News
Porsche seems to be adapting elements of Tesla’s Supercharger Network for the Taycan
There are several legacy automakers coming up with vehicles designed to compete against Tesla in the premium electric car segment. Among them, the company that appears to be putting the most effort into its EV push is Porsche, as the automaker is now setting the stage for the release of its first all-electric car — the Taycan, formerly known as the Mission E sedan.
Initially unveiled as a stunning concept car at the 2015 Frankfurt Motor Show, the Taycan instantly attracted a lot of attention and interest among electric car enthusiasts. Unlike other car manufacturers like Jaguar and its impressive I-PACE compact SUV (which does not have a dedicated charging infrastructure), Porsche is putting a lot of effort into making sure that the Taycan becomes a viable alternative to gas-powered vehicles when it gets released. One of these initiatives is the IONITY network, an ultra-fast charging solution being developed with other legacy car companies like Volkswagen and BMW.
In a recent update on its official website, Porsche revealed that it would be rolling out its own dedicated fast-charging solution for the Taycan and its other upcoming all-electric vehicles. The article, which involved an interview with Otmar Bitsche, Director of Development Electrics, Electronics, Electromobility at Porsche and Michael Kiefer, Director of High-Voltage Systems at Porsche Engineering, featured some interesting insights into the company’s efforts at developing Charging Parks, a system that does not seem very different from the Supercharger Network being utilized by Tesla.
Bitsche notes that with the current charging systems in the market, “complicated payment modalities and extremely variable energy prices is a real barrier to the acceptance of electromobility.” This creates an inefficient charging system that becomes a nuisance for electric car drivers. Kiefer described Porsche’s solution to this problem in a statement.
“Someone who wants to drive from Munich to Hamburg in an electric vehicle today needs multiple cards with which they have to authenticate themselves at the charging stations. Porsche eliminates this authentication rigmarole for customers by establishing contracts with all of the charging station operators, so the customer only needs one charging card that is accepted everywhere. And they can also count on a guaranteed electricity price that applies throughout the entire country. Customers of the Porsche charging service ultimately receive just one transparent bill from Porsche,” he said.
Porsche’s response to long-distance charging challenges, apart from its participation in the IONITY network, is the Charging Park. Porsche notes that the Charging Park concept is designed to make charging effortless for electric car owners, in the way that they are placed in strategic locations and are available 24/7. The legacy automaker also mentioned the ChargeBox, a charging solution that could be installed in cities and areas that could not accommodate a Charging Park.
“We have invested a great deal of effort in the issue of user-friendliness. Our charging stations even look different than the predominant ones seen today. They aid the customer through a design that guides the cable cleanly. We’ve also designed the overall system for the lowest possible power loss. That pay-off in terms of operating costs and the potential operator of the Park stands to save a lot of money.
“We have two different variants, the Charging Park and the ChargeBox. The Park is designed for locations with more available space in which a very high volume of charges is to be expected, 24 hours a day, seven days a week. With a small compact station, however, a charging park is possible in the city as well, for example in a residential area. For all areas with extreme space constraints, there is our second variant, the ChargeBox with an integrate battery. It can be connected to the normal low-voltage grid and enables fast charging in spite of its compact dimensions.”
In true Porsche style, its electric cars’ charging system is designed for speed. With the Taycan, for example, the complany plans to equip the vehicle with an 800-volt battery optimized for ultra-fast charging. The Taycan could recharge at speeds of up to ~350 kW through the IONITY network and similar systems, far beyond the ~120 kW offered by Tesla’s current-generation Superchargers.
Overall, Porsche’s decision to focus on a charging network to support its upcoming electric vehicles is a strategic move that can pay off in spades. A dedicated charging system, after all, makes a big difference in the ownership experience of electric cars. Model S, X, and 3 owners, for one, would point to the Supercharger Network as one of the biggest benefits of owning a Tesla, considering that the system enables true long-distance travel. With this in mind, it is quite encouraging to see legacy automakers such as Porsche adopting a rather similar concept for their own vehicles.
Porsche expects to start the production of the Taycan to begin sometime in 2019, though pre-orders for the vehicle could now be filed in the United States and other selected territories. Production of the electric car is expected to be held at the company’s Zuffenhausen facility in Stuttgart, Germany, where it manufactures the Porsche 911, 718 Boxster, and the 718 Cayman. The company plans to roll out 20,000 Taycans per year when the vehicle enters production.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
