News
SpaceX on track for biweekly launch cadence in the remainder of year
Weekly rapid reuse launches expected by 2019
The foggy, atmospheric launch of Iridium-2 just yesterday. (SpaceX)
Following a weekend of extraordinary accomplishments, seeing SpaceX flawlessly execute two missions – one with a reused first stage – in just over 48 hours of each other, the company has capitalized on a uniquely successful weekend and year and offered information about their future plans.
The launch of BulgariaSat-1 and Iridium-2 on Friday and Sunday respectively marked the eight and ninth launches of 2017 for SpaceX, and officials at the company are reportedly expecting to launch approximately 24 missions this year, meaning 15 more to come over the next 6 months. Given the recent demonstration of 48 hour launch cadence and a more regular schedule of biweekly launches in the past few months, an expectation of 15 more launches for 2017 lines up perfectly with a cadence of two launches a month from LC-39A Cape Canaveral and three Iridium launches from Vandenberg, which happens to be exactly what is currently manifested.
Originally manifested for up to 27 launches this year, successfully launching 24 missions, one of which might be the inaugural flight of Falcon Heavy, would be extraordinarily hard to ignore in an industry that has compared the launch industry to manufacturing beverage containers and argued that reuse is only sustainable with more than 20 launches a year on a company’s manifest.
BulgariaSat-1 was successfully launched 48 hours before Iridium-2, and marked the second successful, commercial reuse of an orbital rocket. (SpaceX)
SpaceX is now likely to undertake 24 launches this year, but the company also revealed this weekend that it intends to achieve a regular weekly launch cadence (52 launches per year) as soon as 2019. In a recent article, I speculated that we might begin to see regular weekly launches once both LC-39A and LC-40 were active, and that appears to be nearly correct. If SpaceX is to regularly conduct weekly launches by 2019, it is bound to begin shrinking its two week cadence as soon as is safe and possible. This will likely occur once Falcon Heavy has successfully flown several times from LC-39A, thus freeing SpaceX to deem the vehicle operational and less at risk of destroying one of their two Eastern pads.
There is also a tentative understanding that SpaceX is striving to construct and activate their planned Boca Chica, Texas launch complex by 2019. The successful reactivation of LC-40 and subsequent modification of LC-39A for Falcon Heavy will leave the brunt of SpaceX’s launch complex maintenance and construction teams free to focus entirely on the Texas facility sometime late this year or early next year, meaning that Boca Chica pad activation could certainly occur as early as 2019. This would leave the company with two fully operational all-purpose launch pads dedicated to Falcon 9 launches if they choose to retain LC-39A solely for Falcon Heavy and Commercial Crew launches, allowing them to reach weekly cadences even before the launches of Falcon Heavy, Commercial Crew contracts, and Vandenberg launches are accounted for.
One crucial factor playing into SpaceX’s ability to launch 52 times in a year is of course reusability, as it is hard to imagine SpaceX more than doubling their Falcon manufacturing capabilities in under a year and a half. Likely no coincidence, SpaceX simultaneously offered information to insurance underwriters about the increasing speed of their ability to launch, recover, and reuse first stages. More specifically, a spokesman of the company stated that the reuse of BulgariaSat-1’s Falcon 9 1029 took considerably less than half as long as the inaugural reuse of the stage that launched SES-10 earlier this year, implying that refurbishment and quality assurance checks for 1029 took something like four or five months total.
With SpaceX having debuted new titanium grid fins intended to speed up reuse on the Sunday launch of Iridium-2, the company is well on its way to transferring over to Block 4 (upgraded engine performance) and possibly Block 5 of Falcon 9 later this. Block 5 is expected to introduced major changes meant to replace aspects of the current Falcon 9 that require major refurbishment after recovery. Musk detailed these changes several months ago in a Reddit AMA (Ask Me Anything), mentioning that reusable heat shielding around the engines, improved landing legs, and titanium grid fins were the main aspects of a Block 5 of Falcon 9 meant to offer rapid reuse without refurbishment. In June 22nd interview on the Space Show, Gwynne Shotwell reiterated that this “final” version of Falcon 9 is expected to be able to launch, land, and relaunch with barely more than a thorough once-over, and ought to be capable of flying a dozen missions at least.
Falcon 9’s fancy new titanium grid fins. (SpaceX/Instagram)
This final piece of the puzzle of weekly cadence fits in quite nicely. With a possible introduction date for Block 5 of late 2017 or early 2018, SpaceX will likely end production of Block 3 by the end of this year and transfer over entirely to the easily reusable Block 5. Assuming a continuing a trend of increasingly reuse-friendly customers, Hawthorne production capacity of approximately 20 Falcon 9s per year, and a plausibly significant reduction in launch costs due to more rapid and complete reuse, SpaceX could find themselves at the start of 2019 with a dozen or more launch vehicles that are each capable of conducting upwards of 10-12 highly affordable launches each.
Let there be no doubt: these are incredibly optimistic and difficult goals for the company to achieve on the timescale they have provided. However, given the number of beneficial changes likely to soon be made to both the launch vehicles and SpaceX’s manufacturing, launch, and refurbishment facilities in the next 6-12 months, those goals are realistically achievable, albeit with some likely delays. Regardless, things are beginning to get rather intense for SpaceX and for the launch industry in general.
Keep your eyes peeled for upcoming Teslarati coverage of SpaceX’s next July 4th launch and its static fire that is scheduled for as soon as this Thursday.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Tesla is ramping up its advertising strategy on social media
