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SpaceX teases Crew Dragon capsule and spacesuit details in new video
Over the past few weeks, conference presentations given by SpaceX employees like Joy Dunn and Paul Wooster have kicked off with an updated intro reel including unseen slow-motion footage of Falcon Heavy and detailed looks at the company’s spacesuit and Crew Dragon capsule.
Those in the habit of catching SpaceX launches live will be readily familiar with the company’s intro reel – it’s marked the start of live coverage for nearly every webcast in the past three or more years. The current intro reel has remained more or less unchanged since the first successful Falcon 9 booster recovery in December 2015, and this updated intro reel will be a breath of fresh air for what is still admittedly an amazing video. Still, it’s hard to say “no” to slow-motion footage of Falcon Heavy.
Most recently shown at an MIT Media Lab conference during SpaceX Principal Mars Development Engineer Paul Wooster’s presentation, the new reel has – somewhat unsurprisingly – been built around the incredibly successful inaugural Falcon Heavy launch, as well as some more recent footage of the company’s Cargo Dragon docking with the International Space Station. Additional clips show what appears to be details of the finalized Crew Dragon – set to debut in late 2018 – and a closeup of SpaceX’s internally-designed spacesuit. Sticking out as the only truly unusual snippet, the end of the new reel features parts of the animation SpaceX released in 2016 during the debut of their Mars rocket, the Interplanetary Transport System (ITS), which has since been replaced with the similar but different BFR.
While entirely possible that the inclusion of ITS footage in an intro reel clearly updated since 2018 is intentional, it seems more likely that SpaceX has yet to publicize this new video partially because they don’t yet have a similar animation featuring their updated Mars rocket and spaceship. CEO Elon Musk’s recent comments on the encouraging progress being made with the design and construction of the first BFR prototype suggests that such an updated animation could be just around the corner, if not full-up teaser photos of the construction progress. Set to begin suborbital hop testing as early as the first half of 2019 and orbital launches by end of 2020, SpaceX’s Mars ambitions may still feel far away, but the tech that could make them real is already undergoing preliminary construction and testing.
Sooner still is SpaceX’s upcoming debut of Crew Dragon, the spacecraft that will eventually both carry astronauts to the ISS and later replace Cargo Dragon. Initially intended to land near the launch pad on legs, akin to Falcon 9, SpaceX has since canceled that work, largely due to numerous delays that would have almost certainly been incurred in the process of NASA certification of such a new and unproven technology. Instead, Musk made it clear that SpaceX would instead put its time, energy, and money into the development of BFR and BFS, sidestepping NASA’s sometimes-smothering and counterproductive paternalism for the time being.
Crew Dragon will instead be recovered after landing in the ocean, a disappointing concession that is at least partially cushioned by SpaceX’s recent successes and growing expertise with the reuse of their similarly sea-recovered Cargo Dragons. While ocean-recovery certainly won’t lend itself to ease of reuse quite as readily as powered landings, SpaceX will likely be able to significantly drop the cost of Crew Dragon launches in the future by efficiently refurbishing each recovered capsule. Less likely but still a possibility, the company could adopt something similar to the fairing-catcher Mr Steven – essentially a giant net aboard a highly-maneuverable boat – to recover Crew Dragon without submerging the spacecraft in saltwater. As of March 2018, at least according to NASA’s Kennedy Space Center director, SpaceX is still on track to conduct its first uncrewed launch of Crew Dragon as early as August 2018, with the first crewed mission following in December 2018 if all goes well.
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- ITS was much wider and taller than the updated BFR, making it considerably easier to develop. (SpaceX)
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- BFR’s booster and spaceship, tiny human for scale. (SpaceX)
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- Astronaut Bob Behnken emerges from the hatch of a SpaceX Crew Dragon spacecraft in manufacturing at SpaceX’s headquarters and factory in Hawthorne, CA. (SpaceX)
SpaceX’s spacesuit is a critical component of their crewed spaceflight efforts, and has been designed and built in-house to ensure that astronauts can survive the emergency depressurization of a Crew Dragon capsule, evidenced by Musk’s recent suggestions that senior suit engineers successfully survived stints in a vacuum chamber while wearing it. Thanks to the staggering success of Falcon Heavy and its iconic Starman and Tesla Roadster payload, SpaceX’s spacesuit will undoubtedly be a badge of honor for all future astronauts who fly aboard Crew Dragon.
