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SpaceX changes the game with 100th rocket launch
Ending exactly five months of delays, SpaceX has completed the first polar launch from Florida in more than half a century, potentially changing the game for the US launch industry.
Coincidentally SpaceX’s 100th launch ever, the SAOCOM 1B mission’s success could significantly redefine what current and future US launch providers are able to achieve with a single launch pad. To pull it off, SpaceX managed to thread the needle between Florida storm cells, avoiding the same fate as the Starlink-11 mission that was scrubbed by inclement weather earlier today. Prior to that delay, SpaceX was targeting – and, based on past performance, would have likely achieved – two orbital Falcon 9 launches and landings in less than ten hours, what would have easily been the quickest back-to-back commercial missions in history.
At 7:18 pm EDT (UTC-4), Falcon 9 booster B1059 lifted off from Cape Canaveral Air Force Station (CCAFS) Launch Complex 40 (LC-40) for the fourth time in nine months. The rocket performed perfectly, sending an expendable Falcon 9 second stage (S2), a payload fairing, SAOCOM 1B, and two rideshare payloads on their way to orbit. Eight minutes after launch and roughly six minutes after stage separate, B1059 successfully returned to SpaceX’s Cape Canaveral Landing Zone (LZ-1) for a soft landing, becoming the first booster to do so in almost six months.
A brisk four minutes after Falcon 9’s first second stage engine cut-off (SECO) and orbital insertion, the rocket gently deployed the ~3000 kg (~6600 lb) SAOCOM 1B satellite. The Argentinian spacecraft extended its own solar arrays and began generating power just a few minutes later.
More than an hour after launch, rideshare payloads GNOMES-1 and Tyvak-0172 deployed as planned, officially completing the Falcon family’s 93rd fully-successful launch. Falcon 9 B1059’s fourth landing was also SpaceX’s 58th since the first successful booster recovery in December 2015.
While an otherwise routine and unexceptional mission, SpaceX has now proven that it’s possible for commercial launch providers to fly to polar orbits – orbits centered around Earth’s poles – from the East Coast. Since 1969, Cape Canaveral (and, far less often, Virginia’s Wallops) launch facilities have offered access to low Earth orbits, geostationary orbits, medium Earth orbits, lunar orbits, and interplanetary trajectories – just shy of anything but polar or sun synchronous orbit (SSO). To reach those orbits, launch providers have traditionally built entirely separate launch facilities on the US West Coast, mostly limited to California’s Vandenberg Air Force Base (VAFB) or, much less often, Kodiak, Alaska.
Building launch pads from scratch – or even reusing portions of old pads – is an extremely expensive and time-consuming endeavor, often taking at least 12-24 months and tens to hundreds of millions of dollars. Blue Origin, for reference, is likely spending $500 million to $1 billion or more to build a Falcon Heavy-class launch pad from scratch for its first orbital rocket, New Glenn. While much smaller rockets from startups like Firefly and Relativity need proportionally smaller and cheaper launch pads, pad construction still end ups being a major expense and hurdle for new entrants. Both Firefly and Relativity have already publicized plans to build two separate launch facilities at Vandenberg and Cape Canaveral.
Now, given enough excess performance for any given payload, it may well be possible for companies like them – particularly Relativity – to move directly to Florida without having to sacrifice polar and SSO launch capabilities that are most commonly used by small satellites. For Blue Origin, it could potentially save the company years of work and hundreds of millions of dollars if it can avoid having to build a second New Glenn launch pad in California. ULA has already expressed interest in exploring East Coast polar launches for its next-generation Vulcan Centaur rocket, potentially preventing the need for expensive changes to one of its California launch pads.
It remains to be seen if the US military will ultimately certify the new Eastern polar launch corridor for its high-value payloads and it’s unclear if the new corridor has any major inclination or cadence restrictions, but it’s safe to say that existing providers are going to eagerly take advantage of this new capability.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
