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Rocket Lab’s reusable Electron rocket upgrade gets ready for its biggest test yet

Rocket Lab's groundbreaking Electron rocket is being upgraded for reusability and its next launch is set to debut some new hardware. (Rocket Lab)

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Rocket Lab, the global leader in dedicated small satellite launches, has had quite the productive year, breaking ground on a new U.S.-based launch pad, successfully launching five orbital launches, and announcing plans to send small satellites and small payloads to lunar orbits.

The company also unexpectedly announced plans to attempt to recover and reuse Electron rocket boosters much like SpaceX’s Falcon 9, perhaps as soon as 2020. Just three months after that surprise, the company’s tenth Electron launch is on track to serve as a crucial step and flight test in pursuit of Rocket Lab’s very first booster recovery attempts.

Electron Flight 10 has slipped about a week but is now on track to lift off no earlier than 11:56 pm EST, November 28th (07:56 UTC, Nov 29).

Booster recovery – the new not new rocket version of reduce, reuse, recycle

Rocket Lab explained that recovery efforts would occur in two distinct phases. Phase 1 would involve recovering expended Electron boosters from the ocean off the coast of New Zealand and transporting back to the Rocket Lab’s headquarters for careful inspection. This process is reminiscent of previous practices completed by NASA during the shuttle era to retrieve the Shuttle’s Solid Rocket Boosters from the Atlantic Ocean. The boosters were retrieved and towed back to Port Canaveral, Florida to be inspected and refurbished at Kennedy Space Center.

The towing ship, Liberty, towed a recovered solid rocket booster (SRB) for the STS-3 mission to Port Canaveral, Florida. The recovered SRB would be inspected and refurbished for reuse.  The requirement for reusability dictated durable materials and construction to preclude corrosion of the hardware exposed to the harsh seawater environment.  (NASA)

Although rocket booster recovery is not new in the world of orbital rocketry, it is a new objective for Rocket Lab. In fact, founder Peter Beck stated he would have to “eat his hat” after previously and repeatedly stating that Rocket Lab would never pursue reusability for Electron. After Phase 1, Rocket Lab hopes to attempt its first true Electron ‘catches’. Unlike competitor SpaceX, whose Falcon 9 and Heavy boosters land propulsively on land or sea-based landing pads, Rocket Lab has opted to pursue Electron recovery with parachutes and grappling hook-equipped helicopters.

Following in SpaceX’s footsteps, Rocket Lab wants to become the second company in the world to reuse orbital-class rocket boosters. (USAF/Rocket Lab)

Electron’s upcoming tenth launch – nicknamed “Running Out of Fingers,” – will feature a new block upgrade for Electron’s first stage booster and will mark the first flight test of recovery hardware. Cold gas attitude control thrusters are the most obvious addition on the upgraded booster and will be used to orient Electron first stages in lieu of aerodynamic control surfaces like SpaceX’s iconic choice of grid fins. In a statement, however, Rocket Lab clarified that although the first stage includes new upgrades, it will only be used to gather data and inform future recovery efforts – no recovery attempts will be made after the next few launches.

Electron Flight 10 is a common rideshare mission that will place seven small satellites in orbit. Among the payloads is a rather fascinating spacecraft called the 2nd Satellite or ALE-2, built by the Tokoyo based ALE Company.

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According to a statement posted to the company’s website, the spacecraft “will take on the challenge of materializing a [human]-made shooting star.” The spacecraft produced in conjunction with Spaceflight features four hundred spheres – each 1cm in diameter – that will be gradually ejected to burn up in Earth’s atmosphere, creating artificial shooting stars.

Behind the scenes at LC-1 and HQ

Rocket Lab provides an inside look at its Launch Complex-1 launch experience facility offering panoramic views of an Electron launch in person in Mahia, New Zealand. (Rocket Lab)

Ahead of the all-important tenth Electron launch, Rocket Lab treated its social media followers to some rare glimpses into the production process and the stunning Launch Complex-1 (LC-1) located on the Mahia Peninsula in New Zealand. A video posted to YouTube takes viewers on a digital tour around Launch Complex -1 as well as inside the Electron Production Complex.

