News
Rocket Lab’s 12th Electron mission “Don’t Stop Me Now” ready for launch
During the height of the global coronavirus pandemic, SpaceX and United Launch Alliance (ULA) missions from Florida were deemed “critical infrastructure” by the US federal government. This allowed the launchers to create safe working environments supporting rocket production and steady launch cadences. However, the nation’s most prominent launcher of smallsats, Rocket Lab, headquartered in Long Beach, California took a different approach halting all production and launch related operations. Although headquartered in the US, Rocket Lab manufactures its Electron rocket in Auckland, New Zealand, and launches from its Launch Complex 1 on New Zealand’s Mahia Peninsula.
Soon after the New Zealand government initiated a strict nationwide Level 4 lockdown requiring all residents, except essential workers, to remain at home on March 23rd, Rocket Lab stood down from operational missions. Unlike in the United States, the launching and production of rockets were not deemed critical in New Zealand and could not proceed. The lockdown went into place just five days ahead of the company’s scheduled twelfth launch of Electron on March 30th. Rocket Lab announced that the “Don’t Stop Me Now” launch (named in honor of a Rocket Lab board member that recently passed away) would be postponed but did not announce a new launch date as, at the time, it was unknown just how long the nationwide Level 4 lockdown would last.
In early May, Rocket Lab was allowed to return to operational status as pandemic restrictions began to lift in New Zealand. Company founder and chief executive officer, Peter Beck, announced on Twitter that the Electron rocket had returned to LC-1 to complete a wet dress rehearsal (WDR) ahead of announcing a new targeted launch date. Rocket Lab then confirmed that all WDR objectives had been successfully met and the twelfth Electron mission would be proceeding to a targeted launch date in early June.
That's a perfect wet dress rehearsal done and dusted for our 12th Electron mission! We're excited to be back on the pad and launching soon for @NatReconOfc, @NASA, and UNSW Canberra Space. Stay tuned for launch window dates soon! pic.twitter.com/o8oM4fe5jO— Rocket Lab (@RocketLab) May 7, 2020
Rocket Lab was quick to return to launch procedures as the Electron vehicle and LC-1 remained in “a state of readiness throughout the COVID-19 lockdown.” In a statement issued soon after the successful WDR, the company assured that “enhanced health and safety processes will be implemented for this launch in line with government health advice to protect Rocket Lab personnel. These measures include physical distancing, split shifts, maintaining contact tracing registers, and enhanced cleaning procedures.”
pic.twitter.com/N9x9saYPEe— Rocket Lab (@RocketLab) June 9, 2020
The twelfth “Don’t Stop Me Now” Electron mission is designated as a rideshare which will carry multiple smallsat payloads to orbit for NASA, the National Reconnaissance Office (NRO), and University of New South Wales (UNSW) Canberra Space. Electron’s Kick Stage propelled by the 3D-printed Curie engine will deliver the ANDESITE (Ad-Hoc Network Demonstration for Extended Satellite-Based Inquiry and Other Team Endeavors) spacecraft developed by teams at Boston University under NASA’s CubeSat Launch Initiative (CSLI). It will use a series of minisatellites to measure the electrical currents of the Earth’s magnetic field from low Earth orbit. The payload carried for the NRO, Rapid Acquisition of a Small Rocket (RASR) contract vehicle, follows a previously NRO-dedicated mission launched in January 2020. Finally, the twelfth launch of the Electron will also support the M2 Pathfinder (M2PF) communications satellite to low Earth orbit UNSW Canberra Space.
The next mission from #UNSWCBR Space, M2 Pathfinder, is launching on @RocketLab's Mission 12 “Don’t Stop Me Now” on June 11.
M2PF is a significant next step in flight heritage for our program of developing intelligent space systems and the development of Australian capability. pic.twitter.com/dseWRUzhzP— UNSW Canberra (@UNSWCanberra) May 29, 2020
“Don’t Stop Me Now” has a fourteen day launch widow extending from June 11th to June 24th with a daily launch opportunity during a two-hour window 04:43 – 06:32 UTC (00:43 – 02:32 EDT). The Rocket Lab team is currently counting down to the first launch attempt scheduled for Thursday, June 11th at the top of the window at 04:43UTC (00:43 EDT) from LC-1 in Mahia, New Zealand. Fifteen minutes ahead of the launch attempt, a live stream will be posted to Rocket Lab’s social media accounts and made available on the company’s website: www.rocketlabusa.com/live-stream.
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SpaceX announced today that it would expand its launch capabilities into a new U.S. state: Louisiana.
Today, SpaceX, in conjunction with the Louisiana Economic Development Office, said that it will establish a new launch facility, which it will call Starbase, Louisiana. It will be located near Vermilion Parish, supporting thousands of launches each year, at least eventually.
CEO Elon Musk commented by stating, “Starbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!”
TESLARATI Premium Membership
$19.99 USDStarbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!
SpaceX makes sci-fi real. https://t.co/C7Ht0U12ba
— Elon Musk (@elonmusk) August 25, 2026
The expansion is SpaceX’s latest move to push its launch cadence to be more frequent than ever. SpaceX said that Starbase, Louisiana, will be built to “support thousands of Starship flights a year,” with the first coming in 2029.
SpaceX announced the new facility in partnership with the Louisiana Economic Development Office as it will bring a major influx of jobs and investments into the area. Currently, it will produce more than 3,000 new jobs in Louisiana, and SpaceX plans to invest at least $100 billion into the entire facility, ensuring that many jobs are created as a result.
