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Rocket Lab’s reusable Electron rocket upgrade gets ready for its biggest test yet
Rocket Lab, the global leader in dedicated small satellite launches, has had quite the productive year, breaking ground on a new U.S.-based launch pad, successfully launching five orbital launches, and announcing plans to send small satellites and small payloads to lunar orbits.
The company also unexpectedly announced plans to attempt to recover and reuse Electron rocket boosters much like SpaceX’s Falcon 9, perhaps as soon as 2020. Just three months after that surprise, the company’s tenth Electron launch is on track to serve as a crucial step and flight test in pursuit of Rocket Lab’s very first booster recovery attempts.
Electron Flight 10 has slipped about a week but is now on track to lift off no earlier than 11:56 pm EST, November 28th (07:56 UTC, Nov 29).
Booster recovery – the new not new rocket version of reduce, reuse, recycle
Rocket Lab explained that recovery efforts would occur in two distinct phases. Phase 1 would involve recovering expended Electron boosters from the ocean off the coast of New Zealand and transporting back to the Rocket Lab’s headquarters for careful inspection. This process is reminiscent of previous practices completed by NASA during the shuttle era to retrieve the Shuttle’s Solid Rocket Boosters from the Atlantic Ocean. The boosters were retrieved and towed back to Port Canaveral, Florida to be inspected and refurbished at Kennedy Space Center.
Although rocket booster recovery is not new in the world of orbital rocketry, it is a new objective for Rocket Lab. In fact, founder Peter Beck stated he would have to “eat his hat” after previously and repeatedly stating that Rocket Lab would never pursue reusability for Electron. After Phase 1, Rocket Lab hopes to attempt its first true Electron ‘catches’. Unlike competitor SpaceX, whose Falcon 9 and Heavy boosters land propulsively on land or sea-based landing pads, Rocket Lab has opted to pursue Electron recovery with parachutes and grappling hook-equipped helicopters.
Electron’s upcoming tenth launch – nicknamed “Running Out of Fingers,” – will feature a new block upgrade for Electron’s first stage booster and will mark the first flight test of recovery hardware. Cold gas attitude control thrusters are the most obvious addition on the upgraded booster and will be used to orient Electron first stages in lieu of aerodynamic control surfaces like SpaceX’s iconic choice of grid fins. In a statement, however, Rocket Lab clarified that although the first stage includes new upgrades, it will only be used to gather data and inform future recovery efforts – no recovery attempts will be made after the next few launches.
Electron Flight 10 is a common rideshare mission that will place seven small satellites in orbit. Among the payloads is a rather fascinating spacecraft called the 2nd Satellite or ALE-2, built by the Tokoyo based ALE Company.
According to a statement posted to the company’s website, the spacecraft “will take on the challenge of materializing a [human]-made shooting star.” The spacecraft produced in conjunction with Spaceflight features four hundred spheres – each 1cm in diameter – that will be gradually ejected to burn up in Earth’s atmosphere, creating artificial shooting stars.
Behind the scenes at LC-1 and HQ
Ahead of the all-important tenth Electron launch, Rocket Lab treated its social media followers to some rare glimpses into the production process and the stunning Launch Complex-1 (LC-1) located on the Mahia Peninsula in New Zealand. A video posted to YouTube takes viewers on a digital tour around Launch Complex -1 as well as inside the Electron Production Complex.
In the Production Complex, a revolutionary robot named “Rosie” provides a level of automation that takes over the tedious work of processing a rocket body that has been traditionally completed by humans. Rosie the Robot is able to process an entire carbon composite shell of the Electron booster in just twelve hours. The automation machine also finishes out Rocket Lab’s Kick Stage and protective payload fairings. The piece of processing machinery will assist Rocket Lab in matching production and launch frequency of the Electron rocket with the 120 launches per year that LC-1 is licensed to support.
Rocket Lab’s tenth Electron launch is currently on track for Friday, December 6th from 0756-0922 GMT (2:56-4:22 a.m. EST).
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
