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Rocket Lab’s reusable Electron rocket upgrade gets ready for its biggest test yet
Rocket Lab, the global leader in dedicated small satellite launches, has had quite the productive year, breaking ground on a new U.S.-based launch pad, successfully launching five orbital launches, and announcing plans to send small satellites and small payloads to lunar orbits.
The company also unexpectedly announced plans to attempt to recover and reuse Electron rocket boosters much like SpaceX’s Falcon 9, perhaps as soon as 2020. Just three months after that surprise, the company’s tenth Electron launch is on track to serve as a crucial step and flight test in pursuit of Rocket Lab’s very first booster recovery attempts.
Electron Flight 10 has slipped about a week but is now on track to lift off no earlier than 11:56 pm EST, November 28th (07:56 UTC, Nov 29).
Booster recovery – the new not new rocket version of reduce, reuse, recycle
Rocket Lab explained that recovery efforts would occur in two distinct phases. Phase 1 would involve recovering expended Electron boosters from the ocean off the coast of New Zealand and transporting back to the Rocket Lab’s headquarters for careful inspection. This process is reminiscent of previous practices completed by NASA during the shuttle era to retrieve the Shuttle’s Solid Rocket Boosters from the Atlantic Ocean. The boosters were retrieved and towed back to Port Canaveral, Florida to be inspected and refurbished at Kennedy Space Center.
Although rocket booster recovery is not new in the world of orbital rocketry, it is a new objective for Rocket Lab. In fact, founder Peter Beck stated he would have to “eat his hat” after previously and repeatedly stating that Rocket Lab would never pursue reusability for Electron. After Phase 1, Rocket Lab hopes to attempt its first true Electron ‘catches’. Unlike competitor SpaceX, whose Falcon 9 and Heavy boosters land propulsively on land or sea-based landing pads, Rocket Lab has opted to pursue Electron recovery with parachutes and grappling hook-equipped helicopters.
Electron’s upcoming tenth launch – nicknamed “Running Out of Fingers,” – will feature a new block upgrade for Electron’s first stage booster and will mark the first flight test of recovery hardware. Cold gas attitude control thrusters are the most obvious addition on the upgraded booster and will be used to orient Electron first stages in lieu of aerodynamic control surfaces like SpaceX’s iconic choice of grid fins. In a statement, however, Rocket Lab clarified that although the first stage includes new upgrades, it will only be used to gather data and inform future recovery efforts – no recovery attempts will be made after the next few launches.
Electron Flight 10 is a common rideshare mission that will place seven small satellites in orbit. Among the payloads is a rather fascinating spacecraft called the 2nd Satellite or ALE-2, built by the Tokoyo based ALE Company.
According to a statement posted to the company’s website, the spacecraft “will take on the challenge of materializing a [human]-made shooting star.” The spacecraft produced in conjunction with Spaceflight features four hundred spheres – each 1cm in diameter – that will be gradually ejected to burn up in Earth’s atmosphere, creating artificial shooting stars.
Behind the scenes at LC-1 and HQ
Ahead of the all-important tenth Electron launch, Rocket Lab treated its social media followers to some rare glimpses into the production process and the stunning Launch Complex-1 (LC-1) located on the Mahia Peninsula in New Zealand. A video posted to YouTube takes viewers on a digital tour around Launch Complex -1 as well as inside the Electron Production Complex.
In the Production Complex, a revolutionary robot named “Rosie” provides a level of automation that takes over the tedious work of processing a rocket body that has been traditionally completed by humans. Rosie the Robot is able to process an entire carbon composite shell of the Electron booster in just twelve hours. The automation machine also finishes out Rocket Lab’s Kick Stage and protective payload fairings. The piece of processing machinery will assist Rocket Lab in matching production and launch frequency of the Electron rocket with the 120 launches per year that LC-1 is licensed to support.
Rocket Lab’s tenth Electron launch is currently on track for Friday, December 6th from 0756-0922 GMT (2:56-4:22 a.m. EST).
In a striking revelation that underscores the lucrative crossover between Big Tech and space exploration, Alphabet Inc., Google’s parent company, disclosed a massive $94.1 billion equity stake in SpaceX following the rocket company’s blockbuster initial public offering earlier this year.
