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SpaceX Falcon 9 crushes next-gen ULA Vulcan rocket on cost in first competition
The United Launch Alliance’s (ULA) next-generation Vulcan Centaur rocket appears to have made it through what could be described as its first real competition with SpaceX and its Falcon 9 workhorse.
The US Space Force (or Air Force) awarded both rockets two launch contracts each on March 9th, marking the second award under “Phase 2” of a new National Security Space Launch (NSSL; formerly Evolved Expendable Launch Vehicle or EELV) agreement. The culmination of a multi-year competition, NSSL Phase 2 calcified in late 2020 when the US military ultimately chose ULA and SpaceX as its primary launch providers for the better part of the next decade.
The final Phase 2 agreement followed Phase 1, in which the USAF committed up to $2.3 billion to assist Blue Origin, Northrop Grumman, and ULA in their efforts to develop future military launch capabilities. SpaceX submitted a proposal but didn’t win funds. Even though the ULA-SpaceX dichotomy was already a more or less fixed outcome before the competition even began, the US military still managed to dole out almost $800 million to Blue Origin and Northrop Grumman before announcing that neither provider had been selected for Phase 2.
Notably, as part of Phase 1, ULA is on track to receive nearly $1 billion in USSF/USAF aid to develop its next-generation Vulcan Centaur rocket and ensure that it meets all of the military’s exacting, unique requirements. SpaceX, on the other hand, received a sum total of $0 from that opaque slush fund to meet the exact same requirements as ULA.
For Phase 2, the US military arbitrarily split the roughly two-dozen launch contracts up for grabs into a 60/40 pile. Even more bizarrely, the USAF did everything in its power to prevent two of the three rockets it had just spent more than $1.7 billion to help develop from receiving any of those two or three-dozen available launch contracts – all but literally setting $800M of that investment on fire. Short of comical levels of blind ineptitude, verging on criminal negligence, the only possible explanation for the US military’s behavior with NSSL Phase 1 and Phase 2 is a no-holds-barred effort to guarantee that ULA and its Vulcan Centaur rocket would have zero real competition.
The arbitrary 60:40 split of the final Phase 2 contract ‘lot’ further supports that argument. A government agency objectively interested in securing the best possible value and redundancy for its taxpayer-provided money would logically exploit a $1.7B investment as much as possible instead of throwing two-thirds of its ultimate value in the trash. On its own, a block-buy scenario – even with a leading goal of selecting two providers – is fundamentally inferior to an open competition for each of the dozens of launch contracts at hand.
Further, selecting the block-buy option and failing to split those contracts 50:50 makes it even clearer that the USAF’s only steadfast NSSL Phase 2 goal was to guarantee ULA enough Vulcan launch contracts for the company to be comfortable and (most likely) not lose money on a rocket that has yet to demonstrate an ability to compete on the commercial launch market.
Amazingly, despite multiple handicaps in the form of a 60:40 contract split and what amounts to a $1B subsidy that explicitly disadvantages its only competitor, ULA’s Vulcan rocket still appears to be ~40% more expensive than SpaceX’s Falcon 9. In the latest round of NSSL Phase 2 contracts, seemingly the first in which ULA’s Vulcan Centaur rocket was selected, SpaceX’s Falcon 9 received two East Coast launch contracts worth slightly less than $160M, averaging out to less than $80M each.
Outfitted with four of a possible zero, two, four, or six strap-on solid rocket boosters (SRBs), Vulcan Centaur received two launch contracts for $224M – an average of $112M each. Assuming ULA wins exactly 60% (~15) of the Phase 2 launch contracts up for grabs and receives no more than $1 billion in USAF development funding through NSSL Phase 1, some $67 million will have to be added to the cost of each announced Vulcan launch contract to get a truly accurate picture. In the case of the rocket’s first two contracts, the real average cost of each Vulcan Centaur launch could thus be closer to $179M ($112M+$67M).
According to ULA CEO Tory Bruno, both Vulcan missions are to “high-energy orbits,” whereas a USAF official told Spaceflight Now that SpaceX’s two Falcon 9 contracts were to “lower-energy orbits.” In Vulcan’s defense, if Bruno’s “high-energy orbit” comment means a circular geostationary orbit (GEO) or a very heavy payload to an elliptical geostationary transfer orbit (GTO), it’s possible that SpaceX would have had to use Falcon Heavy to complete the same contracts. Against Falcon Heavy’s established institutional pricing and excluding ULA’s $1B Phase 1 subsidy, Vulcan Centaur is reasonably competitive.
