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SpaceX’s new Falcon 9 fairing recovery ship kicks off sea trials ahead of next launch
After a brief installation period, SpaceX’s second Falcon 9 fairing-catching ship departed Port Canaveral to begin sea trials with its new net and arms, a critical step before it can be declared ready to attempt its first fairing recovery.
Known as GO Ms. Chief, the ship’s first opportunity could come as early as a few weeks from now, potentially marking a major milestone for SpaceX’s fairing recovery and reuse program.
On his first shoot for Teslarati, photographer Richard Angle (@RDAnglePhoto) managed to capture Ms. Chief while departing Port Canaveral on October 23rd, heading a few miles off the coast to kick off sea trials likely focused on proving out a wide range of new hardware installed in the last month. Those trials began less than 24 hours after technicians installed Ms. Chief’s recovery net for the first time ever, with the ship’s subsequent trip into the Atlantic Ocean essentially marking the completion of her transformation from fast supply vessel (FSV) to SpaceX fairing catcher.
SpaceX is currently in the midst of its longest lull in launch activity since September 2016, likely triggered by the unavailability of customer payloads and the company’s own internal Starlink missions. Unfortunately, although the lull was initially expected to end as early as mid-October, the internal Starlink launch (Starlink-1) expected to lead the charge slipped about a month for unknown reasons and is now expected no earlier than November – likely in the second half of the month.
As a small consolation, Starlink-1’s launch delays mean that the newly-outfitted Ms. Chief may be able to inaugurate its new net and arms by attempting to recover one of the mission’s Falcon 9 fairing halves, while the nearly identical GO Ms. Tree attempts to snag the other half. Even if more tweaking and sea trials are needed to prove her readiness, SpaceX’s next launch is still likely several weeks away, hopefully giving the company’s recovery team plenty of time to prepare Ms. Chief and practice recovery operations.
As of October 2019, SpaceX has successfully caught two Falcon fairing halves during the company’s last two back-to-back recovery attempts, beginning with a Falcon Heavy fairing half caught on June 25th and ending with a Falcon 9 fairing half caught on August 7th. Beyond Ms. Tree’s two catches, SpaceX has successfully recovered a number of additional fairing halves after they performed soft landings in the Atlantic Ocean, including both halves launched in May 2019 for the company’s first dedicated Starlink mission.
Given that SpaceX has technically caught two halves of a payload fairing, it’s possible that one is female and the other male, potentially meaning that one of SpaceX’s upcoming Starlink launches could feature the first fully-reused Falcon 9 fairing. Regardless, assuming one or both were recovered in good condition, it’s even more likely that at least one half (with the other half new) will be reused on one (or both) of those upcoming flights.
Said by CEO Elon Musk to make up approximately 10% of the cost of a new Falcon 9 (~$6M), routine fairing recovery and reuse would close the last remaining loop for Falcon 9 reusability, with boosters and fairings accounting for roughly 75-80% of the total cost of the rocket. SpaceX has no plans to attempt to recover or reuse Falcon 9’s second stage, choosing instead to prioritize development of the fully-reusable Starship launch vehicle.
Preparing the oven-cured carbon composite shells that make up the bulk of SpaceX’s Falcon fairings takes a disproportionate amount of time and factory floor space. Even if Falcon fairings can only be reused once or twice, it would effectively double or triple the effectiveness of the current manufacturing apparatus, cutting the relative cost of production by 50% or more for the price of operating Ms. Tree and Ms. Chief.
Fairing reuse will be a critical part of ensuring that the first phase of SpaceX’s Starlink constellation can be launched as affordably as possible on Falcon 9. With at least 24 launches needed to cover most populated areas, cutting even a few million dollars per launch could produce savings on the order of $100M, equivalent to the production cost of 100-200 Starlink satellites.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