The disclosure came in Alphabet’s quarterly filing, marking the first time the long-held private investment has been publicly valued at market prices. Google was an early backer, investing alongside Fidelity in 2015 with roughly $500-900 million at a time when SpaceX was valued around $12 billion.
That bet has delivered extraordinary returns, roughly a hundredfold, transforming a strategic play on satellite internet and launch capabilities into one of Alphabet’s largest assets.
Google, $GOOGL, has said they hold $94 billion in SpaceX, $SPCX, shares after IPO.
— unusual_whales (@unusual_whales) July 23, 2026
Of the total holding, approximately $80 billion remains subject to short-term post-IPO lockup restrictions, preventing near-term sales. An additional $14.1 billion faces longer-term restrictions, extending into the third quarter of 2027. This structure limits immediate liquidity but protects against market volatility as SpaceX transitions into public trading.
The SpaceX position contributed significantly to gains in Alphabet’s broader investment portfolio, which also includes a major stake in AI leader Anthropic. Combined, these holdings helped drive nearly $100 billion in investment gains during the second quarter, providing a substantial boost to net income amid ongoing AI spending pressures.
Analysts view the disclosure as validation of Alphabet’s venture strategy beyond its core search and cloud businesses. The investment aligns with deeper ties, including reported multi-billion-dollar deals for AI computing capacity on SpaceX infrastructure. As SpaceX advances Starship flights, Starlink expansion, and ambitious Mars goals under Elon Musk, Google’s stake positions it to benefit from the commercialization of space.
For Alphabet, the windfall highlights how patient, forward-looking bets in transformative sectors can yield outsized rewards. While lockups temper short-term impact, the holding cements SpaceX as a cornerstone of Alphabet’s diversified portfolio in an era where aerospace, AI, and connectivity increasingly intersect. Investors will watch closely as restrictions lift and SpaceX’s public performance unfolds.
In early 2026, Tesla made a bold strategic pivot: it largely eliminated the option to purchase Full Self-Driving (FSD) software outright and shifted to a subscription-only model. The change, effective around mid-February, ended the one-time fee that had previously ranged as high as $15,000 and later dropped to $8,000. Instead, customers would access FSD (Supervised) for $99 per month in the U.S.
At the time, skeptics questioned whether locking customers into recurring payments would hurt adoption or alienate buyers who preferred ownership of the feature. Tesla bet that a lower barrier to entry, seamless integration at purchase, and the ability to cancel at any time would drive higher uptake.
The results from Q2 2026 speak for themselves: the decision has been a resounding success, delivering the largest quarterly growth in FSD subscriptions in the company’s history.
Tesla FSD subscriptions went up 56% in Q2 2026 to 1.48 million, an increase of 200,000 from Q1 2026.
Tesla added more FSD subscribers in Q2 than in any quarter in its history. pic.twitter.com/jTciTD2JqW
— Sawyer Merritt (@SawyerMerritt) July 22, 2026
According to Tesla’s Q2 shareholder update, active FSD subscriptions reached 1.48 million globally by the end of June 2026. That represents a 56 percent increase year-over-year and a 15.6 percent jump from the prior quarter. Tesla added roughly 200,000 new subscriptions in the period alone—the biggest single-quarter gain on record.
North America led the charge, with more than 55 percent of new vehicle deliveries including an FSD subscription at the time of purchase, a record attach rate for the region.
Tesla explicitly noted that “more customers [are] opting for subscription at the time of vehicle purchase,” crediting the model shift and prominent placement of the option in the ordering process. Subscriptions now contribute meaningfully to ancillary revenue, helping offset pressure elsewhere in the business.
The financial upside is substantial: At $99 per month, 1.48 million active subscriptions generate approximately $146.5 million in monthly recurring revenue. Over a full year, that equates to roughly $1.76 billion in annualized recurring revenue (ARR) from FSD subscriptions alone, assuming steady retention and no major pricing changes.
These figures represent pure, high-margin software revenue. Unlike vehicle sales, which carry production costs, warranty obligations, and supply-chain risks, FSD subscriptions flow largely to the bottom line once the software is developed and deployed over-the-air.
