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SpaceX set for back-to-back weekend launches: Crew Dragon abort test, 60 more Starlink satellites
Two SpaceX Falcon 9 rockets are currently on track to launch back-to-back missions just a handful of days from now, potentially supporting Crew Dragon’s second flight test ever and yet another Starlink satellite launch a little over two days from now.
Known as Crew Dragon’s In-Flight Abort (IFA) test, the first mission is scheduled to lift off from Kennedy Space Center Launch Complex 39A (KSC LC-39A) no earlier than (NET) 8 am EST (13:00 UTC), January 18th and will almost certainly produce some spectacular fireworks (even more so than usual). During the test, SpaceX’s newest flightworthy Crew Dragon spacecraft will attempt to escape from a supersonic Falcon 9 rocket, exceptionally challenging conditions that will almost certainly result in the immediate (intentional) destruction of Falcon 9’s upper stage and booster.
A few miles to the north, SpaceX is preparing an entirely different Falcon 9 rocket for the third launch of 60 upgraded Starlink v1.0 satellites in barely two months, scheduled to lift off NET 12:20 pm EST (17:20 UTC), January 20th from Cape Canaveral Air Force Station (CCAFS) Launch Complex 40 (LC-40). While the duo of launches will break no records for SpaceX, they will certainly set the tone the company is aiming to keep throughout the rest of 2020.
On January 11th, SpaceX successfully fired up Falcon 9 B1046 at Pad 39A, performing the booster’s fifth routine static fire test (if not more) in approximately two years. The first Block 5 booster built and flown by SpaceX, B1046 has performed three orbital-class launches since it debuted in May 2018 and even became the first Falcon 9 booster to launch three times in December 2018.
Since that milestone, B1046 spent several months at SpaceX’s Hawthorne, CA factory undergoing inspections and refurbishment. At some point, SpaceX assigned the thrice-flown booster to support Crew Dragon’s In-Flight Abort (IFA) test – effectively a death sentence – and shipped the booster to Florida, where it publicly appeared for the first time in months on October 3rd, 2019. Given that four more Falcon 9 boosters have now successfully performed three (or even four) orbital-class launches each, B1046’s now-imminent demise is certainly disappointing but remains extremely pragmatic.
Sure, B1046 could have theoretically flown several more orbital-class launches before it might have otherwise been quietly retired, but it is still the first Falcon 9 Block 5 booster qualified for flight. Although SpaceX and CEO Elon Musk were explicit that Block 5 would be the last major design iteration for the Falcon family of launch vehicles, that definitely doesn’t rule out tweaks – minor to major – that have likely been implemented since the rocket’s flight debut. In the 20 months since that debut, Falcon 9 and Heavy Block 5 boosters have performed more than two dozen launches and landings and checked off several reusability milestones.
In simple terms, those dozens of flights and reuses all translate to lots and lots (and lots) of high-fidelity data. That data – and often the hardware it’s connected to – can be used to extensively cross-check and improve the Falcon 9 and Heavy engineering models SpaceX created while designing, producing, and ground testing the Block 5 upgrade prior to its flight debut. It can also be used to upgrade to the rocket where needed, especially useful when it comes to reusability.
Although Falcon Block 5 boosters already appear to be exceptionally reliable and reusable, having checked off multiple third-flight and fourth-flight milestones in the last year, there is always room for improvement – especially if Musk is still serious about his long-held goal of launching the same Falcon 9 booster twice in ~24 hours. Along those lines, it’s safe to assume that at least some of the boosters that come off the assembly line after B1046 feature design tweaks meant to optimize for reliability and reusability, among other things.
For the most part, it seems that SpaceX is no longer aggressively pursuing ~24-hour booster turnaround, although they very likely intend to continue cutting the work hours required for (and thus the cost of) each reuse. B1046’s demise may shrink SpaceX’s reusable rocket fleet by one but the company will continue to debut the occasional new booster throughout 2020, ultimately ensuring that the fleet grows over time. Ultimately, if SpaceX only needs to spend a week or two inspecting and refurbishing each Block 5 booster and has a fleet of 10-20 or more, 24-hour turnaround may not even be necessary to achieve the desired results it was meant to represent.
Finally, SpaceX aims to launch its fourth batch of 60 Starlink satellites overall as few as ~52 hours after Falcon 9’s Crew Dragon In-Flight Abort mission and nextspaceflight.com reports that Falcon 9 B1051 will support the Starlink V1 L3 mission – the booster’s third orbital-class launch in ~10 months. Thankfully, B1051 – formerly tasked with supporting Crew Dragon’s Demo-1 orbital launch debut in March 2019 and Canada’s Radarsat Constellation Mission (RCM) in June 2019 – will almost certainly be attempting its second drone ship landing and third recovery overall.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
