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SpaceX and NASA reaffirm Crew Dragon’s January 2019 launch debut target
After what can only be described as an attempt to sandbag the official launch schedule, NASA administrator James Bridenstine remains alone in his public implication that the date for SpaceX’s first Crew Dragon test flight (DM-1) is so uncertain that “the first half of 2019” was the closest he would get to an estimate.
Such an uncertain estimate would normally be par for the course of NASA’s Commercial Crew Program (CCP), but the fact remains that SpaceX and NASA have recently filed for and received specific launch date allotments for Crew Dragon’s DM-1 launch, dates little more than 4-6 weeks away from today.
At the NAC HEO meeting, Bill Gerstenmaier says the SpaceX Demo-1 mission is planned “towards the end of January.”
— Jeff Foust (@jeff_foust) December 6, 2018
As such, the fact that NASA associate administrator Bill Gerstenmaier – a critical hands-on leader of NASA’s commercial and exploration programs – specifically stated that NASA and SpaceX are targeting DM-1’s launch in January is an unusually stark indication that the two senior NASA officials are not reading from the same script, so to speak. The reasons for the dramatic differences in official statements separated by just one week are hard to parse and would inevitably tread into waters of pure speculation and political machinations.
What is far more important is that Gerstenmaier – backed up by Phil McCalister, NASA Director of Commercial Spaceflight – reaffirmed that NASA is planning for the first orbital, uncrewed launch of SpaceX’s Crew Dragon as early as January 2019, albeit with a slight 10-day slip since the last specific launch date (January 7) was announced.
Speaking before and after Falcon 9’s recent launch of Cargo Dragon (CRS-16) on December 5th, SpaceX VP of Launch and Build Reliability Hans Koenigsmann added yet another voice to the chorus, stating that he and SpaceX were extremely confident that all the physical hardware and software aspects of Crew Dragon would be ready to launch no later than January 7th.
NASA’s Phil McAlister updates the status of SpaceX’s Demo-1 Crew Dragon spacecraft, and says the company aims to have all hardware ready by Dec. 20, then will stand down for the holidays before resuming launch preps in January. pic.twitter.com/XDubh95PEV
— Stephen Clark (@StephenClark1) December 6, 2018
Why so uncertain?
It’s impossible to fully delve into the complex political and bureaucratic intricacies of modern NASA, but the uncertainty within NASA and the deltas between NASA and SpaceX’s official statements can generally be explained by the simple fact that a number of critical final reviews have yet to be completed, reviews that will offer the final determination of when or if Falcon 9 and Crew Dragon are ready to launch.
Depending on the results of those readiness reviews, DM-1 could be given the go-ahead to launch in January or it could be delayed six months because NASA wants SpaceX to change a number of critical spacecraft systems, two extreme sides of what can be best described as a spectrum of possibilities.
In other words, SpaceX’s Koenigsmann and NASA’s Gerstenmaier and McCalister have since implied that they are confident that those final reviews will look favorably upon launch dates that approximate “ASAP”. Bridenstine, while technically the head of NASA, can thus be treated as a dissenting or outlier opinion in this case, presumably offering a worst-case-scenario of when SpaceX might be able to launch DM-1 if final reviews go very badly.
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- SpaceX technicians move the integrated DM-1 Crew Dragon during a vacuum chamber test campaign. (SpaceX)
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- A SpaceX employee works on the Crew Dragon assigned to DM-2, the first launch with astronauts aboard. (SpaceX)
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- SpaceX installed its Crew Access Arm (CAA) in September 2018. (Tom Cross)
Bridenstine and Koenigsmann’s comments are worth looking at in a bit more depth, subtly but unequivocally pointing to the differences in opinion between NASA and SpaceX that clearly still float just beneath the public surface. Asked about Bridenstine’s suggestion that DM-1 could slip quite a bit, Koenigsmann offered a skeptical but levelheaded response:
“What I could see is a [slip of a] couple of days because of [Space Station] traffic. For example, CRS-16 (Cargo Dragon) is on station at the same time, lots of traffic, lots of crew time requirements, but our target is – at this point in time – mid-January, and we’re pushing as hard and [as diligently] as we can for this particular launch.”
In fact, it appears that NASA and SpaceX concluded, around the same point in time, that a new target of January 17th was preferable to account for the logistical scheduling concerns highlighted by Hans in the above quote, allowing 10 extra days for the International Space Station (ISS) crew to complete other spacecraft operations before Crew Dragon’s planned arrival.
Even more intriguingly, local reporter Ken Kremer followed up with a question specifical triggered by Bridenstine’s suggestion (according to USA Today) that “challenges” with Crew Dragon’s landing parachutes were a leading factor in the unlikelihood of a January launch. Hans responded in his usual deadpan style:
“No; we’re working through issues, obviously, I mean every launch has things that we work through to make sure they work fine. [Dragon 2’s parachutes] actually have more redundancy than those on Dragon 1 and they are also [structurally] reinforced on Demo-1, so pretty sure [they’re] gonna be successful.”
Now we wait.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Tesla is ramping up its advertising strategy on social media
