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SF Motors set sights on EV mass production with latest R&D testing facility

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Santa Clara based electric vehicle startup SF Motors is opening up a new full-scale R&D center in Silicon Valley. SF Motors was founded in January 2016 after a large investment from Sokon Motors, a large Chinese automotive company. The company’s new 130,000 sqft research and development facility will be located in Milpitas, CA, roughly 6 miles away from SF’s headquarters.

The new facility, which is expected to be completed in Q4 ’18, will be capable of “small batch” manufacturing and development of manufacturing processes. The company is focusing on battery, powertrain, and autonomous vehicle development at the facility.

“Adding to our existing R&D labs, this new facility will conduct extensive design validation testing and small-scale manufacturing necessary to ensure a smooth transition to mass production of our batteries and electric powertrains, which are key components of our vehicles,” said SF Motors CTO Yifan Tang.

Yifan Tang joined SF Motors in February 2017. He was previously the technical lead on Facebook’s high-altitude long-range aircraft aimed at beaming internet across the globe. Before Facebook, Tang was VP of Drivetrain Engineering at Lucid Motors for three years and Principal Motor Technologist at Tesla for five years. During his time at Tesla Tang designed the motors for the Roadster, Model S, Mercedes B-Class/Toyota Rav4, and the prototype Model X AWD. Tang has a Ph.D. in electrical engineering from The Ohio State University and 35 U.S. patents.

In October 2017 SF Motors acquired Tesla co-founder Martin Eberhard’s battery module startup evINIT for $33M. Eberhard is now Chief Strategy Officer at SF Motors and the former CEO of evINIT, Mike Miskovsky, is Chief Development Officer. Eberhard served as the CEO of Tesla in its early years until late 2007.

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Closing the loop from R&D to Manufacturing

SF Motors’ CTO Yifan Tang tells Teslarati that the new facility will help “close the loop from R&D to manufacturing,” and help accelerate the company to mass production. Tang describes the new facility as a key part of SF Motors strategy as they push forward to mass production.

According to SF Motors, the company is already prepping manufacturing facilities in the U.S. and China. SF Motors purchased a 675,000 sqft plant in Indiana from AM General in November 2017. The company also has a massive factory in Chongqing, China, with nearly 8.4M sqft of manufacturing space that’s capable of producing 200,000 vehicles per year.

SF Motors’ new R&D Facility in Milpitas, California (Photo: Loopnet/McCarthy Creekside
Industrial Center)

SF’s Tang emphasized that the company’s abilities to produce small-batch trial production at their R&D facility will differentiate itself from other automotive manufacturers. The company plans to also produce battery cells at the facility and will test different cell configurations, modules, and battery pack sizes.

SF plans to produce a wide range of vehicles, and the ability to tweak cell chemistry along with module configurations will allow them to produce battery packs that are optimized for cost efficiency and performance.

The new R&D facility will house roughly 100 employees, but its proximity to the company’s headquarters allows the company to shift employees back and forth. “Drawing on our global business model and decades of manufacturing experience, locating this facility near our Silicon Valley headquarters will strategically ensure quality and efficiency as we prepare to bring our intelligent EVs to market,” Tang said in a press release.

SF Motors plans to start trial production of their vehicles at the end of this year.

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Update at 10:35 am PT: An earlier version of this article incorrectly stated that SF Motors was a subsidiary of Sokon Motors. Sokon Motors was a large initial investor in SF Motors, but does not wholely own the company. 

Christian Prenzler is currently the VP of Business Development at Teslarati, leading strategic partnerships, content development, email newsletters, and subscription programs. Additionally, Christian thoroughly enjoys investigating pivotal moments in the emerging mobility sector and sharing these stories with Teslarati's readers. He has been closely following and writing on Tesla and disruptive technology for over seven years. You can contact Christian here: christian@teslarati.com

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Elon Musk echoes worries over Tesla control against activist shareholders

Elon Musk has spoken on several occasions of the “activist shareholders” who threaten his role at Tesla.

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Credit: xAI | X

Elon Musk continues to raise concerns over his control of Tesla as its CEO and one of its founders, as activist shareholders seem to be a viable threat to the company in his eyes.

Musk has voiced concerns over voting control of Tesla and the possibility of him being ousted by shareholders who do not necessarily have the company’s future in mind. Instead, they could be looking to oust Musk because of his political beliefs or because of his vast wealth.

We saw an example of that as shareholders voted on two separate occasions to award Musk a 2018 compensation package that was earned as Tesla met various growth goals through the CEO’s leadership.

Despite shareholders voting to award Musk with the compensation package on two separate occasions, once in 2018 and again in 2024, Delaware Chancery Court Judge Kathaleen McCormick denied the CEO the money both times. At one time, she called it an “unfathomable sum.”

Musk’s current stake in Tesla stands at 12.8 percent, but he has an option to purchase 304 million shares, which, if exercised, after taxes, he says, would bump his voting control up about 4 percent.

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However, this is not enough of a stake in the company, as he believes a roughly 25 percent ownership stake would be enough “to be influential, but not so much that I can’t be overturned,” he said in January 2024.