Tesla does not break out exact FSD subscription revenue in its filings (it sits within “Services and Other”), but the category grew 50 percent year-over-year in Q2, with executives highlighting subscriptions as a key driver.
The subscription model offers several structural advantages. It lowers the upfront cost of a new Tesla, potentially broadening the buyer pool and supporting vehicle demand, especially important amid fluctuating EV market conditions. It creates a predictable revenue stream that compounds as the fleet grows and more owners try (and stick with) the software.
Legacy one-time purchasers still exist, but new growth is overwhelmingly subscription-based following the February cutoff.
Early data also suggests improving retention and satisfaction, as well. Tesla has rolled out iterative FSD updates, including v14 features, and expanded availability to additional markets. Recent regulatory approvals in parts of Europe have further boosted interest, with owners in newly enabled countries eager to activate the software they had been waiting for.
FSD is still supervised; regulatory hurdles for true unsupervised autonomy persist in many regions, including the United States, and competition in advanced driver-assistance systems is intensifying. Yet the Q2 numbers validate Tesla’s bet: by removing the large upfront commitment and making FSD accessible via subscription, the company has accelerated adoption faster than many anticipated.
What began as a controversial switch-up has become a clear win. With nearly 1.5 million subscribers, record attach rates, and nearly $1.8 billion in potential annual recurring revenue already in view, Tesla’s FSD business is transitioning from a promised future to a tangible, fast-growing profit engine.
If the momentum continues, and especially if unsupervised capabilities unlock robotaxi opportunities, the subscription flywheel could become one of the most valuable assets in Tesla’s portfolio.
Tesla Robotaxi is among its biggest projects currently, but many have been quick to point out the fact that the company has definitely been slow to expand its fleet.
However, there is definitely a method to that madness. CEO Elon Musk answered several concerns during last night’s quarterly earnings call that some might have about that slow rollout of the Robotaxi suite, maintaining the company’s narrative on prioritizing safety and wanting to avoid injuries to anyone, including animals.
Musk said:
“With Robotaxi, our goals are very ambitious for Robotaxi, but we do need to be cautious about causing any accidents or causing any harm to anyone. Although there are, I think, 30,000 to 40,000 automotive deaths per year in the U.S. alone, most of those do not generate any press or maybe, you never really read about almost any of those. If we injure even one person, it’ll be worldwide headline news, and regulators will immediately clamp down on our activities.
We don’t want to injure anyone. We’re going as fast as humanly possible in scaling Robotaxi, but while trying to ensure that we do not harm anyone at all, and ideally do not even run over a pet. That’s really the constraint is we want to grow as fast as possible with Robotaxi without harm to anyone.”
Tesla has maintained an exemplary safety record with its Robotaxi suite, according to internal data. VP of AI, Ashok Elluswamy, said that the Robotaxi suite has driven more than 380,000 miles unsupervised without any incidents.
0 notable incidents across over 380,000 miles traveled by Robotaxi
— Tesla (@Tesla) July 22, 2026
Analyst Colin Langan of Bank of America also pushed Tesla executives for answers regarding the company’s decision to add cities across several states with dozens of vehicles “as opposed to hundreds.”
Elluswamy said there’s a bigger advantage to do it the way Tesla has been because it ensures that its software stack “is a very general one:”
“The reason we have been expanding across different cities instead of just doubling down on a single city, is that we want to make sure that our stack is a very general one. It is a general one. We just want to both prove to ourselves and to other folks that it is working across a lot of different cities without too much effort per city. That’s what we see internally.”
In the past, we have written about Tesla’s decision to be incredibly conservative with its Robotaxi rollout, especially with the incredibly small fleet size compared to competitors. However, there really is not a price anyone can put on safety for those utilizing the platform or pedestrians, so what Tesla is doing is justified.
A year into the Robotaxi program being active, Tesla has made major strides, but many investors and fans would like to see the fleet expand as quickly as the program has to other cities and states.
Google’s massive stake in SpaceX will shock you
Tesla’s switch-up on selling Full Self-Driving has paid off big time
