News
Self-driving Teslas and autonomous vehicles will end traffic as we know it
We are all fascinated with autonomous driving in terms of what it can do for us. Make the elderly mobile again without endangering the rest of us with their arguably reduced reaction times, less acute hearing and vision. We dream of the day when we can sleep through a long, boring trip. Doing valuable work in what would otherwise be dead time is a plus too. One thing we haven’t talked about too much is how autonomous cars can radically reduce the congestion of our roads.
Six Inches of Separation (With All Due Respect to Kevin Bacon)
One way we can reduce highway congestion is to reduce the following distances between cars. It takes a human about four seconds to react to a car stopping ahead of us. At 60 mph, that translates to 88 feet per second or a total traveled of 352 feet before you are really starting to stop the car. Using the 2 1/2 second rule would yield 220 feet. Now if you have a car which reacts in, oh say, 1,000 nanoseconds, or a millionth of a second, some have argued that a six inch separation would be more than enough time for the computer to stop the car in time to avoid a collision. So, a non-autonomous car would take up about 220 feet of roadway per car, autonomous cars would take up roughly 20 feet per car. 220 divided by 20 yields about 11 cars per 220 feet of roadway rather than one. You’ve magically increased the carrying capacity which decreases congestion.
Platooning
This increased use of autonomy will almost certainly create “platooning” on our roads where cars headed in the same direction are pulled up within inches of the car ahead creating a “car train” of 30, 50, or more cars all traveling at high speed to a destination ahead of them. With level 5 autonomy, some have suggested that 90 mph is reasonable while remaining very safe.
So let’s do a mind experiment here. You have a 220 foot stretch of roadway which can now safely carry 1 car traveling at 60 mph. Let’s put in a platoon of 11 cars traveling at 90 mph. That 220 foot stretch of roadway at 90 mph can carry 15 cars rather than 11 because 90 is 150% of 60. You have now increased the carrying capacity of the roadway by 1500%, or put another way, it would be like the New York State Thruway had 1/15 the cars on it that it does now. Rush hour would be like driving at three in the morning.
You may say that 220 feet is a preposterous amount of road and that people routinely travel only 10 to 20 feet behind the car in front of them. My response is look at the accident statistics. Yeah, you can travel that close. You just can’t travel that close safely.
Goose it Man!
One of the arguments against high speed travel in cars has been that as you increase speed, miles per kilowatt drop radically. Wind resistance is the big thief of range. When you read about people who manage to get ridiculous miles per charge out of their Teslas you can bet that last dollar that they are driving slowly!
Here’s where we can take a lesson from NASCAR and…wait for it, GEESE! Any fan of NASCAR knows that the drivers “draft” the car in front of them to save gas. The reason is very simple. The car in front is pushing the air out of the way, and the car behind benefits from traveling at the same speed in a partial vacuum, enabling the following driver to save fuel and possibly avoid a pit stop.
Why am I talking about geese? Ever wonder why geese travel in that cool V-formation? Similar reason. They avoid the turbulence from the goose ahead and conserve energy. Being cooperative sorts they trade places with the leader, who drops back and lets the next goose in line take over the toughest place, which is the lead. That way all the geese get to where they’re going quicker and with less fatigue. In our terms, with less battery energy expended.
I foresee platooning supplemented with leader “dropback” like the geese, let’s say, every five miles, to enable very fast driving times with lower fuel/kilowatt hour consumption. This will become part of the autonomous software suite.
So, all hail the goose, and I, for one, look forward to autonomous driving because of the effect platooning will have on our drives, and the automatic increase of the carrying capacity of our roads. Cool, very cool!
Allan Honeyman
(Submitted via email to the Teslarati Network. Do you a post you’d like to share? Email it to us at info@teslarati.com)
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
