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Inside Rivian’s plan to challenge Detroit and electrify the American truck & SUV

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Nearly one year ago, McLaren’s top engineer departed the British supercar-maker for a relatively unknown EV startup, Rivian, located 3,000 miles away in Plymouth, Michigan. That engineer, Mark Vinnels, was a founding board member of McLaren and led its engineering team as executive program director for 14 years as they created an entire line of supercars from the ground up. While leaving ultra-high-performance supercars behind seemed crazy at the time, a whole band of McLaren engineers have now followed Vinnels to build world-class electric SUVs and pickups at Rivian.

When Rivian’s CEO, RJ Scaringe, hired Vinnels last November as Executive Director of Engineering and Programs, he tasked him with a familiar mission: build a world-class team and bring their first vehicles to production. Now, Scaringe and Vinnels have attracted engineers across the entire industry, including a whole host of fellow ex-McLaren engineers. From exterior lighting to software and electric propulsion, Rivian’s British talent runs deep.

“These are all truly world-class people, and we had a great team (at McLaren) and we were able to do great things,” Vinnels told Teslarati. “I think a lot of them were motivated in exactly the same way I was.”

Rivian CEO RJ Scaringe unveils the RT1 Truck to Suppliers last week in Plymouth, MI. (Photo: Rivian)

Vinnels landed himself at Rivian after a mutual friend, and Rivian board member, Antony Sheriff, insisted that he meet with Scaringe and see what Rivian was working on. “I was super impressed with what I saw, with him (Scaringe) as an individual, and the vision for the company,” he recalled. “From a personal perspective, I had a really interesting opportunity to be involved in something pretty groundbreaking, again.”

While Vinnels had received a variety of job offers from startups over the years, he was particularly impressed by Rivian’s technical achievements and level of funding available. “The concepts were pretty advanced, in terms of the battery, package, detail of the module,” Vinnels said.

Rivian has raised $500M to date from a variety of equity and debt investors. The company has largely been quiet about specific funding deals, but its’ main backers include Sumitomo Corporation of Americas, a US branch of a Japanese conglomerate, and Abdul Latif Jameel, a Saudi Arabia-based family-owned business with close ties to Toyota.  

Since Vinnels joined last year, three VPs and three directors have left McLaren to join Rivian, along with several other engineers. While some of these new hires have moved to Rivian’s hubs in the US, the company has recently opened up a development center in the UK.  

“The type of people at McLaren are naturally attracted to companies like Rivian, because it’s all about innovation, breaking new ground, doing stuff that is new. How do you attract interesting, dynamic, well-educated engineers; give them great interesting, intellectual, challenging technical problems and a respectable amount of funding to achieve their goals,” Vinnels said. “I think that’s why these people are attracted to what we are doing here. It’s kind of flattering and nice that these guys are making the same decision that I did to come over and work on this great program.” 

According to some within Rivian, the biggest recruiting weapon Rivian possesses is Scaringe himself. “People come into the company and they spend ten minutes with him (Scaringe) and they’re sold,” Michael McHale, Director of Corporate Communications at Rivian, said. Vinnels claimed a similar effect on recruiting and building supplier relationships.

“They all love the idea of what we are doing,” Scaringe stated in an interview with Teslarati in July. While building supercars seems like an engineer’s dream job, Scaringe found that many see, “the appeal of doing something that is larger volume and a different performance segment.”

With production of their first two cars looming around the corner, Rivian has ramped up hiring significantly, more than doubling their headcount since the start of the year to approximately 500. In addition to hires from McLaren, Rivian has a significant number of people from Tesla, Faraday Future, and the big three Detroit automakers.

Vinnels’ team is tasked with delivering Rivian’s newly developed “flexible electric platform” to market. The skateboard-like architecture, will not only underpin Rivian’s first two vehicles, an SUV and pick-up truck but another four vehicles in development. The overarching design of all-electric platforms is becoming quite standard in the industry, but the intricate engineering within the platform is where the real magic lies.

While Rivian’s battery management systems and module design were nearly complete when Vinnels joined last year, the suspension, motors, and gearbox have undergone a redesign to squeeze out better performance and efficiency. “We can have such a broad breadth of performance, without traditional compromises (compared to internal combustion engines) and a (higher) level of refinement,” Vinnels said.

