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Inside Rivian’s plan to challenge Detroit and electrify the American truck & SUV
Nearly one year ago, McLaren’s top engineer departed the British supercar-maker for a relatively unknown EV startup, Rivian, located 3,000 miles away in Plymouth, Michigan. That engineer, Mark Vinnels, was a founding board member of McLaren and led its engineering team as executive program director for 14 years as they created an entire line of supercars from the ground up. While leaving ultra-high-performance supercars behind seemed crazy at the time, a whole band of McLaren engineers have now followed Vinnels to build world-class electric SUVs and pickups at Rivian.
When Rivian’s CEO, RJ Scaringe, hired Vinnels last November as Executive Director of Engineering and Programs, he tasked him with a familiar mission: build a world-class team and bring their first vehicles to production. Now, Scaringe and Vinnels have attracted engineers across the entire industry, including a whole host of fellow ex-McLaren engineers. From exterior lighting to software and electric propulsion, Rivian’s British talent runs deep.
“These are all truly world-class people, and we had a great team (at McLaren) and we were able to do great things,” Vinnels told Teslarati. “I think a lot of them were motivated in exactly the same way I was.”
Vinnels landed himself at Rivian after a mutual friend, and Rivian board member, Antony Sheriff, insisted that he meet with Scaringe and see what Rivian was working on. “I was super impressed with what I saw, with him (Scaringe) as an individual, and the vision for the company,” he recalled. “From a personal perspective, I had a really interesting opportunity to be involved in something pretty groundbreaking, again.”
While Vinnels had received a variety of job offers from startups over the years, he was particularly impressed by Rivian’s technical achievements and level of funding available. “The concepts were pretty advanced, in terms of the battery, package, detail of the module,” Vinnels said.
Rivian has raised $500M to date from a variety of equity and debt investors. The company has largely been quiet about specific funding deals, but its’ main backers include Sumitomo Corporation of Americas, a US branch of a Japanese conglomerate, and Abdul Latif Jameel, a Saudi Arabia-based family-owned business with close ties to Toyota.
Since Vinnels joined last year, three VPs and three directors have left McLaren to join Rivian, along with several other engineers. While some of these new hires have moved to Rivian’s hubs in the US, the company has recently opened up a development center in the UK.
“The type of people at McLaren are naturally attracted to companies like Rivian, because it’s all about innovation, breaking new ground, doing stuff that is new. How do you attract interesting, dynamic, well-educated engineers; give them great interesting, intellectual, challenging technical problems and a respectable amount of funding to achieve their goals,” Vinnels said. “I think that’s why these people are attracted to what we are doing here. It’s kind of flattering and nice that these guys are making the same decision that I did to come over and work on this great program.”
According to some within Rivian, the biggest recruiting weapon Rivian possesses is Scaringe himself. “People come into the company and they spend ten minutes with him (Scaringe) and they’re sold,” Michael McHale, Director of Corporate Communications at Rivian, said. Vinnels claimed a similar effect on recruiting and building supplier relationships.
“They all love the idea of what we are doing,” Scaringe stated in an interview with Teslarati in July. While building supercars seems like an engineer’s dream job, Scaringe found that many see, “the appeal of doing something that is larger volume and a different performance segment.”
With production of their first two cars looming around the corner, Rivian has ramped up hiring significantly, more than doubling their headcount since the start of the year to approximately 500. In addition to hires from McLaren, Rivian has a significant number of people from Tesla, Faraday Future, and the big three Detroit automakers.
Vinnels’ team is tasked with delivering Rivian’s newly developed “flexible electric platform” to market. The skateboard-like architecture, will not only underpin Rivian’s first two vehicles, an SUV and pick-up truck but another four vehicles in development. The overarching design of all-electric platforms is becoming quite standard in the industry, but the intricate engineering within the platform is where the real magic lies.
While Rivian’s battery management systems and module design were nearly complete when Vinnels joined last year, the suspension, motors, and gearbox have undergone a redesign to squeeze out better performance and efficiency. “We can have such a broad breadth of performance, without traditional compromises (compared to internal combustion engines) and a (higher) level of refinement,” Vinnels said.
