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Porsche Mission E pre-production pics reveal new details about Tesla rival
Details of the pre-production variant of Porsche’s rival to the Tesla Model S, the Mission E, was recently revealed in the German carmaker’s Annual & Sustainability report for 2017. The images of the Mission E pre-production units reveal similarities and changes to the vehicle’s eye-catching concept that Porsche revealed during the 2015 Frankfurt Motor Show.
Details of the pre-production Mission E in Porsche’s recent report include the electric car’s passenger doors, which appear to have taken a step away from the concept version’s suicide doors. The pre-production design’s front, however, carries over much of the details found on the concept, including the eye-catching aerodynamic lines that bend into the car’s headlights.
The pre-production Mission E’s storage spaces were also visible in the images provided by the German legacy carmaker. Based on the photos, the frunk of the pre-production Mission E appears to be in the same ballpark as the Model 3. Thanks to its broad-hipped design, the Mission E’s rear trunk seems to have a lot of space as well.
Also included in the report is an image of the vehicle’s charge port, which is designed to be compatible with the IONITY charging network. As we noted in a previous report, the IONITY network, which is built in collaboration by the Volkswagen Group, BMW Group, Daimler AG, and the Ford Motor Company, is designed to rival Tesla’s Supercharger network. IONITY exceeds the current output of Tesla’s 120 kW Superchargers, with an output of 350 kW. With this charging infrastructure in place, Porsche claims that the Mission E could gain 248 miles of range in as little as 15 minutes.
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- Details of the pre-production units of the Mission E were featured in Porsche’s 2017 Annual & Sustainability report. [Credit: Porsche]
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- Details of the pre-production units of the Mission E were featured in Porsche’s 2017 Annual & Sustainability report. [Credit: Porsche]
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- Details of the pre-production units of the Mission E were featured in Porsche’s 2017 Annual & Sustainability report. [Credit: Porsche]
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- Details of the pre-production units of the Mission E were featured in Porsche’s 2017 Annual & Sustainability report. [Credit: Porsche]
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- Details of the pre-production units of the Mission E were featured in Porsche’s 2017 Annual & Sustainability report. [Credit: Porsche]
According to a recent report from GearBrain, however, Porsche’s pay system for the IONITY network would be on the other side of the spectrum as Tesla’s Superchargers. Tesla’s high-powered Superchargers charge Model 3 owners every time they use the infrastructure, but owners of the Model S and Model X — the Elon Musk-led company’s flagships — can use the chargers for free.
In a statement to the publication, Porsche’s deputy chairman of the executive board Lutz Meschke noted that the company would bill Mission E owners for charging services from day one of ownership. The executive also noted that the rates for the IONITY network would be comparable to the prices of gasoline. The Porsche executive also downplayed the business model of Tesla’s charging infrastructure, stating that the Supercharger network “was only free for a while.”
“Yes, but it (Tesla’s Supercharger network) was only free for a while. You can not run things like this; you have to earn money from these services. We want to earn money with the new products and services,” Meschke said.
The Porsche executive’s statement about the Supercharger network’s rates is only partly true, of course, as only Model 3 owners are adopting a pay-per-use model. In a recent statement on its website announcing a price adjustment for the service, Tesla even asserted that the company is not looking to make money from the Supercharger network.
“Tesla is committed to ensuring that Supercharger will never be a profit center,” Tesla wrote.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
News
Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Elon Musk
SpaceX gains favor as Pentagon embraces Musk-style defense reform
The remarks highlighted Musk’s improving relationship with the White House, as well as SpaceX’s growing role in U.S. defense.
SpaceX emerged as a clear beneficiary of the Trump administration’s renewed push to accelerate military innovation, as Defense Secretary Pete Hegseth openly praised Elon Musk’s private space enterprise during a visit to the company’s Starbase launch site in Texas.
The remarks highlighted Musk’s improving relationship with the White House, as well as SpaceX’s growing role in U.S. defense.
Hegseth embraces Elon Musk’s pace
Speaking at SpaceX’s Starbase facility in Brownsville, Texas, Hegseth criticized what he described as a “risk-averse culture” among traditional defense contractors and called for faster innovation modeled after Musk’s approach. He confirmed that the Department of Defense plans to integrate Musk’s Grok AI platform into Pentagon systems, which is part of the administration’s efforts to make the U.S. military an “AI-first warfighting force.”
Hegseth stated that the Pentagon intends to deploy AI models across both classified and unclassified networks, signaling a willingness to push past earlier efforts to limit military use of artificial intelligence. His comments aligned closely with President Donald Trump’s recent call for a $500 billion increase in defense spending, Bloomberg News noted. Trump has also warned major contractors that slower production and shareholder-focused practices could put future contracts at risk.
While Hegseth criticized legacy defense firms, SpaceX was held up as an example of how aggressive timelines, vertical integration, and iterative development could reshape defense strategies. “We need to be blunt here; we can no longer afford to wait a decade for our legacy prime contractors to deliver a perfect system. Winning requires a new playbook. Elon wrote it with his algorithm: question every requirement, delete the dumb ones and accelerate like hell,” Hegseth said.
SpaceX’s expanding defense role comes into focus
SpaceX has become one of the U.S. government’s most important aerospace partners. The company holds roughly $4 billion in NASA contracts to develop Starship into a lunar lander, while also serving as a key launch provider for sensitive national security payloads using its Falcon 9 and Falcon Heavy rockets.
During the visit, Musk highlighted that his ambitions extend beyond defense contracts, reiterating long-term goals of interplanetary travel and eventual exploration beyond the solar system. Still, the optics of the event reinforced how closely SpaceX’s capabilities now align with U.S. strategic priorities.
The appearance also marked another step in Musk’s political rehabilitation after a public falling-out with the White House last year. Since leaving his role leading the Department of Government Efficiency, Musk has gradually reengaged with the administration, reconnecting with U.S. President Donald Trump during slain conservative activist Charlie Kirk’s tribute and attending events at the White House. Trump’s also recently suggested that Starlink could help restore internet access in Iran.
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
Tesla counters Norway’s VAT hike with dedicated consumer bonus
