SpaceX has completed its 60th operational Starlink satellite launch after a rare string of scrubs.
Flying for the 6th time just 66 days after its 5th launch, Falcon 9 booster B1067 lifted off with 54 Starlink satellites on SpaceX’s Starlink 4-34 mission at 8:18 pm EDT, Sunday, September 18th. Five days prior, after unknown issues triggered a delay from a planned September 11th launch attempt, SpaceX attempted to launch the mission for the first time on September 13th.
About an hour before liftoff, lightning conditions forced the company to call off the attempt. On September 14th, also about an hour before liftoff, weather forced SpaceX to call off the second attempt. On September 15th, the third attempt was aborted (by weather) just 29 seconds before liftoff, followed by a fourth weather-related scrub about a minute before liftoff on September 16th. Only after a fifth attempt on September 17th was preempted by a delay to September 18th did SpaceX finally find a gap between Florida’s summer weather.
With dozens of Starlink launches beginning to blur together and SpaceX’s Falcon 9 continuing a relentless and potentially record-breaking streak of successes at a pace that could soon make it the fastest launching rocket in history, it’s hard to be surprised that Starlink 4-34 was completed without issue. Falcon 9 B1067 ascended under power for about three minutes, sent the rest of the rocket on the way to orbit, coasted into space, and returned to Earth with SpaceX’s 68th consecutively successful booster landing.
Falcon 9’s underappreciated upper stage continued into an orbit around 300 kilometers (~190 mi) up, spun itself up end over end, and deployed a 16.7-ton (~36,900 lb) stack of 54 Starlink V1.5 satellites all at once. Following the quick deployment, the rocket’s pair of reusable fairing halves were likely still 10 or 20 minutes away from touching down on the Atlantic Ocean under their GPS-guided parafoils, where they will eventually be scooped out of the water for future flights.
Starlink 4-34 was SpaceX’s 42nd launch of 2022, maintaining an average of one launch every 6.2 days since the year began. It leaves more than 3000 working Starlink satellites in Earth orbit, likely meaning that a majority of all working satellites are owned and operated by SpaceX less than three full years after the company began operational launches.
Up next, Next Spaceflight and Spaceflight Now report that SpaceX has two more Starlink launches (4-35 and 4-36) tentatively scheduled before the end of September. As of September 15th, both reported that those missions were working towards launches on September 19th and September 26th – nothing unusual for SpaceX in 2022.
What was unusual, however, was both unofficial manifests’ agreement that SpaceX intended to use the same pad – Cape Canaveral Space Force Station’s LC-40 – to launch Starlink 4-34, 4-35, and 4-36. Even assuming that those schedules were predicated upon Starlink 4-34 launching on September 13th, before all of its weather delays, SpaceX would have had to break LC-40’s 7.7-day turnaround record by around ~25% and complete a second launch just seven days after that.
Starlink 4-34’s delays have thrown that plan into question, but the fact that SpaceX thought it was possible in the first place suggests that the company has plans to squeeze even more performance out of LC-40 – already its most important pad from the perspective of launch cadence. Launch photographer Ben Cooper now reports that Starlink 4-36 could launch in late September or October. If it slips into October, SpaceX has a rapid-fire pair of customer satellite launches scheduled on October 5th and 13th that will probably take precedent over any internal Starlink mission.
With only 16 days left before LC-40’s next commercial launch and NASA’s Crew-5 launch taking over SpaceX’s other East Coast pad until October 3rd, SpaceX would have to launch Starlink 4-35 and 4-36 just four or five days apart (and one just 4-5 days after Starlink 4-34) to avoid delaying one of the Starlink missions well into October, avoid unnecessarily delaying commercial launches for paying customers, and ensure that those customers don’t have abruptly agree to be commercial guinea pigs for extra quick LC-40 turnarounds.
Starlink 4-35 is now tentatively scheduled for September 23rd, making a Starlink 4-36 delay more likely but not fully ruling out a launch attempt before the end of the month.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
