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SpaceX teases Crew Dragon capsule and spacesuit details in new video
Over the past few weeks, conference presentations given by SpaceX employees like Joy Dunn and Paul Wooster have kicked off with an updated intro reel including unseen slow-motion footage of Falcon Heavy and detailed looks at the company’s spacesuit and Crew Dragon capsule.
Those in the habit of catching SpaceX launches live will be readily familiar with the company’s intro reel – it’s marked the start of live coverage for nearly every webcast in the past three or more years. The current intro reel has remained more or less unchanged since the first successful Falcon 9 booster recovery in December 2015, and this updated intro reel will be a breath of fresh air for what is still admittedly an amazing video. Still, it’s hard to say “no” to slow-motion footage of Falcon Heavy.
Most recently shown at an MIT Media Lab conference during SpaceX Principal Mars Development Engineer Paul Wooster’s presentation, the new reel has – somewhat unsurprisingly – been built around the incredibly successful inaugural Falcon Heavy launch, as well as some more recent footage of the company’s Cargo Dragon docking with the International Space Station. Additional clips show what appears to be details of the finalized Crew Dragon – set to debut in late 2018 – and a closeup of SpaceX’s internally-designed spacesuit. Sticking out as the only truly unusual snippet, the end of the new reel features parts of the animation SpaceX released in 2016 during the debut of their Mars rocket, the Interplanetary Transport System (ITS), which has since been replaced with the similar but different BFR.
While entirely possible that the inclusion of ITS footage in an intro reel clearly updated since 2018 is intentional, it seems more likely that SpaceX has yet to publicize this new video partially because they don’t yet have a similar animation featuring their updated Mars rocket and spaceship. CEO Elon Musk’s recent comments on the encouraging progress being made with the design and construction of the first BFR prototype suggests that such an updated animation could be just around the corner, if not full-up teaser photos of the construction progress. Set to begin suborbital hop testing as early as the first half of 2019 and orbital launches by end of 2020, SpaceX’s Mars ambitions may still feel far away, but the tech that could make them real is already undergoing preliminary construction and testing.
Sooner still is SpaceX’s upcoming debut of Crew Dragon, the spacecraft that will eventually both carry astronauts to the ISS and later replace Cargo Dragon. Initially intended to land near the launch pad on legs, akin to Falcon 9, SpaceX has since canceled that work, largely due to numerous delays that would have almost certainly been incurred in the process of NASA certification of such a new and unproven technology. Instead, Musk made it clear that SpaceX would instead put its time, energy, and money into the development of BFR and BFS, sidestepping NASA’s sometimes-smothering and counterproductive paternalism for the time being.
Crew Dragon will instead be recovered after landing in the ocean, a disappointing concession that is at least partially cushioned by SpaceX’s recent successes and growing expertise with the reuse of their similarly sea-recovered Cargo Dragons. While ocean-recovery certainly won’t lend itself to ease of reuse quite as readily as powered landings, SpaceX will likely be able to significantly drop the cost of Crew Dragon launches in the future by efficiently refurbishing each recovered capsule. Less likely but still a possibility, the company could adopt something similar to the fairing-catcher Mr Steven – essentially a giant net aboard a highly-maneuverable boat – to recover Crew Dragon without submerging the spacecraft in saltwater. As of March 2018, at least according to NASA’s Kennedy Space Center director, SpaceX is still on track to conduct its first uncrewed launch of Crew Dragon as early as August 2018, with the first crewed mission following in December 2018 if all goes well.
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- ITS was much wider and taller than the updated BFR, making it considerably easier to develop. (SpaceX)
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- BFR’s booster and spaceship, tiny human for scale. (SpaceX)
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- Astronaut Bob Behnken emerges from the hatch of a SpaceX Crew Dragon spacecraft in manufacturing at SpaceX’s headquarters and factory in Hawthorne, CA. (SpaceX)
SpaceX’s spacesuit is a critical component of their crewed spaceflight efforts, and has been designed and built in-house to ensure that astronauts can survive the emergency depressurization of a Crew Dragon capsule, evidenced by Musk’s recent suggestions that senior suit engineers successfully survived stints in a vacuum chamber while wearing it. Thanks to the staggering success of Falcon Heavy and its iconic Starman and Tesla Roadster payload, SpaceX’s spacesuit will undoubtedly be a badge of honor for all future astronauts who fly aboard Crew Dragon.
Starman gives one final farewell to Earth as he departs for deep space aboard Musk’s Tesla Roadster. (SpaceX)
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