Rather than spending hundreds of millions of dollars on building their own factory, Rivian has decided to acquire an existing automotive factory. Rivian purchased a former Mitsubishi factory and all of its contents in January 2017 for $16M. The purchase price represents just 1% of the $1.6B investment (in 2018 dollars) Mitsubishi and Chrysler made building the facility in 1988. The plant houses stamping presses, paint lines, body assembly, general assembly, and a few other sub-assemblies. Even in its heyday, the factory never reached its peak production capacity, which is thought to be above 300,000 vehicles per year. 

Rivian’s 2.6M SQFT Factory in Normal, IL (Photo: Christian Prenzler)

The company’s plant in Normal, IL saw its last vehicle, a Mitsubishi Outlander Sport, roll off the production line in November 2015. But the plant hasn’t been entirely quiet since then. Rivian first occupied the plant in January 2017 and has 65 employees actively maintaining and preparing the facility for production.

This June, Vinnels was splitting his time between engineering meetings and preparing to start “virtual production” at their 2.6M ft² factory. The “virtual production” exercise allows the nearly 100 people from the engineering, manufacturing, and supply chain teams to walk through every part of the manufacturing process before equipment installation is finalized, spotting any potential issues before they arise in production. Rivian completes this on a monthly basis and often includes several suppliers.

“We’ve got enough detail now to discuss and explain with the manufacturing guys exactly how this vehicle will come together on a component level,” Vinnels explained. “So we start with pretty much the first component, for us its some of the components on the body-in-white and we build up exactly how it be built in the production line.” The process reviews each component on a detailed level from design, materials, and build sequence.

At the moment, Rivian is working on refreshing the facility’s stamping lines and plans to overhaul the body lines and paint lines throughout next year. Scaringe stated that the total renovation of the factory will cost roughly $150M.

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In preparation for full production at their factory, Rivian has set up a pilot battery-module production line in their Irvine, CA development facility. Scaringe stated that Rivian plans to start production of their battery modules ahead of vehicle production. The company developed their battery modules from the ground up, including the microchips that run their proprietary battery management system. When production spools up, Rivian plans on producing the battery pack from the module level up in their facility in Normal, IL.

Rivian Battery modules being tested in Rivian’s Irvine, CA Development Center (Photo: Rivian)

Rivian’s battery module is made up of the same sized battery cells that Tesla uses in the Model 3, commonly referred to as 2170, but the physical configuration of the cells differs quite a bit. Though the module is significantly thicker than Tesla’s, with two cells stacked on top of each other, it’s more energy dense by volume and weight. Separating the two levels of cells is Rivian’s cooling systems. Scaringe credits the module’s unique packaging and their custom battery management system for improving efficiency and performance.

The company has declined to give specific production targets, but stated production volume of their first two vehicles would be in the “tens of thousands.” With plenty of room to grow in their current facility, Rivian plans on steadily growing their production volume over the next decade into “hundreds of thousands.”

Just two years ago, when Lucid Motors and Faraday Future were the talk of the town, very few people in the industry had ever even heard of Rivian. Today, the company is considered far more likely to reach production than those same peers. Unlike other automotive startups, Rivian has a sizeable automotive production facility (Faraday Future’s facility was previously a tire factory and has been largely empty for 20 years) and claims to have a more stable source of financing.

From the get-go, Scaringe knew that he would need to find a unique funding strategy to turn his vision into a reality. Instinctively, he leaned on his alma mater, MIT (Massachusetts Institute of Technology), to find potential funding partners. After finding a few potential like-minded partners, Scaringe landed on a partnership with ALJ (Abdul Latif Jameel). ALJ’s owner and chairman, Mohammed Abdul Latif Jameel, is an MIT alumnus, major donor to the school, and a lifetime member of the MIT Corporation.

Rivian has picked up other investors along the way, but after gaining the backing from ALJ, Scaringe focused quite solely on developing the necessary technology and a go-to-market plan that would differentiate the company.

“They’re (Rivian’s investors) committed to allowing us to continue on the steady path of building the business and launching the product,” Scaringe stated. “It’s precisely what’s allowed us to be so quiet, and not have to be out publicly trying to strum up investor dollars; we can be more focused on what we are doing.”

With Rivian’s roots dating back nearly a decade, Scaringe has shown intense patience and an ability to focus on bringing his core vision to fruition. “I’ve dedicated every ounce of energy I have into building the company,” Scaringe said.

Unlike other EV startups, Faraday Future, Lucid, SF Motors, NIO included, Scaringe isn’t placing his bets on creating another Tesla competitor. He’s set Rivian’s sights on a market full of gas-guzzlers: large trucks and SUVs.

