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SpaceX launches 52nd Falcon 9 rocket in 52 weeks
SpaceX has completed its 52nd successful Falcon 9 launch in 52 weeks, sustaining an average cadence of one launch per week for a full 12 months.
Simultaneously, the Starlink 4-2 rideshare mission set a new record for Falcon 9 booster reuse, marked SpaceX’s 150th consecutively successful launch, and was one of the most complex commercial launches it has ever performed.
In addition to 34 new Starlink V1.5 satellites that joined almost 3000 other working SpaceX spacecraft in orbit, Starlink 4-2 deployed the company’s largest rideshare payload yet – AST SpaceMobile’s 1.5-ton (~3300 lb) BlueWalker 3 communications satellite.
Falcon 9 lifted off on schedule with the combined 12-ton (~26,500 lb) payload safely secured inside its composite payload fairing at 9:20 pm EDT (01:20 UTC) on Saturday, September 10th. Tasked with lifting the rocket’s expendable upper stage, recoverable fairing, and payload most of the way out of Earth’s atmosphere was Falcon 9 booster B1058, a nine-engine first stage that debuted by launching two NASA astronauts in May 2020.
28 months later, B1058 lifted off with Starlink 4-2 and BlueWalker 3 on its 14th spaceflight and orbital-class launch, breaking Falcon 9’s booster reuse record. The rocket performed no differently than it had every time previously, burning for a bit less than three minutes before deploying the upper stage and returning to Earth. About nine minutes after liftoff, B1058 safely touched down on drone ship A Shortfall Of Gravitas (ASOG), likely setting the booster up to break its own record before the end of 2022. With 13 launches already under their belts, boosters B1051 and B1060 will likely follow B1058 past the same 14-flight milestone in the near future.
Once free from the booster, Falcon 9’s expendable upper stage kicked off SpaceX’s most complex commercial launch ever. Measuring about six minutes long, the first and longest burn brought the second stage and payload into an elliptical orbit a few hundred kilometers above Earth’s surface. A second burn followed about 45 minutes after liftoff, raising the low end of that ellipse to deploy BlueWalker 3 into a circular orbit around 500 kilometers (~310 mi). Using a massive antenna, AST SpaceMobile’s first large satellite prototype will eventually attempt to directly communicate with mobile phones to provide a level of connectivity equivalent to 5G/LTE – all from space.
Once free of its rideshare payload, the focus shifted to Starlink. In theory, SpaceX could have taken the easy way out and significantly simplified the mission by deploying all 34 satellites at the same altitude as BlueWalker 3, simultaneously allowing them to reach their operational 540-kilometer (~336 mi) orbits in days instead of months. Instead, SpaceX pursued an exceptionally complex mission requiring five burns from Falcon 9’s upper stage.
After deploying BlueWalker 3, Falcon 9 S2 lowered one end of its orbit at around T+67 minutes, followed by a fourth burn to lower the other end almost two hours after liftoff. The upper stage then spun up end over end and eventually released all 34 Starlink satellites at an altitude of ~335 kilometers (~208 mi), where debris and faulty satellites will take days – rather than years – to reenter Earth’s atmosphere and burn up.
While SpaceX doesn’t confirm post-payload operations, Falcon 9 S2 was also scheduled to perform a fifth and final burn to quickly deorbit itself, ensuring that the mission only produced five pieces of benign debris. At their very low orbits, those five pieces (four ‘tensioning rods’ and the BlueWalker 3 payload adapter) will pose next to no threat to other spacecraft or rockets and should reenter within a few weeks.
Starlink 4-2 was SpaceX’s 52nd successful Falcon 9 launch since September 14th, 2021, meaning that the company has technically already achieved CEO Elon Musk’s goal of 52 launches in one year – albeit not a calendar year. Perhaps even more impressive, the mission was SpaceX’s 150th consecutively successful Falcon launch. No other single rocket (Falcon 9) or rocket family (Falcon) has launched more times in a row without failure.
Finally, Starlink 4-2 was SpaceX’s 42nd launch of 2022. If the company continues its average cadence over the last three months, it could end 2022 having completed more than 60 Falcon launches in one calendar year.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