Ultimately, even with several significant cards stacked against it, SpaceX appears likely to continue crushing entrenched competitors like ULA and Arianespace on cost while still offering performance and results equivalent to or better than even than their “next-generation” rockets.
In a striking revelation that underscores the lucrative crossover between Big Tech and space exploration, Alphabet Inc., Google’s parent company, disclosed a massive $94.1 billion equity stake in SpaceX following the rocket company’s blockbuster initial public offering earlier this year.
The disclosure came in Alphabet’s quarterly filing, marking the first time the long-held private investment has been publicly valued at market prices. Google was an early backer, investing alongside Fidelity in 2015 with roughly $500-900 million at a time when SpaceX was valued around $12 billion.
That bet has delivered extraordinary returns, roughly a hundredfold, transforming a strategic play on satellite internet and launch capabilities into one of Alphabet’s largest assets.
Google, $GOOGL, has said they hold $94 billion in SpaceX, $SPCX, shares after IPO.
— unusual_whales (@unusual_whales) July 23, 2026
Of the total holding, approximately $80 billion remains subject to short-term post-IPO lockup restrictions, preventing near-term sales. An additional $14.1 billion faces longer-term restrictions, extending into the third quarter of 2027. This structure limits immediate liquidity but protects against market volatility as SpaceX transitions into public trading.
The SpaceX position contributed significantly to gains in Alphabet’s broader investment portfolio, which also includes a major stake in AI leader Anthropic. Combined, these holdings helped drive nearly $100 billion in investment gains during the second quarter, providing a substantial boost to net income amid ongoing AI spending pressures.
Analysts view the disclosure as validation of Alphabet’s venture strategy beyond its core search and cloud businesses. The investment aligns with deeper ties, including reported multi-billion-dollar deals for AI computing capacity on SpaceX infrastructure. As SpaceX advances Starship flights, Starlink expansion, and ambitious Mars goals under Elon Musk, Google’s stake positions it to benefit from the commercialization of space.
For Alphabet, the windfall highlights how patient, forward-looking bets in transformative sectors can yield outsized rewards. While lockups temper short-term impact, the holding cements SpaceX as a cornerstone of Alphabet’s diversified portfolio in an era where aerospace, AI, and connectivity increasingly intersect. Investors will watch closely as restrictions lift and SpaceX’s public performance unfolds.
In early 2026, Tesla made a bold strategic pivot: it largely eliminated the option to purchase Full Self-Driving (FSD) software outright and shifted to a subscription-only model. The change, effective around mid-February, ended the one-time fee that had previously ranged as high as $15,000 and later dropped to $8,000. Instead, customers would access FSD (Supervised) for $99 per month in the U.S.
At the time, skeptics questioned whether locking customers into recurring payments would hurt adoption or alienate buyers who preferred ownership of the feature. Tesla bet that a lower barrier to entry, seamless integration at purchase, and the ability to cancel at any time would drive higher uptake.
The results from Q2 2026 speak for themselves: the decision has been a resounding success, delivering the largest quarterly growth in FSD subscriptions in the company’s history.
Tesla FSD subscriptions went up 56% in Q2 2026 to 1.48 million, an increase of 200,000 from Q1 2026.
Tesla added more FSD subscribers in Q2 than in any quarter in its history. pic.twitter.com/jTciTD2JqW
— Sawyer Merritt (@SawyerMerritt) July 22, 2026
According to Tesla’s Q2 shareholder update, active FSD subscriptions reached 1.48 million globally by the end of June 2026. That represents a 56 percent increase year-over-year and a 15.6 percent jump from the prior quarter. Tesla added roughly 200,000 new subscriptions in the period alone—the biggest single-quarter gain on record.
North America led the charge, with more than 55 percent of new vehicle deliveries including an FSD subscription at the time of purchase, a record attach rate for the region.
Tesla explicitly noted that “more customers [are] opting for subscription at the time of vehicle purchase,” crediting the model shift and prominent placement of the option in the ordering process. Subscriptions now contribute meaningfully to ancillary revenue, helping offset pressure elsewhere in the business.
The financial upside is substantial: At $99 per month, 1.48 million active subscriptions generate approximately $146.5 million in monthly recurring revenue. Over a full year, that equates to roughly $1.76 billion in annualized recurring revenue (ARR) from FSD subscriptions alone, assuming steady retention and no major pricing changes.
