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Rivian’s R2 SUV is coming just in time for the next wave of new BEVs [Opinion]
Rivian CEO and Founder RJ Scaringe teased details about the Rivian R2 SUV, the smaller sibling of the company’s R1S vehicle. The Rivian R2 is expected to launch by 2024 when a new wave of battery-electric vehicles is expected to arrive.
Scaringe teased the Rivian R2 SUV during his Instagram Q&A session last weekend. The tease was brief but sufficient to reveal that Rivan is indeed developing a new vehicle. The company covered the R2 with a black cloth, so the audience could only see its silhouette.
Based on its brief appearance during Scaringe’s Q&A, the R2 SUV will be significantly smaller than the R1S but maintains its sibling’s general shape. Jeff Hammond, the Head of Rivian’s design team revealed that the vehicle under the black cover was a clay model of the R2 SUV.
Automakers traditionally use industrial plasticine modeling material or hobby clay when figuring out the design of a new vehicle. Clay allows designers and engineers to play with the layout of the new vehicle and quickly make changes. Clay car models are also helpful in wind tunnel tests and experiments where design changes might affect the aerodynamic efficiency of a new car.
Rivian R2 SUV & its Competition
RJ Scaringe also hinted at new colors, materials, and finishes Rivian might roll out with the R2 SUV. During the Q&A session, a question about other R2 details was asked, and Scaringe replied by introducing the Director of Rivian’s CMF (color, materials, and finishes) team.
The R2 SUV might have its own colors, interiors, and finishes separate from its R1 siblings. Differentiating the R2 SUV from the R1 lineup would be wise for Rivian. The R2’s interiors, colors, and finishes would affect the final price of the battery electric vehicle (BEV). Other components of the R2 SUV would also affect its cost and, therefore, its sales performance in the market.
Price and design will be critical factors in the R2 SUV’s success. The Rivian R2 SUV will launch at a time when a new wave of BEVs is set to hit the market. The new BEVs all have a few things in common. First, they are smaller, more compact. And second, they are more affordable.
For instance, Tesla’s long-anticipated $25,000 compact vehicle is expected to hit the market around the same time as the Rivian R2. Tesla’s compact car is already in development and the company has teased a launch event soon. Some sources have shared that Tesla is working on a smaller version of the Model Y and aims to reach an annual production capacity of 4 million units for the compact vehicle.
If rumors are true, the Rivian R2 SUV might directly compete with a compact Tesla Model Y. Rivian seems determined to give the R2 SUV the best shot on the market, too. Last year, Scaringe stated that Rivian’s R2 productions would use batteries manufactured domestically. If Rivian plays it right, the R2 SUV might be eligible for all of the Inflation Reduction Act’s $7,500 EV tax credits, giving it an edge in the BEV market—at least in the United States.
Watch RJ Scaringe’s Instagram Q&A below!
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With the launch of a new trim level for the Model Y last night, something almost went unnoticed — the loss of a moniker that Tesla just recently added to a couple of its variants of the all-electric crossover.
Tesla launched the Model Y All-Wheel-Drive last night, competitively priced at $41,990, but void of the luxurious features that are available within the Premium trims.
Upon examination of the car, one thing was missing, and it was noticeable: Tesla dropped the use of the “Standard” moniker to identify its entry-level offerings of the Model Y.
The Standard Model Y vehicles were introduced late last year, primarily to lower the entry price after the U.S. EV tax credit changes were made. Tesla stripped some features like the panoramic glass roof, premium audio, ambient lighting, acoustic-lined glass, and some of the storage.
Last night, it simply switched the configurations away from “Standard” and simply as the Model Y Rear-Wheel-Drive and Model Y All-Wheel-Drive.
There are three plausible reasons for this move, and while it is minor, there must be an answer for why Tesla chose to abandon the name, yet keep the “Premium” in its upper-level offerings.
“Standard” carried a negative connotation in marketing
Words like “Standard” can subtly imply “basic,” “bare-bones,” or “cheap” to consumers, especially when directly contrasted with “Premium” on the configurator or website. Dropping it avoids making the entry-level Model Y feel inferior or low-end, even though it’s designed for affordability.
Tesla likely wanted the base trim to sound neutral and spec-focused (e.g., just “RWD” highlights drivetrain rather than feature level), while “Premium” continues to signal desirable upgrades, encouraging upsells to higher-margin variants.
Simplifying the overall naming structure for less confusion
The initial “Standard vs. Premium” split (plus Performance) created a somewhat clunky hierarchy, especially as Tesla added more variants like Standard Long Range in some markets or the new AWD base.
Removing “Standard” streamlines things to a more straightforward progression (RWD → AWD → Premium RWD/AWD → Performance), making the lineup easier to understand at a glance. This aligns with Tesla’s history of iterative naming tweaks to reduce buyer hesitation.