Rather than spending hundreds of millions of dollars on building their own factory, Rivian has decided to acquire an existing automotive factory. Rivian purchased a former Mitsubishi factory and all of its contents in January 2017 for $16M. The purchase price represents just 1% of the $1.6B investment (in 2018 dollars) Mitsubishi and Chrysler made building the facility in 1988. The plant houses stamping presses, paint lines, body assembly, general assembly, and a few other sub-assemblies. Even in its heyday, the factory never reached its peak production capacity, which is thought to be above 300,000 vehicles per year.
The company’s plant in Normal, IL saw its last vehicle, a Mitsubishi Outlander Sport, roll off the production line in November 2015. But the plant hasn’t been entirely quiet since then. Rivian first occupied the plant in January 2017 and has 65 employees actively maintaining and preparing the facility for production.
This June, Vinnels was splitting his time between engineering meetings and preparing to start “virtual production” at their 2.6M ft² factory. The “virtual production” exercise allows the nearly 100 people from the engineering, manufacturing, and supply chain teams to walk through every part of the manufacturing process before equipment installation is finalized, spotting any potential issues before they arise in production. Rivian completes this on a monthly basis and often includes several suppliers.
“We’ve got enough detail now to discuss and explain with the manufacturing guys exactly how this vehicle will come together on a component level,” Vinnels explained. “So we start with pretty much the first component, for us its some of the components on the body-in-white and we build up exactly how it be built in the production line.” The process reviews each component on a detailed level from design, materials, and build sequence.
At the moment, Rivian is working on refreshing the facility’s stamping lines and plans to overhaul the body lines and paint lines throughout next year. Scaringe stated that the total renovation of the factory will cost roughly $150M.
In preparation for full production at their factory, Rivian has set up a pilot battery-module production line in their Irvine, CA development facility. Scaringe stated that Rivian plans to start production of their battery modules ahead of vehicle production. The company developed their battery modules from the ground up, including the microchips that run their proprietary battery management system. When production spools up, Rivian plans on producing the battery pack from the module level up in their facility in Normal, IL.
Rivian’s battery module is made up of the same sized battery cells that Tesla uses in the Model 3, commonly referred to as 2170, but the physical configuration of the cells differs quite a bit. Though the module is significantly thicker than Tesla’s, with two cells stacked on top of each other, it’s more energy dense by volume and weight. Separating the two levels of cells is Rivian’s cooling systems. Scaringe credits the module’s unique packaging and their custom battery management system for improving efficiency and performance.
The company has declined to give specific production targets, but stated production volume of their first two vehicles would be in the “tens of thousands.” With plenty of room to grow in their current facility, Rivian plans on steadily growing their production volume over the next decade into “hundreds of thousands.”
Just two years ago, when Lucid Motors and Faraday Future were the talk of the town, very few people in the industry had ever even heard of Rivian. Today, the company is considered far more likely to reach production than those same peers. Unlike other automotive startups, Rivian has a sizeable automotive production facility (Faraday Future’s facility was previously a tire factory and has been largely empty for 20 years) and claims to have a more stable source of financing.
From the get-go, Scaringe knew that he would need to find a unique funding strategy to turn his vision into a reality. Instinctively, he leaned on his alma mater, MIT (Massachusetts Institute of Technology), to find potential funding partners. After finding a few potential like-minded partners, Scaringe landed on a partnership with ALJ (Abdul Latif Jameel). ALJ’s owner and chairman, Mohammed Abdul Latif Jameel, is an MIT alumnus, major donor to the school, and a lifetime member of the MIT Corporation.
Rivian has picked up other investors along the way, but after gaining the backing from ALJ, Scaringe focused quite solely on developing the necessary technology and a go-to-market plan that would differentiate the company.
“They’re (Rivian’s investors) committed to allowing us to continue on the steady path of building the business and launching the product,” Scaringe stated. “It’s precisely what’s allowed us to be so quiet, and not have to be out publicly trying to strum up investor dollars; we can be more focused on what we are doing.”
With Rivian’s roots dating back nearly a decade, Scaringe has shown intense patience and an ability to focus on bringing his core vision to fruition. “I’ve dedicated every ounce of energy I have into building the company,” Scaringe said.
Unlike other EV startups, Faraday Future, Lucid, SF Motors, NIO included, Scaringe isn’t placing his bets on creating another Tesla competitor. He’s set Rivian’s sights on a market full of gas-guzzlers: large trucks and SUVs.