In the Production Complex, a revolutionary robot named “Rosie” provides a level of automation that takes over the tedious work of processing a rocket body that has been traditionally completed by humans. Rosie the Robot is able to process an entire carbon composite shell of the Electron booster in just twelve hours. The automation machine also finishes out Rocket Lab’s Kick Stage and protective payload fairings. The piece of processing machinery will assist Rocket Lab in matching production and launch frequency of the Electron rocket with the 120 launches per year that LC-1 is licensed to support.

Rocket Lab’s tenth Electron launch is currently on track for Friday, December 6th from 0756-0922 GMT (2:56-4:22 a.m. EST).

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Elon Musk

Elon Musk explains Tesla’s domestic battery strategy

Elon Musk responded to a new note from an analyst that highlighted Tesla’s battery strategy.

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Elon Musk giving YouTube tech reviewer Marques Brownlee a tour of the Fremont factory. (Credit: MKBHD/YouTube)

Tesla CEO Elon Musk explained the automaker’s strategy for building batteries from top to bottom in a domestic setting as the company continues to alleviate its reliance on Chinese materials, something other companies are too dependent on.

With the Trump Administration, it is no secret that the prioritization of U.S.-built products, including sourcing most of the materials from American companies, is at the forefront of its strategy.

The goal is to become less dependent on foreign products, which would, in theory, bolster the U.S. economy by creating more jobs and having less reliance on foreign markets, especially China, to manufacture the key parts of things like cars and tech.

In a note from Alexander Potter, an analyst for the firm Piper Sandler, Tesla’s strategy regarding batteries specifically is broken down.

Potter says Tesla is “the only car company that is trying to source batteries, at scale, without relying on China.”

He continues:

“Eventually, Tesla will be making its own cathode active materials, refining its own lithium, building its own anodes, coating its own electrodes, assembling its own cells, and selling its own cars; No other US company can make similar claims.”

Musk, who spent time within the Trump White House through his work with the Department of Government Efficiency (DOGE), said that Tesla is doing the “important” work of localizing supply chains as the risks that come with being too dependent on foreign entities could be detrimental to a company, especially one that utilizes many parts and supplies that are manufactured mostly in China.

Tesla has done a lot of work to source and even manufacture its own batteries within the United States, a project that has been in progress for several years but will pay dividends in the end.

According to a 2023 Nikkei analysis, Tesla’s battery material suppliers were dominated by Chinese companies. At the time, a whopping 39 percent of the company’s cell materials came from Chinese companies.

This number is decreasing as it operates its own in-house cell and material production projects, like its lithium refinery in Texas.

It also wants to utilize battery manufacturers that have plans to build cells in the U.S.

Panasonic, for example, is building a facility in Kansas that will help Tesla utilize domestically-manufactured cells for its cars.

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Tesla stock: Morgan Stanley says eVTOL is calling Elon Musk for new chapter

Could Tesla dive into the eVTOL market? Morgan Stanley takes a look.

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Daniel Oberhaus, CC BY-SA 4.0 , via Wikimedia Commons

Tesla shares are up nearly 20 percent in the past month, but that is not stopping the only trillion-dollar automaker from attracting all types of new potential sectors to disrupt, at least from an investor and analyst perspective.

Morgan Stanley’s Adam Jonas is not one to shy away from some ideas that many investors would consider far-fetched. In a recent note, Jonas brought up some interesting discussion regarding Tesla’s potential in the eVTOL industry, and how he believes CEO Elon Musk’s answer was not convincing enough to put it off altogether.

