Years before the space agency’s flagship Europa Clipper mission is scheduled to lift off, NASA and SpaceX are already determining the specifics of the launch – including which Falcon Heavy boosters will support it.
On July 23rd, 2021, after years of rumors, NASA officially announced that it no longer planned to launch Europa Clipper on its own SLS rocket and would instead contract with SpaceX to send the spacecraft to Jupiter on a Falcon Heavy. In terms of sheer prestige, no other mission on Falcon Heavy’s manifest comes close. Expected to weigh around six tons (~13,000 lb), Europa Clipper is a building-sized spacecraft that aims to orbit Jupiter for years, performing dozens of flybys of the planet’s icy moons – several of which almost certainly have liquid oceans.
Europa – the mission’s namesake – is its primary focus and whether or not the funding or political motivation for such an ambitious mission transpires, Europa Clipper was always partially meant to be a scouting mission for a nuclear-powered lander. On its own, though, Clipper has already blown past its original $2B budget target from 2013 and is now on track to cost more than $4.5B, making it the most expensive NASA mission currently in development – second only to the ~$9B James Webb Space Telescope (JWST). In other words, NASA is entrusting SpaceX to launch what is perhaps the most expensive mission to the outer solar system in the history of planetary exploration.
That makes it all the more noteworthy that NASA has already given the okay for SpaceX to plan to launch Europa Clipper on a Falcon Heavy rocket with at least two of its three boosters already flight-proven. According to mission scientist Bob Pappalardo, Clipper Mission Design Lead Brett Buffington revealed in spacecraft “System Integration Review” that SpaceX intends to reuse two Falcon Heavy side boosters that are currently scheduled to debut as early as next year on a different NASA mission. Known as Psyche, that mission – also scheduled to fly on Falcon Heavy – is scheduled to launch no earlier than (NET) August 2022 and is designed to explore an asteroid that’s believed to be almost entirely composed of metal.
With Europa Clipper scheduled to launch NET October 2024, that undoubtedly makes this the earliest a Falcon booster assignment has ever been confirmed – and probably the earliest SpaceX itself has assigned flight-proven boosters to a specific mission. It also makes those particular boosters quite special. Unlike Psyche, which will leave plenty of margin for SpaceX to recover at least two of Falcon Heavy’s three boosters, Europa Clipper will need almost every ounce of performance the rocket can give to send the much larger spacecraft much faster and further. Barring a major surprise, that means that Falcon Heavy will launch Europa Clipper in a fully expendable configuration.
For SpaceX, being able to use at least two flight-proven proven boosters on that expendable mission will make expending two Falcon Heavy boosters – which are otherwise capable of launching at least ten times in their lifetimes – a much easier pill to swallow. For NASA, the space agency is likely already familiar with the reality that flight-proven hardware actually improves schedule confidence, which is crucial for a mission like Europa Clipper thanks to its 21-day launch window.
Nonetheless, it does still raise the question of whether NASA will allow SpaceX to fly Psyche’s Falcon Heavy side boosters once or even twice more in the more than two years they’ll otherwise have to spend in storage between Psyche and Europa Clipper. A Falcon Heavy rocket is currently scheduled to launch a commercial Moon lander and NASA’s VIPER Moon rover as early as Q4 2023. Most recently, NASA purchased a Falcon Heavy to launch NOAA’s GOES-U weather satellite NET Q2 2024. In 2022 alone, SpaceX also has at least three other non-NASA missions scheduled to launch before Psyche, raising another possibility that Psyche itself might fly on once-flown boosters that would then fly a third, fourth, or even fifth time with Europa Clipper.
That might seem like an unlikely possibility but NASA has already shown that it’s happy to launch Cargo Dragons on boosters with multiple non-NASA missions in their pasts and will soon launch DART – an asteroid impact spacecraft – on another Falcon booster that last launched Starlink satellites. Additionally, with Arabsat 6A and STP-2, SpaceX already demonstrated in 2019 that it can launch Falcon Heavy, recover its two side boosters, and relaunch those same boosters on a different Falcon Heavy mission less than two months later – and for the US military, no less.
News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
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Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
SpaceX’s IPO might arrive sooner than you think
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