News
SpaceX executive talks rocket R&D: “Nobody paid us to make Falcon Heavy”
Set to give a keynote speech on October 3rd at 2018’s International Astronautical Congress (IAC), Hans Koenigsmann – SpaceX Vice President of Build and Flight Reliability – attended an impromptu talk one day prior, titled “From the University of Bremen to SpaceX”.
Speaking before a small audience, the University of Bremen graduate and fourth employee to join SpaceX discussed his opinions of Falcon Heavy, BFR, and more, frankly relating how SpaceX intentionally chose to build Falcon Heavy on its own, going so far as to turn down funding reportedly offered by one or more US government agencies.
From Bremen to SpaceX (to Bremen)
Hopefully a sign of things to come for his 09:20 UTC, Oct. 3 keynote, titled “Reusability: The Key to Reliability and Affordability”, Hans’ precursor talk centered around the circuitous path that led him from University of Bremen to SpaceX, humorously describing how he “got bored of airplanes pretty quickly” after becoming an aerospace engineer. He quickly turned to space, hopping between a number of German smallsat projects that eventually led him to settle in the U.S. after flying there and back “at least 25 times”.
Once in the US, he wound up working at spaceflight startup Microcosm – alongside now-president and COO of SpaceX Gwynne Shotwell – for several years before running into Elon Musk and almost immediately accepting the eccentric entrepreneur’s SpaceX job offer in 2002. He has worked for SpaceX ever since and now spends a majority of his time managing and overseeing its BFR, Block 5, and Crew Dragon programs with a focus on systematically ensuring reliability. He touched on the company’s BFR development program and pointed to the fabrication of massive composite structures as the single most pressing challenge facing SpaceX engineers and technicians.
Asked by an audience member about the apparent difficulty of developing the heat-shield segment of BFR’s spaceship upper stage (BFS), Koenigsmann was quite confident that it would be a relatively easy aspect of the craft’s development, making the argument that what really matters to the craft is overall heat transfer per unit of its shield. From a basic comparison of the area of a given heat shield and the spacecraft’s mass at reentry, his lack of concern is probably warranted – a BFR spaceship’s worst-case LEO reentry is likely to be less stressful than an average Space Shuttle reentry.
-
- BFS bares its belly in a 360 degree animation. (SpaceX)
-
- Space Shuttle Endeavor shows off its main heat shield during an on-orbit inspection in August 2007. (NASA)
-
- A slightly broader overview of BFS just after separating from the booster. Note notches along the shield/skin divide, as well as very specific access panels, hatches, and smaller protuberances. (SpaceX)
“Try [to not] get money from the government”
Perhaps most intriguing of all Koenigsmann’s comments was an almost unprovoked segue into the US government’s involvement in Falcon Heavy development. According to the SpaceX executive, the company was actually approached by “the government”, with the unknown agency or agencies stating – in Hans’ words – that they wanted to be a part of the rocket’s development. According to Hans, SpaceX responded in an extremely unorthodox fashion: “we said, ‘Nope! We just wanna build it, you can buy it when it’s ready and we’ll charge you for the service.’” He noted in the next sentence that funding was the primary lever on the table:
“It’s a great position to do this, you gotta find the money, you gotta know people that have money and are willing to invest in your company, and [SpaceX has] been lucky enough to know some of those people.”
In other words, when given an opportunity to either rely on government funding or some other source of capital for a given R&D project, SpaceX – or at least Hans Koenigsmann, VP of Reliability – would apparently recommend the latter option in almost all cases. Again, without being prompted, he elaborated on his feelings about funding sources, culminating in a statement that is simply profound coming from an executive in the aerospace industry. The following quote is unabridged and straight from Hans himself:
“You need to [try to not] get money from the government, otherwise the government will tell you what to build and how to build it… they will tell you how to build this and that’s just not always – I mean for some things it’s the best to do, but in others it’s actually not.”
-
- A concert of Draco thrusters work to push Dragon away from the ISS and back towards Earth. (ESA)
-
- The first spaceworthy Crew Dragon capsule is already in Florida, preparing for its November 2018 launch debut. The same capsule will be refurbished and reflown as few as three months after recovery. (SpaceX)
-
- It’s currently unclear whether B1046 or B1048 will become the first SpaceX rocket to fly three times. (Tom Cross)
This sentiment could suggest that SpaceX will seek to prioritize private funding sources for the development of future vehicles like BFR’s rocket and spaceship, although there is plenty of room for interpretation in Hans’ IAC 2018 comments. SpaceX currently maintains strong and productive relationships with both NASA and the USAF, primarily centered around the company’s $2.6B fixed-price contract for the development and operation of Crew Dragon.
Watch and listen to Hans Koenigsmann’s full presentation below.
https://www.youtube.com/watch?v=hs2LBeLCo_s
For prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket recovery fleet check out our brand new LaunchPad and LandingZone newsletters!
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
