News
SpaceX nears Falcon 9 lunar rideshare launch as main satellite arrives in FL
SpaceX and customers Pasifik Satelit Nusantara (PSN), SpaceIL, and Spaceflight Industries are reportedly one month away from the NET February 18th launch of Indonesian communications satellite PSN VI (since renamed Nusantara Satu), commercial moon lander Beresheet, and additional unspecified smallsats.
In an encouraging sign that the mission’s launch date might hold, the PSN VI communications satellite – manufactured and delivered by Space Systems Loral (SSL) – arrived at SpaceX’s Cape Canaveral, Florida payload processing facilities in late December 2018 and is likely to be joined by SpaceIL’s Beresheet spacecraft in the next few weeks.
https://twitter.com/sslmda/status/1082427646921846784
Easily the most exotic rideshare mission yet in terms of the sheer variability and newness of almost every aspect, communications satellite PSN VI will not only be joined by the world’s first commercial lunar lander but also play host to rideshare organizer Spaceflight’s first dedicated rideshare mission to a high-energy geostationary transfer orbit (GTO), stretching approximately 200 to 36,000 km (120 to 22,000 miles) above Earth.
Led in large part by satellite contractor SSL’s recently-introduced PODS method of attaching rideshare satellite dispensers to larger geostationary satellites, the company’s main manufacturing focus, GTO or even full-GEO rideshare opportunities could open all kinds of doors for exotic but affordable smallsat missions beyond Earth orbit. If successfully implemented, one could foresee commercial, government, or academic entities with budgets that would have originally had them laughed out of doors actually be able to support their own dedicated missions to the Moon and perhaps even to other planets, asteroids, or comets.
Big Science, Small Packages
A pair of tiny, experimental spacecraft called #MarCO flew to Mars and fulfilled a their mission yesterday, relaying near-real-time data during @NASAInSight’s #MarsLanding. Find out more about the record-setting CubeSats: https://t.co/JOAaM2lHjx pic.twitter.com/IlNesoEonq— NASA JPL (@NASAJPL) November 27, 2018
Less than coincidentally, JPL (Jet Propulsion Laboratory) successfully launched, tested, and demonstrated a pair of small signal relay cubesats as viable communications infrastructure during Mars lander InSight’s November 2018 landing attempt, becoming the first smallsats ever to operate in deep space. While the utility of each MarCO cubesat was very limited, the program was an extremely successful technology demonstration and has likely opened a number of doors for smallsat passengers to join future interplanetary missions. Already, the European Space Agency (ESA) hopes to include multiple cubesats on an asteroid defense-focused mission to the Didymous asteroid system in the 2020s.
A couple of #CubeSats will join #ESA’s Hera mission towards a binary asteroid system to perform additional bonus science alongside the main mothership. #newspace #cubesat #space https://t.co/gu3BS4sgL0 pic.twitter.com/13iw7gh1u6
— D-Orbit (@D_Orbit) January 8, 2019
While SSL apparently tested PODS with success on the communications satellite Hispasat 30W-6, launched by SpaceX in March 2018, it appears that PSN VI may be the first purely commercial use of SSL’s offerings. Whatever the complex relationship is, it appears that PSN VI’s PODS were co-opted (ordered?) by Spaceflight, who then sold those spaces and managed the integration of customers with spacecraft that needed an orbit truly unique for cubesats.
Given the fact that there has been almost complete silence on Spaceflight’s GTO-1 rideshare mission and that the most recent use of PODS on Hispasat was reportedly funded and used by military research agency DARPA, it may actually be reasonable to conclude that Spaceflight is acting as the middleman for a number of satellites built or owned by military agencies, potentially explaining the radio-silence from Spaceflight’s normally talkative communications team.
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- PSN-6, an SSL-built communications satellite weighing several thousand kilograms, arrived in Florida roughly 10 days ago. (SSL)
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- PSN-6, an SSL-built communications satellite weighing several thousand kilograms, arrived in Florida roughly 10 days ago. (SSL)
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- SpaceIL’s Beresheet moon lander. (SpaceIL)
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- Beresheet is seen here prior to the spacecraft’s flight from Israel to Florida. (SpaceIL/IAI)
Regardless, this launch is bound to be a fascinating one from a trajectory design perspective. Whether or not Falcon 9’s upper stage is actually going to be involved in the task of helping lunar lander Beresheet on its way to the Moon, info from manufacturer and operator SpaceIL suggests that the small ~600 kg spacecraft will rely on an eccentric method of shifting orbits from around the Earth to intercept the Moon. Over the course of several months of small nudges in the right direction, Beresheet will eventually – and very gradually – oscillate on the tip of the gravitational peak between the two planetary bodies until it eventually slips down the lunar side to eventually intercept the Moon. While very slow, this optimized trajectory will be extremely efficient, allowing as much propellant as possible to be saved for the actual task of landing on the Moon.
Which rocket slipper fits?
Come launch day, the combined mass of PSN VI (Nusantara Satu), Beresheet, and unknown rideshare passenger spacecraft will most likely fall somewhere between 5500 and 6000 kg (~12,000-13,500 lbs), indicating that SpaceX’s Falcon 9 should be more than capable of placing the stack of satellites into a healthy geostationary transfer orbit before attempting to land aboard drone ship Of Course I Still Love You (OCISLY).
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- Pad 39A seen after most extraneous Shuttle-era hardware had been removed, November 2018. (Tom Cross)
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- Falcon 9 B1047.2 is seen here conducting its second successful drone ship landing. (SpaceX)
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- Falcon 9 B1048 appears out of the fog prior to its second orbital-class launch. (Pauline Acalin)
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- Falcon 9 B1048.2 landed at LZ-4 after its second successful launch. (SpaceX)
The question that remains, then, is which Falcon 9 rocket will be tasked with launching the unique mission. Given that SpaceX appears to be rushing full-speed-ahead to complete the next Falcon Heavy in time for a late-February or March launch debut, it seems very unlikely that SpaceX could preserve that aggressive FH launch schedule while also preparing a separate, new Falcon 9 booster for PSN VI. If that’s the case, then the two options at hand are Falcon 9s B1047.3 and B1048.3, both of which have previously launched twice and are currently at SpaceX’s Florida facilities.
In other words, it appears that SpaceX’s first commercial launch to the Moon might lift off on a flight-proven Falcon 9 booster, an unintended but thoroughly fitting precursor to what is hopefully a future full of highly reusable rockets and interplanetary (as in between two or more planetary bodies) spaceflight.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
