News
SpaceX on track for biweekly launch cadence in the remainder of year
Weekly rapid reuse launches expected by 2019
The foggy, atmospheric launch of Iridium-2 just yesterday. (SpaceX)
Following a weekend of extraordinary accomplishments, seeing SpaceX flawlessly execute two missions – one with a reused first stage – in just over 48 hours of each other, the company has capitalized on a uniquely successful weekend and year and offered information about their future plans.
The launch of BulgariaSat-1 and Iridium-2 on Friday and Sunday respectively marked the eight and ninth launches of 2017 for SpaceX, and officials at the company are reportedly expecting to launch approximately 24 missions this year, meaning 15 more to come over the next 6 months. Given the recent demonstration of 48 hour launch cadence and a more regular schedule of biweekly launches in the past few months, an expectation of 15 more launches for 2017 lines up perfectly with a cadence of two launches a month from LC-39A Cape Canaveral and three Iridium launches from Vandenberg, which happens to be exactly what is currently manifested.
Originally manifested for up to 27 launches this year, successfully launching 24 missions, one of which might be the inaugural flight of Falcon Heavy, would be extraordinarily hard to ignore in an industry that has compared the launch industry to manufacturing beverage containers and argued that reuse is only sustainable with more than 20 launches a year on a company’s manifest.
BulgariaSat-1 was successfully launched 48 hours before Iridium-2, and marked the second successful, commercial reuse of an orbital rocket. (SpaceX)
SpaceX is now likely to undertake 24 launches this year, but the company also revealed this weekend that it intends to achieve a regular weekly launch cadence (52 launches per year) as soon as 2019. In a recent article, I speculated that we might begin to see regular weekly launches once both LC-39A and LC-40 were active, and that appears to be nearly correct. If SpaceX is to regularly conduct weekly launches by 2019, it is bound to begin shrinking its two week cadence as soon as is safe and possible. This will likely occur once Falcon Heavy has successfully flown several times from LC-39A, thus freeing SpaceX to deem the vehicle operational and less at risk of destroying one of their two Eastern pads.
There is also a tentative understanding that SpaceX is striving to construct and activate their planned Boca Chica, Texas launch complex by 2019. The successful reactivation of LC-40 and subsequent modification of LC-39A for Falcon Heavy will leave the brunt of SpaceX’s launch complex maintenance and construction teams free to focus entirely on the Texas facility sometime late this year or early next year, meaning that Boca Chica pad activation could certainly occur as early as 2019. This would leave the company with two fully operational all-purpose launch pads dedicated to Falcon 9 launches if they choose to retain LC-39A solely for Falcon Heavy and Commercial Crew launches, allowing them to reach weekly cadences even before the launches of Falcon Heavy, Commercial Crew contracts, and Vandenberg launches are accounted for.
One crucial factor playing into SpaceX’s ability to launch 52 times in a year is of course reusability, as it is hard to imagine SpaceX more than doubling their Falcon manufacturing capabilities in under a year and a half. Likely no coincidence, SpaceX simultaneously offered information to insurance underwriters about the increasing speed of their ability to launch, recover, and reuse first stages. More specifically, a spokesman of the company stated that the reuse of BulgariaSat-1’s Falcon 9 1029 took considerably less than half as long as the inaugural reuse of the stage that launched SES-10 earlier this year, implying that refurbishment and quality assurance checks for 1029 took something like four or five months total.
With SpaceX having debuted new titanium grid fins intended to speed up reuse on the Sunday launch of Iridium-2, the company is well on its way to transferring over to Block 4 (upgraded engine performance) and possibly Block 5 of Falcon 9 later this. Block 5 is expected to introduced major changes meant to replace aspects of the current Falcon 9 that require major refurbishment after recovery. Musk detailed these changes several months ago in a Reddit AMA (Ask Me Anything), mentioning that reusable heat shielding around the engines, improved landing legs, and titanium grid fins were the main aspects of a Block 5 of Falcon 9 meant to offer rapid reuse without refurbishment. In June 22nd interview on the Space Show, Gwynne Shotwell reiterated that this “final” version of Falcon 9 is expected to be able to launch, land, and relaunch with barely more than a thorough once-over, and ought to be capable of flying a dozen missions at least.