Rivian’s reason for focusing on large trucks and SUVs comes twofold, the lack of vehicle-electrification in the segment and the increasing interest from consumers. Scaringe believes that the segment is ripe for disruption and has lacked real innovation for decades.
“It’s an enormous space. It’s where the Detroit three make essentially all of their money; active vehicles, vehicles that have a high-level of function or utility,” he stated. “What we’re doing is we are bringing a level of technology and performance that resets expectations in this space.”
Scaringe is certainly right about one thing; the Detroit automakers derive an incredible amount of money from their trucks and SUVs. Morgan Stanley’s Adam Jonas estimates that 90% of Ford’s profits come from their truck division, which includes the F-150. In 2017, Ford sold nearly 900K F-150’s, each carrying an average selling price of $45,000. GMC’s Denali line, GM’s most luxurious trucks and SUVs, accounted for over 11% of GM’s US sales in 2017, with each car selling for more than $60,000 on average, according to the NYTimes.
Instead of simply electrifying an F-150 or GMC Yukon, Rivian has reimagined the concept of a large SUV or truck. Much like Tesla reinvented the idea of a sedan with the Model S, adding rear-facing seats, front trunk, and large touchscreen, Rivian is set to unveil an SUV and truck that offer unrivaled off-road performance, abundant storage, and supercar-like performance.
“I think we’re going to be showing something pretty special, in terms of its vehicle package,” Vinnels said. Rivian claims the vehicle will have upwards of 400 miles of range, speed to 60 mph in less than 3 seconds, and wade through 3.5ft of water. Scaringe boasts that Rivian’s vehicles are something you’d want to throw your surfboard, skis, or tent in and escape for the weekend.
Rivian’s largest battery pack holds a staggering 180kWh of energy and delivers 400+ miles of range. Additionally, Rivian will offer 105kWh and 135kWh configurations, with a starting price just over $60K. The top of the line battery pack will start just under $90K and will deliver close to 800hp, Scaringe stated on the LACoMotion podcast. More details around the configuration of the vehicle will be available next week at the reveal.
As Porsche, Mercedes, BMW, and Audi play catch up to Tesla’s premium EV lineup, Rivian is working to reinvent an entirely different market. The company is confident that their upcoming vehicles are built for the world of tomorrow and will shake up Detroit’s perspective on electric vehicles. “We aren’t here just build one vehicle; we’re here to build whatever the lifecycle volume is, 250,000 or 300,000 vehicles. We worry just as much about the last one as the first one,” Vinnels said.
After nearly a decade in the shadows, Rivian is preparing to unveil their first two vehicles in Los Angeles next week. “We’re confident that what we are showing is pretty much exactly what we will be delivering to the customer,” Vinnels said. The unveiling of Rivian’s truck, the R1T, will be live streamed from a private event on the 26th, while the SUV, carrying a similar name, R1S, will be unveiled on stage at the LA Auto Show the following day.
“It will be like nothing else,” Vinnels stated.
Tesla is now starting to ship a “Halloween Mode” that is filled with some creepy and fun features; the company says, “This spooky update turns your Tesla into a haunted house on wheels.”
The update is just the latest in a series of updates that Tesla typically ships out in a seasonal fashion. The Spring and Summer Updates provided some fun novelty items while also packing some cool features that are actually useful for the ownership experience.
This one seems to be more fun-forward, and there are not any updates to the Full Self-Driving suite or overall operation of the vehicle. Instead, these novelty features are geared toward getting you in the mood for the Fall and Halloween.
Halloween Mode now rolling out 🎃
This spooky update turns your Tesla into a haunted house on wheels
– Ghost costume on your car’s avatar
– Enable Trick or Treat to play spooky sounds & flicker the lights when visitors approach
– New haunting light show, wraps & lock sound
– A rather chilling Photobooth
– Frighten people remotely by speaking through the app…your car will say it in a voice of its own
Side effects may include neighborhood notoriety
— Tesla (@Tesla) October 6, 2026
New Ghost Costume on Car Avatar
Driver Visualization will now show your vehicle as a ghost, as an all-white sheet is draped over the vehicle. Pedestrians are turned into mummies or skeletons, and other vehicles are all a spooky green:
Credit: Tesla
Additionally, the Park Scene with your Tesla now displays that ghost costume draped over your vehicle in the foreground of a scary backdrop with Jack-o-Lanterns and a haunted house:
Credit: Tesla
Trick or Treat Mode
Trick or Treat Mode will enable the vehicle to play spooky sounds and flicker the lights as visitors approach. This might be a nice touch for when you’re handing out candy to kids on Halloween Night.