Musk’s concerns were echoed in another X post from Thursday, where he confirmed he has no current personal loans against Tesla stock, and he reiterated his concerns of being ousted from the company by those he has referred to in the past as “activist shareholders.”

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Elon Musk explains why he wants 25% voting share at Tesla: “I just want to be an effective steward of very powerful technology”

The CEO said during the company’s earnings call in late July:

“That is a major concern for me, as I’ve mentioned in the past. I hope that is addressed at the upcoming shareholders’ meeting. But, yeah, it is a big deal. I want to find that I’ve got so little control that I can easily be ousted by activist shareholders after having built this army of humanoid robots. I think my control over Tesla, Inc. should be enough to ensure that it goes in a good direction, but not so much control that I can’t be thrown out if I go crazy.”

The X post from Thursday said:

There is a concern that Musk could eventually put his money where his mouth is, and if politicians and judges are able to limit his ownership stake as they’ve been able to do with his pay package, he could eventually leave the company.

The company’s shareholders voted overwhelmingly to approve Musk’s pay package. A vast majority of those who voted to get Musk paid still want him to be running Tesla’s day-to-day operations. Without his guidance, the company could face a major restructuring and would have a vastly new look and thesis.

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People are already finding value in Tesla Robotaxi services

Tesla initially launched its Robotaxi service in Austin, though the company more recently launched it in the Bay Area.

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Credit: Tesla

Tesla’s Robotaxi service is still in its earliest days, but some consumers are already finding surprising value in the autonomous ride-hailing system. 

This was hinted at in recent comments on social media platform X. 

Robotaxi Ramp

Tesla initially launched its Robotaxi service in Austin, though the company more recently launched it in the Bay Area. Tesla’s geofence for its Robotaxi service in the Bay Area is massive, covering several times the area that is currently serviced by rival Waymo. 

As noted by the EV community members on social media, going end-to-end in Tesla’s Bay Area geofence would likely take over an hour’s worth of driving. That’s an impressive launch for the Robotaxi service in California, and considering Tesla’s momentum, its California geofence will likely grow substantially in the coming months.

Secret Advantage

As noted by Tesla owner and photographer @billykyle, the Tesla Robotaxi service actually has key advantages for people who travel a lot for their work. As per the Tesla owner, using a Robotaxi service would give back so much of his time considering that he gets about 5-7 shoots per day at times. 

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“I’ve been reflecting on how much of a game changer this is. As a photographer that runs my own business, servicing clients all around the Philadelphia area, I could ditch having a car and let an autonomous vehicle drive me between my 5-7 shoots I have per day. This would give me so much time back to work and message clients,” the photographer wrote in a post on X.

The Tesla owner also noted that the Robotaxi service could also solve issues with parking, as it could be tricky in cities. The Robotaxi service’s driverless nature also avoids the issue of rude and incompetent ride-hailing drivers, which are unfortunately prevalent in services such as Uber and Lyft. Ultimately, just like Unsupervised FSD, Tesla’s Robotaxi service has the potential to reclaim time for consumers. And as anyone in the business sphere would attest, time is ultimately money.

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Tesla Robotaxi and Supercharger Diner are killing a dreaded consumer tradition

Tesla is still just charging strictly for its services–while asking for zero tips.

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Credit: Joe Tegtmeyer/X

Tesla’s Robotaxi service and its newly launched Supercharger Diner are killing a longtime but increasingly dreaded consumer tradition in the United States. Based on videos taken of consumers using the Robotaxi service in the Bay Area, Tesla is still just charging strictly for its services–while asking for zero tips.

Tesla Services with Zero Tips

When Tesla launched the Robotaxi pilot in Austin, users quickly noticed that the company was not allowing riders to leave a tip for the service. If one were to try leaving a tip after a Robotaxi ride, the app simply flashes an image of Tesla’s meme hedgehog mascot with a “Just Kidding” message. 

At the time, this seemed like a small tongue-in-cheek joke from the electric vehicle maker. The initial Robotaxi pilot in Austin was rolled out on a small scale, after all, and some social media users speculated that tipping may eventually just be introduced to the service.

But upon the opening of the Tesla Supercharger Diner, consumers also observed that the facility does not allow tipping. Tesla’s notice is simple: “Gratuity: Tesla covers tipping for staff.” This means that employees who work at the Tesla Diner make enough to not rely on gratuities from consumers. 

And with the launch of the Robotaxi service in the Bay Area, users observed once more that Tesla is still not allowing tipping. This was highlighted by longtime Tesla owner @BLKMDL3, who shared a video of the Tesla Robotaxi app also briefly displaying the hedgehog mascot with a “Just Kidding” message when he tried leaving a tip.

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Out of Control

As noted in a report from The Guardian, tipping has been a longstanding business practice in the United States, were service workers typically make less than the federal minimum wage. With this system in place, service workers end up relying on gratuities to make ends meet. This was understandable, but after the pandemic, tipping culture ended up going out of control.

On platforms such as Reddit, users have also complained about services like Uber asking for large tips for using their services. Consumers have also shared shocking experiences involving some services that ask for tips. These include self-checkout counters, drive-throughs, hotdog stands, drug stores, a bottled water stall at a jazz festival, an airport vending machine, a used bookstore, a cinema box office, and a children’s arcade, among others.

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