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SpaceX CEO Elon Musk teases Mars breakthroughs as Starship design radically changes
During an interview with Axios, SpaceX CEO Elon Musk noted that he was “[really fired up about] a number of breakthroughs [SpaceX had recently made]” while being asked about his thoughts on the likelihood of him personally going to Mars (“70%”).
The minute-long teaser did not go much deeper but it certainly raises a number of questions (and hints at explanations) for a rapid-fire series of contradictory developments and changes to SpaceX’s BFR – since renamed to “Starship” and “Super Heavy” – per a series of tweets from Musk over the last two weeks.
In a typical Muskian fashion, when Axios interviewers asked, “What is the likelihood that you personally will go to Mars?”, the CEO responded with an exact percentage – 70% – without skipping a beat. Musk also fervently and rather eloquently refuted the popular and harebrained idea that any SpaceX-enabled Mars colony would simply become “an escape hatch for the rich”. If the rich wanted Mars or lunar bases as “escape hatches”, there are dozens of multibillionaires that could singlehandedly fund Musk’s estimated $2-10B price tag for the completion of the entire BFR development program while still retaining 50-90% of their net worth.
Musk’s retort is worth reading in full.
Mike Allen: “[Mars] could be an escape hatch for rich people.”
Elon Musk: “No! Your probability of dying on Mars is much higher than earth. Really the ad for going to Mars would be like Shackleton’s ad for going to the Antarctic. It’s gonna be hard. There’s a good chance of death, going in a little can through deep space. You might land successfully. Once you land successfully, you’ll be working nonstop to build the base. So, you know, not much time for leisure, and once you get there, even after doing all this, it’s a very harsh environment, so there’s a good chance you die there. We think you can come back but we’re not sure. Now, does that sound like an escape hatch for rich people?”
Back to BFR
While thoroughly entertaining, the most interesting aspect of this one-minute teaser was the approximate two seconds where Musk suggested that SpaceX had recently made several major breakthroughs in the context of BFR and Mars. What exactly those breakthroughs could be is entirely unclear, but the fact that Musk seemed positive about the recent developments and spoke of “breakthroughs” at all feels like an encouraging sign that the last two weeks of Musk’s chaotic announcements, updates, and abrupt cancellations are less indicative of program instability than they initially seemed to be.
Most notably, Musk appeared to announce and then completely cancel a sort of mini-spaceship that SpaceX was to base off of Falcon 9’s upper stage as a BFR spaceship technology demonstrator in less than two weeks. If realized, that mini-BFS would have reentered Earth’s atmosphere at orbital velocities to flight-test hypersonic fins and a new “ultra light” heat shield that will be (or would have been) critical for the overall success of BFS/Starship.
Contour remains approx same, but fundamental materials change to airframe, tanks & heatshield
— Elon Musk (@elonmusk) November 25, 2018
Ironically, in the middle of writing this article, Musk tweeted specifically about “fundamental” changes to the spaceship, leaving little more than the general appearance and propulsion systems unchanged. In essence, the design of BFS/Starship is now almost unrecognizable when compared with past iterations, at least from a perspective of the ship’s most critical systems.If Starship will not be built out of composites, then it’s possible that the multiple years SpaceX engineers and technicians have spent trying to develop large carbon composite propellant tanks (2016-present) and the time, energy, and capital put into those efforts will be almost entirely for naught if BFR pivots away from composite tanks.
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- A tall platform was moved inside the tent around November 10th, likely to support the integration of the tank dome and barrel section. (Pauline Acalin)
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- The dome was spied inside the tent on November 12. (Pauline Acalin)
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- SpaceX’s BFR tent is filled with custom hardware that is predominately useful only for building large composite rocket parts. (Pauline Acalin)
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- SpaceX’s huge Port of LA-based BFR tent, September 18th. (Pauline Acalin)
By all appearances, dozens of employees have spent the last year accepting delivery of $10-50M worth of custom-built composite tooling, setting it up, and building giant composite tank domes and segments. If composite tanks are no longer planned for the booster or spaceship, all that work may have been for nothing. Needless to say, we could certainly do for Musk’s proposed Reddit AMA – if not an entirely new BFR update event – to shed some light on the machinations behind these earthshaking programmatic changes.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