Other Features
Tesla is also adding a new Light Show, new Wrap Options, and a new Lock Sound with this update.
Credit: Tesla
Additionally, Photobooth has a new Halloween option:
Credit: Tesla
You will also be able to speak remotely through the app and transmit your voice to people outside, which is not a new feature, but the car will say it in a voice of its own, which is a new feature with that bullhorn-like feature.
Investor's Corner
SpaceX reveals how its 1 Million AI satellite network will work and prevent space collisions
SpaceX reveals plans for one million Starmind AI satellites and calls out operators hiding maneuvers.
SpaceX has put the largest satellite count it has ever published into writing, and it says that plan only works if every other operator in orbit starts sharing what it knows.
In a new Space Safety page highlighted Tuesday morning by Sawyer Merritt on X, SpaceX said it “plans to operate up to 100,000 Starlink satellites and up to 1 million Starmind AI satellites to meet the growing demand for broadband and supercompute.” Starlink has a little over 11,000 satellites in orbit today, so the target alone implies roughly a ninefold expansion of the broadband network.
Starmind is SpaceX’s orbital AI compute constellation. Elon Musk confirmed the Starmind name in June after an xAI trademark filing surfaced, and in August SpaceX said it was working with Nvidia on the compute payload. The FCC accepted the filing for up to one million satellites back in February.
FCC accepts SpaceX filing for 1 million orbital data center plan
SpaceX also released a new render of what a full Starmind constellation could look like. Alongside it, SpaceX VP Michael Nicolls explained why the satellites will not operate on their own. “We need to operate clusters of satellites in tight formation to get enough coherent compute to run AI models efficiently,” Nicolls said. “A cluster will be 10-ish satellites connected with 10 terabits or so of bandwidth between them, and interconnected to the broader constellation.”
That is the most specific detail SpaceX has given on how Starmind will be built. Instead of a million independent servers, the network would work as tightly packed groups of about 10 satellites acting as one compute unit, with Starlink’s laser links carrying results back to Earth.
There is a bright and exciting future for humanity ahead – and space is fundamental to that future.
To achieve this, space safety must be done right. We encourage every operator to not only share ephemeris data proactively the same way Starlink already does, but to also adopt the high standards of space safety that SpaceX and Starlink use every day → https://t.co/QizAkQZvEm
— Starlink (@Starlink) October 6, 2026
Packing satellites that close together, at that scale, makes collision avoidance the central problem, and most of the Space Safety page is aimed at other operators. SpaceX said Starlink encountered collision risks with about 650 unique maneuvering third party satellites in 2026, and only about half of them shared data. Over six months, Starlink recorded roughly 164,000 more collision risks where the closest approach came within four hours of an unannounced maneuver.
Some operators keep maneuver plans private over proprietary concerns, while others cannot get government permission to share them. SpaceX called those policies “counterproductive,” saying they “largely only serve to create preventable collision risk between satellites.” Starlink is also offering a free ephemeris sharing and screening platform that returns risk results within a minute, backed by its Stargaze network of 30,000 optical sensors.
The push comes as the Starmind application draws opposition from astronomers and environmental groups. In a September filing with the FCC, SpaceX said each Starmind satellite could weigh up to 4,000 kg, nearly seven times the mass of a Starlink V2 Mini. Musk has brushed off crowding concerns before, telling viewers in June that “space is enormous” and that SpaceX already knows how to run very large constellations safely.
SpaceX’s Starmind page says its Gigasat factory in Bastrop, Texas, is designed to produce AI satellites at scale, with deployment of thousands of units starting as soon as late 2027.
Tesla Full Self-Driving is really good. I have used it for over 76 percent of my driving since FSD v14 launched around this time last year, equating to about 76 percent of my miles using the suite. It’s truly the only way I prefer to travel, but admittedly I save some of the more fun drives for myself.
