As SpaceX CEO Elon Musk so succinctly put it in a post-Falcon Heavy press conference, “I’m trippin’ balls here.” Following a truly stunning inaugural launch of the heavy-lift rocket, during which two of three first stages performed a simultaneous landing back on Earth, Elon’s own Tesla Roadster began its trip to deep space and Mars.
- Tom Cross and Thaddeus Cesari photobomb Falcon Heavy ahead of its historic launch. (Tom Cross)
- Tom Cross busy at work – taking photos of Falcon Heavy, in this case! (Thaddeus Cesari)
In attendance at the historic event was Teslarati’s launch photographer, Tom Cross, who took full advantage of the opportunity by capturing some truly incredible photos. Below is a gallery of some of the best stills from both Tom’s distant viewing point and remote cameras placed at the launch pad.
Tom has managed to capture Falcon Heavy’s inaugural launch from start to finish, ranging from liftoff, booster separation, booster landings, and much more.
- Falcon Heavy clears the top of the strongback in a spectacular fashion. Two of the rocket’s three manifested missions are now for the USAF. (Tom Cross)
- Falcon Heavy is effectively three times cheaper than its closest competition. (Tom Cross)
After clearing the launch pad, something Elon Musk famously stated would be the point after which he considered the launch a success, Falcon Heavy rapidly accelerated on its way to orbit, passing one of the riskiest points of rocketry (Max-Q, peak atmospheric pressure) soon after.

Falcon Heavy roars off the pad. (Tom Cross)
Last but not least (at least regarding what’s visible from the ground), Falcon Heavy’s two side boosters successfully separated from the center booster of the rocket and began their return to Cape Canaveral. After boosting back, they reentered into the main bulk of Earth’s atmosphere and performed a truly incredibly landing, synchronized as if they were performing an elaborate aerospace ballet. Tom managed to capture these events in impressive detail from at least several miles away. Before beginning landing procedures, Falcon 9 (and Heavy) boosters effectively surf the atmosphere, using their considerable surface area to glide towards the pad while their titanium grid fins provide additional accuracy and stability.

Finally, both boosters came to a near-simultaneous stop at their separate launch pads. (Tom Cross)
Described perfectly in the post-launch press conference, Elon Musk stated that the synchronized landing was probably the coolest thing he had ever seen, and I have to agree with him on this point. With his exceptional coverage of this historic moment, Tom Cross has truly outdone himself and produced some utterly iconic photographs of Falcon Heavy’s inaugural launch.
- Falcon Heavy explodes off of Pad 39A in a spectacle of fire, Roadster in tow. (Tom Cross)
- After 11 long years, Falcon Heavy has at least truly become real. (Tom Cross)
In the meantime, Roadster, Starman, and Falcon Heavy’s upper stage (S2) are performing their own form of orbital ballet. SpaceX is likely less than an hour away from commanding the final relight of S2’s Merlin Vacuum engine, a burn that will, at last, send the eccentric payload on its way into deep space and Mars. At least during the several remaining hours of battery power, SpaceX is hosting an ongoing livestream of Roadster and its multiple camera views as it orbits the Earth and prepares to depart from Earth. Catch the stream live at the link below.
Follow along live as launch photographer Tom Cross and I cover these exciting proceedings as close to live as possible.
Teslarati – Instagram – Twitter
Tom Cross – Instagram
Eric Ralph – Twitter
Elon Musk
Tesla reveals it is using AI to make factories more sustainable: here’s how
Tesla is using AI in its Gigafactory Nevada factory to improve HVAC efficiency.

Tesla has revealed in its Extended Impact Report for 2024 that it is using Artificial Intelligence (AI) to enable its factories to be more sustainable. One example it used was its achievement of managing “the majority of the HVAC infrastructure at Gigafactory Nevada is now AI-controlled” last year.
In a commitment to becoming more efficient and making its production as eco-friendly as possible, Tesla has been working for years to find solutions to reduce energy consumption in its factories.
For example, in 2023, Tesla implemented optimization controls in the plastics and paint shops located at Gigafactory Texas, which increased the efficiency of natural gas consumption. Tesla plans to phase out natural gas use across its factories eventually, but for now, it prioritizes work to reduce emissions from that energy source specifically.
It also uses Hygrometric Control Logic for Air Handling Units at Giafactory Berlin, resulting in 17,000 MWh in energy savings each year. At Gigafactory Nevada, Tesla saves 9.5 GWh of energy through the use of N-Methylpyrrolidone refineries when extracting critical raw material.
Perhaps the most interesting way Tesla is conserving energy is through the use of AI at Gigafactory Nevada, as it describes its use of AI to reduce energy demand:
“In 2023, AI Control for HVAC was expanded from Nevada and Texas to now include our Berlin-Brandenburg and Fremont factories. AI Control policy enables HVAC systems within each factory to work together to process sensor data, model factory dynamics, and apply control actions that safely minimize the energy required to support production. In 2024, this system achieved two milestones: the majority of HVAC infrastructure at Gigafactory Nevada is now AI-controlled, reducing fan and thermal energy demand; and the AI algorithm was extended to manage entire chiller plants, creating a closed-loop control system that optimizes both chilled water consumption and the energy required for its generation, all while maintaining factory conditions.”
Tesla utilizes AI Control “primarily on systems that heat or cool critical factory production spaces and equipment.” AI Control communicates with the preexisting standard control logic of each system, and any issues can be resolved by quickly reverting back to standard control. There were none in 2024.
Tesla says that it is utilizing AI to drive impact at its factories, and it has proven to be a valuable tool in reducing energy consumption at one of its facilities.
Elon Musk
Tesla analysts believe Musk and Trump feud will pass
Tesla CEO Elon Musk and U.S. President Donald Trump’s feud shall pass, several bulls say.

