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SpaceX CEO Elon Musk details orbital refueling plans for Starship Moon lander
After a much-anticipated GAO denial of Blue Origin and Dynetics protests over NASA’s decision to solely award SpaceX a contract to turn Starship into a crewed Moon lander, an in-depth (but heavily redacted) document explaining that decision was released on August 10th.
Aside from ruthlessly tearing both companies’ protests limb from limb, the US Government Accountability Office’s decision also offered a surprising amount of insight into SpaceX’s HLS Starship proposal. One of those details in particular seemed to strike an irrational nerve in the online spaceflight community. Specifically, in its decision, GAO happened to reveal that SpaceX had proposed a mission profile that would require as many as 16 launches to fully fuel a Starship Lander and stage the spacecraft in an unusual lunar orbit.
After around 24 hours of chaos, confusion, and misplaced panic, SpaceX CEO Elon Musk finally weighed in on the GAO document’s moderately surprising indication that each Starship Moon landing would require sixteen SpaceX launches.
Confirming many expectations, SpaceX’s solution to sending an entire single-stage Starship to the Moon, landing it on the lunar surface, and returning it to a lunar orbit (and maybe even Earth) goes as follows.
First, SpaceX will launch a custom variant of Starship that was redacted in the GAO decision document but confirmed by NASA to be a propellant storage (or depot) ship last year. Second, after the depot Starship is in a stable orbit, SpaceX’s NASA HLS proposal reportedly states that the company would begin a series of 14 tanker launches spread over almost six months – each of which would dock with the depot and gradually fill its tanks.
Third, once the depot ship is topped off, the actual Starship Moon lander would launch, dock with the depot, and be fully fueled. Finally, the fueled lander would fire up its Raptor engines and head to the Moon, where it would enter a near-rectilinear halo orbit (NRHO) – a weird high-altitude, elliptical orbit only necessary because NASA’s Orion spacecraft and SLS rocket are too underpowered to reach a more normal, functional orbit around the Moon.
After reaching NRHO, Starship would dock with Orion (or vice versa), receive its Artemis astronauts, land on the Moon for several days, and launch back to NRHO to return those astronauts to Orion. After its main mission is complete, it remains to be seen if Starship will have enough propellant left over to return to some kind of Earth orbit, where it could potentially be refueled and reused on future missions to the lunar surface.
In response to GAO revealing that SpaceX proposed as many as 16 launches – including 14 refuelings – spaced ~12 days apart for every Starship Moon lander mission, Musk says that a need for “16 flights is extremely unlikely.” Instead, assuming each Starship tanker is able to deliver a full 150 tons of payload (propellant) into orbit after a few years of design maturation, Musk believes that it’s unlikely to take more than eight tanker launches to refuel the depot ship – or a total of ten launches including the depot and lander.
But, as Musk notes, so long as Starship gets anywhere close to its design objectives, it would be a non-issue even if each Starship Moon lander mission somehow required 16 launches. A step further, assuming that SpaceX proposed 16 launches per mission out of an abundance of conservatism, it’s fair to assume that a 12-day gap between tanker launches is also an extremely conservative worst-case scenario. Per Musk and SpaceX, Starship’s design goals call for multiple reuses of ships and boosters per day. Even if SpaceX falls a full magnitude short of those ambitious goals, Starship tankers should feasibly be able to launch every few days or maybe every week.
But thanks to SpaceX’s relatively conservative proposal, the company now knows that NASA is more than happy with Starship even if it falls something like 50% short of its payload performance goals and two magnitudes short of its reusability goals.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
