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SpaceX CEO Elon Musk lays out Starship’s path to orbit with sights set on 2020 debut
Speaking on September 28th, SpaceX CEO Elon Musk sketched out a fairly detailed picture of Starship’s path to orbit, from the first flight of the first full-scale prototype to the spacecraft’s inaugural orbital launch atop a Super Heavy booster.
Incredibly, Musk was persistent with claims that he has challenged SpaceX’s Starship teams to conduct the next-generation rocket’s first orbital launch within six months, drawing a line in the sand around April 1st, 2020 (?). How, then, does the SpaceX CEO foresee the next year or so playing out?
A whole lotta ‘Ships
As is the company’s signature, Musk confirmed that the Starship development program will continue to be highly distributed, hardware-rich, and focused on an iterative and continuous process of learning by doing. Starhopper is perhaps the best emblem of this methodology, defying almost every conceivable aerospace industry norm to successfully build and repeatedly fly what was essentially a rocket built outside by water tower welders.
Starhopper may have scarcely been meant to fly at all, serving almost entirely as a proof of concept and learning experience, but Musk strongly suggested that future Starship prototypes will replicate its highly iterative, learning-on-the-job approach to development. In short, much like SpaceX has nearly completed Starship Mk1 (and Mk2) from scratch in less than six months, SpaceX’s development strategy involves building a lot of Starship prototypes as quickly as possible.
Specifically, Elon Musk stated – in his opinion – that SpaceX will likely attempt its first orbital Starship-Super Heavy launch immediately after Starship Mk1’s first flight attempt, a suborbital launch to ~20 km (12.5 mi). Assuming that test – far more critical than any of Starhopper’s travails – is successful, the very next Starship flight could be an orbital launch attempt.
First and foremost, Musk was pretty clear that the rough schedule he laid out was a “stream of consciousness”. Indeed, the eccentric CEO contradicted (or updated) himself over the course of answering the same question, stating that “[SpaceX] would fly to orbit with [Starship] Mk3” before saying that that it would actually be “Mk4 or Mk5”. Musk is still undoubtedly set on announcing gobsmackingly ambitious schedules for his projects, but it’s worth noting just how serious he seemed while discussing Starship’s development timeline.
He noted that SpaceX will likely “have [Starship] Mk2 built within a couple of months – or less”, referring to the second prototype currently in the late stages of integration at the company’s similar Cocoa, FL facilities. Additionally, Musk indicated that Starship Mk3 – yet to begin construction in Boca Chica – could be finished as few three months from now (around the start of 2020), with Starship Mk4 – to be built in Florida – could be just one to two months behind (NET Feb/March 2020). Correcting his previous statement, whether intentional or not, Musk also added that SpaceX’s first orbital Starship launch attempt would likely involve either the Mk4 or Mk5 prototype and occur “less than six months from now”.
As a slight consolation to the eyewateringly ambitious timeline he laid out, Musk qualified his “six months to orbit” target by acknowledging that it would only be achievable “provided the rate of design and manufacturing improvement continues to be exponential”. If that remains the case, as he believes it has been over the last six or so months, then SpaceX could be ready for the first orbital Starship launch attempt as few as 6-9 months from now – sometime in the first half of 2020.
A lot will undoubtedly have to go very right for that to remain anywhere within the realm of plausibility. This includes the rapid maturation of Starship’s Raptor engine and vacuum-optimized variant, the successful completion of Starship Mk1’s 20km flight test, the assembly and static fire of the first Super Heavy booster(s), the construction of brand new orbital launch facilities, and the FAA’s approval of all aforementioned flight operations.
Needless to say, the odds are heavily stacked against Musk’s goal of reaching orbit within six months. There is undoubtedly a chance that SpaceX can pull it off, even if success would essentially involve constructing a bridge while driving off a cliff. However, the most important thing to note is that even if Elon Musk is a factor of 1.5, 2, 3, or even 4 times off and Starship reaches orbit for the first time 12 or 18 or 24 months from now, it will still have been an incredibly brisk period of development for a rocket as large, high-performance, and ambitious as Starship/Super Heavy.
It should also be made clear that, while it’s utterly beyond the present capabilities of NASA and other space agencies/companies of the 21st century, Saturn V went from paper to its first orbital launch in just five years. Depending on how one perceives Starship development, it could be said that SpaceX began development – particularly marked by Raptor engine prototype testing – as early as 2016. Suffice it to say that it’s far from impossible that Starship’s first orbital launch will happen next year, even if the challenges SpaceX faces are immense.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
