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SpaceX a big step closer to orbital Starship launches after passing FAA environmental review
SpaceX has secured environmental approval from the FAA and relevant federal, state, and local stakeholders to conduct orbital Starship launches on the South Texas coast.
After a relatively normal 12 months of work and half a dozen poorly communicated delays, the FAA has ultimately issued SpaceX an extremely favorable “Mitigated Finding of No Significant Impact” or Mitigated FONSI for its plans to conduct a very limited number of orbital Starship launches per year out of Boca Chica, Texas. With the receipt of that final programmatic environmental assessment (PEA), SpaceX has arguably hurdled the most difficult regulatory barrier for Texas orbital Starship launches and secured itself a foundation upon which it should be able to attempt to expand the scope of Starbase’s long-term utility.
To secure that favorable result, however, SpaceX ultimately agreed to dozens upon dozens of “mitigations” that will take a significant amount of work to complete and maintain in order to partially alleviate some of the launch site’s environmental impact. It’s also far from the last regulatory hurdle standing between SpaceX and orbital Starship launches.
In many ways, Starbase’s Final PEA is a bit simpler than what SpaceX initially requested in its September 2021 draft. As previously discussed, it was already known that SpaceX had withdrawn initial plans to build its own dedicated natural gas power plant, desalination plant, and natural gas refinery and liquefaction facilities at or near the launch site before the draft was finalized. The Final PEA goes a bit further, simplifying SpaceX’s initial request for two “phases” of annual Starship launch operations and settling on a single “operational phase” that allows up to five suborbital and five orbital Starship launches per year.
However, aside from the already expected removal of onsite methane fuel production and all associated facilities, the rest of the Final PEA appears to be surprisingly close – if not outright identical – to SpaceX’s Starbase Draft PEA. Crucially, SpaceX was not forced to reduce the number of permitted orbital launches, suborbital launches, or ship/booster static fire tests it originally pursued. While a maximum of five orbital launches will severely limit Starbase’s utility outside of early flight testing, it’s still a big improvement over a compromise for 1-4 annual launches.
Perhaps even more notably, the Final PEA also includes permission for up to 500 hours of highway closures for nominal operations and up to 300 hours of closures for emergency anomaly response per year – exactly what SpaceX requested in its Draft PEA. In 2014, SpaceX completed an even more thorough environmental impact statement (EIS) for Falcon rocket launches out of Boca Chica and received approval for no more than 180 hours of annual closures – a restriction that could have made Starbase virtually unusable as a hub for Starship development.
Of the dozens of mitigations SpaceX will have to implement to conduct Starship launches under its new Starbase PEA, a majority appear to be normal and reasonable. Most focus on specific aspects of things already discussed, like protecting turtles (lighting, beach cleanup, education, nest scouting and monitoring, etc.), safeguarding other protected species, respecting impacted areas of historical importance; ensuring that road closures avoid certain holidays and periods to limit Starbase’s impact on local use of public parks and beaches; and other common-sense extensions of existing rules and regulations. In a few cases, SpaceX has even agreed to deploy solar-powered Starlink internet terminals to enable “enhanced satellite monitoring” of wildlife for the US Fish and Wildlife Service and Peregrine Fund.
Others are oddly specific and read a bit more like local and state agencies taking advantage of their leverage to get SpaceX to manage and pay for basic infrastructure maintenance and improvement that any functional government should already be doing. The lengthy list of odd “mitigations” includes the following:
- Quarterly beach and highway cleanups
- Construct at least one highway wildlife crossing
- Construct a wildlife viewing platform along Highway 4
- Complete and maintain traffic control fencing demarcating the boundaries of TPWD land along said public highway
- $5,000 per year to “enhance” the Texas Parks and Wildlife Department’s (TPWD) fishing “Tackle Loaner Program”
- Prepare a history report on any events and activities of the Mexican War and Civil War that took place in all affected areas of historical importance
- Fund the development of five signs explaining the “history and significance” of those areas
- “[Replicate and install] the missing stars and wreaths on the Palmetto Pilings Historical Marker”
Ultimately, the Final PEA SpaceX received is an extremely positive outcome, and there should be little doubt that SpaceX will complete all mitigations requested of it and help improve aspects of Boca Chica, Texas as a result. Up next, SpaceX will need to secure an orbital Starship launch license from the FAA by demonstrating, to the agency’s satisfaction, that it meets “safety, risk, and financial responsibility requirements” in addition to all environmental requirements. The company has already begun that process with the FAA, but it could still take weeks or months after the Final PEA to secure an operator license or experimental permit. Any such license or permit will be conditional upon the completion of all mitigation requirements established by the PEA.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
