News
Relativity Space reveals plans to rapidly upgrade 3D-printed Terran 1 rocket
Relativity Space has announced that it will only launch the first version of its small Terran 1 rocket a handful of times before upgrading the vehicle in ways that will aid work on a much larger, fully reusable rocket.
Relativity co-founder and CEO Tim Ellis revealed the news in a recent interview, explaining that while the original Terran 1 rocket is still an integral part of the company’s vision and success, it will mainly serve as a bridge to the larger and more capable Terran R – a rare rocket with the potential to compete head-to-head with SpaceX’s Falcon 9.
“We’ve always envisioned Terran 1 being a development platform,” stated Ellis in an interview with Ars Technica. The Terran 1 rocket, which is thrust into orbit using nine proprietary Aeon-1 engines is designed to carry payloads into Low Earth Orbit (LEO). The first launch of Terran 1 is anticipated to take place by the end of 2022, with Ellis stating that Relativity is “definitely launching this year.” Terran 1’s first launch won’t carry payloads, indicating its experimental nature, but it will be serving as the startup’s first orbital launch attempt.
Assuming the rocket’s debut is mostly successful, Terran 1’s second mission will carry a “Venture Class Launch Services” small satellite payload for NASA. The third and final mission for the first version of Terran 1 will also carry payloads, though Relativity has yet to reveal its customer(s).
Once completed, Ellis says Relativity will shift its focus away from the Aeon-1 engine setup on Terran 1’s booster. Instead, they will remove the nine Aeon-1 engines from the vehicle and replace them with a single 135-ton-thrust (~300,000 lbf) Aeon-R engine – seven of which will eventually power Terran R’s reusable booster.
When asked why the startup didn’t simply start with the Aeon-R engine, Ellis noted that developing a booster with nine smaller Aeon-1 engines was “definitely not the optimum choice in hindsight to get to orbit as simply and quickly as possible for the Terran 1 program.” He added, “But it’s been part of our plans to do a much larger reusable rocket for a long time. So we chose to do liquid oxygen and liquid methane engines, as well as the nine-engine configuration on Terran 1 so that we could learn as a company how to do something that complex early on before we had to go build this 20,000-kilogram payload-to-orbit vehicle.”
There are many benefits that come from using the single Aeon-R engine on Terran 1, including reduced cost, processes, and more capable rockets. By scaling down the number of engines from nine Aeon-1s to one Aeon-Rs, they are also scaling down the number of turbopumps, which will reduce labor and cost. The Aeon-R engine, seven of which will power the Terran R rocket, will also produce nearly ~300,000 pounds of thrust. This will provide the company with more capable small launch vehicles.
Ultimately, Relativity’s goal is to launch Terran R, a much larger, more powerful, and (in theory) fully-reusable rocket. Ellis stated that both the first and second stages of Terran R will be reusable, potentially allowing the rocket to directly compete with Falcon 9 – and maybe even the company’s fully-reusable Starship. SpaceX’s workhorse rocket has successfully launched 142 times and the company appears to be more confident in it than ever before. In 2022 alone, SpaceX hopes to launch an average of one Falcon rocket per week.
Despite the fact that SpaceX successfully landed its first Falcon booster in 2015 and reused a booster on a commercial launch in 2017, traditional competitors like Arianespace and ULA have done little to respond and continue to develop new rockets – Vulcan Centaur and Ariane 6 – that are fully expendable, substantially more expensive than SpaceX’s offerings, and still without a clear path to reusability. Alongside Blue Origin’s New Glenn vehicle and Rocket Lab’s Neutron, Relativity’s Terran R rocket may actually be able to compete with Falcon 9.
Ellis further revealed that Terran R already has at least one signed customer, with many others expressing interest behind the scenes. Though the company’s official timeline is incredibly ambitious, Relativity says Terran R could launch as early as 2024, giving the company less than three years to develop the giant rocket from scratch.
It is still unclear how either stage of Terran R will be recovered, nor how the rocket will integrate into the already existing launch facilities being built for Terran 1 at the Cape Canaveral Space Force Station’s (CCSFS) LC-16 pad. Nonetheless, Ellis and the entire Relativity team seem determined to deliver on their promises. Ellis didn’t shy away from bold and undeniable claims, either, stating that “we are definitely launching this year.” “I have no doubt about that…at this point, barring an act of nature or something going seriously wrong in stage testing.”
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
