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Rocket Lab’s 12th Electron mission “Don’t Stop Me Now” ready for launch

A Rocket Lab Electron rocket is pictured on the launch stand during a wet dress rehearsal ahead of the twelfth operational launch from LC-1 in New Zealand. ( Photo Credit: Rocket Lab)

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During the height of the global coronavirus pandemic, SpaceX and United Launch Alliance (ULA) missions from Florida were deemed “critical infrastructure” by the US federal government. This allowed the launchers to create safe working environments supporting rocket production and steady launch cadences. However, the nation’s most prominent launcher of smallsats, Rocket Lab, headquartered in Long Beach, California took a different approach halting all production and launch related operations. Although headquartered in the US, Rocket Lab manufactures its Electron rocket in Auckland, New Zealand, and launches from its Launch Complex 1 on New Zealand’s Mahia Peninsula.

An aerial photo depicts Rocket Lab’s Launch Complex 1 in Mahia, New Zealand identifying the payload and fairing integration cleanrooms, and the operational Pad A and Pad B scheduled to come online later this year. (Credit: Rocket Lab)

Soon after the New Zealand government initiated a strict nationwide Level 4 lockdown requiring all residents, except essential workers, to remain at home on March 23rd, Rocket Lab stood down from operational missions. Unlike in the United States, the launching and production of rockets were not deemed critical in New Zealand and could not proceed. The lockdown went into place just five days ahead of the company’s scheduled twelfth launch of Electron on March 30th. Rocket Lab announced that the “Don’t Stop Me Now” launch (named in honor of a Rocket Lab board member that recently passed away) would be postponed but did not announce a new launch date as, at the time, it was unknown just how long the nationwide Level 4 lockdown would last.

In early May, Rocket Lab was allowed to return to operational status as pandemic restrictions began to lift in New Zealand. Company founder and chief executive officer, Peter Beck, announced on Twitter that the Electron rocket had returned to LC-1 to complete a wet dress rehearsal (WDR) ahead of announcing a new targeted launch date. Rocket Lab then confirmed that all WDR objectives had been successfully met and the twelfth Electron mission would be proceeding to a targeted launch date in early June.

Rocket Lab was quick to return to launch procedures as the Electron vehicle and LC-1 remained in “a state of readiness throughout the COVID-19 lockdown.” In a statement issued soon after the successful WDR, the company assured that “enhanced health and safety processes will be implemented for this launch in line with government health advice to protect Rocket Lab personnel. These measures include physical distancing, split shifts, maintaining contact tracing registers, and enhanced cleaning procedures.”

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The twelfth “Don’t Stop Me Now” Electron mission is designated as a rideshare which will carry multiple smallsat payloads to orbit for NASA, the National Reconnaissance Office (NRO), and University of New South Wales (UNSW) Canberra Space. Electron’s Kick Stage propelled by the 3D-printed Curie engine will deliver the ANDESITE (Ad-Hoc Network Demonstration for Extended Satellite-Based Inquiry and Other Team Endeavors) spacecraft developed by teams at Boston University under NASA’s CubeSat Launch Initiative (CSLI). It will use a series of minisatellites to measure the electrical currents of the Earth’s magnetic field from low Earth orbit. The payload carried for the NRO, Rapid Acquisition of a Small Rocket (RASR) contract vehicle, follows a previously NRO-dedicated mission launched in January 2020. Finally, the twelfth launch of the Electron will also support the M2 Pathfinder (M2PF) communications satellite to low Earth orbit UNSW Canberra Space.

“Don’t Stop Me Now” has a fourteen day launch widow extending from June 11th to June 24th with a daily launch opportunity during a two-hour window 04:43 – 06:32 UTC (00:43 – 02:32 EDT). The Rocket Lab team is currently counting down to the first launch attempt scheduled for Thursday, June 11th at the top of the window at 04:43UTC (00:43 EDT) from LC-1 in Mahia, New Zealand. Fifteen minutes ahead of the launch attempt, a live stream will be posted to Rocket Lab’s social media accounts and made available on the company’s website: www.rocketlabusa.com/live-stream.

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Elon Musk

Elon Musk doubles down on Tesla Cybercab timeline once again

“Cybercab, which has no pedals or steering wheel, starts production in April,” Musk said.

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Credit: @JT59052914/X

CEO Elon Musk doubled down once again on the timeline of production for the Tesla Cybercab, marking yet another example of the confidence he has in the company’s ability to meet the aggressive timeline for the vehicle.

It is the third time in the past six months that Musk has explicitly stated Cybercab will enter production in April 2026.

On Monday morning, Musk reiterated that Cybercab will enter its initial manufacturing phase in April, and that it would not have any pedals or a steering wheel, two things that have been speculated as potential elements of the vehicle, if needed.

Musk has been known to be aggressive with timelines, and some products have been teased for years and years before they finally come to fruition.

One of perhaps the biggest complaints about Musk is the fact that Tesla does not normally reach the deadlines that are set: the Roadster, Semi, and Unsupervised Full Self-Driving suite are a few of those that have been given “end of this year” timelines, but have not been fulfilled.

