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SpaceX Falcon 9 crushes next-gen ULA Vulcan rocket on cost in first competition
The United Launch Alliance’s (ULA) next-generation Vulcan Centaur rocket appears to have made it through what could be described as its first real competition with SpaceX and its Falcon 9 workhorse.
The US Space Force (or Air Force) awarded both rockets two launch contracts each on March 9th, marking the second award under “Phase 2” of a new National Security Space Launch (NSSL; formerly Evolved Expendable Launch Vehicle or EELV) agreement. The culmination of a multi-year competition, NSSL Phase 2 calcified in late 2020 when the US military ultimately chose ULA and SpaceX as its primary launch providers for the better part of the next decade.
The final Phase 2 agreement followed Phase 1, in which the USAF committed up to $2.3 billion to assist Blue Origin, Northrop Grumman, and ULA in their efforts to develop future military launch capabilities. SpaceX submitted a proposal but didn’t win funds. Even though the ULA-SpaceX dichotomy was already a more or less fixed outcome before the competition even began, the US military still managed to dole out almost $800 million to Blue Origin and Northrop Grumman before announcing that neither provider had been selected for Phase 2.
Notably, as part of Phase 1, ULA is on track to receive nearly $1 billion in USSF/USAF aid to develop its next-generation Vulcan Centaur rocket and ensure that it meets all of the military’s exacting, unique requirements. SpaceX, on the other hand, received a sum total of $0 from that opaque slush fund to meet the exact same requirements as ULA.
For Phase 2, the US military arbitrarily split the roughly two-dozen launch contracts up for grabs into a 60/40 pile. Even more bizarrely, the USAF did everything in its power to prevent two of the three rockets it had just spent more than $1.7 billion to help develop from receiving any of those two or three-dozen available launch contracts – all but literally setting $800M of that investment on fire. Short of comical levels of blind ineptitude, verging on criminal negligence, the only possible explanation for the US military’s behavior with NSSL Phase 1 and Phase 2 is a no-holds-barred effort to guarantee that ULA and its Vulcan Centaur rocket would have zero real competition.
The arbitrary 60:40 split of the final Phase 2 contract ‘lot’ further supports that argument. A government agency objectively interested in securing the best possible value and redundancy for its taxpayer-provided money would logically exploit a $1.7B investment as much as possible instead of throwing two-thirds of its ultimate value in the trash. On its own, a block-buy scenario – even with a leading goal of selecting two providers – is fundamentally inferior to an open competition for each of the dozens of launch contracts at hand.
Further, selecting the block-buy option and failing to split those contracts 50:50 makes it even clearer that the USAF’s only steadfast NSSL Phase 2 goal was to guarantee ULA enough Vulcan launch contracts for the company to be comfortable and (most likely) not lose money on a rocket that has yet to demonstrate an ability to compete on the commercial launch market.
Amazingly, despite multiple handicaps in the form of a 60:40 contract split and what amounts to a $1B subsidy that explicitly disadvantages its only competitor, ULA’s Vulcan rocket still appears to be ~40% more expensive than SpaceX’s Falcon 9. In the latest round of NSSL Phase 2 contracts, seemingly the first in which ULA’s Vulcan Centaur rocket was selected, SpaceX’s Falcon 9 received two East Coast launch contracts worth slightly less than $160M, averaging out to less than $80M each.
Outfitted with four of a possible zero, two, four, or six strap-on solid rocket boosters (SRBs), Vulcan Centaur received two launch contracts for $224M – an average of $112M each. Assuming ULA wins exactly 60% (~15) of the Phase 2 launch contracts up for grabs and receives no more than $1 billion in USAF development funding through NSSL Phase 1, some $67 million will have to be added to the cost of each announced Vulcan launch contract to get a truly accurate picture. In the case of the rocket’s first two contracts, the real average cost of each Vulcan Centaur launch could thus be closer to $179M ($112M+$67M).
According to ULA CEO Tory Bruno, both Vulcan missions are to “high-energy orbits,” whereas a USAF official told Spaceflight Now that SpaceX’s two Falcon 9 contracts were to “lower-energy orbits.” In Vulcan’s defense, if Bruno’s “high-energy orbit” comment means a circular geostationary orbit (GEO) or a very heavy payload to an elliptical geostationary transfer orbit (GTO), it’s possible that SpaceX would have had to use Falcon Heavy to complete the same contracts. Against Falcon Heavy’s established institutional pricing and excluding ULA’s $1B Phase 1 subsidy, Vulcan Centaur is reasonably competitive.
Ultimately, even with several significant cards stacked against it, SpaceX appears likely to continue crushing entrenched competitors like ULA and Arianespace on cost while still offering performance and results equivalent to or better than even than their “next-generation” rockets.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
