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Rimac turns up the throttle on global expansion as it eyes new markets
Rimac is no stranger to longtime readers of Teslarati as a high end electric hypercar that shares quite a few features with Tesla including the huge touchscreen. As the company looks to bring its 1,088HP quad-motor electric car to customers around the world, it is setting its sights far beyond the borders of Croatia with plans to open new locations around the world.
In a recent interview with SeeNews, founder Mate Rimac made it clear that his vision had always been one that would need to go global for the company to truly soar:
“We never thought locally, only globally. It was always clear that Croatia is not a market for our products. Going international from day one was the only way to success.”
To achieve this, Mate Rimac shared that the company will open offices in several locations overseas in support of a renewed push to expand globally.
Rimac has been a visionary since his youth, having first made money selling patents. Like a true mad scientist, this infusion of cash was rolled back into his creations, allowing him to purchase a beat up BMW which he promptly took into his garage and converted into a Frankenstein electric vehicle.
Illustrating his addiction for speed, Mate scored a handful of Guinness Book of World Records in 2012 by setting the fastest 1/4 mile by an electric car and the fastest 1/8 mile by an electric car.
Mate Rimac sets Guinness Book of Records for fastest 1/4 mile in an electric car on 17 April 2012.
This need for speed burned like a fire in Rimac and from it, he built a team of experts that were capable of bringing his vision to reality from the ground up.
Rimac’s tireless innovation fueled the team and led to other established supercar manufacturers coming to Rimac for its manufacturing prowess. Aston Martin, Koenigsegg and Tajima currently source parts from Rimac with more being added to the list on a regular basis.
Echoing the intense vision with a touch of insanity that we have grown accustomed to after years of hearing Elon Musk talk about producing millions of cars per year, global expansion and $5 billion dollar Gigafactories, Rimac is fully committed to his dream.
“You must be willing to sacrifice and invest yourself entirely, in the financial and non-financial sense.”
While Rimac will likely never see the scale that Tesla is now poised to achieve, Mate is laser-focused on staying the fastest electric car in the world as illustrated by his recent public challenge to race a Bugatti Veyron in a head-to-head race against his lithium ion powered beast. Both drivers left the race convinced that the Rimac Concept_One was the future of hypercars.
With Tesla already having established that electric cars can succeed in global markets while also delivering ludicrous performance, Mate Rimac is similarly pushing to expand globally, convinced that there are enough adrenaline junkies that are just crazy enough to drop $1 million dollars on another Rimac hypercar.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
