News
SpaceX teases extreme Falcon 9 launch cadence goals in Starship planning doc
Published as part of an August 2019 environmental assessment (EA) draft for Starship’s prospective Pad 39A launch facilities, SpaceX revealed plans for a truly mindboggling number of annual Falcon 9 and Falcon Heavy launches by 2024.
As environmental planning documents, the figures should be taken with a large grain of salt and be treated as near-absolute ceilings rather than practical goals. Nevertheless, SpaceX revealed plans for its two Florida launch sites (LC-40 and LC-39A) to ultimately support as many as 70 annual launches of Falcon 9 and Heavy by 2024, less than five years from now.
Simply put, even the most dogmatic fan would have to balk at least a little bit at the numbers SpaceX suggested in its Starship EA draft. More specifically, SpaceX apparently has plans to support as many as 20 annual Falcon 9/Heavy launches from Pad 39A and an incredible 50 annual Falcon 9 launches from LC-40 as early as 2024.
“SpaceX plans to increase the Falcon launch frequency to 20 launches per year from LC-39A and up to 50 launches per year from LC-40 by the year 2024. However, as Starship/Super Heavy launches gradually increase to 24 launches per year, the number of launches of the Falcon would decrease.“
–SpaceX, Starship Environmental Assessment Draft, August 2019
Two obvious options
Given just how significant of an increase a 70-launch annual cadence would be for SpaceX relative to their current record of 21 launches, it’s entirely possible that these numbers are really just a pipe dream included in a pending environmental assessment to hedge bets just in case a similar launch frequency is achieved over the next five years.
On the other hand, it’s possible that SpaceX – just now coming into the ability to reliably achieve a much higher cadence – has coincidentally become payload-constrained at almost the same time, meaning that the company’s customers’ payloads just aren’t ready for launch. This would explain, for example, why SpaceX has only launched 10 times this year when the company had already completed 15 launches by August 2018.
Additionally, it can be almost unequivocally assumed that all but 15-20 of those supposed 70 annual launches would come from SpaceX’s own internal demand for Starlink launch capacity. Assuming no improvements between now and 2024, 50 Falcon 9 launches could place as many as 3000 Starlink satellites in orbit in a single year, equivalent to more than 25% of the entire proposed ~11,800-satellite constellation.
Barring regulatory changes to US Federal Communications Commission (FCC) and International Telecommunication Union (ITU) requirements, SpaceX must launch at least half of all Starlink satellites (~5900) by November 2024 and finish launching the remaining ~5900 by November 2027. If SpaceX fails to reach those deployment milestones, the company runs the risk of losing Starlink’s domestic and international licenses to operate.
This would help to explain why SpaceX says that it’s planning to reach a maximum cadence of 70 annual launches “by 2024”, given that 2024 will be a pivotal year in the eyes of regulations currently in effect for Starlink.
Starship confusion
As noted in the quote above, SpaceX plans to eventually phase out Falcon 9 and Heavy launches as the company’s next-generation Starship and Super Heavy launch vehicle gradually comes online, proves itself reliable, and begins operational launch activities. According to SpaceX, given just how much mass Starship can nominally launch relative to both Falcon 9 and Heavy, far fewer launches will be needed to accomplish the tasks that would otherwise require several times more launches of SpaceX’s smaller vehicles.
SpaceX’s initial Environmental Assessment for Starship launches from Pad 39A caps the rocket’s maximum cadence at 24 annual launches. Oddly, this directly contradicts the goals set for Starship (formerly BFR) by CEO Elon Musk and SpaceX more generally. By building a launch vehicle that is fully and rapidly reusable, the goal has long been to deliver cheap, aircraft-like access to orbit at a completely unprecedented scale.
This would technically mean that SpaceX could actually dramatically increase its launch cadence without increasing costs, allowing the company to perform currently nonsensical missions where Starship might launch payloads weighing just 5-10% of its total payload capacity. Airline operations routinely do things of a similar nature, sometimes flying just a fraction of their maximum passenger load to destinations for a variety of reasons.
Additionally, SpaceX has consistently indicated that Starship will rely heavily on orbital refueling to accomplish its ultimate deep space ambitions. Previous presentations from Elon Musk have shown that launches to the Mars or Moon with significant payload would require no fewer than five separate tanker launches and orbital refuelings, all of which would classify as one of the 24 annual launches SpaceX has described in its August 2019 EA draft. On their own, launching two Starships to Mars with 100 tons of payload each would require no fewer than 10-12 launches.
Ultimately, it’s unwise to draw any substantial conclusions from an Environmental Assessment like the one the above information has been taken from. This 39A-specific EA also ignores the possibility of a similar launch facility being developed in Boca Chica, Texas, which SpaceX explicitly acknowledges.
This particular draft is also the first Starship-related EA ever filed by SpaceX, and the company may thus be treating it more as a bare minimum with the intention of eventually pursuing far more ambitious launch rates once Starship has been established.
Check out Teslarati’s Marketplace! We offer Tesla accessories, including for the Tesla Cybertruck and Tesla Model 3.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
