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Rocket Lab briefly catches Electron booster with a helicopter on first try
In a significant achievement, public launch provider Rocket Lab has – with a few caveats – successfully used a helicopter to catch the booster of its Electron rocket out of mid-air on the very first attempt.
The company began working on ways to recover and reuse the booster of its tiny Electron rocket in 2019, going back on a promise repeatedly made by founder and CEO Peter Beck in the years prior. Due to just how small the Electron rocket is, it was generally assumed that Beck wasn’t wrong to avoid attempting to recover or reuse its parts of it. However, that attitude quickly changed when the need to ramp up launch cadence became a leading priority. Soon after, Beck revealed that Rocket Lab engineers had looked more carefully at the problem and concluded that Electron booster recovery was more feasible than assumed.
Once the problem was no longer deemed insurmountable, the allure of reuse – intrinsically multiplying the effectiveness of any given production line if done right – was irresistible.

While the change in attitude made Rocket Lab the second company after SpaceX to begin seriously developing the ability to recover and reuse orbital-class liquid rocket boosters, the approach it would need to take for a rocket as small as Electron was almost nothing like that used by Falcon boosters. Instead of multiple in-flight engine ignitions, supersonic retropropulsion, steerable fins, and a propulsive landing, Electron would rely on several parachutes to slow itself down, use small thrusters (not unlike Falcon) for attitude control, and be actively captured out of mid-air by a crewed helicopter.
Ironically, demonstrating the sheer size gap between Electron and Falcon 9, Electron booster recovery more closely resembles Falcon 9 fairing recovery. Weighing in at around one ton (~2200 lb) per half, or about as heavy as an entire Electron rocket booster, each fairing half mainly just controls its attitude with cold-gas thrusters while passively reentering Earth’s atmosphere. Fairing halves then deploy a GPS-guided parafoil and gently splash down on the ocean surface before being fished out of the water by a waiting ship.
That is exactly how Rocket Lab trialed Electron recovery on several prior attempts, fishing intact boosters out of the Pacific Ocean after gentle ocean landings. For a while, SpaceX even attempted to catch fairings out of mid-air – albeit with a highly-modified ship and net instead of a helicopter and hook. However, when the company realized it could easily reuse fairing halves that landed in the ocean, it fully abandoned catch attempts.
In Electron’s case, it’s no surprise that Rocket Lab still pursued catch-based recovery while SpaceX was simultaneously giving up on the practice. Put simply, it would be incredibly difficult to reliably and affordably reuse a liquid rocket booster – and liquid rocket engines especially – after dunking them in saltwater.
That’s also why the success of Rocket Lab’s first operational catch attempt has caveats. While the company did successfully catch the booster out of mid-air, the pilot – who holds final authority for the sake of safety – observed unusual behavior not seen during testing after hooking Electron and chose to release the booster early. Thankfully, it still managed a soft landing in the ocean and was recovered by ship, but despite statements from Beck to the contrary, that seawater exposure will almost certainly make it impossible to fully reuse. To call the attempt a total success, the helicopter would have needed to drop the booster off on the recovery ship’s deck, fully avoiding a bath.
Above all else, even if the catch didn’t last, Rocket Lab successfully launched 34 small satellites and payloads into orbit for several paying customers and briefly caught the booster that launched them with a helicopter. The attempt was arguably far more successful than not and likely leaves Rocket Lab just a little more practice and a few small optimizations away from a perfect recovery. Then the company can shift its focus to the next goal: the first Electron booster reuse.
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Tesla CEO Elon Musk outlines expectations for Cybercab production
“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”
Tesla CEO Elon Musk outlined expectations for Cybercab production as the vehicle is officially set to start rolling off manufacturing lines at the company’s Giga Texas factory in less than 100 days.
Cybercab is specifically designed and catered to Tesla’s self-driving platform and Robotaxi ride-hailing service. The company has been pushing hard to meet its self-set expectations for rolling out an effective self-driving suite, and with the Cybercab coming in under 100 days, it now needs to push for Unsupervised Self-Driving in the same time frame.
Tesla CEO Elon Musk confirms Robotaxi is set to go unsupervised
This is especially pertinent because the Cybercab is expected to be built without a steering wheel or pedals, and although some executives have said they would build the car with those things if it were necessary.
However, Musk has maintained that the Cybercab will not have either of those things: it will have two seats and a screen, and that’s it.
With production scheduled for less than 100 days, Musk broke down what people should expect from the initial manufacturing phases, being cautiously optimistic about what the early stages will likely entail:
“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”
Musk knows better than most about the challenges of ramping up production of vehicles. With the Model 3, Musk routinely refers to it as “production hell.” The Cybertruck, because of its polarizing design and stainless steel exterior, also presented challenges to Tesla.
