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SpaceX preparing for back-to-back Starlink launches from California and Florida
Update: Next Spaceflight reports that SpaceX has delayed Starlink 4-15 to 4:38 pm EDT, May 14th, ending the immediate possibility of a new SpaceX record for time between launches.
After a few days of delays pushed the missions closer together, SpaceX is now preparing to launch two batches of 53 Starlink satellites just eight hours apart – one from Florida and the other from California.
Originally scheduled to launch as early May 10th, which would have tied SpaceX’s Vandenberg Space Force Base (VSFB) SLC-4E launch pad turnaround record, Starlink 4-13 slipped to May 12th within the last few days. 2400 miles (~3900 km) to the east, SpaceX’s Starlink 4-15 mission – preparing to launch from the company’s Cape Canaveral Space Force Station (CCSFS) LC-40 pad – recently found itself in the opposite boat.
On April 22nd, Spaceflight Now reported that Starlink 4-15 was scheduled to launch no earlier than (NET) May 8th. At the time, Starlink 4-13 was also scheduled to launch on the 8th, placing the two Starlink missions just a few hours apart. On April 28th, Spaceflight Now updated its well-sourced launch calendar, revealing that Starlink 4-13 had slipped to May 10th and Starlink 4-15 to May 16th, ending their concurrence. Finally, on May 7th and May 8th, photographer Ben Cooper reported that Starlink 4-15 had moved up to 2:08 am EDT (06:08 UTC), May 13th and FAA documents revealed that Starlink 4-13 had slipped again to 3:29 pm PDT (22:29 UTC), May 12th.
In other words, the missions have again found themselves just a handful of hours apart after weeks of unrelated juggling and delays. Barring additional issues, Starlink 4-13 and Starlink 4-15 are scheduled to launch just 7 hours and 41 minutes apart. Set in late 2021, the shortest time between two Falcon launches is currently 15 hours and 17 minutes. But above all else, the constant back and forth – only to end up with both launches again just hours apart – demonstrates just how agonizing and unforgiving the planning behind every rocket launch schedule truly is.
Fittingly, Starlink 4-13’s drone ship headed to sea just ~60 hours before the scheduled launch and Starlink 4-15’s drone ship has yet to depart, keeping the launch dates of both missions about as uncertain as they can be without guaranteeing that delays are coming. Both drone ships must be towed about 400 miles downrange at speeds that almost never exceed 8-10 mph, translating to a minimum two-day journey even with zero stops, slowdowns, or detours.
Beyond the record-breaking potential, Starlink 4-13 is an otherwise ordinary mission that will launch another 53 Starlink V1.5 satellites to an ordinary 53.2-degree inclination, which simply means that they’ll end up in the same ‘shell’ as the other satellites in Starlink’s ‘Group 4’ shell. Despite launching from the opposite coast of the US, Starlink 4-15 will be almost identical and is expected to deploy another 53 Starlink V1.5 satellites to the same orbital shell. However, it appears that Starlink 4-15 will have a few highly unusual features.
Instead of performing a hockey stick-like ‘dogleg’ maneuver to avoid overflying any populated islands in the Bahamas, Falcon 9 will directly overfly the country’s largest western island and attempt to land right in the middle of the archipelago, potentially touching down on a drone ship just 5-15 miles away from Nassau and a couple other islands. The fact alone that SpaceX was able to convince both the Bahamas and the US’ FAA to allow it to fly the trajectory shown above is extremely impressive and belies a deep trust in SpaceX’s expertise and Falcon 9’s safety and reliability. At the same time, SpaceX may be taking some degree of risk, as the trajectory’s minuscule margins for error probably mean that Falcon 9’s automatic flight termination system will be programmed to destroy the rocket at the slightest hint of deviation from the planned trajectory.
Adding to the oddity, Starlink 4-15 will be the first in a long line of 45 dedicated Starlink launches to debut a new Falcon 9 booster. According to Next Spaceflight, Falcon 9 B1073 will claim that unusual first, almost entirely flipping the table on the precedent of conservative government customers – still timid about SpaceX reusability – scrambling to secure increasingly rare launch opportunities on new Falcon 9 boosters. Alternatively, it’s possible – but unlikely – that SpaceX implemented significant changes to Falcon 9 B1073 that it wants to verify independently before risking customer payloads.
With any luck, the new rocket will perform flawlessly and give some nearby Bahamians a truly one-of-a-kind experience: the ability to watch a SpaceX Falcon 9 booster land at sea… from the comfort of their own homes.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
