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Rocket Lab’s reusable Electron rocket upgrade gets ready for its biggest test yet
Rocket Lab, the global leader in dedicated small satellite launches, has had quite the productive year, breaking ground on a new U.S.-based launch pad, successfully launching five orbital launches, and announcing plans to send small satellites and small payloads to lunar orbits.
The company also unexpectedly announced plans to attempt to recover and reuse Electron rocket boosters much like SpaceX’s Falcon 9, perhaps as soon as 2020. Just three months after that surprise, the company’s tenth Electron launch is on track to serve as a crucial step and flight test in pursuit of Rocket Lab’s very first booster recovery attempts.
Electron Flight 10 has slipped about a week but is now on track to lift off no earlier than 11:56 pm EST, November 28th (07:56 UTC, Nov 29).
Booster recovery – the new not new rocket version of reduce, reuse, recycle
Rocket Lab explained that recovery efforts would occur in two distinct phases. Phase 1 would involve recovering expended Electron boosters from the ocean off the coast of New Zealand and transporting back to the Rocket Lab’s headquarters for careful inspection. This process is reminiscent of previous practices completed by NASA during the shuttle era to retrieve the Shuttle’s Solid Rocket Boosters from the Atlantic Ocean. The boosters were retrieved and towed back to Port Canaveral, Florida to be inspected and refurbished at Kennedy Space Center.
Although rocket booster recovery is not new in the world of orbital rocketry, it is a new objective for Rocket Lab. In fact, founder Peter Beck stated he would have to “eat his hat” after previously and repeatedly stating that Rocket Lab would never pursue reusability for Electron. After Phase 1, Rocket Lab hopes to attempt its first true Electron ‘catches’. Unlike competitor SpaceX, whose Falcon 9 and Heavy boosters land propulsively on land or sea-based landing pads, Rocket Lab has opted to pursue Electron recovery with parachutes and grappling hook-equipped helicopters.
Electron’s upcoming tenth launch – nicknamed “Running Out of Fingers,” – will feature a new block upgrade for Electron’s first stage booster and will mark the first flight test of recovery hardware. Cold gas attitude control thrusters are the most obvious addition on the upgraded booster and will be used to orient Electron first stages in lieu of aerodynamic control surfaces like SpaceX’s iconic choice of grid fins. In a statement, however, Rocket Lab clarified that although the first stage includes new upgrades, it will only be used to gather data and inform future recovery efforts – no recovery attempts will be made after the next few launches.
Electron Flight 10 is a common rideshare mission that will place seven small satellites in orbit. Among the payloads is a rather fascinating spacecraft called the 2nd Satellite or ALE-2, built by the Tokoyo based ALE Company.
According to a statement posted to the company’s website, the spacecraft “will take on the challenge of materializing a [human]-made shooting star.” The spacecraft produced in conjunction with Spaceflight features four hundred spheres – each 1cm in diameter – that will be gradually ejected to burn up in Earth’s atmosphere, creating artificial shooting stars.
Behind the scenes at LC-1 and HQ
Ahead of the all-important tenth Electron launch, Rocket Lab treated its social media followers to some rare glimpses into the production process and the stunning Launch Complex-1 (LC-1) located on the Mahia Peninsula in New Zealand. A video posted to YouTube takes viewers on a digital tour around Launch Complex -1 as well as inside the Electron Production Complex.
In the Production Complex, a revolutionary robot named “Rosie” provides a level of automation that takes over the tedious work of processing a rocket body that has been traditionally completed by humans. Rosie the Robot is able to process an entire carbon composite shell of the Electron booster in just twelve hours. The automation machine also finishes out Rocket Lab’s Kick Stage and protective payload fairings. The piece of processing machinery will assist Rocket Lab in matching production and launch frequency of the Electron rocket with the 120 launches per year that LC-1 is licensed to support.
Rocket Lab’s tenth Electron launch is currently on track for Friday, December 6th from 0756-0922 GMT (2:56-4:22 a.m. EST).
Florida Governor Ron DeSantis has sharply criticized legacy media outlets for what he describes as selective and biased reporting on vehicle accidents involving Tesla. In a recent X post, DeSantis questioned why headlines routinely spotlight the Tesla brand in crash stories, even when human error is the clear cause, while similar incidents with other automakers often receive generic treatment.
