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Rocket Lab’s 12th Electron mission “Don’t Stop Me Now” ready for launch

A Rocket Lab Electron rocket is pictured on the launch stand during a wet dress rehearsal ahead of the twelfth operational launch from LC-1 in New Zealand. ( Photo Credit: Rocket Lab)

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During the height of the global coronavirus pandemic, SpaceX and United Launch Alliance (ULA) missions from Florida were deemed “critical infrastructure” by the US federal government. This allowed the launchers to create safe working environments supporting rocket production and steady launch cadences. However, the nation’s most prominent launcher of smallsats, Rocket Lab, headquartered in Long Beach, California took a different approach halting all production and launch related operations. Although headquartered in the US, Rocket Lab manufactures its Electron rocket in Auckland, New Zealand, and launches from its Launch Complex 1 on New Zealand’s Mahia Peninsula.

An aerial photo depicts Rocket Lab’s Launch Complex 1 in Mahia, New Zealand identifying the payload and fairing integration cleanrooms, and the operational Pad A and Pad B scheduled to come online later this year. (Credit: Rocket Lab)

Soon after the New Zealand government initiated a strict nationwide Level 4 lockdown requiring all residents, except essential workers, to remain at home on March 23rd, Rocket Lab stood down from operational missions. Unlike in the United States, the launching and production of rockets were not deemed critical in New Zealand and could not proceed. The lockdown went into place just five days ahead of the company’s scheduled twelfth launch of Electron on March 30th. Rocket Lab announced that the “Don’t Stop Me Now” launch (named in honor of a Rocket Lab board member that recently passed away) would be postponed but did not announce a new launch date as, at the time, it was unknown just how long the nationwide Level 4 lockdown would last.

In early May, Rocket Lab was allowed to return to operational status as pandemic restrictions began to lift in New Zealand. Company founder and chief executive officer, Peter Beck, announced on Twitter that the Electron rocket had returned to LC-1 to complete a wet dress rehearsal (WDR) ahead of announcing a new targeted launch date. Rocket Lab then confirmed that all WDR objectives had been successfully met and the twelfth Electron mission would be proceeding to a targeted launch date in early June.

Rocket Lab was quick to return to launch procedures as the Electron vehicle and LC-1 remained in “a state of readiness throughout the COVID-19 lockdown.” In a statement issued soon after the successful WDR, the company assured that “enhanced health and safety processes will be implemented for this launch in line with government health advice to protect Rocket Lab personnel. These measures include physical distancing, split shifts, maintaining contact tracing registers, and enhanced cleaning procedures.”

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The twelfth “Don’t Stop Me Now” Electron mission is designated as a rideshare which will carry multiple smallsat payloads to orbit for NASA, the National Reconnaissance Office (NRO), and University of New South Wales (UNSW) Canberra Space. Electron’s Kick Stage propelled by the 3D-printed Curie engine will deliver the ANDESITE (Ad-Hoc Network Demonstration for Extended Satellite-Based Inquiry and Other Team Endeavors) spacecraft developed by teams at Boston University under NASA’s CubeSat Launch Initiative (CSLI). It will use a series of minisatellites to measure the electrical currents of the Earth’s magnetic field from low Earth orbit. The payload carried for the NRO, Rapid Acquisition of a Small Rocket (RASR) contract vehicle, follows a previously NRO-dedicated mission launched in January 2020. Finally, the twelfth launch of the Electron will also support the M2 Pathfinder (M2PF) communications satellite to low Earth orbit UNSW Canberra Space.

“Don’t Stop Me Now” has a fourteen day launch widow extending from June 11th to June 24th with a daily launch opportunity during a two-hour window 04:43 – 06:32 UTC (00:43 – 02:32 EDT). The Rocket Lab team is currently counting down to the first launch attempt scheduled for Thursday, June 11th at the top of the window at 04:43UTC (00:43 EDT) from LC-1 in Mahia, New Zealand. Fifteen minutes ahead of the launch attempt, a live stream will be posted to Rocket Lab’s social media accounts and made available on the company’s website: www.rocketlabusa.com/live-stream.

Check out Teslarati’s newsletters for prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket launch and recovery processes.

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Tesla called ‘biggest meme stock we’ve ever seen’ by Yale associate dean

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Credit: Tesla

Tesla (NASDAQ: TSLA) is being called “the biggest meme stock we’ve ever seen” by Yale School of Management Senior Associate Dean Jeff Sonnenfeld, who made the comments in a recent interview with CNBC.

Sonnenfeld’s comments echo those of many of the company’s skeptics, who argue that its price-to-earnings ratio is far too high when compared to other companies also in the tech industry. Tesla is often compared to companies like Apple, Nvidia, and Microsoft when these types of discussions come up.

Fundamentally, yes, Tesla does trade at a P/E level that is significantly above that of any comparable company.

However, it is worth mentioning that Tesla is not traded like a typical company, either.

Here’s what Sonnenfeld said regarding Tesla:

“This is the biggest meme stock we’ve ever seen. Even at its peak, Amazon was nowhere near this level. The PE on this, well above 200, is just crazy. When you’ve got stocks like Nvidia, the price-earnings ratio is around 25 or 30, and Apple is maybe 35 or 36, Microsoft around the same. I mean, this is way out of line to be at a 220 PE. It’s crazy, and they’ve, I think, put a little too much emphasis on the magic wand of Musk.”