Even with all of the great things it has done for me, including saving me from being involved in an accident, there are still a handful of things that it needs to improve on. These issues recur from update to update, and while there have been some improvements, they still give me reasons to either soft or hard intervene.
A soft intervention means an adjustment that is needed without disengaging the suite, like manually using a turn signal to change lanes while the car still operates on FSD. What I’d consider to be a “hard intervention” is anything that requires me to disengage the suite altogether, like missing a turn or performing a maneuver I’m uncomfortable with. Of course, some hard interventions will be subjective.
Here are the five things I’d like to see Tesla really focus on through the final versions of v14 and hope to see completely improved with v15.
Speed Limit Recognition and Adjustment
There are entirely too many instances of FSD traveling at a speed that is just totally outrageous. While some of these events can occur on Hurry Mode, I’ve even had issues with it on Standard from time to time, and despite wanting more aggressive maneuvers or a slight bit of urgency, I don’t want to worry about getting a ticket while doing it.
The two areas I notice it the most are in school zones and on local roads. When a Speed Limit changes from 45 to 35, FSD does not always slow down in a way that would appease local law enforcement. On Hurry, 52-55 is pretty standard for a rate of travel in a 45 MPH zone. When it changes to 35, FSD shows zero urgency to slow down to an appropriate speed.
School Zones have been a true pain point, and as recently as last week, I had an issue with it:
Threw FSD into Sloth to see how it handled this school zone. You can see well before I enter it, the car is traveling 34 MPH, one MPH under the limit.
Still not slowing down nearly enough.
@Tesla_AI, not 25, not 30…15 MPH in School Zones https://t.co/YQuQ8ydhKh
— TESLARATI (@Teslarati) September 29, 2026
Realistically, most Speed Limit issues are a soft intervention, as I simply scroll into a slower Speed Profile to get the car to slow down. School Zones are a hard intervention, as they require me to completely take over and travel at the posted 15 MPH limit. Even on Sloth, it simply does not get down to a low enough speed.
Parking
Parking is one thing that has really improved over time, but there are still some pretty considerable hoops Tesla needs to jump through to get it to a point where it can be unsupervised.
Parking preferences seem to be where a lot of these issues will be resolved, as most of my complaints come from the fact that the place FSD chooses to park are usually not where I would personally choose to park. This morning, for example, when I arrived at the gym, FSD chose to park next to a vehicle that was parked with its two tires in the spot that FSD picked.
This is a big reason Parking Preferences with Supervised FSD will be so valuable.
If possible, parking a little further away and being distant from people like this is worth it. https://t.co/3Ac71KQiQ3
— TESLARATI (@Teslarati) June 7, 2026
There were three spots in between that car and the nearest car, so FSD could have chosen the spot that would have given a one-spot buffer between the two vehicles. In a parking lot full of empty spots, don’t be that guy who parks next to a car.
Generally, parking performance is vastly improved from where it was a year ago; I rarely am adjusting how it pulls or backs into a spot on v14.3.10, but in earlier versions, I definitely had my problems. It’s gotten really good since, and this version has been the best in terms of parking performance. It’s more about the places FSD choose to park, and not necessarily the parking itself.
There are also no options or map data to allow you to choose a charger at a place like a grocery store if it offers charging. These are things that are a bit more complex, but they will be needed for unsupervised FSD operation.
Navigation
Navigation was always going to be on this list, simply because it is one of the most inconsistent and mind-boggling things about FSD. Even after a year of intervening, sending voice notes, and overriding decisions, FSD still tries to take me out of my neighborhood the wrong way. You cannot turn left out of my neighborhood’s main entrance and exit, only right. Navigation still prompts a left turn out of my neighborhood’s main entrance and exit, instead of going around the neighborhood and exiting where a left turn is legal.
Tesla rolled out Preferred Routes with the Summer Update, and this has resolved some of the issues. I also found my own personal workaround:
🚨See if this cool Tesla Navigation Hack works for you!
I have used it to get out of my neighborhood legally with FSD, thus enabling completely hands-free drives! https://t.co/DlDsCQjxRI
— TESLARATI (@Teslarati) July 16, 2026
Some of the more mind-boggling things that FSD used to do with Navigation have been remedied, but it is still a frequent complaint for me and many other owners. I’d just like to see it adopt those preferred routes more frequently and maybe learn them a little faster.
