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SpaceX’s Elon Musk talks Starship heatshield, rocket landings on Joe Rogan podcast
In a multi-hour February 2021 interview with Elon Musk himself, Joe Rogan inexplicably told the famous engineer and CEO that he had never seen a SpaceX rocket landing.
Of course, the 200+ minute conversation did produce a few minor tidbits of interesting information about SpaceX (and much more about Tesla projects), but Rogan’s statement that he’d never seen a SpaceX rocket landing before stole the limelight by a long shot.
SpaceX landed its first Falcon 9 booster – to an extraordinary amount of fanfare – in December 2015. In the five years since that breakthrough, SpaceX has successfully landed Falcon boosters 73 more times. A full 26 of those landings occurred in just the last 12 months. Falcon Heavy – responsible for spectacular, crowd-favorite performances – completed three dual-booster landings and one triple-booster landing between February 2018 and June 2019.
It’s not unimaginable that almost every single human on Earth with some level of access to the internet or social media is at least vaguely aware of or has watched videos of SpaceX landing rockets. To be clear, it is an unequivocal fact – including past comments on landings from Rogan himself – that Rogan has watched SpaceX land Falcon boosters at least once, if not several times. The only real takeaway, fellow readers, is that heavy, long-term drug use is inadvisable.
Cringeworthy moments aside, the interview did produce a select few minor details that weren’t explicitly known before. Most notably, Musk briefly discussed the challenge of developing a heat shield capable of safely returning orbital Starships back to Earth and revealed the main issue that SpaceX is currently working on.
Over the last six or so months, SpaceX has been gradually expanding small installations of heat shield tiles on Starship prototypes, ranging from vehicles that never left the ground to high-altitude Starships SN8 and SN9. Those tile installations have grown from a handful (4-8 on Starhopper in 2019) to literal hundreds on the most recent Starship completed by SpaceX.
During earlier ground testing and more recent hop tests with Starships SN5 and SN6, some of those ceramic composite tiles actually fell off or shattered, perhaps due to vibrations from Raptor engines or mechanical stress caused by Starship shrinking and contracting from thermal expansion. According to Musk, what SpaceX is trying to determine with those coupon-style tests is how to install a heat shield with tiles that are neither too close together or too far apart.
According to Musk, ceramic heat shield tiles placed too close together will ultimately shatter, break, or fall off when subjected to the stresses of Starship operations. Those stresses include the violent vibrations created by rocket propulsion supersonic to hypersonic travel, as well as airframe expansion and contraction that occurs when Starship’s steel hull is cyclically heated and cooled by Raptor burns and cryogenic propellant. In other words, assuming fragile, ceramic tiles are a necessity, they need to be placed far enough apart to avoid all of those possible pitfalls.
On the opposite hand, though, the entire point of Starship’s heat shield is to insulate it from extreme thermal stress during atmospheric reentry. If individual tiles are situated too far apart, superheated gas (plasma) produced during reentry will find its way between those tiles, heating up the structure they’re meant to keep cool. In the case of Starship, its steel hull is more than twice as resilient to reentry heating than comparable vehicles (like the Space Shuttle) with common aluminum frames, but a few millimeters of steel is still not enough to prevent weakening, damage, or outright burn-through in the face of orbital reentry.
In essence, SpaceX has to “get the gaps just right” – not too far apart to protect the airframe from plasma intrusion but not so close together that tiles impact or damage their neighbors as Starship cools and warms.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