Tesla analysts are breaking down the current feud between CEO Elon Musk and U.S. President Donald Trump, as the two continue to disagree on the “Big Beautiful Bill” and its impact on the country’s national debt.
Musk, who headed the Department of Government Efficiency (DOGE) under the Trump Administration, left his post in May. Soon thereafter, he and President Trump entered a very public and verbal disagreement, where things turned sour. They reconciled to an extent, and things seemed to be in the past.
However, the second disagreement between the two started on Monday, as Musk continued to push back on the “Big Beautiful Bill” that the Trump administration is attempting to sign into law. It would, by Musk’s estimation, increase spending and reverse the work DOGE did to trim the deficit.
Every member of Congress who campaigned on reducing government spending and then immediately voted for the biggest debt increase in history should hang their head in shame!
And they will lose their primary next year if it is the last thing I do on this Earth.
— Elon Musk (@elonmusk) June 30, 2025
President Trump has hinted that DOGE could be “the monster” that “eats Elon,” threatening to end the subsidies that SpaceX and Tesla receive. Musk has not been opposed to ending government subsidies for companies, including his own, as long as they are all abolished.
How Tesla could benefit from the ‘Big Beautiful Bill’ that axes EV subsidies
Despite this contentious back-and-forth between the two, analysts are sharing their opinions now, and a few of the more bullish Tesla observers are convinced that this feud will pass, Trump and Musk will resolve their differences as they have before, and things will return to normal.
ARK Invest’s Cathie Wood said this morning that the feud between Musk and Trump is another example of “this too shall pass:”
BREAKING: CATHIE WOOD SAYS — ELON AND TRUMP FEUD “WILL PASS” 👀 $TSLA
She remains bullish ! pic.twitter.com/w5rW2gfCkx
— TheSonOfWalkley (@TheSonOfWalkley) July 1, 2025
Additionally, Wedbush’s Dan Ives, in a note to investors this morning, said that the situation “will settle:”
“We believe this situation will settle and at the end of the day Musk needs Trump and Trump needs Musk given the AI Arms Race going on between the US and China. The jabs between Musk and Trump will continue as the Budget rolls through Congress but Tesla investors want Musk to focus on driving Tesla and stop this political angle…which has turned into a life of its own in a roller coaster ride since the November elections.”
Tesla shares are down about 5 percent at 3:10 p.m. on the East Coast.
Elon Musk
Tesla scrambles after Musk sidekick exit, CEO takes over sales
Tesla CEO Elon Musk is reportedly overseeing sales in North America and Europe, Bloomberg reports.

Tesla scrambled its executives around following the exit of CEO Elon Musk’s sidekick last week, Omead Afshar. Afshar was relieved of his duties as Head of Sales for both North America and Europe.
Bloomberg is reporting that Musk is now overseeing both regions for sales, according to sources familiar with the matter. Afshar left the company last week, likely due to slow sales in both markets, ending a seven-year term with the electric automaker.
Tesla’s Omead Afshar, known as Elon Musk’s right-hand man, leaves company: reports
Afshar was promoted to the role late last year as Musk was becoming more involved in the road to the White House with President Donald Trump.
Afshar, whose LinkedIn account stated he was working within the “Office of the CEO,” was known as Musk’s right-hand man for years.
Additionally, Tom Zhu, currently the Senior Vice President of Automotive at Tesla, will oversee sales in Asia, according to the report.
It is a scramble by Tesla to get the company’s proven executives over the pain points the automaker has found halfway through the year. Sales are looking to be close to the 1.8 million vehicles the company delivered in both of the past two years.
Tesla is pivoting to pay more attention to the struggling automotive sales that it has felt over the past six months. Although it is still performing well and is the best-selling EV maker by a long way, it is struggling to find growth despite redesigning its vehicles and launching new tech and improvements within them.
The company is also looking to focus more on its deployment of autonomous tech, especially as it recently launched its Robotaxi platform in Austin just over a week ago.
However, while this is the long-term catalyst for Tesla, sales still need some work, and it appears the company’s strategy is to put its biggest guns on its biggest problems.
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