News
SpaceX on track for biweekly launch cadence in the remainder of year
Weekly rapid reuse launches expected by 2019
The foggy, atmospheric launch of Iridium-2 just yesterday. (SpaceX)
Following a weekend of extraordinary accomplishments, seeing SpaceX flawlessly execute two missions – one with a reused first stage – in just over 48 hours of each other, the company has capitalized on a uniquely successful weekend and year and offered information about their future plans.
The launch of BulgariaSat-1 and Iridium-2 on Friday and Sunday respectively marked the eight and ninth launches of 2017 for SpaceX, and officials at the company are reportedly expecting to launch approximately 24 missions this year, meaning 15 more to come over the next 6 months. Given the recent demonstration of 48 hour launch cadence and a more regular schedule of biweekly launches in the past few months, an expectation of 15 more launches for 2017 lines up perfectly with a cadence of two launches a month from LC-39A Cape Canaveral and three Iridium launches from Vandenberg, which happens to be exactly what is currently manifested.
Originally manifested for up to 27 launches this year, successfully launching 24 missions, one of which might be the inaugural flight of Falcon Heavy, would be extraordinarily hard to ignore in an industry that has compared the launch industry to manufacturing beverage containers and argued that reuse is only sustainable with more than 20 launches a year on a company’s manifest.
BulgariaSat-1 was successfully launched 48 hours before Iridium-2, and marked the second successful, commercial reuse of an orbital rocket. (SpaceX)
SpaceX is now likely to undertake 24 launches this year, but the company also revealed this weekend that it intends to achieve a regular weekly launch cadence (52 launches per year) as soon as 2019. In a recent article, I speculated that we might begin to see regular weekly launches once both LC-39A and LC-40 were active, and that appears to be nearly correct. If SpaceX is to regularly conduct weekly launches by 2019, it is bound to begin shrinking its two week cadence as soon as is safe and possible. This will likely occur once Falcon Heavy has successfully flown several times from LC-39A, thus freeing SpaceX to deem the vehicle operational and less at risk of destroying one of their two Eastern pads.
There is also a tentative understanding that SpaceX is striving to construct and activate their planned Boca Chica, Texas launch complex by 2019. The successful reactivation of LC-40 and subsequent modification of LC-39A for Falcon Heavy will leave the brunt of SpaceX’s launch complex maintenance and construction teams free to focus entirely on the Texas facility sometime late this year or early next year, meaning that Boca Chica pad activation could certainly occur as early as 2019. This would leave the company with two fully operational all-purpose launch pads dedicated to Falcon 9 launches if they choose to retain LC-39A solely for Falcon Heavy and Commercial Crew launches, allowing them to reach weekly cadences even before the launches of Falcon Heavy, Commercial Crew contracts, and Vandenberg launches are accounted for.
One crucial factor playing into SpaceX’s ability to launch 52 times in a year is of course reusability, as it is hard to imagine SpaceX more than doubling their Falcon manufacturing capabilities in under a year and a half. Likely no coincidence, SpaceX simultaneously offered information to insurance underwriters about the increasing speed of their ability to launch, recover, and reuse first stages. More specifically, a spokesman of the company stated that the reuse of BulgariaSat-1’s Falcon 9 1029 took considerably less than half as long as the inaugural reuse of the stage that launched SES-10 earlier this year, implying that refurbishment and quality assurance checks for 1029 took something like four or five months total.
With SpaceX having debuted new titanium grid fins intended to speed up reuse on the Sunday launch of Iridium-2, the company is well on its way to transferring over to Block 4 (upgraded engine performance) and possibly Block 5 of Falcon 9 later this. Block 5 is expected to introduced major changes meant to replace aspects of the current Falcon 9 that require major refurbishment after recovery. Musk detailed these changes several months ago in a Reddit AMA (Ask Me Anything), mentioning that reusable heat shielding around the engines, improved landing legs, and titanium grid fins were the main aspects of a Block 5 of Falcon 9 meant to offer rapid reuse without refurbishment. In June 22nd interview on the Space Show, Gwynne Shotwell reiterated that this “final” version of Falcon 9 is expected to be able to launch, land, and relaunch with barely more than a thorough once-over, and ought to be capable of flying a dozen missions at least.
Falcon 9’s fancy new titanium grid fins. (SpaceX/Instagram)
This final piece of the puzzle of weekly cadence fits in quite nicely. With a possible introduction date for Block 5 of late 2017 or early 2018, SpaceX will likely end production of Block 3 by the end of this year and transfer over entirely to the easily reusable Block 5. Assuming a continuing a trend of increasingly reuse-friendly customers, Hawthorne production capacity of approximately 20 Falcon 9s per year, and a plausibly significant reduction in launch costs due to more rapid and complete reuse, SpaceX could find themselves at the start of 2019 with a dozen or more launch vehicles that are each capable of conducting upwards of 10-12 highly affordable launches each.
Let there be no doubt: these are incredibly optimistic and difficult goals for the company to achieve on the timescale they have provided. However, given the number of beneficial changes likely to soon be made to both the launch vehicles and SpaceX’s manufacturing, launch, and refurbishment facilities in the next 6-12 months, those goals are realistically achievable, albeit with some likely delays. Regardless, things are beginning to get rather intense for SpaceX and for the launch industry in general.
Keep your eyes peeled for upcoming Teslarati coverage of SpaceX’s next July 4th launch and its static fire that is scheduled for as soon as this Thursday.
News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
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Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
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