Rivian’s reason for focusing on large trucks and SUVs comes twofold, the lack of vehicle-electrification in the segment and the increasing interest from consumers. Scaringe believes that the segment is ripe for disruption and has lacked real innovation for decades.

“It’s an enormous space. It’s where the Detroit three make essentially all of their money; active vehicles, vehicles that have a high-level of function or utility,” he stated. “What we’re doing is we are bringing a level of technology and performance that resets expectations in this space.”

Scaringe is certainly right about one thing; the Detroit automakers derive an incredible amount of money from their trucks and SUVs. Morgan Stanley’s Adam Jonas estimates that 90% of Ford’s profits come from their truck division, which includes the F-150. In 2017, Ford sold nearly 900K F-150’s, each carrying an average selling price of $45,000. GMC’s Denali line, GM’s most luxurious trucks and SUVs, accounted for over 11% of GM’s US sales in 2017, with each car selling for more than $60,000 on average, according to the NYTimes.

Instead of simply electrifying an F-150 or GMC Yukon, Rivian has reimagined the concept of a large SUV or truck. Much like Tesla reinvented the idea of a sedan with the Model S, adding rear-facing seats, front trunk, and large touchscreen, Rivian is set to unveil an SUV and truck that offer unrivaled off-road performance, abundant storage, and supercar-like performance.

“I think we’re going to be showing something pretty special, in terms of its vehicle package,” Vinnels said. Rivian claims the vehicle will have upwards of 400 miles of range, speed to 60 mph in less than 3 seconds, and wade through 3.5ft of water. Scaringe boasts that Rivian’s vehicles are something you’d want to throw your surfboard, skis, or tent in and escape for the weekend.

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Rivian’s skateboard platform that underpins the R1T and R1S. (Photo: Rivian)

Rivian’s largest battery pack holds a staggering 180kWh of energy and delivers 400+ miles of range. Additionally, Rivian will offer 105kWh and 135kWh configurations, with a starting price just over $60K. The top of the line battery pack will start just under $90K and will deliver close to 800hp, Scaringe stated on the LACoMotion podcast. More details around the configuration of the vehicle will be available next week at the reveal.

As Porsche, Mercedes, BMW, and Audi play catch up to Tesla’s premium EV lineup, Rivian is working to reinvent an entirely different market. The company is confident that their upcoming vehicles are built for the world of tomorrow and will shake up Detroit’s perspective on electric vehicles. “We aren’t here just build one vehicle; we’re here to build whatever the lifecycle volume is, 250,000 or 300,000 vehicles. We worry just as much about the last one as the first one,” Vinnels said.

After nearly a decade in the shadows, Rivian is preparing to unveil their first two vehicles in Los Angeles next week. “We’re confident that what we are showing is pretty much exactly what we will be delivering to the customer,” Vinnels said. The unveiling of Rivian’s truck, the R1T, will be live streamed from a private event on the 26th, while the SUV, carrying a similar name, R1S, will be unveiled on stage at the LA Auto Show the following day.

“It will be like nothing else,” Vinnels stated.

Christian Prenzler is currently the VP of Business Development at Teslarati, leading strategic partnerships, content development, email newsletters, and subscription programs. Additionally, Christian thoroughly enjoys investigating pivotal moments in the emerging mobility sector and sharing these stories with Teslarati's readers. He has been closely following and writing on Tesla and disruptive technology for over seven years. You can contact Christian here: christian@teslarati.com

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Elon Musk

OpenAI cites distrust of SpaceX in decision to drop Cursor partnership

OpenAI will cut SpaceX-owned Cursor’s model access in November, citing Musk’s history of broken contracts.

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OpenAI, the company behind ChatGPT, announced late Friday that it is ending its partnership with Cursor, cutting off the coding tool’s access to its models on November 12. The move comes two weeks after SpaceX completed its $60 billion acquisition of Cursor’s parent company, Anysphere, folding the popular AI coding assistant into Elon Musk’s growing SpaceXAI division.

In a post on its website, OpenAI said the decision came down to trust, not technology. “We cannot be confident that SpaceX will use our technology within our terms of service, based on our experience with Elon Musk’s companies violating contracts,” the company wrote. OpenAI pointed to two specific incidents: X, now part of SpaceX, allegedly breaking the terms of an existing OpenAI contract after Musk bought Twitter.

