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Porsche steps up Mission E marketing efforts with latest endorsement by Adam Levine

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With the Mission E expected to start production next year, Porsche is steadily ramping up its marketing efforts for its Tesla Model S-rivaling all-electric car. Just recently, Porsche opted to feature Maroon 5 frontman Adam Levine as its latest endorser for the all-electric sedan.

Unlike Mark Webber, a former Formula One driver who recently took a Mission E prototype around the track, Porsche opted to give Adam Levine a hands-on experience with the Mission E concept car, a vehicle that has drawn eyes since it debuted in 2015 at the Frankfurt Motor Show. Despite not being fully affiliated with Porsche like Webber, however, Levine is still a hardcore Porsche enthusiast, driving to the track in his beloved 1958 356A Porsche Speedster. During his segment in the promotional video, Levine stated that ultimately, the Mission E is every bit a Porsche as the company’s other offerings.

“Porsche people are not normal, because we want more out of driving. The problem with electric cars last time was that they just don’t have a soul. They don’t have a beating heart. This one actually does, which is amazing to me,” Levine said.

Porsche’s test drive video is not the only time that Levine brushed shoulders with the all-electric sedan, however. In a recent episode of James Corden’s Carpool Karaoke featuring the singer, the Mission E concept car made a cameo as the late-night host and the Maroon 5 frontman were racing around on the track.

Overall, Porsche’s decision to utilize Levine as its celebrity endorser for the Mission E is a step in the right direction. Porsche, after all, has a hardcore fanbase that values its classic, iconic, ICE-based performance. Considering that the Mission E is the company’s first all-electric vehicle, Porsche needs a familiar face that its fans can relate too. Adam Levine, a self-confessed Porsche enthusiast, definitely fits the bill.   

Levine is no stranger to electric cars. The Maroon 5 frontman also owns a Tesla Model X. Levine’s Model X caught headlines in the entertainment and auto world back in 2016, when the all-electric SUV was rear-ended by a Ferrari. The Model X only ended up with minor damages, however, and Levine and his then-pregnant wife Victoria’s Secret Angel Behati Prinsloo drove away in their Tesla afterward.

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Adam Levine with the Porsche Mission E concept car. [Credit: Porsche]

While Porsche is steadily ramping up its marketing efforts for the Mission E, the company is currently dealing with a sales halt in Europe over the region’s new emissions standards. As we noted in a recent report, interested buyers who access Porsche’s online configurator in Europe are prompted that a “pending model revision” is currently ongoing and that none of the company’s lineup of vehicles are freely configurable. Porsche’s cars that will be produced according to the EU’s new emissions standards, such as the Panamera and the Cayenne, are expected to be unavailable until March 2019.

The Porsche Mission E is expected to hit the market sometime next year. The vehicle is equipped with specs that rival the Tesla Model S, with its 0-60 mph time of 3.5 seconds, a top speed of 155 mph, and a range of 310 miles per charge. The Mission E is also designed to support Porsche’s IONITY chargers, which are expected to have an output of 350 kW.

Watch Levine’s test drive of the Porsche Mission E concept car in the video below.

https://www.youtube.com/watch?v=HCdKezPKPIM

See the Porsche Mission E concept car’s cameo in the recent Carpool Karaoke episode in the video below.

https://youtu.be/CZkUNPBlJIQ?t=581

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

Elon Musk drops a surprise update on Boring Company’s next big dig

Musk says Boring Company could shrink the Austin to San Antonio drive to just minutes.

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Elon Musk says The Boring Company is working on what he called “a simple, precursor Hyperloop” tunnel connecting Austin and San Antonio, targeting speeds above 200 mph and cutting a drive that can take up to two and a half hours down to a consistent under 30 minutes. Musk posted the idea on X Sunday, in a reply to a repost of an AI generated video imagining a science fiction future with human colonies on other worlds, which he shared with the line “This is the future we shall bring into being.”


The Boring Company’s own account picked up the idea in the same thread, adding a detail about how the trip would actually work: “Because Loop/Hyperloop is express (i.e. no intermediate stops), one could travel from an Austin parking lot to a favorite San Antonio restaurant in about 30 minutes. As long as they both have Loop stations.” That framing ties the proposed intercity link to the same station model the company already runs in Las Vegas, where riders enter the tunnel network through small, garage style stops rather than one central terminal.

This is not the company’s first run at the Austin to San Antonio corridor. Boring Company floated tunnels between the two cities as far back as 2021, and later competed for a separate San Antonio Loop project tied to the airport before that specific bid stalled. Pitches for tunnels in Chicago, Los Angeles, and a New York to Washington corridor have followed a similar pattern of big announcement without a shovel in the ground.

What is different this time is the balance sheet, especially since The Boring Company closed a 3 billion dollar funding round led by investors in the United Arab Emirates earlier this month at a valuation near 23 billion dollars, giving the tunneling company more capital to chase speculative projects than it had during its earlier Texas pitches. The company is also mid-build on two other intercity systems it has actually broken ground on, inc;luding a Nashville tunnel linking downtown to the airport, where a second boring machine finished commissioning in June, and its Las Vegas network, where the station count keeps climbing on paper faster than tunnels get dug.

