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Rocket Lab’s 12th Electron mission “Don’t Stop Me Now” ready for launch
During the height of the global coronavirus pandemic, SpaceX and United Launch Alliance (ULA) missions from Florida were deemed “critical infrastructure” by the US federal government. This allowed the launchers to create safe working environments supporting rocket production and steady launch cadences. However, the nation’s most prominent launcher of smallsats, Rocket Lab, headquartered in Long Beach, California took a different approach halting all production and launch related operations. Although headquartered in the US, Rocket Lab manufactures its Electron rocket in Auckland, New Zealand, and launches from its Launch Complex 1 on New Zealand’s Mahia Peninsula.
Soon after the New Zealand government initiated a strict nationwide Level 4 lockdown requiring all residents, except essential workers, to remain at home on March 23rd, Rocket Lab stood down from operational missions. Unlike in the United States, the launching and production of rockets were not deemed critical in New Zealand and could not proceed. The lockdown went into place just five days ahead of the company’s scheduled twelfth launch of Electron on March 30th. Rocket Lab announced that the “Don’t Stop Me Now” launch (named in honor of a Rocket Lab board member that recently passed away) would be postponed but did not announce a new launch date as, at the time, it was unknown just how long the nationwide Level 4 lockdown would last.
In early May, Rocket Lab was allowed to return to operational status as pandemic restrictions began to lift in New Zealand. Company founder and chief executive officer, Peter Beck, announced on Twitter that the Electron rocket had returned to LC-1 to complete a wet dress rehearsal (WDR) ahead of announcing a new targeted launch date. Rocket Lab then confirmed that all WDR objectives had been successfully met and the twelfth Electron mission would be proceeding to a targeted launch date in early June.
That's a perfect wet dress rehearsal done and dusted for our 12th Electron mission! We're excited to be back on the pad and launching soon for @NatReconOfc, @NASA, and UNSW Canberra Space. Stay tuned for launch window dates soon! pic.twitter.com/o8oM4fe5jO— Rocket Lab (@RocketLab) May 7, 2020
Rocket Lab was quick to return to launch procedures as the Electron vehicle and LC-1 remained in “a state of readiness throughout the COVID-19 lockdown.” In a statement issued soon after the successful WDR, the company assured that “enhanced health and safety processes will be implemented for this launch in line with government health advice to protect Rocket Lab personnel. These measures include physical distancing, split shifts, maintaining contact tracing registers, and enhanced cleaning procedures.”
pic.twitter.com/N9x9saYPEe— Rocket Lab (@RocketLab) June 9, 2020
The twelfth “Don’t Stop Me Now” Electron mission is designated as a rideshare which will carry multiple smallsat payloads to orbit for NASA, the National Reconnaissance Office (NRO), and University of New South Wales (UNSW) Canberra Space. Electron’s Kick Stage propelled by the 3D-printed Curie engine will deliver the ANDESITE (Ad-Hoc Network Demonstration for Extended Satellite-Based Inquiry and Other Team Endeavors) spacecraft developed by teams at Boston University under NASA’s CubeSat Launch Initiative (CSLI). It will use a series of minisatellites to measure the electrical currents of the Earth’s magnetic field from low Earth orbit. The payload carried for the NRO, Rapid Acquisition of a Small Rocket (RASR) contract vehicle, follows a previously NRO-dedicated mission launched in January 2020. Finally, the twelfth launch of the Electron will also support the M2 Pathfinder (M2PF) communications satellite to low Earth orbit UNSW Canberra Space.
The next mission from #UNSWCBR Space, M2 Pathfinder, is launching on @RocketLab's Mission 12 “Don’t Stop Me Now” on June 11.
M2PF is a significant next step in flight heritage for our program of developing intelligent space systems and the development of Australian capability. pic.twitter.com/dseWRUzhzP— UNSW Canberra (@UNSWCanberra) May 29, 2020
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“Don’t Stop Me Now” has a fourteen day launch widow extending from June 11th to June 24th with a daily launch opportunity during a two-hour window 04:43 – 06:32 UTC (00:43 – 02:32 EDT). The Rocket Lab team is currently counting down to the first launch attempt scheduled for Thursday, June 11th at the top of the window at 04:43UTC (00:43 EDT) from LC-1 in Mahia, New Zealand. Fifteen minutes ahead of the launch attempt, a live stream will be posted to Rocket Lab’s social media accounts and made available on the company’s website: www.rocketlabusa.com/live-stream.
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Elon Musk has updated his timeline for when humans will walk on Mars and for when ships will simply get there.
The objective of getting to Mars has been one of Musk’s biggest goals since becoming a serial entrepreneur and realizing that time on Earth is limited. Musk has said several times he hopes to die on Mars, and not by impact.
Musk now believes that people will be on Mars in “roughly 5 to 7 years.” He said that a Mars lander will get there “a few years sooner.”
People on Mars in roughly 5 to 7 years.
Mars lander a few years sooner.
