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SpaceX CEO Elon Musk says Starship (BFS) hop tests could start in early 2019
SpaceX CEO Elon Musk has taken to Twitter to share an unexpected wealth of detail about the “radical” and largely unpublicized design changes the company’s Starship and Super Heavy (BFS & BFB) have undergone in 2018.
Beside information ranging from discussions of metallurgy to overall design philosophy and comparisons, the eccentric CEO also offered the most concrete target yet for the beginning of prototype spaceship (BFS/Starship) hop tests in South Texas – “March/April [2019]”.
I will do a full technical presentation of Starship after the test vehicle we’re building in Texas flies, so hopefully March/April
— Elon Musk (@elonmusk) December 22, 2018
On one hand, this expeditious new testing schedule – acknowledged by Musk himself to be “much sooner than expected” – is a thrilling prospect, given that it implies that a nearly full-scale prototype of Starship (or something vaguely approximating the spacecraft) could take its first baby steps into the air as early as the first quarter of 2019. On the other hand, however, this is an almost bafflingly large schedule change considering that SpaceX President and COO Gwynne Shotwell asserted that a prototype of BFS (now Starship) could begin “hopping” by late 2019, speaking in September 2018.
Shotwell: think we’ll be “hopping” the second stage of BFR (the BFS) late next year. #DARPA60
— Jeff Foust (@jeff_foust) September 6, 2018
Schedules (especially aerospace program schedules) do certainly tend to be chaotic and jumpy, but it’s almost inconceivable that any given project – regardless of the scope or scale – could wind up reaching completion nine months earlier than previously forecasted without suffering one or several dramatic compromises, typically involving lower-fidelity testing and prototypes or watered-down deliverables. It’s unclear if BFR has suffered the same fate, but – to put it lightly – the South Texas sight greeting the eyes of close followers of SpaceX’s BFR program is downright unbelievable.
BFWhat?!
Given the very recent and conspicuous additions of triangular appendages that look precisely like rudimentary fins and an obvious nose cone assembly, the only possible conclusion to draw from photos of SpaceX’s Boca Chica facilities taken in the last week or two is that the company (and/or contractors) are busy building something related to Starship. At least in these early stages, the… thing being built could be best described as what might come to mind if you asked an imaginative kid to build a full-scale sculpture of Tintin’s spaceship on a budget of maybe $500,000.
You got something to show us in Texas? pic.twitter.com/vBF0WwwIfF
— Robotbeat🗽 ➐ (@Robotbeat) December 22, 2018
More likely than not, this could be a case of things being more than they seem. To most, it may almost look like an elaborate prank, but that assumes that we know the full story and have a decent working understanding of aerospace prototyping. For the vast majority of us, that is simply not the case – what looks like a spade is probably not a spade.
At the end of the day, the most basic of observations – that this purported ‘Starship prototype’ will begin hop tests with extraordinarily powerful Raptor engines installed as few as three months from now – suggest that this spooky metal contraption will be used to conduct the most basic of Starship tests. As such, it will probably never travel much faster than Falcon 9’s Grasshopper and F9R predecessors, which tended to gently accelerate from the ground to as high as a kilometer or two before slowly heading back down for a powered landing.
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- What now seem to be extremely rough fin outlines were welded to the main steel cylinder like giant metal straws. (bocachicagal – NASASpaceflight)
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- ¯\_(ツ)_/¯ (bocachicagal – NASASpaceflight)
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- SpaceX recovery technicians work on Falcon 9 with similar cherry-picker lifts, offering a sense of scale of the new Starship water tower. (Pauline Acalin)
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- A conspicuous nosecone appears to have arisen inside SpaceX’s new Boca Chica tent, adjacent to what looks like a water tower with tube legs. (bocachicagal – NASASpaceflight)
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- (bocachicagal – NASASpaceflight)
Given that SpaceX has already refined this complex and challenging task to a reliable science with Falcon 9 and Merlin 1D, it’s unclear why a very similar test campaign would be of serious value to the company without simultaneously testing full-fidelity control surfaces (fins), exotic new stainless steel propellant tank technologies, and more. Perhaps SpaceX just really wants to ensure that Starship will be capable of landing and taking off from an unprepared and angled surface of the type it could (will?) experience on Mars. Maybe the company simply wants to have a bare-minimum flying platform capable of testing and refining multi-engine configurations of Raptor.
All that can be said for sure at the moment is that the public simply does not have the full story to explain the moderately shocking activity going on in Boca Chica. Musk did state that he would provide another technical update on the status of Starship and the BFR program as a whole in the first half of 2019, but only after the first Starship hopper flights have begun. It would seem that those on the sidelines will simply have to wallow in confusion and wild speculation for another ~3-4 months at minimum, hopefully only going moderately insane as a result.
In the meantime, copious thanks are owed to NASASpaceflight members bocachicagal and Nomadd for their relentless and thorough coverage of SpaceX’s activities in the obscure far south of the Texan coast, as well as their courteous permission for media outlets like Teslarati to republish their photos. Cheers!
For prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket recovery fleet check out our brand new LaunchPad and LandingZone newsletters!
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
