News
SpaceX’s historic NASA astronaut launch debut on track for second attempt
Rather than making history on May 27th, SpaceX’s highest-profile launch ever – Crew Dragon’s NASA astronaut launch debut – was scrubbed just minutes before liftoff by stormy Florida weather. Unfortunately, conditions appear to be even less favorable on Saturday and Sunday backup windows.
Weather trended well, until it didn’t
The day began with launch fans growing increasingly concerned about a system of low-pressure off of Florida’s northeast coast that strengthened into tropical storm Bertha – the second named storm before the official start of the Atlantic basin hurricane season on June 1st. As the day progressed, Bertha became less of a worry for SpaceX recovery and emergency abort drop zones as it moved further north up the coast eventually making landfall in South Carolina. Then the thunderstorms began firing up.

Going into launch day launch weather officer, Mike McAleenan of the U.S. Space Force’s 45th Weather Squadron predicted a 60% chance of favorable launch weather conditions. That decreased slightly to 50% during the morning’s launch weather briefing. The 50/50 shot of Florida weather cooperating to get the launch off during the one-second long launch window opportunity remained the main concern for the rest of the day.

During the final thirty minutes of the countdown, many of the weather constraints that were holding up a green-light for launch from cleared up, but one last weather rule remained no-go. McAleenan stated over the internal weather communication loop during NASA’s live broadcast that if the launch window could’ve extended another 10 minutes, the weather would probably cooperate. This wasn’t the case, though. The launch attempt was ultimately aborted just 14 minutes shy of liftoff due to the “field mill” rule not clearing in time. The lightning field mill rule refers to a sophisticated electrical field system that spans the entire area of Kennedy Space Center and the surrounding area of Cape Canaveral responsible for continuously detecting the electrical charge of the atmosphere.
Protecting rockets from producing lightning
Rockets are not permitted to launch through an electrically charged atmosphere because of the possibility of what is called “triggered” lightning – lightning that is actually produced by a rocket bursting through an electrically charged atmosphere. Sending a rocket through an already unstable atmosphere can cause a disturbance, a lightning bolt, to be triggered. This phenomenon has the capability of being potentially dangerous for the rocket and, more importantly in this case, the occupants on board.

Demo-2, Round 2
Following a scrubbed first attempt, the 45th Weather Squadron released the L-3 (3 days until launch) forecast for the second attempt to send NASA astronauts Doug Hurley and Bob Behnken to the International Space Station. The prediction looked much like the one going into Wednesday’s attempt. On Thursday morning, May 28th, a new L-2 (2 days until launch) forecast was released showing very little change from the evening before.
SpaceX’s next attempt at a Demo-2 launch will occur on Saturday, May 30th, at 3:22:41pm EDT with another backup attempt scheduled for Sunday, May 31st at 3:00:07pm EDT. The outlook for the weather, however, looks much the same as it did for Wednesday. The 45th Weather Squadron is currently predicting only a 40% chance of favorable launching conditions on both days, and that’s just for the weather directly over LC-39A at the time of launch.

The 45th Weather Squadron does not predict other conditions that can determine a scrub of launch including upper-level atmospheric winds capable of completely sheering apart a rocket at altitude, or weather conditions for booster recovery and the recovery zones needed to rescue the Dragon capsule in the event of an emergency abort scenario. SpaceX has its own team of professionals that work in tandem with the 45th Weather Squadron to monitor the conditions of the recovery and abort zones. SpaceX takes things into consideration like wave height and patterns to determine whether or not conditions are appropriate enough for crews to perform any and all recovery operations that may be needed.
For Saturday’s attempt, the SpaceX Demo-2 will once again face the challenges of precipitation and dangerous lightning producing anvil and cumulus clouds. Expect launch day to look much like it did during the first attempt on Wednesday. SpaceX will need to thread one seriously precise needle to pull off the most historic rocket launch in company history.
Check out Teslarati’s newsletters for prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket launch and recovery processes.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.