— Elon Musk (@elonmusk) July 29, 2026
The response from Musk comes after NASA Administrator Jared Isaacman said that SpaceX’s biggest priority is the Moon and not Mars. Because of this, Isaacman conceded that he believes nuclear power and propulsion investments will provide “potentially the pathway with the fewest miracles required to put four people on Mars in the next 10 to 15 years.”
Of course, this is what NASA can do through taxpayer funding and nuclear investments, he added.
Musk’s grand ambitions are much more optimistic than most, and it is certainly a double-edged sword. This is not the first time timelines for Mars have been somewhat lofty, especially to those normal thinkers like you and me, not super geniuses like Musk.
In fact, the SpaceX and Tesla frontman has said on at least a dozen occasions that we could be on Mars in the coming years. Musk said 2020 would be the big year as early as 2009. In 2020, he was “highly confident” of a landing in 2026, and had even said 2024 in a best-case scenario.
The point is, the range has varied, and it’s anyone’s guess when we’ll get there. This latest adjustment to the timeline is typical of Musk, and while the Moon has seemingly taken priority over Mars, it is still worth mentioning that the ultimate goal is to make life multiplanetary, and it starts potentially with the Red Planet.
SpaceX (NASDAQ: SPCX) got an absolutely crazy price target rating from Raymond James after the company experienced a tough first few weeks following its Initial Public Offering (IPO).
Despite the tumultuous start, SpaceX has plenty of believers, and the company’s massively successful Starship launch last Friday, its 13th test flight of the massive rocket, went so smoothly that Raymond James analysts pushed its price target on the company to roughly 7 times its current trading level.
SpaceX Starship just nailed something it’s never done before
The firm officially put a “Strong Buy” rating and an $800 price target on the stock. It currently trades at around $113. Its all-time high is $225.64, reaching this trading level shortly after shares first went public.
Raymond James’ price target is tied to the firm’s confidence after Starship’s 13th test flight. Analysts at the firm said it was an incremental step that reduces engineering risks, citing the widely successful heat shield test that CEO Elon Musk recently detailed, the smooth deployment of Starlink V3 satellites, and a successful in-space engine relight.
SpaceX also managed to see Starship splash down safely in the Indian Ocean, while the Super Heavy Booster fell down to the Gulf of America with no incidents.
It is interesting to see these launches have such a tremendous impact on the stock and what investors think of it. After SpaceX initially delayed the Starship launch last week, shares fell tremendously. Most probably did not realize that the stand-down is a standard practice, especially if everything is not perfect.
The mission was initially aborted due to an issue with Raptor engines. This was resolved, and Starship launched last Friday after another delay on Thursday, which was caused by weather.
Now that analysts have seen what SpaceX launches are capable of and how impressive the feat is, firms are adjusting their price targets accordingly, making it known that they have high expectations for the space exploration company.
Tesla CEO Elon Musk has responded to reports that Volvo is officially discontinuing the LiDAR sensor on two of its cars.
Volvo announced that it would officially scrap LiDAR systems on its EX90 and ES90 vehicles in various markets. In Norway, owners will get a €1,800 compensation for features that will never arrive due to this decision. There will be no option to remove the unit from vehicles, either.
The issue stems from Volvo’s supplier, Luminar, and its bankruptcy filing. Luminar will no longer be able to supply LiDAR units to Volvo for the EX90 and ES90, effectively axing any use the unit has on vehicles. Volvo will phase out the data collection processes via the LiDAR system, and it will not be utilized whatsoever.
Musk saw the story on X and responded, stating:
“I did try to warn them. Humans drive using neural nets and optical sensors. Same is true for robot cars.”
I did try to warn them.
Humans drive using neural nets and optical sensors. Same is true for robot cars.
— Elon Musk (@elonmusk) July 29, 2026
Musk has been publicly vocal about his disdain for LiDAR systems, once calling them “a fool’s errand,” as he has consistently kept the outlook that they are not needed for effective self-driving.
The typical example used as evidence for this by Musk is humans themselves: made with only eyes and memories, humans are capable of navigating a car by using what they can see and what they’ve personally experienced on the road.
Elon Musk argues lidar and radar make self driving cars more dangerous
“Same is true for robot cars,” Musk says, as Teslas have eight exterior cameras that help see everything surrounding the vehicle, and a neural network that analyzes behavior and tendencies with every mile driven.
Tesla is a vision-only self-driving company that ditched sensors and radar several years ago in favor of cameras. Behind this effort, the company has established a reputation for having one of the most robust self-driving platforms in the world.
Musk’s big bet with Tesla on its self-driving program’s strategy has widely paid off. Other companies continue to utilize things like LiDAR, radar, and sensors for effective self-driving, but Tesla has shown that there is more than one way to give consumers a strong and accurate driver assistance suite.
The real question is: who will be the first company to take Musk’s advice and attempt a self-driving platform based on cameras only, or even license FSD for themselves?
Elon Musk updates the SpaceX timeline for Mars
SpaceX gets an absolutely crazy price target after rough IPO
