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Porsche opens orders for Taycan (Mission E), sees warm reception from buyers
Porsche Managing Director Alexander Pollich has announced that interested customers have already begun ordering the all-electric Taycan, formerly known as the Mission E. The Porsche executive stated that the reception to the Taycan has been incredibly positive, ahead of next year’s official unveiling.
Pollich noted that Porsche opened orders for the all-wheel drive, high-performance electric sedan earlier this month. Although he did not quote the exact number or orders the Taycan has received, he did state that the reaction from customers has been “fantastic.” Pollich stated that the Taycan is, in a way, a return to Porsche’s roots, especially considering that the company started with an electric car back in 1898.
“The reaction from customers has been fantastic – from the moment we announced the car to now, when we have asked customers to register their interest for the first cars. The history of Porsche began with an electric car in 1898 and that provides some inspiration and motivation for us. Of course, there was a big gap, but we have led with the introduction of hybrids, and now we will use our heritage and learnings to offer a class-leading electric car,” he said.
Ultimately, the Porsche executive stated that the warm reception to the Taycan is indicative of how keen car buyers are about zero-emissions vehicles. Pollich also acknowledged the importance of Tesla, its biggest rival in the electric car industry, for helping make EVs as viable and even preferable alternatives to gas-powered vehicles. The Porche exec further noted that it would be adopting a similar strategy as Tesla by creating a fast charger network for the Taycan and its future electric car offerings like the Mission E Cross Turismo.
“The next 18 months will be fascinating, as we develop and reveal the car, but what is already clear is that customers are keen. They are talking to our dealers asking how to get to the top of the priority lists and asking to access more information. (Tesla has) been the pioneers and they have set a big challenge. What’s clear is that at Porsche we are planning to rise to that challenge, not just with our car, but in providing owners with the full 360-degree view to allow seamless ownership, including creating a supercharger network,” Pollich said.
Overall, if there is anything highlighted by the warm reception to the Taycan among Porsche’s buyers, it is the fact that interest in electric vehicles is ever-expanding. Porsche, after all, is known as a legacy automaker that makes some of the best sports cars on the market. It is also a carmaker that caters to a rather exclusive customer base. Thus, seeing its demographic being so supportive of the Taycan is indicative of the encouraging future of electric mobility.
The Porsche executive’s statements about Tesla and its own fast-charging network are encouraging for future Taycan owners. One of Tesla’s key strengths, after all, is its Supercharger network, which is the one factor that makes its electric vehicles capable of long-distance travel. Porsche has already committed to its own fast-charging system, partnering with the BMW Group, Daimler AG, Ford and the Volkswagen Group in a project to develop a fast charging network in Europe dubbed as IONITY. The legacy automaker also expects to install 500 fast chargers in the United States ahead of the Taycan’s rollout sometime next year.
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Elon Musk has updated his timeline for when humans will walk on Mars and for when ships will simply get there.
The objective of getting to Mars has been one of Musk’s biggest goals since becoming a serial entrepreneur and realizing that time on Earth is limited. Musk has said several times he hopes to die on Mars, and not by impact.
Musk now believes that people will be on Mars in “roughly 5 to 7 years.” He said that a Mars lander will get there “a few years sooner.”
People on Mars in roughly 5 to 7 years.
Mars lander a few years sooner.
— Elon Musk (@elonmusk) July 29, 2026
The response from Musk comes after NASA Administrator Jared Isaacman said that SpaceX’s biggest priority is the Moon and not Mars. Because of this, Isaacman conceded that he believes nuclear power and propulsion investments will provide “potentially the pathway with the fewest miracles required to put four people on Mars in the next 10 to 15 years.”
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Of course, this is what NASA can do through taxpayer funding and nuclear investments, he added.
Musk’s grand ambitions are much more optimistic than most, and it is certainly a double-edged sword. This is not the first time timelines for Mars have been somewhat lofty, especially to those normal thinkers like you and me, not super geniuses like Musk.
In fact, the SpaceX and Tesla frontman has said on at least a dozen occasions that we could be on Mars in the coming years. Musk said 2020 would be the big year as early as 2009. In 2020, he was “highly confident” of a landing in 2026, and had even said 2024 in a best-case scenario.
