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Hawthorne, we have a problem: SpaceX has too many boosters
Over the course of two years of concerted effort, SpaceX has matured its program of reusable rocketry into a truly staggering success. Over the 24 months since SpaceX first successful recovery of a Falcon 9 booster, there have been stumbles as recovery improved, but overall the company has accomplished 20 near-flawless landings of boosters over that period. Perhaps more impressively, following a handful of failed recovery attempts in 2016, SpaceX has successfully recovered 15 boosters without incident, with the vast majority of those attempts occurring in 2017.
2017 has ultimately been the best year yet for the launch company, marked by what will likely be 18 successful missions (after Iridium-4) for Falcon 9, five commercial reuses of flight-proven boosters, the activation of three essentially new launch facilities, and numerous additional accomplishments behind the scenes as the inaugural launches of Falcon Heavy and Crew Dragon rapidly approach. The success of reusability is arguably the sticking point here, and that success has meant that SpaceX rapidly accumulated a huge stock of recovered Falcon 9s, often to the extent that Elon Musk sometimes joked about running out of space for boosters.
Falcon 9 1035 conducts its second landing after successfully launching CRS-13 on December 15. (NASA)
While it may not be immediately clear if SpaceX is legitimately running out of space with which to store its fleet of boosters, reports of first stages being mothballed or even scrapped suggest that space may indeed be at a premium, or at least indicate that SpaceX is growing increasingly pragmatic as its reuse expertise expands.
This is to say that while there may be room to store a few additional boosters, the reality is that older Block 3 Falcon 9s were simply not designed with an expectation that they would affordably survive multiple reuses. As such, it should come as little surprise that SpaceX is choosing to expend at least a couple of upcoming launches featuring reused boosters. As of December 19, public information indicates that the West Coast launch of Iridium-4 – scheduled for Dec. 22 – will not attempt first stage recovery. While somewhat sad, the decision is entirely rational, and it appears all but certain that Iridium-4 will at a minimum feature an attempt at fairing recovery aboard the highly-modified recovery vessel Mr. Steven.
Instagram is an invaluable asset for core tracking, with a number of SpaceX-aware individuals reliably tagging their Falcon 9 finds. 1036, the Block 3 booster that launched Iridium-2 and will soon refly with Iridium-4 is pictured above. (Instagram/Luka Hargett)
Public Falcon 9 tracking efforts on forums like Reddit and NASASpaceflight indicate that Block 3 boosters include 1029-1038, all of which debuted with their first launches in 2017, beginning with Iridium-1 in January. Of those ten distinct boosters, only two currently lack any future missions, 1032 and 1038; SpaceX has essentially worked the Block 3 fleet to its end-of-life, and that end will be efficiently sped up by simply expending those final reused boosters if or when they are reflown, Iridium-4 included.
For now, we only use those on super hot reentry missions. Will go to all Ti with Falcon 9 V5, which is a few months away.
— Elon Musk (@elonmusk) December 17, 2017
Expending those older flight-proven boosters will allow SpaceX to both figuratively and literally replace Falcon 9’s less capable predecessors with Block 4s and eventually Block 5s, both of which are at least marginally more reusable than their predecessors. As reported by Musk himself a few days ago, Falcon 9 Block 5 is expected within a few months. Block 5 has seen considerable modifications made to Falcon 9, and all of those changes are intended to improve ease of reuse: SpaceX’s official goal for the upgrade is to enabled Falcon 9 first stages to be reflown as many as 10 times with little to no refurbishment and a lifespan of 100 flights with significant periodic refurbishment. As a result, it is possible that 2018 might feature a similar period of reused Block 4 launches sans any attempted recoveries.
In the meantime, we can wish the fairing recovery teams the best of luck and mourn several of the pioneers of reusable rocketry. Here’s to hoping that we are treated to a live view of each booster’s demise in homage to their achievements.
News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
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Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
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