Starman gives one final farewell to Earth as he departs for deep space aboard Musk’s Tesla Roadster. (SpaceX)
SpaceX executed its first Falcon 9 launch since going public on June 15, a routine yet symbolically powerful Starlink mission from Vandenberg Space Force Base in California.
Liftoff of the Falcon 9 booster B1093, on its 14th flight, occurred at approximately 8:34 a.m. PDT from Space Launch Complex 4E (SLC-4E), deploying 24 Starlink V2 Mini Optimized satellites into low-Earth orbit.
The first stage successfully landed on the droneship “Of Course I Still Love You” in the Pacific Ocean, underscoring the company’s unmatched reusability track record.
Watch Falcon 9 launch 24 @Starlink satellites to orbit from California https://t.co/meDwb05qOE
— SpaceX (@SpaceX) June 15, 2026
This mission comes just three days after SpaceX’s historic IPO on June 12, which shattered records as the largest ever. The company raised $75 billion by pricing shares at $135, with trading under ticker SPCX on Nasdaq opening at $150 and closing at $160.95—a 19 percent gain—valuing SpaceX at over $2.1 trillion.
The launch highlights the seamless transition from private innovator to public powerhouse. SpaceX, founded in 2002, has revolutionized access to space with over 650 Falcon 9 flights and a massive Starlink constellation now serving millions globally.
As a public company, it faces new pressures: quarterly earnings, shareholder scrutiny, and expectations to accelerate Starship development for Mars ambitions and deeper NASA partnerships. Yet the market response signals strong confidence in its dominance, as launch costs are slashed by 95 percent, rapid satellite deployment, and a backlog of government and commercial contracts.
SpaceX maintains bold advertising push for Starlink, contrasting Tesla’s minimalistic approach
Analysts view today’s flight as business as usual, but it carries extra weight. With shares volatile in early trading days, successful operations reassure investors that core capabilities remain unaffected by public status.
SpaceX now operates under heightened transparency, potentially unlocking capital for ambitious goals like Starship orbital tests and global broadband expansion.
Challenges loom, including regulatory hurdles for megaconstellations, competition in reusable rockets, and orbital debris concerns. Nevertheless, this morning’s flawless execution reinforces SpaceX’s trajectory.
As Musk often notes, the company’s mission—to make humanity multiplanetary—now aligns with Wall Street’s growth demands. The stars, it seems, are aligning for both.
Renowned investor Ron Baron, founder and CEO of Baron Capital, has once again demonstrated his unwavering faith in Elon Musk’s ventures.
Just after SpaceX’s record-breaking IPO, Baron announced he purchased an additional $1 billion in SpaceX (NASDAQ: SPCX) shares. This move pushes Baron Capital’s total holdings in the company to a staggering $25 billion in market value, underscoring one of the most successful private-to-public investment stories in recent history.
Baron’s relationship with SpaceX dates back to 2017, when his firm began investing approximately $1.75–2 billion through secondary markets and employee tender offers at valuations around $20–22 billion.
By the time of the IPO, which valued SpaceX at over $2 trillion with shares closing near $161, those early stakes had generated more than $13 billion in unrealized gains. Post-IPO, Baron’s position ballooned further, reflecting the company’s meteoric rise driven by reusable rocketry, Starlink’s global satellite internet constellation, Starshield defense applications, and ambitious plans for orbital infrastructure.
In a recent interview, Baron articulated his bullish outlook with characteristic enthusiasm.
Ron Baron said today that he bought $1 billion of @SpaceX IPO shares last Friday, and said that all of Baron Capital’s $SPCX holdings are now worth $25 billion.
“I think we’re going to make hundreds of billions of dollars; If you read the prospectus, you realize what they… pic.twitter.com/U8F471KtJS
— Sawyer Merritt (@SawyerMerritt) June 15, 2026
“I think we’re going to make hundreds of billions of dollars,” he stated, emphasizing that SpaceX’s achievements in rocketry and satellite technology are “not possible for anyone else to accomplish.” He envisions the company as a cornerstone of humanity’s multi-planetary future, potentially reaching valuations of $10–30 trillion within 10–15 years.
Baron has repeatedly affirmed he has no plans to sell, viewing SpaceX as a “lifetime investment” alongside Tesla.
Tesla bull Ron Baron reveals $100M SpaceX investment, sees 3-5x return on TSLA
This conviction stems from SpaceX’s unparalleled execution. The company has revolutionized access to space with Falcon 9 reusability, deployed thousands of Starlink satellites, and is advancing Starship for Mars missions and point-to-point Earth transport.