Environmental Responsibility
SpaceX acknowledges the impact launches could have on marshlands, local wildlife, and water sources. Here’s how the company plans to help with the issues in Vermilion Parish:
- Restoring the Shoreline: “In Vermilion Parish, the shoreline is eroding between 3.3 and 23 feet per year. We’re partnering with state and federal agencies to expand Louisiana’s Coastal Master Plan and Coastal Wetlands Planning, Protection and Restoration Act projects, including Gulf shoreline protection breakwaters designed to reduce wave energy and slow loss along the Gulf edge.”
- Rebuilding the Marshlands: “In working with the state, we’re planning thousands of acres of marsh creation using beneficial-use placement of dredged material and offshore sediment sources. Restoration will also include interior marsh bank stabilization and rebuilding marsh in remnant canals. These projects can reconnect fragmented wetlands, restore natural buffers against storms, and return habitat that has been lost to erosion and historic canalization.”
- Preserving Coastal Wildlife: “Pecan Island and nearby wetlands are high-value habitat for migratory waterfowl, shorebirds, wading birds, and other coastal wildlife. SpaceX is not developing the full footprint of the land and will preserve wetlands and wildlife habitat. At existing launch sites, waterfowl and other birds continue to use nearby habitat during operations. Working with wildlife agencies, landowners, and conservation groups, SpaceX will support monitoring and management so this habitat stays productive and hunting, fishing, birding, and other recreational activities that are part of this coast’s culture can continue.”
SpaceX shares rose about 2.5 percent on the news.
Tesla Cybertruck trims saw a big price change, at least on two of the three available to consumers, as demand for the all-electric pickup appears to be increasing.
Tesla bumped up its Base All-Wheel-Drive trim level up to $74,990 from $69,990 and the Premium All-Wheel-Drive configuration from $79,990 to $84,990. The Cyberbeast price remains unchanged at $99,990.
🚨 Cybertruck prices went up as Tesla bumped them 7%
– Tesla Cybertruck AWD is now $74,990
– Tesla Cybertruck Premium AWD now $84,990
– Tesla Cyberbeast now $99,990 https://t.co/MYJbaw56GL— TESLARATI (@Teslarati) August 25, 2026
Despite questions of demand for the truck, Tesla is bumping its two least expensive trims up $5,000 to signal that there are plenty of buyers. Although SpaceX has been buying Tesla Cybertruck units to utilize as company vehicles, it is no secret that the Cybertruck is among the most sought-after Tesla models out there.
The issue has always been pricing, at least for the most part. When Tesla initially launched the Cybertruck AWD at $59,990 a few months back, the company stated that price would remain intact for just ten days due to the influx of orders it received.
Cybertruck Sales: Is It the Product or Pricing?
Depending on who you ask, you will likely hear one of two explanations for relatively low Cybertruck sales: either the product itself or the pricing.
Yes, this is the best-selling all-electric pickup on the market. However, there are people who simply hate the look of it, which I understand, but do not agree with. Look is totally subjective, and I love the look of the Cybertruck.
Some people will not buy the Cybertruck because of the look, but I am under the impression that sales would be much better if this truck were priced lower; something that might not be possible considering Tesla’s need to make money on its products. When it was unveiled in 2019, its most expensive trim level was $69,990. Now, the cheapest trim level is more expensive than that.
I would be in a Cybertruck if it were more affordable. I LOVE my Model Y, but Cybertruck is the best vehicle Tesla makes, and it’s not particularly close. Even in the base model, the steer-by-wire, the space, storage, and performance make it more desirable than the Model Y to me. I cannot be the only Tesla owner without a Cybertruck who feels this way.
If you’re interested in buying a Tesla vehicle, use my referral link.
Energy
Tesla Semi factory is getting a celebration nobody expected
Tesla will inaugurate its Nevada Semi factory September 24, five months after production quietly began ramping.
Tesla says it will officially inaugurate its new Semi factory in Nevada next month. The Tesla Semi account posted the announcement on X, sharing a graphic titled “Semi Rollout” with a date of September 24. No further details were given about the format of the event or who would attend.
While Tesla’s dedicated Semi plant in Sparks, adjacent to Gigafactory Nevada, opened back in April, with the first trucks rolling off the high volume line on April 29, the timing for the factory inauguration comes at a surprise. The ribbon cutting event five months into production is a break from how Tesla has usually handled its other factories, where the first truck or car off the line typically served as the milestone moment.
Inauguration of new Semi factory in Nevada next month pic.twitter.com/a8kAlxrOOn
— Tesla Semi (@tesla_semi) August 24, 2026
The 1.7 million square foot factory was built as part of a $3.6 billion expansion Tesla announced in early 2023, and it shares a site with the battery cell lines that feed the Semi’s structural pack, a decision meant to remove the supply bottleneck that delayed the truck for years. The plant is designed for 50,000 trucks a year at full ramp. Semi program director Dan Priestley has said production “is now ramping” rather than claiming it has reached scale.
Nine years passed between the Semi’s 2017 unveiling and this stage of production, with the truck slipping from an original 2019 target through hand built pilot units for PepsiCo and a slow build out of the Nevada plant. An inauguration event now gives Tesla a stage to talk up that ramp and reset expectations for how many trucks it can begin delivering at scale.
The September date also lines up with the Semi’s next milestone. Tesla confirmed the truck is heading to Europe with a full unveiling at the IAA Transportation trade show in Hannover, Germany, running September 15 through 20. Between the Nevada event and the Hannover reveal, Tesla has roughly a week and a half in September to make the case that the Semi is now a truck being built and sold on two continents rather than tested in a handful of fleets.
SpaceX announces new Starbase for ‘thousands of Starship launches annually’
Tesla just made Cybertruck more expensive