A prime example is the June 19, 2026, fatal crash in Katy, Texas. A Tesla Model 3 driven by Michael Butler struck a brick home at high speed, killing 76-year-old Martha Avila inside. Initial reports and headlines prominently featured “Tesla crash” and referenced the driver’s claim that an automated driving-assistance system was engaged.
Many outlets quickly speculated that Full Self-Driving or Autopilot were the cause of the crash, immediately blaming the suites for the accident shortly after it happened.
However, Tesla responded shortly after the accident with vehicle data that showed Butler manually overrode the system by pressing the accelerator to 100 percent, reaching 73 MPH in a residential area, more than double the speed limit. The accelerator remained floored after impact.
Tesla finally clarifies fatal Texas crash, confirms driver manually overrode acceleration
The National Transportation Safety Board (NTSB) later confirmed these findings, and Butler now faces manslaughter charges. His phone searches also included queries like “Tesla FSD too timid,” suggesting he may have intervened aggressively. Despite this, many headlines continued to center Tesla’s technology rather than the driver’s actions.
DeSantis highlighted a Washington Post headline, which was labeled, “Newly released photo shows wreckage of Tesla crash that killed grandmother.”
Do legacy media outlets typically use headlines involving the make of a car in a crash or is that only for Tesla?
It would be one thing if the self-driving malfunctioned but the crash was purely human-induced.
Seems like these outlets want to associate Tesla with crashes as… pic.twitter.com/EmfyeYiuv6
— Ron DeSantis (@RonDeSantis) July 17, 2026
The subheadline noted the driver overrode assistance and floored the accelerator, yet the brand name dominated the framing. He asked whether legacy outlets typically name the make of a car in routine crashes or reserve that treatment for Tesla to push a narrative.
This pattern appears widespread. Crashes involving Ford, Chevrolet, or Toyota vehicles frequently appear as “pickup truck slams into home” or “fatal car crash kills pedestrian” without brand specifics, especially absent new technology angles.
High-profile Ford F-150 or Chevy Silverado incidents tied to large sales volumes often escape brand-callout scrutiny. In contrast, Tesla stories consistently lead with the manufacturer, amplifying perceptions of risk despite data showing strong overall safety performance:
🚨 Why do Tesla Owners get so defensive over the narrative of crashes involving Teslas? https://t.co/aX7ogtjTCR pic.twitter.com/KO4QWaLOKl
— TESLARATI (@Teslarati) June 24, 2026
Tesla’s own 2025 Impact Report indicates vehicles using FSD logged 0.19 major incidents per million miles, roughly eight times fewer than the U.S. average. Models like the Model Y also rank among the safest in IIHS and NHTSA testing for occupant protection. Critics argue disproportionate coverage ignores these statistics and driver behavior factors, such as younger or more aggressive Tesla owners in some studies.
DeSantis frames this as part of a broader political agenda against innovative American companies like Tesla. By consistently naming Tesla while downplaying others, media outlets risk eroding public trust and shaping perceptions detached from the evidence of human error in most cases.
As autonomous technology evolves across the industry, consistent and factual reporting will be essential to separate real safety concerns from narrative-driven coverage.
Tesla entered two new markets this week by advancing its presence in Latvia (Europe) and officially launching operations in Uruguay (South America), marking a rapid dual-continent expansion.
These moves underscore the company’s strategy to tap into emerging EV markets with supportive policies, renewable energy grids, and growing demand for sustainable transport.
Latvia: Strengthening the Baltic Footprint
In Latvia, Tesla has built on its earlier registration of Tesla Latvia SIA in late 2025 with recent steps toward full operations, including job postings for a service center and representation in Riga. This aligns with broader Baltic expansion following Lithuania’s model of pop-up stores and service centers.
Coming to Latvia https://t.co/XNkQQJ2O6a pic.twitter.com/yS9kpcNky1
— Tesla Europe, Middle East & Africa (@teslaeurope) July 17, 2026
EV penetration in Latvia stands at around 7 percent for BEVs in new passenger car registrations. 2025 data showed 1,602 BEVs out of about 22,500 total, or 7.1 percent, with combined plug-ins nearing 19 percent. Growth has been steady but below the European average, supported by government subsidies and infrastructure development. Tesla models like the Model 3 lead local EV registrations.