Falcon 9’s fancy new titanium grid fins. (SpaceX/Instagram)
This final piece of the puzzle of weekly cadence fits in quite nicely. With a possible introduction date for Block 5 of late 2017 or early 2018, SpaceX will likely end production of Block 3 by the end of this year and transfer over entirely to the easily reusable Block 5. Assuming a continuing a trend of increasingly reuse-friendly customers, Hawthorne production capacity of approximately 20 Falcon 9s per year, and a plausibly significant reduction in launch costs due to more rapid and complete reuse, SpaceX could find themselves at the start of 2019 with a dozen or more launch vehicles that are each capable of conducting upwards of 10-12 highly affordable launches each.
Let there be no doubt: these are incredibly optimistic and difficult goals for the company to achieve on the timescale they have provided. However, given the number of beneficial changes likely to soon be made to both the launch vehicles and SpaceX’s manufacturing, launch, and refurbishment facilities in the next 6-12 months, those goals are realistically achievable, albeit with some likely delays. Regardless, things are beginning to get rather intense for SpaceX and for the launch industry in general.
Keep your eyes peeled for upcoming Teslarati coverage of SpaceX’s next July 4th launch and its static fire that is scheduled for as soon as this Thursday.
News
Tesla wins top loyalty and conquest honors in S&P Global Mobility 2025 awards
The electric vehicle maker secured this year’s “Overall Loyalty to Make,” “Highest Conquest Percentage,” and “Ethnic Loyalty to Make” awards.
Tesla emerged as one of the standout winners in the 2025 S&P Global Mobility Automotive Loyalty Awards, capturing top honors for customer retention and market conquest.
The electric vehicle maker secured this year’s “Overall Loyalty to Make,” “Highest Conquest Percentage,” and “Ethnic Loyalty to Make” awards.
Tesla claims loyalty crown
According to S&P Global Mobility, Tesla secured its 2025 “Overall Loyalty to Make” award following a late-year shift in consumer buying patterns. This marked the fourth consecutive year Tesla has received the honor. S&P Global Mobility’s annual analysis reviewed 13.6 million new retail vehicle registrations in the U.S. from October 2024 through September 2025, as noted in a press release.
In addition to overall loyalty, Tesla also earned the “Highest Conquest Percentage” award for the sixth consecutive year, highlighting the company’s continued ability to attract customers away from competing brands. This achievement is particularly notable given Tesla’s relatively small vehicle lineup, which is largely dominated by just two models: the Model 3 and Model Y.
Ethnic market strength and conquest
Tesla also captured top honors for “Ethnic Market Loyalty to Make,” a category that highlighted especially strong retention among Asian and Hispanic households. According to the analysis, Tesla achieved loyalty rates of 63.6% among Asian households and 61.9% among Hispanic households. These figures exceeded national averages.
S&P Global Mobility executives noted that loyalty margins across categories were exceptionally narrow in 2025, underscoring the significance of Tesla’s wins in an increasingly competitive market. Joe LaFeir, President of Mobility Business Solutions at S&P Global Mobility, shared his perspective on this year’s results.
“For 30 years, this analysis has provided a fact-based measure of brand health, and this year’s results are particularly telling. The data shows the market is not rewarding just one type of strategy. Instead, we see sustained, high-level performance from manufacturers with broad portfolios. In the current market, retaining customers remains a critical performance indicator for the industry,” LaFeir said.
Elon Musk
Elon Musk’s lawsuit against OpenAI and Microsoft is heading to jury trial
The ruling keeps alive claims that OpenAI misled the Tesla CEO about its charitable purpose while accepting billions of dollars in funding.
OpenAI Inc. and Microsoft will face a jury trial this spring after a federal judge rejected their efforts to dismiss Elon Musk’s lawsuit, which accuses the artificial intelligence startup of abandoning its original nonprofit mission. The ruling keeps alive claims that OpenAI misled the Tesla CEO about its charitable purpose while accepting billions of dollars in funding.