That gap between announcement and execution is the reason to treat Sunday’s post as an opening bid rather than a project. A tunnel spanning roughly 80 miles between two metro areas, running at speeds Boring Company has not demonstrated over any real distance, would dwarf anything the company has built. For now, the Austin to San Antonio Hyperloop exists as a caption under an AI generated space video.

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Tesla eyes supply partners for Optimus mass production

Tesla certified three Chinese suppliers for Optimus mass production, signaling its robot timeline is accelerating.

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Concept rendering of Tesla Optimus in mass production

Tesla’s robotics team traveled to Ningbo, in China’s Zhejiang province, on September 16 and spent the following day auditing component suppliers for Optimus, according to a Bloomberg report cited by RobotAIGeek. The visit moved three manufacturers from provisional status to certified mass production partners: Tuopu Group, which handles actuators and chassis components, Ningbo Joyson Electronic, a sensor supplier, and Zhejiang Sanhua Intelligent Controls, which builds thermal management systems. All three already supply parts to Tesla’s electric vehicles, and the audit reportedly came with fresh orders that supply chain reports put at an initial batch of roughly 5,000 units.

Tuopu, Joyson, and Sanhua built their manufacturing base serving the automotive industry, where tolerances and volume requirements are already close to what a mass produced humanoid robot demands. Sanhua in particular has history here. Teslarati reported last October that the company had received a roughly $685 million order for linear actuators tied to Optimus, a volume industry watchers estimated could cover around 180,000 robots once production ramped.

Supply chain reports tied to this week’s audit put Tesla’s near term production goal at about 1,000 Optimus units a week by late September, rising to 2,000 to 2,500 units a week by the end of the year. That pace would put real weight behind the timeline Tesla has been building toward since May, when it wound down Model S and Model X production at Fremont to convert that floor space into a dedicated Optimus line targeting one million units annually. JPMorgan analysts who toured the factory in August confirmed the conversion took roughly four months, a pace Musk has called unprecedented for a facility that size.

New drone video shows Tesla’s Optimus Factory reaching a turning point

Fremont is only the first phase. A second, larger Optimus plant is rising at Gigafactory Texas, where drone footage shared by Joe Tegtmeyer last week showed the structural steel nearing completion on the north end of the building. Tesla has said that facility is meant to eventually support production of up to 10 million units a year, though volume output there is not expected before 2027.

Commercial sales of Optimus are still targeted for the second half of 2027, but production is expected to start well before then. JPMorgan analyst Rajat Gupta has said Tesla’s “Optimus Academy” program, which uses early units to collect real world training data inside Tesla’s own facilities, is expected to be running later this year. Bloomberg Intelligence analyst Ian Ma described the Ningbo audits as “a positive commercialization signal for China’s humanoid supply chain,” noting that sentiment could improve further if the visit leads to confirmed supplier nominations and larger orders. The Solactive China Humanoid Robotics Index rose about 1.4% on the news, though it remains down roughly 30% for the year.

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Tesla primes Cybercabs for 4K streaming and high bandwidth gaming with Starlink integration

Tesla is now shipping Cybercabs from Giga Texas with Starlink hardware built in as standard.

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tesla cybercab with no manual controls showing a movie with two employees inside

Tesla’s Cybercabs are now leaving Gigafactory Texas with Starlink hardware on the rear hatch in significant numbers, according to drone footage captured Tuesday by longtime Austin drone observer Joe Tegtmeyer. Production at the factory ramped back up after the Labor Day weekend, and his flyover of the outbound lot showed rows of gold Cybercabs alongside Model Y Long Wheelbase units, many carrying the satellite module for the first time as standard equipment rather than a one off retrofit.

Tesla first showed Starlink built into an actual Cybercab on August 10, when the Robotaxi account posted images of a single gold unit with the antenna integrated into the roofline above the taillights and called it the first Cybercab with Starlink integration. That followed a July reveal where Tesla and Starlink jointly posted a cutaway diagram of the antenna placement without a working vehicle to back it up. Ashok Elluswamy, Tesla’s VP of AI software, said at the time that the connection isn’t required for the car to drive itself. It exists mainly for navigation, customer service and keeping tabs on the fleet.

Musk has made a different case in public. During Tesla’s Q2 earnings call, he said the company can’t afford robotaxis stranded in what he called “Bermuda Triangles of lack of cellular connectivity,” and he separately claimed on X that Starlink will eventually reach every Tesla built, calling it the only way to deliver high bandwidth to billions of vehicles. He has also pitched the antenna as an entertainment upgrade, telling riders they would be able to stream 4K video or play games during a trip.

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The rollout has moved fast since. Robotaxi service opened to the public in Austin on September 3, and Cybercabs had already been spotted with Starlink hardware in Houston and near Miami International Airport in the weeks before Tuesday’s factory footage showed the module shipping at volume rather than on scattered test units. Whether the satellite link earns its keep is still an open question. Tesla’s unsupervised service currently runs in dense metro geofences in Texas and Florida, markets where cellular coverage is already strong, which is not where the rural dead zones Musk describes tend to show up.

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