Elevating brand perception and protecting perceived value
Keeping “Premium” reinforces that the bulk of the Model Y lineup (especially the popular Long Range models) remains a premium product with desirable features like better noise insulation, upgraded interiors, and tech.
Eliminating “Standard” prevents any dilution of the Tesla brand’s upscale image—particularly important in a competitive EV market—while the entry-level variants can quietly exist as accessible “RWD/AWD” options without drawing attention to them being decontented versions.
You can check out the differences between the “Standard” and “Premium” Model Y vehicles below:
@teslarati There are some BIG differences between the Tesla Model Y Standard and Tesla Model Y Premium #tesla #teslamodely ♬ Sia – Xeptemper
Elon Musk
Tesla bull sees odds rising of Tesla merger after Musk confirms SpaceX-xAI deal
Dan Ives of Wedbush Securities wrote on Tuesday that there is a growing chance Tesla could be merged in some form with SpaceX and xAI over the next 12 to 18 months.
A prominent Tesla (NASDAQ:TSLA) bull has stated that the odds are rising that Tesla could eventually merge with SpaceX and xAI, following Elon Musk’s confirmation that the private space company has combined with his artificial intelligence startup.
Dan Ives of Wedbush Securities wrote on Tuesday that there is a growing chance Tesla could be merged in some form with SpaceX and xAI over the next 12 to 18 months.
“In our view there is a growing chance that Tesla will eventually be merged in some form into SpaceX/xAI over time. The view is this growing AI ecosystem will focus on Space and Earth together…..and Musk will look to combine forces,” Ives wrote in a post on X.
Ives’ comments followed confirmation from Elon Musk late Monday that SpaceX has merged with xAI. Musk stated that the merger creates a vertically integrated platform that combines AI, rockets, satellite internet, communications, and real-time data.
In a post on SpaceX’s official website, Elon Musk added that the combined company is aimed at enabling space-based AI compute, stating that within two to three years, space could become the lowest-cost environment for generating AI processing power. The transaction reportedly values the combined SpaceX-xAI entity at roughly $1.25 trillion.
Tesla, for its part, has already increased its exposure to xAI, announcing a $2 billion investment in the startup last week in its Q4 and FY 2025 update letter.
While merger speculation has intensified, notable complications could emerge if SpaceX/xAI does merge with Tesla, as noted in a report from Investors Business Daily.
SpaceX holds major U.S. government contracts, including with the Department of Defense and NASA, and xAI’s Grok is being used by the U.S. Department of War. Tesla, for its part, maintains extensive operations in China through Gigafactory Shanghai and its Megapack facility.
Elon Musk
Elon Musk and xAI donate generators to TN amid historic power outages
The donation comes as thousands of households have gone days without electricity amid freezing temperatures.
Elon Musk has donated hundreds of generators to Tennessee residents still without power following a historic winter storm, as per an update from Governor Bill Lee.
The donation comes as thousands of households have gone days without electricity amid freezing temperatures.
Musk donates generators
As noted in a report from WSMV4, the historic storm that hit Tennessee resulted in hundreds of thousands of residents experiencing a power outage at the end of January. Thousands are still living without power or heat in freezing temperatures for up to nine days.
As per TN Gov. Bill Lee in a post on X, Elon Musk and xAI have donated hundreds of generators to assist residents in affected areas. “Tennesseans without power need immediate help. I’m deeply grateful to @elonmusk & @xAI for going above & beyond to support Tennesseans by donating hundreds of generators to fill the gap, & I value their continued partnership to solve problems & support communities across our state,” he wrote in his post.
Tennessee officials have stated that recovery efforts remain ongoing as crews work to restore power and address damage caused by the winter storm. The generators are expected to provide temporary relief for residents facing power outages during freezing conditions.
Tesla Powerwalls may follow
Musk publicly responded to the governor’s post while hinting that additional help may be on the way. This time, the additional support would be coming from Musk’s electric vehicle company, Tesla.
“You’re most welcome. We’re working on providing Tesla Powerwalls too,” Musk wrote in his response to the official.
Even before Elon Musk’s comment, Tesla had already extended help to affected customers in Mississippi and Tennessee. In a post on X, the official Tesla Charging account noted that all Superchargers in the two states are online, and free Supercharging has been enabled to help those in areas that are affected by persistent power outages.
These include Grenada, Tupelo, Corinth, Southhaven, and Horn Lake in Mississippi and several Supercharging sites in Memphis, Tennessee.
Tesla brings closure to Model Y moniker with launch of new trim level
Tesla bull sees odds rising of Tesla merger after Musk confirms SpaceX-xAI deal