Tesla’s Elon Musk says electric planes would be ‘fun problem to work on’

Musk said that Tesla was “stretched pretty thin” when a question regarding a plane being developed came up. Jonas said:

“In our opinion, that’s a decidedly different type of answer. Is Tesla an aviation/defense-tech company in auto/consumer clothing?”

Musk has been pretty clear about things that Tesla won’t do. Although he has not unequivocally denied aviation equipment, including planes and drones, as he has with things like motorcycles, it does not seem like something that is on Musk’s mind.

Instead, he has focused the vast majority of his time at Tesla on vehicle autonomy, AI, and robotics, things he sees as the future.

Tesla and China, Robotics, Pricing

Morgan Stanley’s note also discussed Tesla’s prowess in its various areas of expertise, how it will keep up with Chinese competitors, as there are several, and the race for affordable EVs in the country.

Tesla is the U.S.’s key to keeping up with China

“In our view, Tesla’s expertise in manufacturing, data collection, robotics/ physical AI, energy, supply chain, and infrastructure are more critical than ever before to put the US on an even footing with China in embodied AI,” Jonas writes.

It is no secret that Tesla is the leader in revolutionizing things. To generalize, the company has truly dipped its finger in all the various pies, but it is also looked at as a leader in tech, which is where Chinese companies truly have an advantage.

Robotics and the ‘Humanoid Olympics’

Jonas mentioned China’s recent showcasing of robots running half marathons and competing in combat sports as “gamification of robotic innovation.”

Tesla could be at the forefront of the effort to launch something similar, as the analyst predicts the U.S. version could be called “Humanoid Ninja Warrior.”

Pricing

Tesla is set to launch affordable models before the end of Q2, leaving this month for the company to release some details.

While the pricing of those models remains in limbo with the $7,500 tax credit likely disappearing at the end of 2024, companies in China have been able to tap incredibly aggressive pricing models. Jonas, for example, brings up the BYD Seagull, which is priced at just about $8,000.

Tesla can tap into an incredibly broader market if it can manage to bring pricing to even below $30,000, which is where many hope the affordable models end up.

During the Q3 2024 Earnings Call, Musk said that $30,000 is where it would be with the tax credit:

“Yeah. It will be like with incentive. So, 30K, which is kind of a key threshold.”

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Tesla dominates in Norway with 213% sales jump from ’24

Tesla dominated in Norway, and although it lags behind other OEMs for the year, the Model Y is the best-selling model in the country by a long shot.

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Credit: Tesla

Tesla has recorded a dominating performance in the Norwegian market as the company outpaced other automakers for the month of May.

The company walked away with 19 percent of the total EV sales for the month, with a vast majority of those coming from the Model Y, which accounted for 2,344 of the 2,598 sales Tesla had for the month.

Tesla Model Y has become the most common vehicle in Norway

As a whole, Tesla outpaced Volkswagen by just over 300 units as the German company continues to have a tremendous year across Europe in terms of EVs.

For Tesla, however, it was a tremendous month, especially compared to past years, and as it continues to experience a reduction in sales in the European market, this was an outlier.

A Strong Month

Tesla’s performance in Norway in May was incredibly strong, including growth from the same month last year and quarter-over-quarter improvements.

Tesla sold just 830 units in Norway last May, meaning last month was a 213 percent increase compared to the same month last year.

For the year so far, Tesla has sold 7,600 units in Norway, trailing only Volkswagen, which has had a very strong year in Europe thus far. VW holds 19.5 percent of the total market share for the year in terms of EVs; Tesla has 13.7 percent.

However, the Model Y is still the best-selling EV in the country, and it is not particularly close. With 6,201 sales, it leads the Toyota BZ4X and the Volkswagen ID.4, which have 3,703 and 3,073 sales, respectively.

Tesla has combated weak sales figures in Europe this year, some of which are due to the Model Y changeover across all of the company’s global production facilities. CEO Elon Musk has said that he does not believe demand is an issue for Tesla at all, but instead, Europe is just a weak market.

Figures via EU-EVs

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