Certain Highway Behaviors
Highway travel is the most consistent and perhaps FSD’s best use case. There is nothing better than having FSD handle busy highway traffic or just long, monotonous, and boring drives. I love to use it for my trips to the Flight 93 Memorial where I volunteer. When I drove manually, I chose to get a hotel and stay overnight because it’s about a 2.5 hour drive. FSD lets me make the drive, put in a volunteering shift, and drive home, without much fatigue. I have found that this is where FSD is most valuable for me, personally.
However, there are a few things FSD does on the highway that are just weird.
One thing I’ve had issues with as of late is that there will be times when I’m about a mile from my exit, the car is in the left lane and is traveling faster than the traffic in the cruising late. Instead of completing a pass and then getting over with no traffic ahead, the car will sometimes drastically and suddenly slow down, switch to the slow lane, and get behind a vehicle — all with a mile until the exit. On average, I’ll have around one minute from the time I get to my exit if it’s a mile away, because in most cases, I’m traveling somewhere around 60 MPH on the highway.
There is no reason to not complete that last pass, then get into the right lane, and have an unobstructed path to the exit. This is one of the more strange behaviors I’ve seen it do, and it really does feel like a bug. Here’s an example of it from FSD v14.3.7:
🚨 Tesla FSD v14.3.7 did nearly the exact opposite — nearly 2.5 miles before the exit it got over into the slow lane and got behind much slower traffic.
Now, v14.3.8, anecdotally, waited til the last minute to get off the highway https://t.co/Lc9vAKDyQC
— TESLARATI (@Teslarati) August 29, 2026
I ended up overriding the turn signal and using the accelerator to nudge the car to do what I wanted it to do. There was no reason to get in the left lane and add to the congestion in that lane.
Another thing that FSD does frequently is camps in the left lane, especially on Hurry. Cruising in the passing lane is illegal in Pennsylvania, and I know it is not a crime to do that everywhere. However, it is here, and I really wish the car was a little quicker to get over in the left lane when it’s cruising.
Here’s a pretty drastic example I had just a couple weeks back:
Recognizing Drastic Changes in Road Condition
I think anyone who has ever used FSD knows that potholes are a huge issue, but so are large bumps or sudden changes in road condition. At the intersection of Kreutz Creek Rd. and Rt. 462 in Hellam, PA the roads are nearly set up as a ramp, and going over it at a speed of over 35 MPH can send your head into the glass roof, your butt off your seat, and a brace for the sudden thud that is inevitably coming when you finally touch back down again.
You can see here I tried to change Speed Profiles quickly, but I did it a tad too late:
This is that big bounce that I mentioned in the quoted post.
It’s just a tad too drastic to take at the speed FSD wants to go over it. You can see me quickly swipe down into Sloth, but I intervened. https://t.co/81Oc82ZJcZ
— TESLARATI (@Teslarati) August 2, 2026
There are other roads in my area that should not be taken at even the posted Speed Limit because of the damage it could do to your car. Here’s another, where I disengaged FSD altogether:
🚨 I’ve talked in the past about my struggles with FSD when large bumps or sudden changes in sloping are approaching.
Today I tried switching down into Sloth from Standard but I did it a tad too late and I had to take over. You can see this isn’t a bump you take at 35 MPH https://t.co/f4tK13hsz1
— TESLARATI (@Teslarati) September 6, 2026
The recognition of these bumps is so crucial for two main reasons: they can cause injury, and they can cause damage to the car. These are reasons why the suite is supervised and drivers should remain attentive. I could not imagine going over that bump at an excessive speed if I had back issues, or if I were older.
Potholes are rarely recognized and usually require a lead car to avoid them. I had FSD use a lead car to avoid a pretty sizeable manhole cover a few weeks back:
🚨 Interesting observation on FSD v14.3.8 – Make note of the van in front of me as it swerves out of the way of a sewer cover
FSD followed this behavior, but interestingly did not swerve for the next sewer cover
What do we make of this? https://t.co/RO19941AIP
— TESLARATI (@Teslarati) September 2, 2026
Tesla says that there are improvements coming for potholes, so hopefully that means these bumps will also be recognized consistently.
Tesla ships ‘spooky’ Halloween Mode with creepy and fun features
SpaceX reveals how its 1 Million AI satellite network will work and prevent space collisions
