News
SpaceX looks to double size of equipment storage site at San Pedro port facility
The Port of Los Angeles Board of Harbor Commissioners will vote Thursday on a SpaceX request to double the space it leases at San Pedro’s outer harbor at the AltaSea marine research facility. All signs are that the petition will be approved.
Space Exploration Technologies Corp. wants to lease 4.6 acres of land and water area along harbor berths 51 to 53 for $23,735 a month, plus insurance and any incidental costs. In addition to extra space, the lease agreement would permit the company to have berthing rights. Some small construction would be involved, too, such as erecting a chain-link fence around the property, creating a concrete rocket-support pedestal, adding an office trailer, building a guard shack, and installing portable restrooms.
In 2016, the San Pedro port and SpaceX entered into their first contract, which was designated to devote two acres to safekeep equipment and store the company’s “Just Read the Instructions” drone ship barge used for the recovery of rockets landing at sea.
Background on SpaceX
SpaceX is the world’s fastest-growing provider of launch services and has over 70 future missions on its manifest, representing over $10 billion in contracts. These include commercial satellite launches as well as NASA and other U.S. government missions.
The company was founded by billionaire CEO Elon Musk in 2002 to revolutionize space technology, with the ultimate goal of enabling people to live on other planets. The company has gained worldwide attention for a series of historic milestones.
- It is the only private company ever to return a spacecraft from low-Earth orbit, which it first accomplished in December 2010.
- In May, 2012, its Dragon spacecraft attached to the International Space Station, exchanged cargo payloads, and returned safely to Earth — a technically challenging feat previously accomplished only by governments.
- Crew Dragon tested its launch abort system in May, 2015, which can provide astronauts with escape capability all the way to orbit.
- On December 21, 2015, the Falcon 9 rocket delivered 11 communications satellites to orbit, and the first-stage returned and landed at Landing Zone 1 -– the first-ever orbital class rocket landing.
- Since then, Dragon has delivered cargo to and from the space station multiple times, providing regular cargo resupply missions for NASA.
- Under a $1.6 billion contract with NASA, SpaceX is flying numerous cargo resupply missions to the International Space Station, for a total of at least 20 flights under the Commercial Resupply Services contract.
- Currently under development is the Falcon Heavy, which will be the world’s most powerful rocket.
What’s ahead for SpaceX and the San Pedro site?
SpaceX plans at least six launches from Vandenberg Air Force Base through 2018. These need at-sea landings, so the San Pedro site will be much in demand for the Hawthorne, CA company’s rocket storage. Additionally, SpaceX company officials have indicated that they intend to launch every two weeks from bases in Florida and California. Thus, the company’s need to park and handle recovered space equipment makes the San Pedro expansion an important element of the company’s future plans.
“Along with Boeing, Catalina Sea Ranch, and the Exploration Vehicle Nautilus, AltaSea and the Port of LA are the home of space exploration and underwater exploration,” Los Angeles Councilman Joe Buscaino. “My hope is that Elon Musk continues to see AltaSea and the Port of Los Angeles as an asset to his operations and continues to grow his company’s presence in San Pedro.”
News
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
News
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
News
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
