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SpaceX to ring in Crew Dragon’s success with a Starlink launch and landing
SpaceX wants to ring in the historic success of its Crew Dragon spacecraft the only way it knows how – sending 60-satellite Starlink satellites into orbit and landing another Falcon booster as few as three days after the company’s inaugural astronaut launch.
The mission – deemed Starlink-8 – will be SpaceX’s eighth Starlink launch overall and the seventh launch of upgraded v1.0 satellites, pushing the company a mission past the halfway point towards its first internet beta test. If successful, it will raise SpaceX’s ever-growing constellation to some ~475 satellites strong, approximately 400 spacecraft shy of the ~840 COO and President Gwynne Shotwell believes are necessary to begin rolling out Starlink internet service.
Delayed from May 7th to the 17th, 18th, and 19th before SpaceX called the mission off to give Crew Dragon’s inaugural astronaut launch space to breathe, Starlink-8 is now scheduled to launch no earlier than 9:25 pm EDT on June 3rd (02:25 UTC, 4 June). Aside from taking SpaceX another step towards an operational Starlink constellation and source of income independent of launches, the launch is also on track to mark several more critical milestones both in orbit and back on (or near) the ground.
By far the most notable (and unexpected) first of Starlink-8 is related to booster recovery plans. On May 30th, the very same day SpaceX performed its first astronaut launch, drone ship Just Read The Instructions (JRTI) was spotted heading out into the Atlantic Ocean, deck cleared for the first time in the better part of a year. While initially assumed to be another one of a few sea trials the radically upgraded drone ship has performed in the last few weeks, news broke hours later that JRTI was actually heading out to sea for its first rocket recovery attempt in more than 16 months.
Replacing SpaceX’s original East Coast-based drone ship of the same name, the current iteration of Just Read The Instructions debuted in the Pacific Ocean in January 2016 with an explosively-unsuccessful booster landing after launching the Jason-3 weather satellite. The ship’s next landing attempt would come one year later and kick of seven consecutive booster landings completed over the following 24 months, followed shortly by a temporary pause of SpaceX’s West Coast launch presence.
SpaceX intends to perform its limited manifest of future Californian launches while relying entirely on return-to-launch-site (RTLS) rocket booster recoveries back onshore, freeing up drone ship JRTI to head to Florida to support the company’s far busier East Coast manifest. After transiting the Panama Canal in August 2019 and undergoing several months of refits in Louisiana, JRTI arrived in Florida in December 2019 and has been gradually upgraded at Port Canaveral over the last few months. Now, outfitted with a new Octagrabber robot and thrusters and power supplies that dwarf those on SpaceX’s other drone ship, SpaceX has apparently given JRTI the go-ahead to attempt its first booster recovery in almost a year and a half.
Visors, reuse, rideshares and more
Additionally, Starlink-8 is scheduled to debut SpaceX’s first “VisorSat”, a Starlink satellite modified with a visor specifically designed to prevent sunlight from reflecting off of the shiny satellites and disrupting ground-based astronomy. If successful, all future Starlink satellites SpaceX manufactures will include the modification, hopefully mitigating or wholly eliminating Starlink’s impact on astronomy.
Starlink-8 is also expected to debut SpaceX’s potentially game-changing addition of rideshare slots for small satellites aboard a large portion of the company’s planned Starlink launches. Earth imaging company Planet is the first announced customer, with three ~125 kg (~300 lb) SkySat imaging satellites manifested on Starlink-8. Potentially costing Planet just $1 million apiece, the launch option could easily become industry-leading if SpaceX can regularly include several hundred kilograms of 3rd-party satellites on each of the 20+ Starlink missions it’s likely to launch annually.
Finally, Next Spaceflight says that Falcon 9 booster B1049 has been assigned to support Starlink-8, meaning that the mission will be the second time ever that a Falcon 9 booster has attempted its fifth orbital-class launch. Starlink-8 will come two and a half months after improper refurbishment caused Falcon 9 booster B1048 to suffer an in-flight engine failure during its fifth launch. While the booster changed its flight program on the fly to ensure the Starlink-6 mission was successfully completed, B1048 did so at the cost of its landing propellant, ending the booster’s productive life with a violent crash somewhere on the surface of the Atlantic Ocean.
If B1049 can successfully launch and land for the fifth time on June 3rd, it will become the pack leader of SpaceX’s fleet of reusable rockets. With a safe landing, B1049 can prepare to become the first booster to launch six times, hopefully proving that Falcon 9 can safely fly six, seven, eight, or more times – perhaps one day cresting 10 launches to achieve Falcon 9 Block 5’s design goal.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
