantial boost to net income amid ongoing AI spending pressures.
Analysts view the disclosure as validation of Alphabet’s venture strategy beyond its core search and cloud businesses. The investment aligns with deeper ties, including reported multi-billion-dollar deals for AI computing capacity on SpaceX infrastructure. As SpaceX advances Starship flights, Starlink expansion, and ambitious Mars goals under Elon Musk, Google’s stake positions it to benefit from the commercialization of space.
For Alphabet, the windfall highlights how patient, forward-looking bets in transformative sectors can yield outsized rewards. While lockups temper short-term impact, the holding cements SpaceX as a cornerstone of Alphabet’s diversified portfolio in an era where aerospace, AI, and connectivity increasingly intersect. Investors will watch closely as restrictions lift and SpaceX’s public performance unfolds.
In early 2026, Tesla made a bold strategic pivot: it largely eliminated the option to purchase Full Self-Driving (FSD) software outright and shifted to a subscription-only model. The change, effective around mid-February, ended the one-time fee that had previously ranged as high as $15,000 and later dropped to $8,000. Instead, customers would access FSD (Supervised) for $99 per month in the U.S.
At the time, skeptics questioned whether locking customers into recurring payments would hurt adoption or alienate buyers who preferred ownership of the feature. Tesla bet that a lower barrier to entry, seamless integration at purchase, and the ability to cancel at any time would drive higher uptake.
The results from Q2 2026 speak for themselves: the decision has been a resounding success, delivering the largest quarterly growth in FSD subscriptions in the company’s history.
Tesla FSD subscriptions went up 56% in Q2 2026 to 1.48 million, an increase of 200,000 from Q1 2026.
Tesla added more FSD subscribers in Q2 than in any quarter in its history. pic.twitter.com/jTciTD2JqW
— Sawyer Merritt (@SawyerMerritt) July 22, 2026
According to Tesla’s Q2 shareholder update, active FSD subscriptions reached 1.48 million globally by the end of June 2026. That represents a 56 percent increase year-over-year and a 15.6 percent jump from the prior quarter. Tesla added roughly 200,000 new subscriptions in the period alone—the biggest single-quarter gain on record.
North America led the charge, with more than 55 percent of new vehicle deliveries including an FSD subscription at the time of purchase, a record attach rate for the region.
Tesla explicitly noted that “more customers [are] opting for subscription at the time of vehicle purchase,” crediting the model shift and prominent placement of the option in the ordering process. Subscriptions now contribute meaningfully to ancillary revenue, helping offset pressure elsewhere in the business.
The financial upside is substantial: At $99 per month, 1.48 million active subscriptions generate approximately $146.5 million in monthly recurring revenue. Over a full year, that equates to roughly $1.76 billion in annualized recurring revenue (ARR) from FSD subscriptions alone, assuming steady retention and no major pricing changes.
These figures represent pure, high-margin software revenue. Unlike vehicle sales, which carry production costs, warranty obligations, and supply-chain risks, FSD subscriptions flow largely to the bottom line once the software is developed and deployed over-the-air.
Tesla does not break out exact FSD subscription revenue in its filings (it sits within “Services and Other”), but the category grew 50 percent year-over-year in Q2, with executives highlighting subscriptions as a key driver.
The subscription model offers several structural advantages. It lowers the upfront cost of a new Tesla, potentially broadening the buyer pool and supporting vehicle demand, especially important amid fluctuating EV market conditions. It creates a predictable revenue stream that compounds as the fleet grows and more owners try (and stick with) the software.
Legacy one-time purchasers still exist, but new growth is overwhelmingly subscription-based following the February cutoff.
Early data also suggests improving retention and satisfaction, as well. Tesla has rolled out iterative FSD updates, including v14 features, and expanded availability to additional markets. Recent regulatory approvals in parts of Europe have further boosted interest, with owners in newly enabled countries eager to activate the software they had been waiting for.
FSD is still supervised; regulatory hurdles for true unsupervised autonomy persist in many regions, including the United States, and competition in advanced driver-assistance systems is intensifying. Yet the Q2 numbers validate Tesla’s bet: by removing the large upfront commitment and making FSD accessible via subscription, the company has accelerated adoption faster than many anticipated.
What began as a controversial switch-up has become a clear win. With nearly 1.5 million subscribers, record attach rates, and nearly $1.8 billion in potential annual recurring revenue already in view, Tesla’s FSD business is transitioning from a promised future to a tangible, fast-growing profit engine.
If the momentum continues, and especially if unsupervised capabilities unlock robotaxi opportunities, the subscription flywheel could become one of the most valuable assets in Tesla’s portfolio.
Tesla Robotaxi is among its biggest projects currently, but many have been quick to point out the fact that the company has definitely been slow to expand its fleet.
However, there is definitely a method to that madness. CEO Elon Musk answered several concerns during last night’s quarterly earnings call that some might have about that slow rollout of the Robotaxi suite, maintaining the company’s narrative on prioritizing safety and wanting to avoid injuries to anyone, including animals.
Musk said:
“With Robotaxi, our goals are very ambitious for Robotaxi, but we do need to be cautious about causing any accidents or causing any harm to anyone. Although there are, I think, 30,000 to 40,000 automotive deaths per year in the U.S. alone, most of those do not generate any press or maybe, you never really read about almost any of those. If we injure even one person, it’ll be worldwide headline news, and regulators will immediately clamp down on our activities.
We don’t want to injure anyone. We’re going as fast as humanly possible in scaling Robotaxi, but while trying to ensure that we do not harm anyone at all, and ideally do not even run over a pet. That’s really the constraint is we want to grow as fast as possible with Robotaxi without harm to anyone.”
Tesla has maintained an exemplary safety record with its Robotaxi suite, according to internal data. VP of AI, Ashok Elluswamy, said that the Robotaxi suite has driven more than 380,000 miles unsupervised without any incidents.
0 notable incidents across over 380,000 miles traveled by Robotaxi
— Tesla (@Tesla) July 22, 2026
Analyst Colin Langan of Bank of America also pushed Tesla executives for answers regarding the company’s decision to add cities across several states with dozens of vehicles “as opposed to hundreds.”
Elluswamy said there’s a bigger advantage to do it the way Tesla has been because it ensures that its software stack “is a very general one:”
“The reason we have been expanding across different cities instead of just doubling down on a single city, is that we want to make sure that our stack is a very general one. It is a general one. We just want to both prove to ourselves and to other folks that it is working across a lot of different cities without too much effort per city. That’s what we see internally.”
In the past, we have written about Tesla’s decision to be incredibly conservative with its Robotaxi rollout, especially with the incredibly small fleet size compared to competitors. However, there really is not a price anyone can put on safety for those utilizing the platform or pedestrians, so what Tesla is doing is justified.
A year into the Robotaxi program being active, Tesla has made major strides, but many investors and fans would like to see the fleet expand as quickly as the program has to other cities and states.
Google’s massive stake in SpaceX will shock you
Tesla’s switch-up on selling Full Self-Driving has paid off big time
