Bloomberg reports that SpaceX has approached Goldman Sachs in hopes of arranging a $500M leveraged loan, potentially opening up an entirely new avenue of capital for the company as it approaches inflection points in its two largest development programs, the Starlink internet satellite constellation and its next-generation BFR rocket and spaceship.
In the United States, the market for leveraged loans (a form of debt capital) has experienced unprecedented growth in 2018, soaring past $1.3 trillion total. Unlike borrowers typically pursuing leveraged loans, SpaceX has little to no debt to speak of and is likely either financially stable or even healthily profitable.
The fact that SpaceX is not already heavily leveraged (i.e. lots of debt) indicates that the company’s interest in this type of loan – versus something more like traditional equity sales – arises from the need for capital to fund major one-time investments that are likely to peak within the next 2-3 years, if not sooner. Leveraged loans are typically classified as riskier investments due to the tendency for borrowers to already have plenty of debt: in the case of SpaceX, it’s clear that that risk derives more from the fundamentally risky nature of space-related endeavors.
Success is not guaranteed even if SpaceX has plenty of funds to invest in satellite constellation or rocket R&D, while major one-time expenditures like the construction of a new launch pad and test facility for BFR also carry the risk of potentially catastrophic destruction in the event of a vehicle failure during testing or launch, one case that was proven out during the September 2016 on-pad failure of a Falcon 9 rocket, multiple times smaller than BFR. Leveraged loans still are likely to work in SpaceX’s favor, drawing in investors already willing to accept that inherent risk when the potential rewards of success are immense.
“The benefits of this maiden voyage [into leveraged loan borrowing] are clear: SpaceX should have ample funding needs for many years to come as it keeps Mars in its sights. Crucially for Musk, loans are more private than most other forms of capital raising — and very hard to short.”
Starlink
While the exact status of SpaceX’s major development programs is not public, it can be reasonably intuited that the company’s Starlink constellation is likely in the process of restructuring an R&D-centered experimental wing into something closer to a factory. Such a factory will be an absolute necessity if SpaceX intends to mass-produce high-performance smallsats at a truly unprecedented scale: ~4500 satellites make up the first wave of the constellation alone, while nearly ~7500 more would eventually follow to allow Starlink to truly blanket the world with fast internet access.
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- SpaceX’s first two Starlink prototype satellites are pictured here before their inaugural Feb. 2018 launch, showing off a utilitarian design. (SpaceX)
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- One of the first two prototype Starlink satellites separates from Falcon 9’s upper stage, February 2018. (SpaceX)
BFR
SpaceX’s Big F____ Rocket – deemed Big Falcon Rocket (BFR) in public statements – is no less capital-hungry. Aside from major investments in tooling and the lengthy and return-free process of designing such a large, complex, and advanced launch vehicle, SpaceX is in the process of preparing a site for a dedicated BFR factory at Port of Los Angeles. Currently housed in a huge temporary tent, it’s already clear that spaceship prototype fabrication could benefit greatly from workspace expansions and a more controlled environment. Long-term, such a factory will be a basic necessity for SpaceX to begin true serial production of BFR boosters and spaceships.
In South Texas, SpaceX is also beginning the expensive process of constructing some combination of a launch pad and testing facility dedicated to the BFR program. Most recently, two massive propellant storage tanks have arrived at a nearby facility at the same time as construction is beginning in earnest on the circa-2014 site of SpaceX’s proposed launch pad.
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- SpaceX’s initial BFR work is being performed in a giant temporary tent located at Port of LA. (Pauline Acalin)
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- Yusaku Maezawa stands on the first BFR composite tank/fuselage section prior to his Sept. 17 announcement. (Yusaku Maezawa)
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- SpaceX’s massive BFR mandrel, used to mold its composite structures. (SpaceX)
Ultimately, the company could benefit immensely from an infusion of free capital, if for no other reason than to expedite critical infrastructure investments that will become the foundation for Starlink and BFR.
For prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket recovery fleet check out our brand new LaunchPad and LandingZone newsletters!
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