Vehicles for the Latvian market will likely be sourced from Gigafactory Berlin or Gigafactory Shanghai. Charging infrastructure is robust for the region as well, with over 400- 2,000 public points, with Tesla Superchargers in Riga, Jūrmala, and along Via Baltica routes offering up to 250 kW.
Uruguay: Third South American Country
Tesla teased its Uruguay arrival with “Estamos llegando,” or, “We are arriving,” on social media, followed by an official presentation scheduled for mid-July.
Hola Uruguay 🇺🇾
Nuestros Model 3 y Model Y están cada vez mas cerca! pic.twitter.com/FR41fsA7um
— Tesla Latinoamérica (@Tesla_LatAm) June 30, 2026
The company established Tesla Uruguay SAS, homologated Model 3 and Model Y (three versions each), and appointed local leadership. This makes Uruguay Tesla’s third official South American market after Chile and Colombia.
Uruguay boasts one of Latin America’s highest EV penetrations, with battery-electric vehicles exceeding 20 percent market share recently, driven by tax incentives, high fuel prices, and a nearly 95-100 percent renewable electricity grid. Hundreds of Teslas already operate via grey imports, but official sales bring warranties, service, and support.
Vehicles will be imported from Gigafactory Shanghai, enabling competitive pricing for Model 3 and Model Y. Charging plans include Supercharger development alongside existing infrastructure, leveraging the country’s green energy advantage for affordable operation.
Tesla Superchargers follow Model 3 and Model Y to South American country
Tesla’s Dual Continent Expansion
Tesla’s simultaneous push into Latvia and Uruguay demonstrates efficient scaling: prioritizing service and infrastructure first, then direct sales in high-potential niches. In Europe, it fills Baltic gaps; in Latin America, it counters Chinese dominance while leveraging renewables.
This dual move signals Tesla’s ambition to accelerate global EV adoption amid varying regional paces. By addressing local needs, like subsidies in Latvia or incentives and green grids in Uruguay, Tesla not only boosts volumes but advances its mission of sustainable energy.
For investors and consumers, it highlights resilience and opportunity in diverse markets, potentially paving the way for further growth in underserved regions. With strong fundamentals in both, these entries could yield long-term gains as EV transitions mature worldwide.
SpaceX has announced a new target date for the thirteenth test flight of Starship: Monday, July 20, with the launch window opening at 6:45 p.m ET/5:45 p.m. CT.
This is the first rescheduling attempt of Starship’s 13th test flight. It was set to launch last night, but SpaceX scrubbed the launch attempt.
🚨 SpaceX is now looking at Monday, July 20th at 6:45 p.m ET/5:45 p.m. CT for the 13th test flight of Starship pic.twitter.com/7s8aMJV5Ge
— TESLARATI (@Teslarati) July 17, 2026
CEO Elon Musk revealed that some of the engines on Starship did not start, which automatically triggers a launch abort. Two of the Raptor engines will be removed and replaced.
To be confident of a good flight, 2 Raptors will be removed & replaced. Most probable launch timing is early next week.
— Elon Musk (@elonmusk) July 17, 2026
SpaceX officially announced the new launch window this morning.
Starship’s 13th test launch comes with a few new objectives, but SpaceX does not plan to attempt a catch of the booster, which it has done several times in the past.
For Starship’s Upper Stage, there are some adjustments to ensure engine reusability that will be assessed during the ascent, and 20 operational Starlink V3 satellites are also set to make their way into space. SpaceX also plans to attempt an in-space relight of a single Raptor engine, which is a critical demonstration for future orbital deorbit, refueling, and deep space maneuvers.
Ultimately, it will splash down in the Indian Ocean.
The continuous tests help SpaceX advance the Starship program toward eventual full reusability, operational Starlink V3 deployment, and future missions, which include NASA’s Artemis program.
Ron DeSantis calls out media bias in Tesla crash coverage
Tesla enters two new markets on two different continents in one week