The point is, the range has varied, and it’s anyone’s guess when we’ll get there. This latest adjustment to the timeline is typical of Musk, and while the Moon has seemingly taken priority over Mars, it is still worth mentioning that the ultimate goal is to make life multiplanetary, and it starts potentially with the Red Planet.
SpaceX (NASDAQ: SPCX) got an absolutely crazy price target rating from Raymond James after the company experienced a tough first few weeks following its Initial Public Offering (IPO).
Despite the tumultuous start, SpaceX has plenty of believers, and the company’s massively successful Starship launch last Friday, its 13th test flight of the massive rocket, went so smoothly that Raymond James analysts pushed its price target on the company to roughly 7 times its current trading level.
SpaceX Starship just nailed something it’s never done before
The firm officially put a “Strong Buy” rating and an $800 price target on the stock. It currently trades at around $113. Its all-time high is $225.64, reaching this trading level shortly after shares first went public.
Raymond James’ price target is tied to the firm’s confidence after Starship’s 13th test flight. Analysts at the firm said it was an incremental step that reduces engineering risks, citing the widely successful heat shield test that CEO Elon Musk recently detailed, the smooth deployment of Starlink V3 satellites, and a successful in-space engine relight.
SpaceX also managed to see Starship splash down safely in the Indian Ocean, while the Super Heavy Booster fell down to the Gulf of America with no incidents.
It is interesting to see these launches have such a tremendous impact on the stock and what investors think of it. After SpaceX initially delayed the Starship launch last week, shares fell tremendously. Most probably did not realize that the stand-down is a standard practice, especially if everything is not perfect.
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The mission was initially aborted due to an issue with Raptor engines. This was resolved, and Starship launched last Friday after another delay on Thursday, which was caused by weather.
Now that analysts have seen what SpaceX launches are capable of and how impressive the feat is, firms are adjusting their price targets accordingly, making it known that they have high expectations for the space exploration company.
Tesla CEO Elon Musk has responded to reports that Volvo is officially discontinuing the LiDAR sensor on two of its cars.
Volvo announced that it would officially scrap LiDAR systems on its EX90 and ES90 vehicles in various markets. In Norway, owners will get a €1,800 compensation for features that will never arrive due to this decision. There will be no option to remove the unit from vehicles, either.
The issue stems from Volvo’s supplier, Luminar, and its bankruptcy filing. Luminar will no longer be able to supply LiDAR units to Volvo for the EX90 and ES90, effectively axing any use the unit has on vehicles. Volvo will phase out the data collection processes via the LiDAR system, and it will not be utilized whatsoever.
Musk saw the story on X and responded, stating:
“I did try to warn them. Humans drive using neural nets and optical sensors. Same is true for robot cars.”
I did try to warn them.
Humans drive using neural nets and optical sensors. Same is true for robot cars.
— Elon Musk (@elonmusk) July 29, 2026
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Musk has been publicly vocal about his disdain for LiDAR systems, once calling them “a fool’s errand,” as he has consistently kept the outlook that they are not needed for effective self-driving.
The typical example used as evidence for this by Musk is humans themselves: made with only eyes and memories, humans are capable of navigating a car by using what they can see and what they’ve personally experienced on the road.
Elon Musk argues lidar and radar make self driving cars more dangerous
“Same is true for robot cars,” Musk says, as Teslas have eight exterior cameras that help see everything surrounding the vehicle, and a neural network that analyzes behavior and tendencies with every mile driven.
Tesla is a vision-only self-driving company that ditched sensors and radar several years ago in favor of cameras. Behind this effort, the company has established a reputation for having one of the most robust self-driving platforms in the world.
Musk’s big bet with Tesla on its self-driving program’s strategy has widely paid off. Other companies continue to utilize things like LiDAR, radar, and sensors for effective self-driving, but Tesla has shown that there is more than one way to give consumers a strong and accurate driver assistance suite.
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The real question is: who will be the first company to take Musk’s advice and attempt a self-driving platform based on cameras only, or even license FSD for themselves?
Elon Musk updates the SpaceX timeline for Mars
SpaceX gets an absolutely crazy price target after rough IPO
