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Hawthorne, we have a problem: SpaceX has too many boosters
Over the course of two years of concerted effort, SpaceX has matured its program of reusable rocketry into a truly staggering success. Over the 24 months since SpaceX first successful recovery of a Falcon 9 booster, there have been stumbles as recovery improved, but overall the company has accomplished 20 near-flawless landings of boosters over that period. Perhaps more impressively, following a handful of failed recovery attempts in 2016, SpaceX has successfully recovered 15 boosters without incident, with the vast majority of those attempts occurring in 2017.
2017 has ultimately been the best year yet for the launch company, marked by what will likely be 18 successful missions (after Iridium-4) for Falcon 9, five commercial reuses of flight-proven boosters, the activation of three essentially new launch facilities, and numerous additional accomplishments behind the scenes as the inaugural launches of Falcon Heavy and Crew Dragon rapidly approach. The success of reusability is arguably the sticking point here, and that success has meant that SpaceX rapidly accumulated a huge stock of recovered Falcon 9s, often to the extent that Elon Musk sometimes joked about running out of space for boosters.
Falcon 9 1035 conducts its second landing after successfully launching CRS-13 on December 15. (NASA)
While it may not be immediately clear if SpaceX is legitimately running out of space with which to store its fleet of boosters, reports of first stages being mothballed or even scrapped suggest that space may indeed be at a premium, or at least indicate that SpaceX is growing increasingly pragmatic as its reuse expertise expands.
This is to say that while there may be room to store a few additional boosters, the reality is that older Block 3 Falcon 9s were simply not designed with an expectation that they would affordably survive multiple reuses. As such, it should come as little surprise that SpaceX is choosing to expend at least a couple of upcoming launches featuring reused boosters. As of December 19, public information indicates that the West Coast launch of Iridium-4 – scheduled for Dec. 22 – will not attempt first stage recovery. While somewhat sad, the decision is entirely rational, and it appears all but certain that Iridium-4 will at a minimum feature an attempt at fairing recovery aboard the highly-modified recovery vessel Mr. Steven.
Instagram is an invaluable asset for core tracking, with a number of SpaceX-aware individuals reliably tagging their Falcon 9 finds. 1036, the Block 3 booster that launched Iridium-2 and will soon refly with Iridium-4 is pictured above. (Instagram/Luka Hargett)
Public Falcon 9 tracking efforts on forums like Reddit and NASASpaceflight indicate that Block 3 boosters include 1029-1038, all of which debuted with their first launches in 2017, beginning with Iridium-1 in January. Of those ten distinct boosters, only two currently lack any future missions, 1032 and 1038; SpaceX has essentially worked the Block 3 fleet to its end-of-life, and that end will be efficiently sped up by simply expending those final reused boosters if or when they are reflown, Iridium-4 included.
For now, we only use those on super hot reentry missions. Will go to all Ti with Falcon 9 V5, which is a few months away.
— Elon Musk (@elonmusk) December 17, 2017
Expending those older flight-proven boosters will allow SpaceX to both figuratively and literally replace Falcon 9’s less capable predecessors with Block 4s and eventually Block 5s, both of which are at least marginally more reusable than their predecessors. As reported by Musk himself a few days ago, Falcon 9 Block 5 is expected within a few months. Block 5 has seen considerable modifications made to Falcon 9, and all of those changes are intended to improve ease of reuse: SpaceX’s official goal for the upgrade is to enabled Falcon 9 first stages to be reflown as many as 10 times with little to no refurbishment and a lifespan of 100 flights with significant periodic refurbishment. As a result, it is possible that 2018 might feature a similar period of reused Block 4 launches sans any attempted recoveries.
In the meantime, we can wish the fairing recovery teams the best of luck and mourn several of the pioneers of reusable rocketry. Here’s to hoping that we are treated to a live view of each booster’s demise in homage to their achievements.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