Many analysts have admitted in the past that they believe Tesla is an untraditional stock in the sense that many analysts trade it based on narrative and not fundamentals. Ryan Brinkman of J.P. Morgan once said:

“Tesla shares continue to strike us as having become completely divorced from the fundamentals.”

Dan Nathan, another notorious skeptic of Tesla shares, recently turned bullish on the stock because of “technicals and sentiment.” He said just last week:

“I think from a trading perspective, it looks very interesting.”

Nathan said Tesla shares show signs of strength moving forward, including holding its 200-day moving average and holding against current resistance levels.

Sonnenfeld’s synopsis of Tesla shares points out that there might be “a little too much emphasis on the magic wand of Musk.”

Elon Musk just bought $1 billion in Tesla stock, his biggest purchase ever

This could refer to different things: perhaps his recent $1 billion stock buy, which sent the stock skyrocketing, or the fact that many Tesla investors are fans and owners who do not buy and sell on numbers, but rather on news that Musk might report himself.

Tesla is trading around $423.76 at the time of publication, as of 3:25 p.m. on the East Coast.

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Tesla makes big change to Full Self-Driving doghouse that drivers will like

Now, it is changing the timeframe of which strikes will be removed, cutting it in half. The strikes will be removed every 3.5 days, as long as no strikes are received during the time period.

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tesla cabin facing camera
Tesla's Cabin-facing camera is used to monitor driver attentiveness. (Credit: Andy Slye/YouTube)

Tesla is making a big change to its Full Self-Driving doghouse that drivers will like.

The doghouse is a hypothetical term used to describe the penalty period that Tesla applies to drivers who receive too many infractions related to distracted driving.

Previously, Tesla implemented a seven-day ban on the use of Full Self-Driving for those who received five strikes in a vehicle equipped with a cabin camera and three strikes for those without a cabin camera.

It also forgave one strike per week of Full Self-Driving use, provided the driver did not receive any additional strikes during the seven-day period.

Now, it is changing the timeframe of which strikes will be removed, cutting it in half. The strikes will be removed every 3.5 days, as long as no strikes are received during the time period.

The change was found by Not a Tesla App, which noticed the adjustment in the Owner’s Manual for the 2025.32 Software Update.

The system undoubtedly helps improve safety as it helps keep drivers honest. However, there are definitely workarounds, which people are using and promoting for monetary gain, and you can find them on basically any online marketplace, including TikTok shop and Amazon:

People are marketing the product as an FSD cheat device, which the cabin-facing camera will not be able to detect, allowing you to watch something on a phone or look through the windshield at the road.

The safeguards implemented by Tesla are designed to protect drivers from distractions and also protect the company itself from liability. People are still using Full Self-Driving as if it were a fully autonomous product, and it is not.

Tesla even says that the driver must pay attention and be ready to take over in any scenario:

“Yes. Autopilot is a driver assistance system that is intended to be used only with a fully attentive driver. It does not turn a Tesla into a fully autonomous vehicle.

Before enabling Autopilot, you must agree to “keep your hands on the steering wheel at all times” and to always “maintain control and responsibility for your vehicle.” Once engaged, Autopilot will also deliver an escalating series of visual and audio warnings, reminding you to place your hands on the wheel if insufficient torque is applied or your vehicle otherwise detects you may not be attentive enough to the road ahead. If you repeatedly ignore these warnings, you will be locked out from using Autopilot during that trip.

You can override any of Autopilot’s features at any time by steering or applying the accelerator at any time.”

It is good that Tesla is rewarding those who learn from their mistakes with this shorter timeframe to lose the strikes. It won’t be needed forever, though, as eventually, the company will solve autonomy. The question is: when?

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Elon Musk teases the capabilities of the Tesla Roadster once again

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Elon Musk has once again teased the capabilities of the Tesla Roadster, fueling the anticipation that many have for the vehicle, despite it still having no public production or delivery date.

The Roadster is among the most anticipated vehicles in the automotive sector currently, and as Tesla has teased its capabilities, from a lightning-fast 1.1-second 0-60 MPH acceleration to potential hovering with cold-gas thrusters, people are eager to see it.

Although the design seemed to be finalized, there was still more work to be done. Earlier this year, as Tesla was showcasing some of the Roadster’s capabilities to Musk, he stated that it was capable of even more.

This pushed back its production date even further, much to the chagrin of those who have been waiting years for it.

Musk continues to tease us all, and as we sit here waiting hopelessly for it to be revealed, he said today that it is “something special beyond a car.”

Musk’s words were in response to a video posted by Tesla China, showing the Roadster in a new promotional video created by a fan.

The Roadster was planned to be released in 2020, but here we are in 2025, and there is still no sign of the vehicle entering production. However, Tesla did say earlier this year that it would host a demo event for the Roadster, where the company would showcase its capabilities.

Lars Moravy said earlier this year:

“Roadster is definitely in development. We did talk about it last Sunday night. We are gearing up for a super cool demo. It’s going to be mind-blowing; We showed Elon some cool demos last week of the tech we’ve been working on, and he got a little excited.”

Tesla exec gives big update on Roadster, confirming recent rumor

The delays have been attributed to “radically increased design goals” for the vehicle, which have, without a doubt, improved its capabilities, but at the same time, we just want to know if it’s ever going to come.

Tesla can always make it “better,” but at what point do you say, “Okay, it’s time to show this thing off.” They could always build another, even more capable supercar in the next ten years.

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