These figures represent pure, high-margin software revenue. Unlike vehicle sales, which carry production costs, warranty obligations, and supply-chain risks, FSD subscriptions flow largely to the bottom line once the software is developed and deployed over-the-air.
Tesla does not break out exact FSD subscription revenue in its filings (it sits within “Services and Other”), but the category grew 50 percent year-over-year in Q2, with executives highlighting subscriptions as a key driver.
The subscription model offers several structural advantages. It lowers the upfront cost of a new Tesla, potentially broadening the buyer pool and supporting vehicle demand, especially important amid fluctuating EV market conditions. It creates a predictable revenue stream that compounds as the fleet grows and more owners try (and stick with) the software.
Legacy one-time purchasers still exist, but new growth is overwhelmingly subscription-based following the February cutoff.
Early data also suggests improving retention and satisfaction, as well. Tesla has rolled out iterative FSD updates, including v14 features, and expanded availability to additional markets. Recent regulatory approvals in parts of Europe have further boosted interest, with owners in newly enabled countries eager to activate the software they had been waiting for.
FSD is still supervised; regulatory hurdles for true unsupervised autonomy persist in many regions, including the United States, and competition in advanced driver-assistance systems is intensifying. Yet the Q2 numbers validate Tesla’s bet: by removing the large upfront commitment and making FSD accessible via subscription, the company has accelerated adoption faster than many anticipated.
What began as a controversial switch-up has become a clear win. With nearly 1.5 million subscribers, record attach rates, and nearly $1.8 billion in potential annual recurring revenue already in view, Tesla’s FSD business is transitioning from a promised future to a tangible, fast-growing profit engine.
If the momentum continues, and especially if unsupervised capabilities unlock robotaxi opportunities, the subscription flywheel could become one of the most valuable assets in Tesla’s portfolio.
Tesla Robotaxi is among its biggest projects currently, but many have been quick to point out the fact that the company has definitely been slow to expand its fleet.
However, there is definitely a method to that madness. CEO Elon Musk answered several concerns during last night’s quarterly earnings call that some might have about that slow rollout of the Robotaxi suite, maintaining the company’s narrative on prioritizing safety and wanting to avoid injuries to anyone, including animals.
Musk said:
“With Robotaxi, our goals are very ambitious for Robotaxi, but we do need to be cautious about causing any accidents or causing any harm to anyone. Although there are, I think, 30,000 to 40,000 automotive deaths per year in the U.S. alone, most of those do not generate any press or maybe, you never really read about almost any of those. If we injure even one person, it’ll be worldwide headline news, and regulators will immediately clamp down on our activities.
We don’t want to injure anyone. We’re going as fast as humanly possible in scaling Robotaxi, but while trying to ensure that we do not harm anyone at all, and ideally do not even run over a pet. That’s really the constraint is we want to grow as fast as possible with Robotaxi without harm to anyone.”
Tesla has maintained an exemplary safety record with its Robotaxi suite, according to internal data. VP of AI, Ashok Elluswamy, said that the Robotaxi suite has driven more than 380,000 miles unsupervised without any incidents.
0 notable incidents across over 380,000 miles traveled by Robotaxi
— Tesla (@Tesla) July 22, 2026
Analyst Colin Langan of Bank of America also pushed Tesla executives for answers regarding the company’s decision to add cities across several states with dozens of vehicles “as opposed to hundreds.”
Elluswamy said there’s a bigger advantage to do it the way Tesla has been because it ensures that its software stack “is a very general one:”
“The reason we have been expanding across different cities instead of just doubling down on a single city, is that we want to make sure that our stack is a very general one. It is a general one. We just want to both prove to ourselves and to other folks that it is working across a lot of different cities without too much effort per city. That’s what we see internally.”
In the past, we have written about Tesla’s decision to be incredibly conservative with its Robotaxi rollout, especially with the incredibly small fleet size compared to competitors. However, there really is not a price anyone can put on safety for those utilizing the platform or pedestrians, so what Tesla is doing is justified.
A year into the Robotaxi program being active, Tesla has made major strides, but many investors and fans would like to see the fleet expand as quickly as the program has to other cities and states.
Google’s massive stake in SpaceX will shock you
Tesla’s switch-up on selling Full Self-Driving has paid off big time