Nevertheless, many are able to look past this as part of the process. New technology takes time to develop, but we’d rather not hear about when, and just the progress itself.

However, the Cybercab is a bit different. Musk has said three times in the past six months that Cybercab will be built in April, and this is something that is sort of out of the ordinary for him.

In December 2025, he said that Tesla was “testing the production system” of the vehicle and that “real production ramp starts in April.

Elon Musk shares incredible detail about Tesla Cybercab efficiency

On January 23, he said that “Cybercab production starts in April.” He did the same on February 16, marking yet another occasion that Musk has his sights set on April for initial production of the vehicle.

Musk has also tempered expectations for the Cybercab’s initial production phase. In January, he noted that Cybercab would be subjected to the S-curve-type production speed:

“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”

Cybercab will be a huge part of Tesla’s autonomous ride-sharing plans moving forward.

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Elon Musk

Tesla owners explore potential FSD pricing options as uncertainty looms

We asked Tesla owners what the company should price Full Self-Driving moving forward, as now it’s going to be subscription-based. There were some interesting proposals.

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Credit: Tesla

Tesla is starting the process of removing the ability to purchase the Full Self-Driving suite outright, as it pulled the purchase option in the United States over the weekend.

However, there has been some indication by CEO Elon Musk that the price of the subscription will increase as the suite becomes more robust. But Tesla finds itself in an interesting situation with this: the take rate for Full Self-Driving at $99 per month is about 12 percent, and Musk needs a significant increase in this rate to reach a tranche in his new compensation package.

This leaves Tesla and owners in their own respective limbos: Tesla needs to find a price that will incentivize consumers to use FSD, while owners need Tesla to offer something that is attractive price-wise.

We asked Tesla owners what the company should price Full Self-Driving moving forward, as now it’s going to be subscription-based. There were some interesting proposals.

Price Reduction

Although people are willing to pay the $99 per month for the FSD suite, it certainly is too high for some owners. Many suggested that if Tesla would back down the price to $49, or somewhere around that region, many owners would immediately subscribe.

Others suggested $69, which would make a lot of sense considering Musk’s obsession with that number.

Different Pricing for Supervised and Unsupervised

With the release of the Unsupervised version of Full Self-Driving, Tesla has a unique opportunity to offer pricing for different attention level requirements.

Unsupervised Full Self-Driving would be significantly more expensive, but not needed by everyone. Many people indicate they would still like to drive their cars manually from time to time, but others said they’d just simply be more than okay with only having Supervised FSD available in their cars.

Time-Based Pricing

Tesla could price FSD on a duration-based pricing model, including Daily, Weekly, Monthly, and Annual rates, which would incentivize longer durations with better pricing.

Annually, the rate could be $999 per year, while Monthly would stay at $99. However, a Daily pass of FSD would cost somewhere around $10, while a $30 per week cost seems to be ideal.

These all seem to be in line with what consumers might want. However, Tesla’s attitude with FSD is that it is the future of transportation, and with it offering only a Monthly option currently, it does not seem as if it will look as short-term as a Daily pass.

Tiered Pricing

This is perhaps the most popular option, according to what we’ve seen in comments and replies.

This would be a way to allow owners to pick and choose which FSD features they would like most and pay for them. The more features available to you, the more it costs.

For example, if someone only wanted Supervised driving and Autopark, it could be priced at $50 per month. Add in Summon, it could be $75.

This would allow people to pick only the features they would use daily.

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Tesla leaves a single loophole to purchase Full Self-Driving outright

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Credit: Tesla

Tesla has left a single loophole to purchase Full Self-Driving outright. On Sunday, the option officially disappeared from the Online Design Studio in the United States, as Tesla transitioned to a Subscription-only purchasing plan for the FSD suite.

However, there is still one way to get the Full Self-Driving suite in an outright manner, which would not require the vehicle owner to pay monthly for the driver assistance program — but you have to buy a Model S or Model X.

Months ago, Tesla launched a special “Luxe Package” for the Model S and Model X, which included Full Self-Driving for the life of the vehicle, as well as free Supercharging at over 75,000 locations, as well as free Premium Connectivity, and a Four-Year Premium Service package, which includes wheel and tire protection, windshiel protection, and recommended maintenance.

It would also be available through the purchase of a Cyberbeast, the top trim of the Cybertruck lineup.

This small loophole would allow owners to avoid the monthly payment, but there have been some changes in the fine print of the program, as Tesla has added that it will not be transferable to subsequent vehicle owners or to another vehicle.

This goes for the FSD and the Supercharging offers that come with the Luxe Package.

For now, Tesla still has the Full Self-Driving subscription priced at $99 per month. However, that price is expected to increase over the course of some time, especially as its capabilities improve. Tesla seems to be nearing Unsupervised FSD based on Musk’s estimates for the Cybercab program.

There is the potential that Tesla offers both Unsupervised and Supervised FSD for varying prices, but this is not confirmed.

In other countries, Tesla has pushed back the deadline to purchase the suite outright, as in Australia, it has been adjusted to March 31.

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