News
SpaceX Crew-1 launch set for Sunday, ULA successfully launches spy satellite
On Friday evening, Nov. 13, NASA and SpaceX announced that the first operational Commercial Crew Program mission of the Crew Dragon would be delayed 24 hours to Sunday, Nov. 15, at 7:27 pm EST (0027 GMT 11/16). During a Crew-1 pre-launch news conference, SpaceX’s senior director of the Human Spaceflight Programs, Benji Reed, stated that the delay was driven by impacts on recovery efforts caused by tropical storm Eta, which had plagued Florida for days.
Just prior to the news conference, United Launch Alliance(ULA) successfully launched its Atlas V rocket after suffering delays of its own earlier in the week. The NROL-101 mission carried a classified payload for the National Reconnaissance Office of the U.S. government and successfully launched from Space Launch Complex 41 (SLC-41) at Cape Canaveral Air Force Station at 5:32 pm EST.
Florida weather caused multiple launch delays
Weather, especially that caused by tropical storm Eta, has caused a domino effect of delays for SpaceX and ULA over the last few weeks. The ULA Atlas V 531 rocket stacked with the secretive NROL-101 payload, initially set to liftoff on Nov. 3, was first delayed by damage sustained to environmental control system hardware of the upper stage.
According to company CEO, Tory Bruno, as the rocket was transported from ULA’s vertical integration facility (VIF) to the launchpad of SLC-41, very high winds caused damage to a duct that controlled the flow rate of an upper payload environmental control system. As a result, the rocket was returned to the VIF to have the duct replaced. A launch attempt scheduled for the following day on Wednesday, Nov. 4, was called off due to an unrelated problem with ground support equipment.
The NROL-101 mission was then set to launch on Sunday, Nov. 8, but that attempt was eventually called off due to the impending weather that would be brought across the Florida peninsula by then hurricane Eta. On Friday, Nov. 6, the Atlas V 531 rocket and payload for the National Reconnaissance Office was once again returned to the VIF for protection from the storm.
A final launch attempt was identified for Friday, Nov. 13, just 22 hours before the scheduled launch of the SpaceX, NASA Crew-1 mission from nearby Launch Complex 39A at the Kennedy Space Center. Fortunately, the weather held out long enough for the ULA Atlas V 531 rocket to liftoff. Following liftoff and successful payload deployment the mission was later declared a full success by ULA.
Florida weather also caused offshore recovery delays, impacting crewed launch
Similarly, the SpaceX and NASA Crew-1 mission has also suffered setbacks due to inclement weather, although not at the launch site. Following the successful launch and landing of the B1062 Falcon 9 of the recent GPSII-SV04 mission on Thursday, Nov. 5, SpaceX recovery teams battled unsettled seas to return the booster and the recovery droneship, Of Course I Still Love You (OCISLY), safely back to Port Canaveral.
After securing B1062 safely aboard OCISLY, the SpaceX recovery vessel GO Quest took refuge at the Port of Morehead City in North Carolina. The recovery crew would wait there to assist with the recovery of the B1061 Falcon 9 of the Crew-1 mission, rather than return to Port Canaveral in Florida. The droneship Just Read The Instructions (JRTI) was intended to meet the crew of GO Quest at the Crew-1 booster recovery zone prior to the end of the week.
Due to high winds and rough seas churned up by tropical storm Eta, the OCISLY droneship took an exceptionally tedious 7-day journey hugging the eastern coast of the United States to return to Port Canaveral. The delay caused the crew transfer process from OCISLY to JRTI to be delayed which in turn hindered the departure of the JRTI droneship.
As tropical storm Eta moved out and away from Florida the waters of the Atlantic remained too rough for the JRTI droneship to make up for the lost time. Following the conclusion of SpaceX’s Crew-1 preflight launch readiness review on Friday, Nov. 13, it was announced that the delay in getting the recovery droneship to the B1061 landing zone would delay the Crew-1 launch attempt by 24 hours.
Recovering the Falcon 9 booster, of any mission, is a secondary mission objective. However, the recovery of the Crew-1, B1061 Falcon 9 is important to both NASA and SpaceX – enough so to delay a launch attempt. NASA and SpaceX have already designated this booster to be reused on the next Crew Dragon mission, Crew-2, targeted for no earlier than March 30, 2021. In order to reuse a booster to save on launch costs, it must first be successfully recovered.
If all goes to plan, three NASA astronauts and one astronaut from the Japan Aerospace Exploration Agency will climb aboard the Crew Dragon Resilience on Sunday, Nov. 15, and blast off to the International Space Station precisely at 7:27 pm EST (0027 11/16) from LC-39A at the Kennedy Space Center.
NASA and SpaceX will provide a hosted live broadcast of all Crew-1 events beginning at 3:15 pm EST on Sunday, Nov. 15, on NASA TV and on the SpaceX website.
Check out Teslarati’s newsletters for prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket launch and recovery processes.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