Baron highlights emerging opportunities like space-based AI data centers and direct-to-cell satellite connectivity, positioning SpaceX at the forefront of a new space economy projected to generate trillions in value.
Critics may question the lofty projections amid high valuations and execution risks, but Baron’s track record speaks volumes. His Tesla holdings, initiated in the mid-2010s, have also delivered outsized returns. As one of the largest institutional holders of SpaceX pre-IPO, Baron Capital’s funds, such as Baron Partners, benefited immensely from valuation markups.
Baron’s $1 billion IPO purchase signals deep confidence in SpaceX’s post-IPO trajectory. In an era of short-term market noise, his strategy exemplifies patient capital: backing visionary leadership and transformative technology.
For investors watching the space sector, it serves as a powerful endorsement that the final frontier may indeed yield the next great wealth-creation engine. As Baron puts it, SpaceX isn’t just building rockets—it’s trying to “save humanity” by expanding our horizons beyond Earth.
SpaceX and Tesla, the two flagship companies under Elon Musk’s leadership, share a commitment to groundbreaking technology yet pursue dramatically different paths in how they connect with customers.
Tesla has built its brand through a philosophy of minimal traditional advertising, trusting that exceptional products will generate their own momentum.
SpaceX, by contrast, has embraced high-visibility paid advertising for its Starlink satellite internet service, placing prominent spots during major live sporting events such as the Super Bowl and the recent UFC Freedom 250. This divergence highlights how each company tailors its marketing to the unique demands of its products and target markets.
Tesla’s approach stems directly from Musk’s long-held conviction that superior engineering sells itself. Musk has repeatedly explained that the company redirects resources into research and development rather than endorsements or television commercials.
Tesla’s growth has relied instead on organic channels: enthusiastic owner referrals, viral product reveals like the Cybertruck, extensive media coverage of launches and achievements, and the sheer visibility of its vehicles on roads everywhere.
Even as the company has tested more social media promotions in response to fluctuating demand, its overall strategy remains restrained and digital-focused compared to legacy automakers that pour hundreds of millions into marketing annually.
SpaceX has taken a more assertive route with Starlink to drive widespread consumer awareness. In February of this year, SpaceX aired its first-ever Super Bowl advertisement, marking the initial time any Musk-led enterprise invested in the massive event.
The thirty-second spot emphasized fast and affordable internet available nearly anywhere on the planet, blending inspiring footage of Falcon 9 and Starship landings with narration drawn from science fiction visionary Arthur C. Clarke. United Airlines complemented this with its own Super Bowl commercial showcasing Starlink-enabled high-speed Wi-Fi on flights.
🚨 Starlink Super Bowl ad! https://t.co/pEdH1KevBj pic.twitter.com/01onakkoqX
— TESLARATI (@Teslarati) February 9, 2026
But that is not all SpaceX has done to get word out about its internet service.
Just last night, Starlink branding appeared prominently on the octagon and during the broadcast of UFC Freedom 250, the high-profile event staged on the White House South Lawn. These placements represent a strategic investment in reaching massive, engaged audiences.
🚨 Starlink ads have appeared on the UFC Freedom 250 broadcast on Paramount+ pic.twitter.com/VPAAhDR6LI
— TESLARATI (@Teslarati) June 15, 2026
The rationale behind SpaceX’s advertising push lies in Starlink’s distinct position as a consumer broadband service. Unlike Tesla’s visually striking cars that act as mobile billboards for early-adopter enthusiasts, Starlink must overcome awareness gaps in rural, remote, and mobile markets where traditional internet infrastructure falls short.
Starlink now serves as SpaceX’s leading revenue generator, with ambitions tied to future growth and potential public offerings. Targeted advertising during sports broadcasts efficiently demonstrates real-world reliability for applications ranging from home connectivity to aviation and live event broadcasting.
Partnerships with airlines and mobile providers further extend its reach, while high-profile placements help convert curiosity into subscriptions amid competition and regulatory considerations.
Ultimately, these contrasting strategies reflect the different maturity levels and competitive landscapes each business navigates. Tesla benefits from built-in visibility and a passionate community that amplifies its message at little cost.
Starlink, operating in the more fragmented broadband sector, requires deliberate efforts to educate and attract mainstream users. By leveraging the spectacle of major sporting events where Tesla once declined to participate, SpaceX is accelerating Starlink toward global ubiquity.
This flexibility underscores a key lesson: even the most innovative companies must adapt their tactics to the practical realities of their markets and customer acquisition challenges.
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