News
DeepSpace: Rocket Lab ready for first commercial launch of 2019, an innovative DARPA spacecraft
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Now approximately four months distant from the inaugural commercial launch of Rocket Lab’s Electron rocket, the company is ready – following many weeks of customer-side delays – to conduct its first launch of 2019, aiming to place an experimental DARPA-funded satellite into low Earth orbit (LEO).
If all goes as planned with the launch and experimental spacecraft’s orbital operations, Defense Advanced Research Projects Agency (DARPA) hopes to use the mission to qualify a currently-untested technology that could ultimately enable the production of massive communications and sensing antennas that can fit on relatively tiny satellites. Known as R3D2 (ha…ha…), the mission also effectively serves as the latest operational debut of DARPA’s growing interest and involvement in spaceflight-related industries, nominally proving that the agency is capable of leaning on established companies and startups to rapidly design, build, and fly satellites. Barring any additional launch delays from DARPA’s preparations, Rocket Lab hopes to launch Electron around the end of this week – likely March 22-24 – to kick off what will hopefully be a busy and productive year for the newly operational launch provider.
DARPA in Space
- Originally targeted for sometime in the second half of February, the R3D2 mission – Electron’s fifth planned launch in 18 months – has suffered several weeks of delays due to issues faced by DARPA during satellite delivery and pre-launch preparations.
- Aside from a general hint that the satellite arrived a few weeks later than planned and an official statement from Rocket Lab that “DARPA’s payload team is conducting final ground station configuration work over the coming days”, the process appears to be going rather smoothly.
- Weighing in at roughly 150 kg (330 lb), the R3D2 spacecraft – barring the quiet inclusion of co-passengers – will be the first launch of Electron dedicated to a single satellite. In fact, 150 kg is actually the maximum listed payload that Electron is capable of launching to a 500 km (310 mi) sun-synchronous orbit (SSO), providing a functional ‘ceiling’ for the ultimate destination of DARPA’s satellite.
- R3D2’s primary purpose will be to extensively test a brand new antenna technology and thus prove (hopefully) that the in-space deployment mechanism and unique material composition function as designed. Likely no more than 1-2 feet (~50 cm) across, the definitively small satellite will attempt to deploy an antenna many times larger than itself.
- Made out of a material known as Kapton, the deployable antenna will reach a maximum diameter of 2.25 m (7.4 ft), fairly large even when compared with antennas used on satellites many dozens of times more massive.
Rocket Lab’s Biggest year yet
- Although the company is off to a relatively slow start, as many as eleven Electron missions – including R3D2 – are at least tentatively manifested for launches in 2019.
- In November and December of 2018, Rocket Lab further demonstrated that it is more than capable of a respectable monthly launch cadence, particularly impressive for a rocket conducting its third and fourth missions ever. If Rocket Lab can more or less sustain that cadence after DARPA’s R3D2, the company could ultimately complete as many as 8-10 launches this year.
- Ultimately, founder and CEO Peter Beck says that Rocket Lab and Electron will eventually target dozens of annual launches per year and a weekly launch cadence from an array of launch facilities.
- Earlier this year, Rocket Lab officially announced that it had come to an agreement with the state of Virginia to build its second launch complex (LC-2) at Wallops Flight Facility (also known as the Mid-Atlantic Spaceport). If construction proceeds apace, the company’s first US-based Electron launch could occur before the end of 2019.
- DARPA’s goal with R3D2 – and its interest in space and small satellites in general – should ultimately benefit the entire spaceflight industry, potentially paving the way for the design and production of small satellites with technical capabilities that far outstretch their compact nature.
- Reliable and affordable deployable structures are becoming a growing focus of a number of young and old spaceflight companies, ranging from heavyweights like SSL/Maxar to new startups like Oxford Space Systems.
- Unlike most modern defense and aerospace technology procurement, DARPA is also distinctly focused on streamlining the process of designing, building, and launching spacecraft. To do so, the agency plans to rely heavily on established commercial entities to optimize speed and affordability will still ultimately producing innovative space systems and pushing the state of the art forward.
- Aside from closely involved projects like R3D2, DARPA – through a program called Blackjack – is also extremely interested in a number of LEO communications constellations proposed in the last few years by companies like SpaceX, OneWeb, and Telesat, and has already awarded a series of small contracts with several to begin the program’s earliest phases.
Mission Updates
- Completed on March 8th, SpaceX’s near-flawless Crew Dragon launch, space station rendezvous, and recovery is likely the last of the company’s orbital launch activities for the month of March.
- The second launch of Falcon Heavy – the rocket’s commercial debut – is currently expected to occur as early as April 7th
- After Falcon Heavy, SpaceX has at least one other launch – Cargo Dragon’s CRS-17 resupply mission – firmly scheduled for April (April 25th), as well as the more tenuous possibility of the first dedicated Starlink launch occurring as early as late April.
Photos of the Week:
NASA posted a series of official photos documenting SpaceX’s Crew Dragon recovery process following the spacecraft’s first successful orbital reentry and splashdown. The photo below (top) offers one of the best (and most detailed) views ever made public of one of the heat shields of a SpaceX Dragon spacecraft, offering a glimpse of the wear the PICA-X material experiences after several minutes of extreme heating and buffeting. (c. NASA/Cory Huston)
Back on land, SpaceX’s South Texas entourage has continued to build the first full-scale Starship prototype – nicknamed Starhopper – in preparation for the vehicle’s inaugural static-fire and hop tests. According to official SpaceX statements, those tests could occur as early as this week, partially confirmed by the first installation of a Raptor engine (serial number 2) on a flight article of any kind.(c. NASASpaceflight – bocachicagal)
News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
Tesla lands on Fortune’s 2026 Most Innovative Companies and the Cybercab is why
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Elon Musk says Tesla is developing a new vehicle: ‘Way cooler than a minivan’
What is Digital Optimus? The new Tesla and xAI project explained
