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SpaceX changes the game with 100th rocket launch

SpaceX has successfully reopened the US Eastern polar launch corridor with Falcon 9 B1059's fourth launch and landing. (Richard Angle)

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Ending exactly five months of delays, SpaceX has completed the first polar launch from Florida in more than half a century, potentially changing the game for the US launch industry.

Coincidentally SpaceX’s 100th launch ever, the SAOCOM 1B mission’s success could significantly redefine what current and future US launch providers are able to achieve with a single launch pad. To pull it off, SpaceX managed to thread the needle between Florida storm cells, avoiding the same fate as the Starlink-11 mission that was scrubbed by inclement weather earlier today. Prior to that delay, SpaceX was targeting – and, based on past performance, would have likely achieved – two orbital Falcon 9 launches and landings in less than ten hours, what would have easily been the quickest back-to-back commercial missions in history.

At 7:18 pm EDT (UTC-4), Falcon 9 booster B1059 lifted off from Cape Canaveral Air Force Station (CCAFS) Launch Complex 40 (LC-40) for the fourth time in nine months. The rocket performed perfectly, sending an expendable Falcon 9 second stage (S2), a payload fairing, SAOCOM 1B, and two rideshare payloads on their way to orbit. Eight minutes after launch and roughly six minutes after stage separate, B1059 successfully returned to SpaceX’s Cape Canaveral Landing Zone (LZ-1) for a soft landing, becoming the first booster to do so in almost six months.

Falcon 9 B1059’s titanium grid fins slice through the humid Florida air shortly before touchdown. (Richard Angle)

A brisk four minutes after Falcon 9’s first second stage engine cut-off (SECO) and orbital insertion, the rocket gently deployed the ~3000 kg (~6600 lb) SAOCOM 1B satellite. The Argentinian spacecraft extended its own solar arrays and began generating power just a few minutes later.

More than an hour after launch, rideshare payloads GNOMES-1 and Tyvak-0172 deployed as planned, officially completing the Falcon family’s 93rd fully-successful launch. Falcon 9 B1059’s fourth landing was also SpaceX’s 58th since the first successful booster recovery in December 2015.

Falcon 9 deploys SAOCOM 1B. (SpaceX)
(Richard Angle)
SpaceX Falcon 9 booster B1059 lands at LZ-1, backlit by Blue Origin’s unfinished orbital launch pad. (SpaceX)

While an otherwise routine and unexceptional mission, SpaceX has now proven that it’s possible for commercial launch providers to fly to polar orbits – orbits centered around Earth’s poles – from the East Coast. Since 1969, Cape Canaveral (and, far less often, Virginia’s Wallops) launch facilities have offered access to low Earth orbits, geostationary orbits, medium Earth orbits, lunar orbits, and interplanetary trajectories – just shy of anything but polar or sun synchronous orbit (SSO). To reach those orbits, launch providers have traditionally built entirely separate launch facilities on the US West Coast, mostly limited to California’s Vandenberg Air Force Base (VAFB) or, much less often, Kodiak, Alaska.

Building launch pads from scratch – or even reusing portions of old pads – is an extremely expensive and time-consuming endeavor, often taking at least 12-24 months and tens to hundreds of millions of dollars. Blue Origin, for reference, is likely spending $500 million to $1 billion or more to build a Falcon Heavy-class launch pad from scratch for its first orbital rocket, New Glenn. While much smaller rockets from startups like Firefly and Relativity need proportionally smaller and cheaper launch pads, pad construction still end ups being a major expense and hurdle for new entrants. Both Firefly and Relativity have already publicized plans to build two separate launch facilities at Vandenberg and Cape Canaveral.

(Richard Angle)
(Richard Angle)
Vulcan, New Glenn, and Falcon 9 could all benefit immensely from a reopened Eastern polar launch corridor. (Teslarati – ULA/NGIS/Blue Origin/SpaceX)

Now, given enough excess performance for any given payload, it may well be possible for companies like them – particularly Relativity – to move directly to Florida without having to sacrifice polar and SSO launch capabilities that are most commonly used by small satellites. For Blue Origin, it could potentially save the company years of work and hundreds of millions of dollars if it can avoid having to build a second New Glenn launch pad in California. ULA has already expressed interest in exploring East Coast polar launches for its next-generation Vulcan Centaur rocket, potentially preventing the need for expensive changes to one of its California launch pads.

It remains to be seen if the US military will ultimately certify the new Eastern polar launch corridor for its high-value payloads and it’s unclear if the new corridor has any major inclination or cadence restrictions, but it’s safe to say that existing providers are going to eagerly take advantage of this new capability.

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla Cybercab uses a unique strategy for picking up the right rider

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Credit: ARTSIMAGE | X

Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.

Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.

This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.

Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.

Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.

Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.

Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.

Tesla will launch Cybercab on September 3

Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.

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Tesla ends in-house wrap service that always seemed like a short-term program

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Credit: Tesla

Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.

After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.

By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.

Tesla revamps in-house vinyl wrap service with better pricing

It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.

However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:

Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.

However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.

Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.

Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.

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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event

Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.

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Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.

While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.

Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.


Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.

Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.

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