That lawsuit is the backdrop for all of this. Musk cofounded OpenAI in 2015, left the board in 2018, and sued Sam Altman and Greg Brockman in 2024, arguing they abandoned the company’s nonprofit mission for profit. A federal jury sided with OpenAI in May, finding Musk waited too long to sue rather than ruling on the merits of his claims. Musk said at the time he would appeal to the Ninth Circuit, calling the outcome a “calendar technicality” rather than a real judgment.

Elon Musk breaks silence on OpenAI trial decision

SpaceX’s interest in Cursor predates that verdict by weeks. The company first struck a deal with Cursor in April, securing an option to acquire it for $60 billion or pay $10 billion for joint development work instead. As Teslarati reported at the time, the logic was straightforward: Cursor was paying retail prices to Anthropic and OpenAI, two of its most direct competitors, every time a developer used its product, while SpaceX had idle capacity on its Colossus supercomputer, roughly the equivalent of a million Nvidia H100 GPUs, that Cursor could use to train its own models instead. SpaceX exercised the option in June, days after its own IPO, and the deal closed in mid-August.

Once it closed, Musk moved fast. On an all-hands call with more than 1,000 Cursor employees, he reportedly told staff that SpaceXAI’s Grok was playing catchup in the AI race, unlike Tesla and SpaceX in their own markets, and singled out Anthropic as the company to catch. Cursor CEO Michael Truell now reports directly to Musk inside SpaceXAI.

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Elon Musk admits he was ‘clearly wrong’ about Anthropic

Losing OpenAI’s models leaves Cursor leaning harder on Anthropic’s Claude, which has its own compute agreement with SpaceX, and on Cursor’s in-house Composer model, the one SpaceX’s compute was supposed to accelerate in the first place. OpenAI framed the November deadline as maximum notice under its contract, and said it wants to “go above and beyond” to help developers through the transition. Whether Anthropic makes the same call is now the open question in AI coding.

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Tesla Theater might be getting plenty more streaming platforms

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Credit: YouTube/Tesla Theater

The in-car Tesla Theater is among the most unique features available within the cars. When charging, parked, camping, or just hanging out, vehicle occupants can access a variety of streaming platforms on the large center screen, helping keep them entertained during downtime.

However, the Theater might be getting plenty more streaming platforms, something that owners have requested for some time.

Tesla owners recently discovered that visiting Apple TV in the vehicle browser can launch a fullscreen interface that looks and behaves like a dedicated application rather than an ordinary webpage:

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The experience drops the usual address bar and browser chrome, presenting catalogs, continue watching rows, and playback controls in the same window Tesla Theater already uses for its listed services. Independent testers soon found similar treatment for HBO Max, Paramount+, Peacock, Disney+, and Prime Video when those sites are opened from the car browser.

This shift is a plausible early signal that Tesla is widening Theater support without a formal software note. Theater has long been a set of web views rather than native applications, so recognizing extra domains and stripping the browser frame is a small server-side change that can expand the catalog quickly.

Owners still lack permanent Theater icons for the newly recognized services, and video remains limited to Park, yet the smoother launch is a meaningful step toward a broader lounge while charging.

Tesla Theater arrived with software version 10 in September 2019. The first video services were Netflix, YouTube, and Hulu, available only while parked and originally tied to WiFi. Spotify arrived in the same era as music rather than Theater video. Disney+ joined officially in July 2021 with the 2021.24 update, giving owners another major catalog on the center screen. Twitch and TikTok later appeared among the default Theater tiles, and Tesla Tutorials remained a persistent educational tile.

Not every addition stayed put. In December 2023, a Holiday software build removed the Disney+ tile for many United States owners after a public dispute involving advertising on X. Hulu stayed visible even though Disney owned it. Visiting disneyplus.com in the browser often restored the tile, which suggested the removal was a recognition list change rather than a complete block. Owners have also reported occasional blank Theater grids after updates, usually fixed by language toggles, resets, or later firmware.

Tesla axes Disney+ from vehicles with Musk-Iger rivalry, but there’s a workaround

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Code archives from 2024 listed many unused source names, including Apple TV and Prime Video, that never became official icons, which now looks like groundwork for the current fullscreen browser behavior.

Now that this hint toward an expanded Theater experience has been recognized, Tesla could follow through with these additional shortcuts as a sign that more streaming platforms are available in Teslas than ever before.

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Tesla Semi’s biggest adoptee gives an update on production timeline

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Credit: Tesla

Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.

Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.

Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.

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The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”

In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.

Tesla Semi gets its largest order yet

Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.

Tesla plans to launch the Semi officially on September 24, five months after production started ramping.

Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.

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