With the important caveat that initial production is always very slow and follows an S-curve.
The speed of the production ramp is inversely proportionate to how many new parts and steps there are.
For Cybercab and Optimus, almost everything is new, so the early production…
— Elon Musk (@elonmusk) January 20, 2026
The Cybercab definitely presents an easier production process for Tesla, and the company plans to build millions of units per year.
Musk said back in October 2024:
“We’re aiming for at least 2 million units a year of Cybercab. That will be in more than one factory, but I think it’s at least 2 million units a year, maybe 4 million ultimately.”
When April comes, we will find out exactly how things will move forward with Cybercab production.
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Tesla reveals awesome Model 3 and Model Y incentive, but it’s ending soon
Tesla has revealed an awesome Model 3 and Model Y incentive to help consumers make the jump to one of its affordable mass-market vehicles, but it’s ending soon.
Tesla is offering one free upgrade on eligible inventory of the Model 3 and Model Y until February 2.
This would help buyers receive the most expensive paid option on the vehicle at no additional cost, meaning white interior or a more premium paint option will be free of charge if you take delivery on or before February 2.
Tesla states on its website for the offer:
“Only for limited inventory while supplies last. Price displayed on inventory listings already deducts the cost of the free option.”
Tesla says its one free upgrade offer on eligible U.S. inventory for the Model 3 and Model Y ends February 2.
With this incentive, buyers receive the most expensive paid option on the vehicle at no additional cost (up to $2k in savings). pic.twitter.com/IhoiURrsDI
— Sawyer Merritt (@SawyerMerritt) January 21, 2026
This latest incentive is just another advantage Tesla has by selling its vehicles directly and not using some sort of dealership model that relies on approvals from higher-ups. It is important to note that these programs are offered to help stimulate demand and push vehicles into customers’ hands.
It is not the only incentive Tesla is currently offering, either. In fact, there is a much larger incentive program that Tesla is working on, and it has to do with Full Self-Driving transfers, which could result in even more sales for the company through Q1.
Tesla is ending its FSD Transfer program on March 31, as it plans to transition to a Subscription-only basis with the self-driving suite for anyone who has not already purchased it outright.
This could help drive some on-the-fence buyers to new vehicles, but it remains to be seen. Given the timing of the program’s demise, it appears Tesla is hoping to use it to add additional sales and bolster a strong Q1 2026.
Interior and exterior paint colors can add up to $2,000 if you choose the most premium Ultra Red body color, or an additional $1,000 for the Black and White interior option. The discount, while small, could help get someone their preferred design configuration, instead of settling for something that is not quite what they want.
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Tesla Full Self-Driving gets outrageous insurance offer with insanely cheap rates
Tesla Full Self-Driving is getting an outrageous insurance offer with insanely cheap rates that will slash the cost of coverage by 50 percent.
Lemonade, a digital insurance company, has launched its first-of-a-kind product known as Lemonade Autonomous Car Insurance, and it is starting with an exclusive offer to FSD. The new offer will cut rates for FSD-engaged driving by “approximately 50 percent,” highlighting the data that shows a significantly safer driving environment when the suite is activated and engaged.
The company also said it plans to introduce even cheaper rates as Tesla continues to release more advanced FSD versions through software updates. Tesla has been releasing new FSD versions every few weeks, highlighting vast improvements for those who have the latest AI4 chip.
The announcement comes just a few months afterLemonade Co-Founder and President Shai Wininger said that he wanted to insure FSD vehicles for “almost free.” He said that Tesla’s API complemented Lemonade’s AI-based platform because it provides “richer and more accurate driving behavior data than traditional UBI devices.”
Tesla Full Self-Driving gets an offer to be insured for ‘almost free’
In mid-December, Lemonade then offered Tesla owners in California, Oregon, and Arizona the opportunity to connect their vehicles directly to the company’s app, which would provide a direct connection and would require a separate telematics device, which is required with other insurance providers who offer rates based on driving behaviors.
This latest development between Lemonade and Tesla is something that Wininger believes will be different because of the advanced nature of FSD:
“Traditional insurers treat a Tesla like any other car, and AI like any other driver. But a car that sees 360 degrees, never gets drowsy, and reacts in milliseconds can’t be compared to a human.”
He went on to say that the existing pay-per-mile product has given the company something that no traditional insurer has been able to offer. This comes through Lemonade’s “unique tech stack designed to collect massive amounts of real driving data for precise, dynamic pricing.”
The reputation FSD has gathered over the past few years is really impressive. Wininger backed this with some more compliments:
“Teslas driven with FSD are involved in far fewer accidents. By connecting to the Tesla onboard computer, our models are able to ingest incredibly nuanced sensor data that lets us price our insurance with higher precision than ever before.”
The product will begin its official rollout in Arizona on January 26. Oregon will get it a month later.