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SpaceX Inspiration4 astronauts reveal Dragon’s ‘cupola’ in the flesh
SpaceX’s first fully private astronaut crew have revealed the first real look at a unique part of the Crew Dragon spacecraft that will carry them to orbit just two weeks from now.
Known as Inspiration4, the mission is the brainchild of Shift4 CEO, founder, and billionaire Jared Isaacman and will be the first orbital astronaut launch dedicated exclusively to space tourism. Unlike the side ventures of billionaires Jeff Bezos and Richard Branson, both of which cap out around 100 km (~62 mi) and Mach 3 (~1000 m/s) with vehicles that have minimal utility outside of their tourism roles, Inspiration4’s four-astronaut crew will be headed to orbit – 540 km (335 mi) at Mach 25 (>7500 m/s) – in a spacecraft designed and used to ferry NASA astronauts to and from the International Space Station.
A step further, aside from its more symbolic role in the potential future of orbital space tourism, Inspiration4 will also check off several major technical firsts – each impressive in its own right.
First and foremost, perhaps the most unique technical aspect of Inspiration4 will be the custom-built ‘cupola’ SpaceX has replaced Crew Dragon’s docking port with. Plans for the large transparent dome were revealed in March 2021 and according to Isaacman himself, SpaceX effectively took the idea from paper concept to real-world human-rated hardware in just six months. Initially shown off in an official render, Dragon’s ‘dome’ was portrayed as a completely uninterrupted glass-like hemisphere where the spacecraft’s docking port would normally go.
As a free-flyer mission with no need to rendezvous or dock with a space station, once-flown Dragon capsule C207 had no need for that module on Inspiration4 and SpaceX seemingly agreed. Six months later, the end result is practically identical to the renders aside from four black heat shields that will protect parts of the dome from the heat of Dragon’s four most important Draco thrusters. Regardless, the dome itself still appears to be uninterrupted, almost certainly making it the largest single-piece window ever flown to space when Inspiration4 launches later this month.
Additionally, Isaacman confirmed that SpaceX has also installed a custom camera inside the retractable nosecone the dome (and normally the docking port) is cocooned inside during ascent and reentry. In just the right position, that camera should be able to take some truly spectacular photos of Dragon’s four astronauts (Jared Isaacman, cancer survivor and PA Hayley Arceneaux, science communicator Sian Proctor, and raffle-winner Christopher Sembroski) silhouetted by Earth, space, and the stars.
Aside from SpaceX’s unique cupola modification, Inspiration4’s Crew Dragon capsule is on track to once again smash the company and world’s record for orbital space capsule turnaround. Previously tasked with supporting Crew-1, SpaceX’s first operational NASA astronaut launch, Dragon capsule C207 reentered and splashed down after six months in orbit on May 2nd and is now scheduled to launch four more astronauts as early as September 15th. If all goes according to plan, C207 will thus fly twice in ~136 days, beating a 227-day turnaround record set just weeks prior by 91 days (41%).
Meanwhile, SpaceX has also assigned Falcon 9 booster B1062 to launch Inspiration4, making the mission the first time a twice-flown Falcon booster launches astronauts. All told, it’s hard to imagine a better way to effectively ring in a new era of true space tourism. Stay tuned for updates as Inspiration4 tracks towards liftoff around Wednesday morning, September 15th.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