As noted in a report from Bloomberg News, a federal judge in Oakland, California, ruled that OpenAI Inc. and Microsoft failed to show that Musk’s claims should be dismissed. U.S. District Judge Yvonne Gonzalez Rogers stated that while the evidence remains unclear, Musk has maintained that OpenAI “had a specific charitable purpose and that he attached two fundamental terms to it: that OpenAI be open source and that it would remain a nonprofit — purposes consistent with OpenAI’s charter and mission.”
Judge Gonzalez Rogers also rejected an argument by OpenAI suggesting that Musk’s use of an intermediary to donate $38 million in seed money to the company stripped him of legal standing. “Holding otherwise would significantly reduce the enforcement of a large swath of charitable trusts, contrary to the modern trend,” Judge Gonzalez Rogers wrote.
The judge also declined to dismiss Musk’s fraud allegations, citing internal OpenAI communications from 2017 involving co-founder Greg Brockman. In an email cited by the judge, fellow OpenAI board member Shivon Zilis informed Musk that Brockman would “like to continue with the non-profit structure.”
Just two months later, however, Brockman wrote in a private note that he “cannot say that we are committed to the non-profit. don’t want to say that we’re committed. if three months later we’re doing b-corp then it was a lie.”
Marc Toberoff, a member of Musk’s legal team, said Judge Gonzalez Rogers’s ruling confirms that “there is substantial evidence that OpenAI’s leadership made knowingly false assurances to Mr. Musk about its charitable mission that they never honored in favor of their personal self-enrichment.”
OpenAI, for its part, maintained that Musk’s legal efforts are baseless. In a statement, the AI startup said it is looking forward to the upcoming trial. “Mr. Musk’s lawsuit continues to be baseless and a part of his ongoing pattern of harassment, and we look forward to demonstrating this at trial. We remain focused on empowering the OpenAI Foundation, which is already one of the best-resourced nonprofits ever,” OpenAI stated.
News
Tesla arsonist who burned Cybertruck sees end of FAFO journey
The man has now reached the “Find Out” stage.
A Mesa, Arizona man has been sentenced to five years in federal prison for setting fire to a Tesla location and vehicle in a politically motivated arson attack, federal prosecutors have stated.
The April 2025 incident destroyed a Tesla Cybertruck, endangered first responders, and triggered mandatory sentencing under federal arson laws.
A five-year sentence
U.S. District Judge Diane J. Humetewa sentenced Ian William Moses, 35, of Mesa, Arizona, to 5 years in prison followed by 3 years of supervised release for maliciously damaging property and vehicles by means of fire. Moses pleaded guilty in October to all five counts brought by a federal grand jury. Restitution will be determined at a hearing scheduled for April 13, 2026.
As per court records, surveillance footage showed Moses arriving at a Tesla store in Mesa shortly before 2 a.m. on April 28, 2025, carrying a gasoline can and backpack. Investigators stated that he placed fire starter logs near the building, poured gasoline on the structure and three vehicles, and ignited the fire. The blaze destroyed a Tesla Cybertruck. Moses fled the scene on a bicycle and was arrested by Mesa police about a quarter mile away, roughly an hour later.
Authorities said Moses was still wearing the same clothing seen on camera at the time of his arrest and was carrying a hand-drawn map marking the dealership’s location. Moses also painted the word “Theif” on the walls of the Tesla location, prompting jokes from social media users and Tesla community members.
The “Finding Out” stage
U.S. Attorney Timothy Courchaine noted that Moses’ sentence reflects the gravity of his crime. He also highlighted that arson is never acceptable.
“Arson can never be an acceptable part of American politics. Mr. Moses’ actions endangered the public and first responders and could have easily turned deadly. This five-year sentence reflects the gravity of these crimes and makes clear that politically fueled attacks on Arizona’s communities and businesses will be met with full accountability.”
Maricopa County Attorney Rachel Mitchell echoed the same sentiments, stating that regardless of Moses’ sentiments towards Elon Musk, his actions are not defensible.
“This sentence sends a clear message: violence and intimidation have no place in our community. Setting fire to a business in retaliation for political or personal grievances is not protest, it is a crime. Our community deserves to feel safe, and this sentence underscores that Maricopa County will not tolerate political violence in any form.”
Tesla wins top loyalty and conquest honors in S&P Global Mobility 2025 awards
Elon Musk’s lawsuit against OpenAI and Microsoft is heading to jury trial
