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SpaceX Falcon 9 crushes next-gen ULA Vulcan rocket on cost in first competition
The United Launch Alliance’s (ULA) next-generation Vulcan Centaur rocket appears to have made it through what could be described as its first real competition with SpaceX and its Falcon 9 workhorse.
The US Space Force (or Air Force) awarded both rockets two launch contracts each on March 9th, marking the second award under “Phase 2” of a new National Security Space Launch (NSSL; formerly Evolved Expendable Launch Vehicle or EELV) agreement. The culmination of a multi-year competition, NSSL Phase 2 calcified in late 2020 when the US military ultimately chose ULA and SpaceX as its primary launch providers for the better part of the next decade.
The final Phase 2 agreement followed Phase 1, in which the USAF committed up to $2.3 billion to assist Blue Origin, Northrop Grumman, and ULA in their efforts to develop future military launch capabilities. SpaceX submitted a proposal but didn’t win funds. Even though the ULA-SpaceX dichotomy was already a more or less fixed outcome before the competition even began, the US military still managed to dole out almost $800 million to Blue Origin and Northrop Grumman before announcing that neither provider had been selected for Phase 2.
Notably, as part of Phase 1, ULA is on track to receive nearly $1 billion in USSF/USAF aid to develop its next-generation Vulcan Centaur rocket and ensure that it meets all of the military’s exacting, unique requirements. SpaceX, on the other hand, received a sum total of $0 from that opaque slush fund to meet the exact same requirements as ULA.
For Phase 2, the US military arbitrarily split the roughly two-dozen launch contracts up for grabs into a 60/40 pile. Even more bizarrely, the USAF did everything in its power to prevent two of the three rockets it had just spent more than $1.7 billion to help develop from receiving any of those two or three-dozen available launch contracts – all but literally setting $800M of that investment on fire. Short of comical levels of blind ineptitude, verging on criminal negligence, the only possible explanation for the US military’s behavior with NSSL Phase 1 and Phase 2 is a no-holds-barred effort to guarantee that ULA and its Vulcan Centaur rocket would have zero real competition.
The arbitrary 60:40 split of the final Phase 2 contract ‘lot’ further supports that argument. A government agency objectively interested in securing the best possible value and redundancy for its taxpayer-provided money would logically exploit a $1.7B investment as much as possible instead of throwing two-thirds of its ultimate value in the trash. On its own, a block-buy scenario – even with a leading goal of selecting two providers – is fundamentally inferior to an open competition for each of the dozens of launch contracts at hand.
Further, selecting the block-buy option and failing to split those contracts 50:50 makes it even clearer that the USAF’s only steadfast NSSL Phase 2 goal was to guarantee ULA enough Vulcan launch contracts for the company to be comfortable and (most likely) not lose money on a rocket that has yet to demonstrate an ability to compete on the commercial launch market.
Amazingly, despite multiple handicaps in the form of a 60:40 contract split and what amounts to a $1B subsidy that explicitly disadvantages its only competitor, ULA’s Vulcan rocket still appears to be ~40% more expensive than SpaceX’s Falcon 9. In the latest round of NSSL Phase 2 contracts, seemingly the first in which ULA’s Vulcan Centaur rocket was selected, SpaceX’s Falcon 9 received two East Coast launch contracts worth slightly less than $160M, averaging out to less than $80M each.
Outfitted with four of a possible zero, two, four, or six strap-on solid rocket boosters (SRBs), Vulcan Centaur received two launch contracts for $224M – an average of $112M each. Assuming ULA wins exactly 60% (~15) of the Phase 2 launch contracts up for grabs and receives no more than $1 billion in USAF development funding through NSSL Phase 1, some $67 million will have to be added to the cost of each announced Vulcan launch contract to get a truly accurate picture. In the case of the rocket’s first two contracts, the real average cost of each Vulcan Centaur launch could thus be closer to $179M ($112M+$67M).
According to ULA CEO Tory Bruno, both Vulcan missions are to “high-energy orbits,” whereas a USAF official told Spaceflight Now that SpaceX’s two Falcon 9 contracts were to “lower-energy orbits.” In Vulcan’s defense, if Bruno’s “high-energy orbit” comment means a circular geostationary orbit (GEO) or a very heavy payload to an elliptical geostationary transfer orbit (GTO), it’s possible that SpaceX would have had to use Falcon Heavy to complete the same contracts. Against Falcon Heavy’s established institutional pricing and excluding ULA’s $1B Phase 1 subsidy, Vulcan Centaur is reasonably competitive.
Ultimately, even with several significant cards stacked against it, SpaceX appears likely to continue crushing entrenched competitors like ULA and Arianespace on cost while still offering performance and results equivalent to or better than even than their “next-generation” rockets.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
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Tesla Cybercab uses a unique strategy for picking up the right rider
