Years before the space agency’s flagship Europa Clipper mission is scheduled to lift off, NASA and SpaceX are already determining the specifics of the launch – including which Falcon Heavy boosters will support it.
On July 23rd, 2021, after years of rumors, NASA officially announced that it no longer planned to launch Europa Clipper on its own SLS rocket and would instead contract with SpaceX to send the spacecraft to Jupiter on a Falcon Heavy. In terms of sheer prestige, no other mission on Falcon Heavy’s manifest comes close. Expected to weigh around six tons (~13,000 lb), Europa Clipper is a building-sized spacecraft that aims to orbit Jupiter for years, performing dozens of flybys of the planet’s icy moons – several of which almost certainly have liquid oceans.
Europa – the mission’s namesake – is its primary focus and whether or not the funding or political motivation for such an ambitious mission transpires, Europa Clipper was always partially meant to be a scouting mission for a nuclear-powered lander. On its own, though, Clipper has already blown past its original $2B budget target from 2013 and is now on track to cost more than $4.5B, making it the most expensive NASA mission currently in development – second only to the ~$9B James Webb Space Telescope (JWST). In other words, NASA is entrusting SpaceX to launch what is perhaps the most expensive mission to the outer solar system in the history of planetary exploration.
That makes it all the more noteworthy that NASA has already given the okay for SpaceX to plan to launch Europa Clipper on a Falcon Heavy rocket with at least two of its three boosters already flight-proven. According to mission scientist Bob Pappalardo, Clipper Mission Design Lead Brett Buffington revealed in spacecraft “System Integration Review” that SpaceX intends to reuse two Falcon Heavy side boosters that are currently scheduled to debut as early as next year on a different NASA mission. Known as Psyche, that mission – also scheduled to fly on Falcon Heavy – is scheduled to launch no earlier than (NET) August 2022 and is designed to explore an asteroid that’s believed to be almost entirely composed of metal.
With Europa Clipper scheduled to launch NET October 2024, that undoubtedly makes this the earliest a Falcon booster assignment has ever been confirmed – and probably the earliest SpaceX itself has assigned flight-proven boosters to a specific mission. It also makes those particular boosters quite special. Unlike Psyche, which will leave plenty of margin for SpaceX to recover at least two of Falcon Heavy’s three boosters, Europa Clipper will need almost every ounce of performance the rocket can give to send the much larger spacecraft much faster and further. Barring a major surprise, that means that Falcon Heavy will launch Europa Clipper in a fully expendable configuration.
For SpaceX, being able to use at least two flight-proven proven boosters on that expendable mission will make expending two Falcon Heavy boosters – which are otherwise capable of launching at least ten times in their lifetimes – a much easier pill to swallow. For NASA, the space agency is likely already familiar with the reality that flight-proven hardware actually improves schedule confidence, which is crucial for a mission like Europa Clipper thanks to its 21-day launch window.
Nonetheless, it does still raise the question of whether NASA will allow SpaceX to fly Psyche’s Falcon Heavy side boosters once or even twice more in the more than two years they’ll otherwise have to spend in storage between Psyche and Europa Clipper. A Falcon Heavy rocket is currently scheduled to launch a commercial Moon lander and NASA’s VIPER Moon rover as early as Q4 2023. Most recently, NASA purchased a Falcon Heavy to launch NOAA’s GOES-U weather satellite NET Q2 2024. In 2022 alone, SpaceX also has at least three other non-NASA missions scheduled to launch before Psyche, raising another possibility that Psyche itself might fly on once-flown boosters that would then fly a third, fourth, or even fifth time with Europa Clipper.
That might seem like an unlikely possibility but NASA has already shown that it’s happy to launch Cargo Dragons on boosters with multiple non-NASA missions in their pasts and will soon launch DART – an asteroid impact spacecraft – on another Falcon booster that last launched Starlink satellites. Additionally, with Arabsat 6A and STP-2, SpaceX already demonstrated in 2019 that it can launch Falcon Heavy, recover its two side boosters, and relaunch those same boosters on a different Falcon Heavy mission less than two months later – and for the US military, no less.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Tesla is ramping up its advertising strategy on social media
